Are you confusing "showing up" with actually connecting? This one is for every B2B founder who is exhausted by the noise.

Priya Shah is a LinkedIn strategist with roots in journalism and PR who has spent her career helping businesses break out of their social media silos. She joins Amanda Kaufman to talk about what actually moves the needle for B2B founders on LinkedIn... and why chasing trends is one of the fastest ways to water it all down.

In this episode, you will learn:

- Why social media siloed inside your organization is only performing at about 3% of its potential - Priya's 3 C's of B2B social: Credibility, Consistency, and Clarity - The difference between authentic content and performative vulnerability - Why trend chasing dilutes your brand... and what to do instead - How steadiness is its own form of competition - Why founders have more compelling stories than they realize, and how to start telling them

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CONNECT WITH PRIYA SHAH

Website: https://shahsquared.com LinkedIn: https://www.linkedin.com/in/priyashahstrategist Facebook: https://www.facebook.com/shahsquared Instagram: @theandlifeproject

Free LinkedIn Starter Cheat Sheet: Follow Priya on LinkedIn and send her a DM. She will send you a free PDF with simple tips on how to get active and show up with confidence. Tell her what from today's conversation inspired you!

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STAY IN THE LOOP

Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business... without the performance.

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LISTEN TO THE AMANDA KAUFMAN SHOW

YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more founders who are ready to do the real work. Thank you in advance!