In this episode of Simplifying Social Media, Tamany Hall sits down with Celina Go, a Las Vegas realtor® who’s redefining success through authenticity and humor. Celina explains at just 26 years old and with only 3 years in the industry, she has sold 75 homes and closed over $40M in sales, with her social media playing a key role in attracting her ideal clients. Learn about her path from producing relatable, captivating content that appeals to her audience, as well as her tactics for remaining genuine and consistent in a cutthroat industry.

Whether you work as a content developer or a realtor, this discussion is full of useful tips!

Celina’s Links

Email: celina.go@sothebysrealty.com

Instagram: https://www.instagram.com/gosellvegas/

Website: sothebysrealty.com/lasvegassir/eng/associate/823-a-df2306221608108891/celina-go

Tamany’s Links

Email: info@thesimpletouches.com

Instagram: https://www.instagram.com/realtorsocialmediamarketing/

Menu of Services: https://www.videoask.com/fjj22954m

Website: https://www.thesimpletouches.com/

Tune into The Simple Touches’ podcast, Simplifying Social Media for REALTORS®️: https://podcasts.apple.com/us/podcast/simplifying-social-media-for-realtors/id1735370457

Chapters:

Introduction Power Punch – 0:00–1:04
Team Dynamics & Starting Social Media for Buyers – 1:04–2:22
Benefits of Social Media in Real Estate – 2:30–4:50
Storytelling in Real Estate – 4:50–6:25
Humor & Authenticity to Stand Out – 6:25–9:00
Balancing Branding & Broker Rules – 9:00–10:00
Staying True to Yourself in Real Estate – 10:00–15:00
Understanding Analytics & Metrics – 15:00–16:33
Dealing with Bots & Haters Online – 16:33–18:03
Planning Social Media Content – 18:03–19:20
Overcoming Content Creation Excuses – 19:20–21:09
Sparking Consistent Business Growth – 21:09–26:30
Tracking & Understanding Engagement – 26:30–31:51
Client Success Stories – 31:51–34:26
Building Relatability with Your Brand – 34:26–38:30
Creating Advocates & Ideal Clients – 38:30–40:00
Translating Trends to Real Estate – 40:00–42:44
Engaging with Local & Niche Content – 42:44–44:45
Personal Connections Drive Business – 44:45–47:28
Final Thoughts – 47:28–49:00