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The Amazing Authorities Podcast
AI That Sells — Jason Sherman on Turning Websites Into 77% Conversion Machines
00:36:48
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- [00:02]
A
Welcome to the amazing authorities podcast, where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
- [00:31]
B
Jason Sherman is my amazing authority today and he has got an amazing background and I had to ask him about this before this interview and discussion. He's got curtains that look like the ancient world map. He's got superheroes, he's got clippings, he's got all sorts of gadgets. It looks like phones of the past. I don't know if he's got beepers in there. What are all these collectibles? Jason, I, I would, I would pity your spouse of when or how do you move, but I guess you've, you've already got your dream home.
- [01:06]
C
I got it figured out though, because they're all in display cases, so I can just pick up the display case and take it. But it's, it's basically my entire life's collection. So Since I was 8 years old, every single gadget, phone, music device, camera, toy or otherwise that I bought and owned and used I then collected and kept in good condition and everything still works.
- [01:34]
B
That's amazing. I mean, each one could be a story. Is that a sock em robot behind your right?
- [01:40]
C
Well, not Rockham Sockham, but it's, it's, it's an old robot. Yeah, from the 80s. Yeah.
- [01:44]
B
Okay. I thought that might have been Mike Tyson, you know. No, he was dubbed the Rock em Sock em robot. For many, he would have been the poster child for it in terms of build and everything. And that's what I grew up with, the Rock Em Sock em. And you're an author. Tell us about your book.
- [02:05]
C
My book is strap on your boots, which I wrote it in response to the quote unquote gurus that have master classes on how to be an entrepreneur. Their book was always very situational, Right. They got a million dollar investment from their uncle, bought 20 apartment buildings, and that's how they became wealthy. And I'm like, well, I can't do that. That's not going to work for me. Another guy built some software that he sold to Google when he was 20, back when Google was still buying software off the cuff like that 30 years ago or 20 years ago or whatever. So I felt the books were very unrealistic and I wanted to write Something completely opposite, something realistic, duplicable. You can actually replicate this stuff in the book and no money needed, just your work. And it was based on the experience that I had running startups of my own over the course of 10 years. So I knew the strategies, tactics and methodologies in the book were working because I was using them. And that's what turned into the book.
- [03:14]
B
And what has been your entrepreneurial journey, Because I know. Well, then we'll bring it to present day, which I'm eager to learn about.
- [03:21]
C
It's been a. It's been a nice, interesting learning experience of trying new things, trying new businesses, finding pain points and gaps in the market, in the world, and trying to solve them with software, hardware or otherwise. And some worked, some didn't. And you learn along the way. And then you start to pick the best parts of what you did, what you did and what you learned, and you put it into the next one. And you keep doing that until you get to the point where, like you mentioned now with my B2B AI SaaS startup, we're killing it. We're doing everything the right way. Everything's working really well. We know how to run the company. We don't make as many mistakes like we used to. And it just makes everything a lot easier.
- [04:11]
B
And you talked about very clearly the recipe to get you to where you are. You failed. You learned from those mistakes and you found the holes in the marketplace where the problems existed, where the pain points were. You solve those pain points and you capitalized on it. Is that right?
- [04:31]
C
That's exactly right. That's exactly right. And that's how you have to do it.
- [04:34]
B
You get the green chicken squeeze for that because that turned to money. Okay, that's good. This, this is a fun tip. Just the. He's a little louder, but this is the money guy. He gets a green one. I love that. Well, what are. You've got this SAS product now, Jason. Tell us what it does, what problem does it solve and how can I make money with it? Because I'm greedy. I like to know how to. I'm totally open. I like to make money. Jason.
- [05:05]
C
This is a money maker for greedy people. So let's put it into perspective. Okay? Business owners around the world, there's probably millions of them own websites.
- [05:16]
B
Yes.
- [05:17]
C
And those websites, they are only getting roughly 2 to 5% of the visitors to the website are turning into hot leads or customers. So you're losing about 95% of your customers on your website.
