Transcript
A (0:02)
I'm John Ostrower, editor in chief of the Air Current.
B (0:04)
I'm Brian Summers. I write the Airline Observer.
C (0:06)
And I'm Brett Snyder, author of Cranky Flyer. You're listening to the Air show, the podcast where we talk about what goes on in the business of the sky. This week, guys, we have a great interview lined up, and it's not just with one person. We have two. Two. Two executives from Southwest in one. Andrew Waterson, chief operating officer, and Tom Doxy, chief financial officer. I know you guys are excited, so let's get right into it.
A (0:33)
Andrew, Tom, thank you so much for joining the Air Show Podcast. We've been wanting to have you both on the show for a really long time, and it's a conversation that we've been tremendously looking forward to. I really wanted to start kind of big picture, sort of. In the history of airlines, the most successful initiatives have been among carriers that have really differentiated themselves from the pack. JetBlue with live TV, American with the original loyalty program, United with its app, open seating on Southwest. When we look at the changes that have happened at the airline, paying for bags isn't necessarily something customers had asked for, and there is mixed reaction over the assigned seating. I'm just curious, why have you made Southwest more like everyone else?
D (1:17)
Well, thanks for having us on your show, John. I appreciate it very much. Tom and I will tag team on a lot of these questions, and I guess I'll start off on this first one. Things that are fascinate avgeeks may not be things that fascinate customers and get them to click, buy and say, you know, I liked flying on your airline. Southwest has been considered different over our entire history. And what you're referring to is like some unique policies. The unique policies we had were actually only unique for the last, let's say between 10 and 15 years before that, everyone had those same policies, yet we were still considered different and a different kind of airline and still really loved by our customers. And so it is true, we've changed those policies and our customers have also changed what they value. And so as we adapt to the new world we're in with this higher costs and different customer preference of how they travel, we are going back to offering that unique service. It's how you feel when you travel is what can differentiate you. Now, it's easy to say, oh, it's my employees. Oh, it's your liability. But those are actually things that are extraordinarily difficult to achieve. We are a top operator again. We have, you know, top of the Wall Street Journal rankings, 25. We should have been 24. So we're a couple years here. Being a reliable airline. That's one of the biggest choice drivers for customers. And we deliver on it. Everyone talks about it, but very, very, very few deliver on it. People say they have good employees, but, man, when I travel, I see their employees maybe not treating customers as well as our employees do. Our employees treat each other well, and. And they treat our customers well. And you see that in NPS scores. So when you hear. Talk about Southwest s. Anybody in. The person in the street, they'll go and they'll tell you a story about a person. It's about. They don't say, oh, I flew this airline because of this, you know, cool seat. It was like how they made me feel. And we are unique in that, and we differentiate that always. And this is something we'll be pivoting back to emphasizing that more now. We still have other choice drivers. A very strong network. If we're in, you know, Seattle, where you live, John, our network may not be the best. We provide service. We can bring our customers to Seattle. But where Brett and Brian live in SoCal, we got a very strong network, a very high utility for Southwest schedule there. So it's. That's different than a lot of Airlines in SoCal. You know, we got the best schedule. And then, you know, we also have lower costs than our primary peers. We don't have the lowest cost, but we have much lower costs on our primary peers. So we can afford to offer lower prices than our peers, you know, on average. But really, it focused on certain deals. That's what people really value, like getting a deal. And so we have these parameters which you may say, well, that is not as, you know, fancy, as, you know, Mr. Summers likes to travel. But, yeah, these are bread and butter choice drivers that customers have said they value and are actually very difficult for our competitors to copy.
