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We’re joined by Luke Taplin McCallum, Sales Director at TripleLift, to explore the transition from startup operator to scale-up leader.

Luke shares his journey building “zero-to-one” businesses, why joining a PE-backed company was a deliberate stretch, and the leadership shifts required when moving from speed and autonomy to structure and scale.

We discuss:• The difference between startup and enterprise environments• Letting go as a leader• Protecting focus in a distracted world• Using AI as a co-pilot, not a replacement• Aligning career decisions with your North Star

A thoughtful conversation on growth, leadership, and building a meaningful career in adtech.

00:00 Introduction to AdTech Connect

02:04 Defining Purpose in Advertising

06:03 Focus and Time Management Strategies

10:37 The Role of AI in Productivity

13:17 Building and Maintaining Relationships

17:50 Leadership Lessons from Influential Figures

24:10 Balancing Career and Personal Life