- [05:33]
B
Potential customers.
- [05:35]
C
Potential customers. Prospects.
- [05:38]
B
Okay.
- [05:39]
C
We allow you to automatically train an AI agent on our platform. No work needed. And place one line of code onto your website and allow the AI agent to talk to all of these prospects and potential customers one by one, while capturing their name, email and phone number and sending you a conversation summary of what happened in the conversation. And then simply calling or emailing that potential customer to close the sale. And we have gotten up to 77% close rates now versus that 2 to 5%. We're closing that gap and we're making it go from 2 to 5% conversions to 77% conversions.
- [06:25]
B
That's amazing. Now I'm going to dig in with some numbers because I am one of those annoying MBAs that my old mentor said. More bad advice coming from Mitch. Okay, but some of the metrics, cpl, cost per lead.
- [06:41]
C
With your software, it's, it's almost negligible because the cost of the software, like if you. It all depends on how much traffic you get. So let's say, for example, we use it for our own, you know, our own company. We have it on our website and we might get on any given day like 20 leads. Well, it's almost free. Cost per lead. Free. Zero. Because you're. If you're getting 20 leads and let's say you're. Let's do an example. Let's say you are a plumber and every single job you get from your website, you're getting at least a 500 minimum. Put in a sink. Yeah.
- [07:22]
B
Clogging a drain or unclogging a drain.
- [07:24]
C
Let's say it's 500 bucks and you get one lead. The software only costs between 30 to 100 bucks for the month. So if you're getting one lead for 500 and you're getting 10 leads per day, it's almost like, it really is almost like being free. So cost per lead is negligible. And because AI is the future, we feel like we can't charge a lot because it's gonna. Eventually everyone's gonna have one of these or need one of these. If you don't already have one, you should already have one. And so there's competition out there too, from bigger companies. Right.
- [07:57]
B
Manny Chat, I think has been around for a while. Sure.
- [08:00]
C
And you even got HubSpot.
- [08:02]
B
Yeah, I know HubSpot.
- [08:03]
C
Yeah, yeah. Intercom and Salesforce and go high level. These are like million trillion dollar companies. Like we can't compete with them, but what we can do is offer a really good price and a better product. And those are the two things we Do.
- [08:18]
B
So I have Go High Level. How would you handle someone like me? And I'm simple. You know, I pay 100 bucks a month for it and handles some of my funnels, and I sell my courses through that. What would you do for me?
- [08:34]
C
We had a customer this morning set up a meeting with us, and he said the same thing. He was on Go High Level. He called it a piece of junk. Just. Just putting it out there. He called it a piece of junk. He said he didn't like how it worked, but he's using it. And we said, we're not competing with Go High Level. We're not even telling you to stop using Go High Level. Go High Level has its place in what it's good at. It's good at the funnels. Right? Right. What we're good at is completely separate. It's allowing the people who come to your website to talk to your AI agent to feel more comfortable talking to you, because essentially it's a copy of yourself and to give you their information so that you personally have it, not some platform. You own the data, you own the name, email, phone number. You get to keep it. And from there, it's more of a. What we consider a warm or a hot lead. Not like an ad that someone clicked on and went through a funnel or whatever. No, this is someone who actually Talked to your AI for 5 minutes and was interested in your service or your book or your course or whatever.
- [09:37]
B
So this is different than. Let me walk through this, because I. I have a couple different products that I sell right at the onset. One thing is for authors where, if they're a new author or they haven't been successful as an author, I might run ads to drive them to a page, or I use the podcast as a possible. If you were a prospect, let's say, and you didn't have international bestseller status, I can guarantee it for somebody. But could that be extracted from a landing page or a squeeze page or sales page?
- [10:13]
C
Yeah, sure. I mean, any website. Any website or webpage or landing page that has the ability to put a line of HTML or JavaScript code on it is a candidate for this. So think about Google Analytics or Facebook or the Facebook Pixel. You know, anywhere where you're putting that line of code to, you know, do analytics, for example, it's the same thing.
