Podcast
The Agents of Change Digital Marketing Podcast
Hosted by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market · EN
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!
In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.
If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
36episodes
Episodes
Newest firstAll episodes
Beating Big Competitors through Local SEO with Nick Cohen
2w ago00:33:52Tap to summarizeIf you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing attorney and the COO of Matador, where he helps over 180 law firms compete against much bigger competitors in local search. But don't let the law firm focus fool you. Everything Nick shares here about reviews, backlinks, content, and the wild new world of GEO (that's optimizing for AI search) applies just as much to your HVAC company, your dental practice, or your marketing agency. We get into why reviews might be the single highest-leverage thing you can do this month, how to figure out exactly which keywords to target with his refreshingly simple "what you do, where you do it" framework, and why showing up in ChatGPT might convert better than showing up in Google. Let's get into it. GEO Audit: https://www.takeflyte.com/geo-audit?utm_source=aocp&utm_medium=id3&utm_campaign=aocp GEO Snapshot: https://www.takeflyte.com/geo-snapshot?utm_source=aocp&utm_medium=id3&utm_campaign=aocp https://www.theagentsofchange.com/631 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Email Welcome Sequences That Convert with Allea Grummert
3w ago00:35:47Tap to summarizeMost of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email marketing strategist and owner of Duett, says that first stretch after someone joins your list is where relationships (and revenue) are won or lost. In this episode, she breaks down how to build a welcome sequence that answers your subscribers' biggest questions, shows off your best content, and quietly identifies your hottest leads, all on autopilot. If your welcome email still says "welcome to the community," this one's for you. https://www.theagentsofchange.com/630 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Simplify Your Marketing Analytics with Kyle Akerman
4w ago00:35:51Tap to summarizeIf you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital measurement consultant in Nashville who helps small B2B marketing teams turn data into decisions without the overwhelm. We get into why your analytics should work like a feedback loop, why three good questions beat thirty random metrics, and how 25 minutes on a Friday (beer and tacos optional) can tell you more about your marketing than a year-end report ever will. If measurement has always felt like the punishment for loving the creative side of marketing, Kyle has a simpler, saner way in. https://www.theagentsofchange.com/629 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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NotebookLM for Marketers AI Workflows with Lisa Monks
Jul 100:41:23Tap to summarizeIf you've been using ChatGPT or Gemini and quietly wondering whether you can trust everything it tells you, there's a Google tool built to solve exactly that problem. NotebookLM only works from the documents you give it, which means it's grounded in your own content instead of guessing at the entire internet. This week I'm joined by Lisa Monks, an Australian social media strategist and AI educator, who has spent the last few years figuring out how to put that grounded approach to work for real businesses. We talk about everything from repurposing podcasts and building staff training quizzes to creating fully branded slide decks, and by the end of this episode you'll have a clear list of ways to put NotebookLM to work in your own business this week. https://www.theagentsofchange.com/628 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Creating Better Graphics with AI with Jeff Sieh
Jun 2400:34:15Tap to summarizeIf your AI-generated images are starting to look like everyone else's, you're not alone. The problem isn't the tools. It's the approach. Jeff Sieh, visual content expert and host of Creator News Live, has been deep in the AI image generation world long enough to watch it transform from a novelty into a genuine workflow essential. In this episode, we get into how to develop your own visual style, how to use tools like Midjourney and Nano Banana for very different jobs, and why the best prompt you'll ever write is the one you let AI help you write. Whether you're creating YouTube thumbnails, social graphics, or just trying to figure out where to start, this one's worth your time. https://www.theagentsofchange.com/627 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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AI Visibility and the Buyer Journey with Tom Rudnai
Jun 1700:31:15Tap to summarizeIf you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-Genius, spent two years running structured prompts across the full buyer journey and found something that should change the way marketers think about AI visibility. Most of the influence AI has on your potential customers happens long before it ever recommends a specific brand. In this episode, Tom breaks down exactly what that means, what the data shows, and what practical steps you can take to stop chasing citations and start shaping how AI understands your category. https://www.theagentsofchange.com/626 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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AI Legal Risks Every Marketer Should Know with Sharon Toerek
Jun 1000:29:12Tap to summarizeIf you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with Sharon Toerek, a marketing and intellectual property attorney who works exclusively with independent agencies, and she laid out the legal landscape around AI in a way that's practical, clear, and genuinely useful. No scare tactics, no doom and gloom. Just a straightforward look at what the risks are, what you can do about them, and how to build the kind of foundation that keeps you from getting caught flat-footed. https://www.theagentsofchange.com/625 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Behavioral Science Tricks for Marketers with MichaelAaron Flicker
Jun 300:29:17Tap to summarizeIf you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic marketing campaigns in history. The best part? These aren't strategies reserved for Fortune 500 companies. MichaelAaron breaks down exactly how small and mid-sized businesses can put these same psychological principles to work today. https://www.theagentsofchange.com/624 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Agentic AI for Marketing and SEO with Eliot Prince
May 2700:41:30Tap to summarizeI first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and within an hour I was organizing my downloads folder with agentic AI for the first time. Eliot is a UK-based AI trainer and curriculum developer who helps business owners and professionals use AI in practical, systematic ways. Today he joins me on the podcast to walk through real examples of what agentic AI can do right now, from building a full PR study for under $10, to turning a single transcript into branded social media content, to running a complete SEO audit in minutes. If you've been wondering what "agentic AI" means for your day-to-day marketing work, this is the episode to start with. https://www.theagentsofchange.com/623 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Canva AI Tools Every Marketer Should Know with Maliha Khan
May 2000:33:13Tap to summarizeIf you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant and the creative force behind Khannect the Dots and Khannections Studio, to dig into the Canva AI features most marketers don't even know exist. Whether you're a small business owner trying to keep up with your social media calendar or a marketer looking to level up your visual content without hiring a designer, this conversation is packed with practical workflows you can put to use today. https://www.theagentsofchange.com/622 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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