Transcript
Jaden (0:00)
Today on the podcast we have the pleasure of being joined by the legendary Rajeev Kapoor. He's the best selling author and an AI strategist. He's the CEO of 1105 Media. He has about 10 years experience in leadership spanning between a whole bunch of different Fortune 500s. His latest book is called Prompting Made Simple. We're going to talk a little bit about that. And basically has a whole bunch of really interesting frameworks for helping professionals get smart, smarter, faster results from things like ChatGPT that we use all the time. He's a finalist for the Ernst and Young Entrepreneurship of the Year award and he is on a mission to make AI a little bit more accessible, actionable and results driven for business leaders and creative people. Like all of you listening. So welcome so much welcome today to the show, man.
Rajeev Kapoor (0:44)
I appreciate it. Jaden, thanks for having me on board.
Jaden (0:46)
Really excited to get you on board. Before we get everything kicked off, I have so many questions for you that I think the audience would love to hear about. Basically tips for becoming better at prompting and getting more out of AI models. Before we get into that, all of that, I'd love to know like, I guess a little bit about your background, what got you started with this, started writing your book, I guess a little bit about your process. Give us a bit about your background.
Rajeev Kapoor (1:07)
Yeah, so you know, I was a tech executive for a long time. I worked, I worked at Dell. I was an executive at Dell for a long time. I worked directly for Michael back in the late 90s, mid to late 90s. It was a great experience and just kind of worked my way up at Dell. Eventually ran kind of part of the western region for Dell and then went to China and Hong Kong for Dell in 2000 and Singapore and helped build out the South Asia market and then was recruited to be the president of an E commerce company out here in Southern California in Orange county called Smart Home. We did that for a few years and then that actually led me to my next gig, which is I actually became then CEO of an audio technology company headquartered out of Switzerland of all places. Okay, amazing company started by a couple of amazing guys and they actually were building AI audio algorithms back then. So this was like 14 years ago. And so a lot of people don't realize that there's two kinds of AI. So there's the ChatGPT, generative AI stuff that, you know, prompting is basically, basically all about. And then you have machine learning AI. And so these guys were very much in the machine learning space all around audio technology. And so I was CEO of that company. That company eventually sold to Sennheiser. I was really enamored with AI. I wanted to learn more about AI, so I went to MIT and I got dual certifications at MIT on AI. And then when I was asked to be the CEO of 1105, almost 11 years now, basically we were doing a lot. So we're a B2B marketing and media company, meaning we do a lot of stuff in the technology space, but all B2B. So our job is like buyers with sellers. So if you're a brand in the technology space and you want to find more buyers of your product, you come to us and we help you. So that's the basic way to put it. We do events, we do Legion, we do all that fun stuff. Right. But the areas we cover were data center, was cloud infrastructure, was cybersecurity, was big data, was business intelligence. So we were covering that already. And we started covering AI a long time ago again, on the machine learning side, when ChatGPT came out, we obviously added that to our repertoire. But I remember the day ChatGPT came out, I literally fell out of my bed going, what the heck is this? And I said, I immediately said, hey, everybody on the planet's gonna have to learn AI. It's gonna be really important. And at the time, nobody knew just how impactful it was gonna be. I knew it was gonna be pretty big, not as big as it had become and. But it's crazy to see where the future holds. But again, the science behind this really is going to all end up for the general consumer is going to be all around prompting. Right? I mean, we don't need to know how the Sacha is made. ChatGPT 5 will come out. We don't care the mechanics behind it, but what we are going to care about is how to get the most value out of it. And the way to get the most value of that is going to be things like prompting. So that's where we are.