- [10:37]
B
Okay, so I've got this site called get interviewed guaranteed.com and where I sell packages to speakers, authors, coaches, and consultants and CEOs who want to get guaranteed network television in Las Vegas. I'm A CBS TV show host there as well. So I sell people it's pay to play to do a half hour interview and they get aired on NBC. How so if they were to go to my domain or my, my website there, would you install that then? And that would vet them already and would I discuss the price or not at that point? Would it read.
- [11:15]
C
Let me, let me ask you, let me ask you a question. Sure. What are the, what are the top three questions? People want to know when they come to your site or if they want to learn about your service.
- [11:24]
B
Does TV work still? Or should I invest my money in podcast interviews? Because I guarantee network then get them on abc, NBC, cw, Fox, all of it done in Vegas. So the first question is, will I roi does TV work? And the third is, will it get me more press?
- [11:50]
C
Okay, so those would be the three FAQs. So those three questions would be asked by a person, but the first question would be asked first. The AI would then answer in a very human, like, personal way, not only to answer the question, but to form a relationship with this person in some way. It'll also add a leading question at the end of the answer to continue the conversation, which is usually what a person on the phone would do. And so now it leads into that second part, which doesn't even get to that second question yet. It's still part of the first, but it became something else. Now this person's invested. They're like, I'm invested in this person not knowing as an AI. Then the second question comes. Okay, now let's. You know what, this is getting good. Let me ask for your email, Your email name and phone number so I can get this into my database so we can talk in the future if we need to, or whatever. Okay, great. Dave. Dave Jones at email. Okay, third question pops in. Boom. Now the closing happens where this AI will say, okay, so now they already have the information. They already know their contact information, and now it's to close. Do you want to set up a meeting with Mitch to talk about this more in depth? Yes, I do. Okay, great. Here's the calendar. Select the time and day. Boom.
- [13:07]
B
Book, go high level.
- [13:09]
C
Name, email, phone number. Everything's booked. And now you already pretty much have I call them customers because at at that point, they're locked. They're. They're ready to buy whatever it is you're selling because they've already gotten. And guess what? You were on a beach sipping a margarita while this was happening, or you were on a conference call, or you were in Another meeting with a client. You weren't dealing with this a thousand times a day. And that's the difference. And that's the power of this, Jason.
- [13:37]
B
Do you run them through a VSL after this, or is it just simply this? Do you discuss price? I'm very interested. I'm a hot prospect and so will my network be if this works.
- [13:47]
C
So everybody's different. Everybody's different. Some people don't want to discuss prices. Some people do. Some people want to book meetings, some people don't. Some people want to give extra information. Some people want to give very limited information. The agent is like having a child that only knows what you teach it. So you have to teach it what you wanted to know.
- [14:06]
B
Well, all right. Would it be, for example, it drives me crazy when someone A, doesn't show up for an appointment. That happens a lot in some cases. And B is, I know you can do reminders and all this, but people have reasons. And B, being shocked when the price is there. Big. The unrealistic expectations of thinking that this is going to be 50 bucks or so. Like, you got to be kidding. No, my packages are starting, you know, I mean, to be a bestseller, for example. I do two things. Most of my clients are authors and speakers. That's 90% of my market. And oftentimes they're broke, especially the new speakers. But you can't become a world class speaker unless you've got the press to back you up and the credibility of having a book as well. Those are key components. You can't shoot at the target without those arrows in your quiver. So I, I would almost want to dispel because I'm asking you the questions, you're vetting me. I'm going to be a customer. I'm already interested. Okay, so I'm gonna buy from you. And I'm saying, sounds like you need.
- [15:15]
C
It sounds like you need the AI to basically say up front, like, you know, unless you have this much to invest to further your career, then, you know, let's not continue, you know, something like that.
