Manifesting starts with believing. Pablo Picasso’s mother said to him, “If you are a soldier, you will become a general. If you are a monk, you will become the Pope.” Instead, he became a painter, and eventually became “Picasso.” But he wasn’t anointed Picasso when he woke up one morning. He became Picasso after years of art school, brushes with severe poverty, decades of hard work, and a bunch of luck. He became Picasso because he believed he could become Picasso, despite those obstacles. He manifested his creativity because despite every challenge he encountered, he continued to believe in himself and his vision. This same principle applies to your journey.

You must believe.

Ninety-nine percent of the stories we tell ourselves are limiting. While they satisfy our sense of self-importance by explaining our past, they set limits on what we believe is possible for our future. These narratives define how we think about ourselves, which directly impacts what we’re capable of manifesting. But there’s good news: these stories are completely made up. You can change the story any time you like.

It’s generally accepted that action is what makes successful people different. What not everyone considers is that action is preceded by thought, and how successful people think is what truly differentiates them from everyone else. Successful people believe. They believe in themselves, they believe in their people, and, most importantly, they believe that no matter what happens, they’ll figure things out. As Steve Jobs said, “When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you.”

Stay Within Your Flow

It was the summer of 1947 when Harry Snyder, a World War II veteran, wandered into a Seattle restaurant and fell in love with his waitress, Esther. She’d recently graduated college with a degree in zoology but also had a strong affinity for the culinary arts. On Esther’s break, they sat together in a diner booth, shared a hamburger, and discovered they both wanted to move to California. Ten months later, married, they pooled their resources, relocated to L.A., and opened a little burger joint across the street from Harry’s childhood home. The fast-food business was taking off at the time—McDonald’s had arrived locally just a few years earlier—but the Snyders’ establishment stood out: utilizing a two-way intercom, it was the first “drive-thru” burger experience in California, aptly named In-N-Out.

Fast-forward seventy years. In-N-Out has grown to 300-plus locations and employs more than 18,000 people. While that’s significant growth, it’s paltry compared to the 36,000 McDonald’s locations and 420,000 employees, or Starbucks’ 240,000 locations and 280,000 employees. The reason behind this measured growth is that In-N-Out has consciously resisted franchising its operations or going public.

All In-N-Out restaurants are west of the Mississippi River, no more than a day’s drive from their regional distribution centers. This makes it possible for the company to control the quality of their product by serving only fresh, unfrozen burgers and buns. It also allows them to control the quality of the experience, with rigorous training and people standards. Furthermore, the selective nature of their locations has led people to put an even greater emotional value on their delicious burgers. For years, customers have been begging In-N-Out to expand beyond its comfort zone, to cash in and follow society’s belief that bigger is always better.

Principles of Manifesting w Picasso, In & Out Burger, & the Baal Shem Tov

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