In this episode, Amanda sits down with pricing strategist Erin Haag to talk about what most business owners get wrong about pricing ... and the three-step process that fixes it. They cover the difference between real market research and dressed-up competitor comparison, what it actually means to "create a market of one," and the permission piece most pricing conversations never name.

We covered:

What most businesses do instead of pricing math
What real market research actually looks like
Erin's three-step process for setting prices that hold up
The "I'm not really doing it for the money" performance and what it costs
Why a real income goal makes real demands on the pricing

Chapters

00:00 Introduction to Pricing Overhaul 01:20 The Misconception of Market Research 02:48 Understanding True Market Research 04:08 Creating a Market of One 08:18 Steps to Overcome Comparisonitis in Pricing 09:16 Conducting a Profit Analysis 11:03 The Importance of Money in Business 12:17 Finding Erin Haag and Pricing Overhaul

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Learn more about Erin and Pricing Overhaul: https://pricingoverhaul.com/

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