Monthly recurring revenue sounds like the answer to everything, right up until you launch a membership of one. This one is for the premium coach or consultant who feels the pull of memberships and wants the honest version before they build one.

Amanda Kaufman is the founder of The Coach's Plaza and Clairvenu, a former corporate consultant turned entrepreneur, and a coach who helps service-based business owners build businesses that actually work. She has launched seven memberships, meaningfully run five, and currently runs one. In this episode she flips the mic to become the guest, sitting down with guest host Rebecca Kaufman to share what actually makes a membership work, the mistakes that tanked her early attempts, and how to grow one without the pitch slaps.

In this episode, you will learn:

🎣 Why memberships carry a siren song for premium providers, and the trap hiding under the lower price point 🏷️ What a membership actually is, using the Costco and gym analogy, and how it differs from a course or mastermind 🎯 Why aspirational branding backfired, and how outcome-based positioning finally filled the room 📏 The "straight line" lesson: why serving one avatar across every offer is what makes the money model work 🤝 How to build an audience without the pitch slaps, with a hospitality mindset and real systems 🔋 Why exhaustion is an energy problem, not a business problem, and how to right-size your effort with 80/20

CONNECT WITH AMANDA KAUFMAN

🌐 Website: clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow

Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

STAY IN THE LOOP

Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

LISTEN TO THE AMANDA KAUFMAN SHOW

YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f

If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!