
Hosted by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market · EN

If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic marketing campaigns in history. The best part? These aren't strategies reserved for Fortune 500 companies. MichaelAaron breaks down exactly how small and mid-sized businesses can put these same psychological principles to work today. https://www.theagentsofchange.com/624 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

I first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and within an hour I was organizing my downloads folder with agentic AI for the first time. Eliot is a UK-based AI trainer and curriculum developer who helps business owners and professionals use AI in practical, systematic ways. Today he joins me on the podcast to walk through real examples of what agentic AI can do right now, from building a full PR study for under $10, to turning a single transcript into branded social media content, to running a complete SEO audit in minutes. If you've been wondering what "agentic AI" means for your day-to-day marketing work, this is the episode to start with. https://www.theagentsofchange.com/623 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant and the creative force behind Khannect the Dots and Khannections Studio, to dig into the Canva AI features most marketers don't even know exist. Whether you're a small business owner trying to keep up with your social media calendar or a marketer looking to level up your visual content without hiring a designer, this conversation is packed with practical workflows you can put to use today. https://www.theagentsofchange.com/622 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you've ever typed a prompt into an AI image tool and ended up with something that looks like a corporate stock photo had a fever dream, you're not alone. Getting genuinely good output from these tools takes more than a two-word description. Ross Symons, co-founder of Zen Robot and a guy who spent a decade making origami stop-motion content before the influencer wave even had a name, breaks down what most people are doing wrong, and more importantly, what the people doing it right understand about these tools. https://www.theagentsofchange.com/621 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the problem Sarah Johnson has been solving for years. As the author of Content First Design and the forthcoming Meaning at Scale, Sarah works at the intersection of content strategy, user experience, and organizational alignment — and her argument is simple: if you don't know what you're saying or who you're saying it to, no amount of beautiful design is going to save you. In this episode, we dig into how to put content first, what "meaning drift" is costing your business, and how all of this connects to getting more out of AI. https://www.theagentsofchange.com/620 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

You spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves on. Meanwhile, that lead is sitting there, probably still interested, just waiting for a reason to say yes. Jason Kramer has built his entire business around solving that exact problem. As the founder of Cultivize, he works with distributors, service providers, and agencies to plug the holes in their sales process — and the fixes are often simpler (and more embarrassing to ignore) than you'd think. https://www.theagentsofchange.com/619 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever fire broke out in the office this morning. But here's the thing: agentic AI isn't some far-off technology. It's already baked into tools you might already be paying for. And once you understand what it can actually do for your workflow — not in theory, but in practice — it changes how you think about getting work done. I sat down with Mike Kaput, Chief Content Officer at Marketing AI Institute, co-author of Marketing Artificial Intelligence, and co-host of the Artificial Intelligence Show, to cut through the noise. Mike explains what agentic AI actually means for marketers, how he's using it to automate real work, and — importantly — how not to let it delete everything you care about. https://www.theagentsofchange.com/618 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it's time to rethink how your content works. Rebecca Emery breaks down what's changing, what still matters, and what you should be doing right now before your competitors figure it out first. https://www.theagentsofchange.com/617 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

AI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution. If you've been curious about moving beyond copy-and-paste AI and into systems that actually get work done, this conversation is your starting point. https://www.theagentsofchange.com/616 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why. https://www.theagentsofchange.com/615 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact