The Advisor Summit Podcast: People First, Numbers Second: Building Trust in Advisory

Welcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.

Today, we are with Brad Matos. After originally pursuing a degree in Mechanical Engineering, Brad pivoted toward his true calling in finance, harnessing a Bachelor’s in Business from Florida International University. Brad’s professional journey saw him excel in multiple roles in financial analysis and operations. Hailing from the St. Augustine area, Jacksonville, Florida is where Brad calls home. His heart belongs to his wife Emily, married since June 2019, and their two wonderful children: Kennedy and Anderson.

In this episode, we dive into the human side of financial planning with a focus on building trust, simplifying complex strategies, and educating clients to give them confidence in their financial futures. Brad shares insights from their experience in the advisory world, emphasizing the importance of relationships, conservative planning, and continuous learning for both advisors and clients.

In this episode, we cover:

How putting people before numbers leads to stronger, longer-lasting client relationships, and why personal connection is just as important as the financial plan itself.
Strategies to make complex financial plans simple and easy to understand, so clients feel confident and in control of their money without getting lost in the numbers.
The difference between a CFA (Chartered Financial Analyst) and a CFP (Certified Financial Planner), and why holistic planning—integrating taxes, estate planning, and risk management—creates better outcomes for clients.
Practical ways to educate clients and help them stay calm and focused during market volatility, using clear visuals, analogies, and real-world examples.
Core values for aspiring advisors—humility, integrity, ownership, and a commitment to lifelong learning—and how adopting these can accelerate growth and impact in any financial advisory career.

Connect with Brad Matos

Visit TTC's website

⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.

⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.

⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.

Contact us at: hello@trackthatadvisor.com

Connect with Molly Pierce

Connect with Erica Pauly

Ep #17: People First, Numbers Second: Building Trust in Advisory

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