- [15:24]
B
But yeah, that's, that's what I mean. I don't want to. I'm not going to mess around with somebody or a prospect. Why would I invest my valuable time going through this?
- [15:35]
C
I think you would want the AI to say something like, are you prepared to invest at least $1,000 to further your career? Or whatever the statement is. You just have it say that. Yeah.
- [15:47]
B
And could I test that versus all right, so I can test both.
- [15:53]
C
So I do A split a B Testing. Yep.
- [15:55]
B
Yeah. A very simple A B testing. I mean, I don't want to get into. What's that Japanese word? I'm blanking for a second. The multi variable testing is called.
- [16:08]
C
Yeah, you know what I'm talking. Yeah, I didn't. I don't. I know what you mean.
- [16:12]
B
I just forgot the word. I'll remember it.
- [16:14]
C
Yeah, yeah, it'll come back. But yeah. Depending on which package you choose, you can have more than one agent, and that's when you can do that. Like there's our middle tier, which is the most popular for 99amonth, lets you do four agents. So that means you can have four different websites, four campaigns, four campaigns or four of the same agent on the same website, but that do different things or test different things. It's really up to you what you do with the four agents.
- [16:40]
B
Interesting. And would I drive. Would I buy ads to drive it to the. To the site to then use this as the seg. The.
- [16:50]
C
Exactly what people are doing. That's exactly what our customers are doing. They're no longer sending people to Facebook pages or Instagram pages or any of those other pages. They're sending them to their website, which is, in my opinion the most valuable piece of real estate you own on the. On the Internet is your website, not your Facebook page.
- [17:09]
B
So that it could be just an informational page. And that's where the AI agent pops up. Very similar. Is it similar to a Woo sender, which I think I'd heard about before?
- [17:19]
C
I don't know if that's possibly. I'm not familiar with Woo, but I know what WooCommerce is and all that kind of stuff. It works with Woo Commerce and Shopify, WordPress and websites and pretty much how's.
- [17:29]
B
It different than Manichat?
- [17:32]
C
So the difference we have between manychat and a lot of the other big ones is they offer a large amount of features in their platform and not all the features work really well from what I have seen myself from testing them. And there they can become a little clunky. And also the AI agent itself is not top tier. We remove all of those features and just give you the one feature that people actually want, which is simply the AI agent and the sales lead capture. That's it. We don't offer anything else, just that one thing. But we offer it really, really, really well. It works much better than the competition because we focused on hyper focused on just that one thing. So we made it really good. And so you don't want all that bloated stuff and the 20 million features, you just want that one thing that works really well. And it works because we have hundreds of people who are using it and are staying customers every month. They don't, they don't. We don't lose customers, we just get more customers. Because it works. Once you get sales leads, you don't ever want to stop using it.
- [18:39]
B
Gosh. Do you white label?
- [18:42]
C
We thought about it and currently it does work that way. So let's say you want to pick up one of our account, one of our pro accounts or the larger accounts, enterprise accounts, whatever. Yeah. To get more agents, you can then put the AI agents on people's websites and charge them. That's kind of how we have the white label set up right now. You can also add people to your account through the team section. You can add people to your account, but white labeling, yes. You can add the AI to people's websites and then you can have the sales leads go to their email addresses.
- [19:17]
B
All right, so let me, let me go through the scenario. If I were to call you, and this is almost a sales call, here you are. I mean, I'm supposed to interview you, but now you've got, you got my interest, you got my. Jason, you're such a salesman. Oh, my gosh. Your grandmother's telling my, my grandson Jason, he's such a salesman. How, how would you help me?
- [19:42]
C
How would I help you to sell more of your services and products?
- [19:47]
B
I'm, I'm throwing myself out here. My wallet's already open. Look at, I got a credit card, right? Jason, look, I mean, I want to give you money.
