Podcast
The Agents of Change Digital Marketing Podcast
Hosted by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market · EN
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!
In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.
If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
26episodes
Episodes
Newest firstAll episodes
Better AI Images with Prompts (and Practice) with Ross Symons
1w ago00:41:29Tap to summarizeIf you've ever typed a prompt into an AI image tool and ended up with something that looks like a corporate stock photo had a fever dream, you're not alone. Getting genuinely good output from these tools takes more than a two-word description. Ross Symons, co-founder of Zen Robot and a guy who spent a decade making origami stop-motion content before the influencer wave even had a name, breaks down what most people are doing wrong, and more importantly, what the people doing it right understand about these tools. https://www.theagentsofchange.com/621 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Content First or Design First? Settling the Debate with Sarah Johnson
2w ago00:27:51Tap to summarizeYou've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the problem Sarah Johnson has been solving for years. As the author of Content First Design and the forthcoming Meaning at Scale, Sarah works at the intersection of content strategy, user experience, and organizational alignment — and her argument is simple: if you don't know what you're saying or who you're saying it to, no amount of beautiful design is going to save you. In this episode, we dig into how to put content first, what "meaning drift" is costing your business, and how all of this connects to getting more out of AI. https://www.theagentsofchange.com/620 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Fix Your Leaky Sales Funnel with Jason Kramer
3w ago00:29:55Tap to summarizeYou spend good money getting people to your website. They fill out the form. And then... nothing. No one follows up. Or someone follows up once, gets no reply, and moves on. Meanwhile, that lead is sitting there, probably still interested, just waiting for a reason to say yes. Jason Kramer has built his entire business around solving that exact problem. As the founder of Cultivize, he works with distributors, service providers, and agencies to plug the holes in their sales process — and the fixes are often simpler (and more embarrassing to ignore) than you'd think. https://www.theagentsofchange.com/619 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Agentic AI for Marketers: What It Means with Mike Kaput
Apr 1500:34:47Tap to summarizeYou've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever fire broke out in the office this morning. But here's the thing: agentic AI isn't some far-off technology. It's already baked into tools you might already be paying for. And once you understand what it can actually do for your workflow — not in theory, but in practice — it changes how you think about getting work done. I sat down with Mike Kaput, Chief Content Officer at Marketing AI Institute, co-author of Marketing Artificial Intelligence, and co-host of the Artificial Intelligence Show, to cut through the noise. Mike explains what agentic AI actually means for marketers, how he's using it to automate real work, and — importantly — how not to let it delete everything you care about. https://www.theagentsofchange.com/618 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
AI Search Optimization Strategies with Rebecca Emery
Apr 100:38:01Tap to summarizeWith AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it's time to rethink how your content works. Rebecca Emery breaks down what's changing, what still matters, and what you should be doing right now before your competitors figure it out first. https://www.theagentsofchange.com/617 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
Mar 1800:32:24Tap to summarizeAI used to be about prompts, now it's about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution. If you've been curious about moving beyond copy-and-paste AI and into systems that actually get work done, this conversation is your starting point. https://www.theagentsofchange.com/616 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Building a Brand World That Converts with Luna Battalia
Mar 400:29:56Tap to summarizeDescription: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why. https://www.theagentsofchange.com/615 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
Cold Outreach That Converts with AJ Cassata
Feb 1100:35:42Tap to summarizeMost cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach your ideal customers without relying on algorithms, ad budgets, or social media luck. AJ Cassata built his business on outreach that actually works. From knocking on 10,000 doors to helping over 440 clients build consistent pipelines through cold email, LinkedIn, and strategic calling, he's learned what makes prospects respond versus hitting delete. And spoiler alert: it's not about volume. It's about being specific, providing value, and not treating people like numbers on a spreadsheet. If you've ever wondered whether cold outreach still works (it does) or how to stand out in a crowded inbox (we're covering that too), this episode is your field guide to reaching prospects without sounding like a bot.
Transcribe →
AI Image Generation for Marketing with Lauren deVane
Feb 400:50:35Tap to summarizeDescription: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show to explain how AI image generation has evolved from six-fingered curiosities into legitimate marketing tools. And if you haven't checked out what these tools can do in the past six months, you're in for a surprise. Lauren breaks down exactly how small business marketers can create original, on-brand imagery without the stock photo budget or the production headaches. https://www.theagentsofchange.com/613 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →
7 AI Lessons for Every Marketer in 2026 with Rich Brooks
Jan 2100:24:12Tap to summarizeStop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time. In this solo episode, I walk through seven lessons from 2025 that completely changed how I think about AI in marketing—from why perfect prompts don't exist to why you should use AI in your personal life. Whether you're drowning in AI hype or just getting started, these insights will help you use AI more strategically in 2026. Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
Transcribe →