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Lifang He, brand strategist, and former leader at Apple, Amazon, Ring, and Bloomberg, explores why brand strategy and product strategy must be inseparable for modern tech success, drawing on firsthand experience launching global products like the iPhone and Amazon Pharmacy. The conversation covers common branding misconceptions in tech, lessons from Apple’s integrated product‑brand philosophy, how Ring’s rebrand unlocked long‑term growth, what Nike’s $28 billion misstep teaches leaders about short‑term performance, and why strong brand identity is a critical differentiator in an AI‑driven, oversaturated market.

Mentioned in this episode:

This episode is presented by Greg Mickelsen and "Best Practice or Pitfall?" Learn more or get the book at www.BestPracticePlaybook.com.

Greg Mickelsen's Best Practice or Pitfall?

This episode is presented by Greg Mickelsen and "Best Practice or Pitfall?" Learn more or get the book at www.BestPracticePlaybook.com.

Greg Mickelsen's Best Practice or Pitfall?