- [19:54]
C
The funny thing is, is that our, our platform sells itself because there's no training involved, there's no technical ability involved. It's literally just one line of code you add to your site and you automatically start getting sales leads depending on your traffic. So really it's, it's, it. To me, it's a no brainer. I am biased. But if I was not biased, I would say it's a no brainer.
- [20:17]
B
Okay, but do you have best case? Do you have best practices in order to be more successful? What?
- [20:24]
C
Sure.
- [20:25]
B
That's what I'm, that's what I'm vying for. I'm interested. I'm going to buy. But I want to follow a protocol. I like to work within a framework, working for successful clients so I can replicate it. That makes sense.
- [20:38]
C
Yeah. What's always going to work better is not just using the default agent that you get from your website, training it right you want to really get a little deeper involved with the training process. The way we built it is it does automatically train based on your website, but do you have sales transcripts? Do you have FAQs? Do you have, you know, a whole bunch of documents for your company? Do you have invoices that show your top ticket items? Do you have things like that? And if you do, you want to upload all of those to your agent and then go into the services section where you answer questions, which it's automatically done by our AI, but go in there and add more. Make it better. Look at the chat transcripts that come in, and how could you make the AI respond better? That's what real people, like real business owners are doing. They're. They're really going in there and fine tuning it.
- [21:33]
B
That's interesting. All right, tell me some stories of people or clients who've had major success and who, who have failed and why.
- [21:44]
C
So the ones who have been succeeding, and it's not even success, it's succeeding is the ones are the people who are utilizing the AI in a way where it's. It's a fast turnaround. So, for example, we have this marketing agency using it, and if someone is a sales lead, they call them immediately. They don't wait till the next day. So it's the people who are doing the quick turnarounds, the, the almost the instantaneous email and phone call at the same time. And they are implementing more than one AI agent at the same time. So they have multiple websites, multiple different types, and the ones who are failing are the ones honestly who are just not. They don't. They don't. They're not using it. They create an account. They don't even understand how it works. They don't watch our demo video. They don't ask us for a meeting. They. Maybe they heard of AI agents and they thought about trying it. But if you don't actually test it and try it out on your website, you're not seeing the power of it. Because, you know, imagine being back in 2007 and having a flip phone, and all of a sudden someone hands you an iPhone, but you just put it down and you don't use it. And you don't realize how powerful the smartphone is compared to a flip phone. Same with a typewriter to a computer, or, you know, the, the horse and buggy to the car. If you never try it, you. You never realize how powerful it is. That's where we are here with this.
- [23:12]
B
Yeah, I want a best practices roadmap. For me to implement and succeed. Because then I've got my. All my clients who. That's why I want to white label it as. Is to sell it for. I don't want to recreate, I don't want to create it. That's not my forte. I'm a salesman. So if I see a solution that works, I want to be able to duplicate it and make my. Make my affiliate fee essentially under my brand. And you benefit. You don't care where it comes from. It's still a steak dinner to you, right? You're a vegan. Sorry, I don't know.
- [23:48]
C
I was at one point.
- [23:49]
B
You don't look Hindu to me, so. All right, but that, that is the.
- [23:54]
C
Best way to help your clients sell. Honestly, now that I think of it, getting all the documentation from them for the knowledge base is definitely something you want. But the best way to have your clients succeed is for you to do what you're doing with me right now. Have a one hour zoom asking them all of the questions to figure out what their sales process is like, how they sell their products and services to people by asking questions and then getting that transcript and converting it into a knowledge base and feeding it to the AI. If you can do that for each client, you're good to go.
- [24:33]
B
Would you do a webinar to a group of people?
- [24:37]
C
We've done it. We still. We do it. We do webinars.
- [24:40]
B
Okay. I think that's what I would like to set up is for. And possibly, you know, is to do that. But for me, how I sell, I sell two services right now other than my live in person events. And I don't need much assistance there. But I certainly could use some assistance on websites where I'm selling admission to a live event or a workshop. Could it work for that? Because I work with a lot of workshop leaders who sell. You know, maybe they're. They're therapists. Maybe they sell a workshop on meditation. Maybe they sell a workshop on how to have better relationships. Would it work well for that landing page to get people to spend money to transact that way?
