Why You Can't Miss This Episode

This episode takes you to the frontline of the AI-native transformation. AI entrepreneur and agentic systems expert Mikko Alasaarela joins host Sirte Pihlaja to discuss the shift from using AI as a tool to designing businesses around AI agents and machine customers.

From agent swarms to data strategy and the rise of autonomous machine interactions, this conversation will radically change how you think about customer experience, digital strategy, and the future of work.

About the Guest

Mikko Alasaarela is a responsibility-driven AI entrepreneur, founder of Agion, and co-founder of Agentics Finland. He has founded and invested in tech companies that have raised over $30 million and employed more than 700 people globally. With a career spanning London, Berlin, and San Francisco, Mikko holds several international patents and has won awards such as the Red Dot Design Award and the Global Blockchain Competition in AI. His writings on algorithmic influence have reached tens of millions, and he’s known for making complex ideas deeply accessible.

Relevant Links

Mikko Alasaarela: https://www.linkedin.com/in/alasaarela/

Agentics Finland: https://chat.whatsapp.com/E5aRuzzVUE6156dqWj7lqs

The AI Experience Podcast: https://www.aiexperience.fi

CX Masterclass: https://www.cxmasterclass.fi

Read more on AI, CX and digital assistants: https://www.machinecustomers.fi

Episode Summary

This episode explores what it means to move from using AI tools to becoming a fully AI-native business. Mikko explains how companies can design agentic organisations, where swarms of AI agents coordinate autonomously and serve both internal operations and external customers.

The discussion dives into machine customers, showing how they’re already transforming customer relationships and market dynamics, e.g. how agents buy, negotiate, and interact independently, raising new challenges for CX, governance, and business models.

We also explore the European context: Mikko discusses the EU's regulatory response, the importance of digital sovereignty, and why Finland must seize the moment to lead in agentic AI. He highlights Agentics Finland, a fast-growing community building the skills and systems needed for this transformation.

Whether you’re a CX leader, strategist, or tech enthusiast, this episode gives you a framework for navigating the agent-powered future.

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