- [25:27]
C
That's what we built it for.
- [25:29]
B
Okay.
- [25:29]
C
That's literally what we built it for. I mean, that. That's our use case is people who want to sell more on their website. That's why we built it.
- [25:40]
B
Yeah, I get it. But I'm saying all these different types of niches where it would apply because of course you have somebody. Okay.
- [25:47]
C
It works for any. The best part about it is it works for any industry. You can Be a meditation expert, you can be a yogi, you can be a fitness instructor, you be a dentist, you can be a plumber, you can be a college professor who has a book out, you can be someone who's just coaching entrepreneurs, you can be a dog groomer. I mean it's, it's endless. If you have a website and you have people coming to the website looking for answers about your product or your service, that's where we come in. So the criteria is do you have a website? Are people visiting your website looking for answers about your product or service? Do people want to buy your product or service? Are you not able to answer all of the emails or phone calls that are coming in? Are you losing business because of it?
- [26:33]
B
Yes.
- [26:33]
C
Agent comes in and takes care of all of that for you while you take care of the important day to day work. And all you're getting is sales leads. You take those sales qualified sales, qualified sales leads, hot, warm, whatever you want to call them, always be closing. Right. Abc. So the agent is always be closing and you just close them. That's your job. No longer are you doing that repetitive, you know, trying to sell all day long, you're just closing them at the end.
- [27:07]
B
So may walk through a scenario and I'm asking these questions because I'm looking at creating a new VSL to sell my media package. Because I guarantee people, these four networks in Las Vegas, the price is 10 and $15,000 depending on the package that they buy. And there are a whole bunch of different, different deliverables which I might even alter a little bit and have something as low as five grand, which is maybe one TV show and a couple podcasts, guaranteed. With media training, I want to be able to sell them and understand that this is the price before they book a call with me. I don't want to waste my time.
- [27:47]
C
Yeah.
- [27:47]
B
And that can solve it. To get people to come to this website, what are the best practices of your clients? Meaning are they using Facebook ads, are they writing articles, what's the mechanism by which they're sending them to the website that you're finding most?
- [28:04]
C
It's, it's definitely a combination. I mean the good ones, it's a combination, they're running meta ads, are running Google Ads, they're running blog posts. They also do a lot of networking in person. Right, right. And another thing they do is it's not ads, but it's still social media, is they have a really, really good social media presence. So they're, they're putting a lot of content out there.
- [28:24]
B
So it's organic.
- [28:26]
C
Organic, yep. Those are the main ones. And we do the same thing for our business. We do organic, we do social, we do blogs, we do ads. And everyone that should be doing the same thing.
- [28:36]
B
Well, that's why I'm asking, what is the prescription? That is all these metaphors. It's like, okay, well, is there.
- [28:42]
C
That's it.
- [28:42]
B
Yeah, is. I, I understand what this does very clearly and it's a qualifier of people. It qualifies people who are ready to buy now. And I like what you said earlier, insurance companies selling auto insurance. And this will use this type of strategy, not necessarily AI. This is before the AI. If they see an ad and people see something on tv, it's direct response and they input in order to get a product or service. Somebody's calling them a telemarketers. Calling them right away.
- [29:15]
C
Exactly.
- [29:16]
B
They don't even wait because if they're looking for a dentist and they've got a toothache and if that's the pain point, literally, if you're in pain and got dental pain, call 1-800-DENTISTS, which was the impetus of this at this time, somebody better be calling them right then to schedule them to get them in, because they're not going to wait. They need that problem solved, like right.
- [29:37]
C
Immediately.
- [29:39]
B
Immediately. It's not. They're not shopping, they're ready to buy.
- [29:44]
C
Yep. And that, that's, and that's the big problem with a lot of business owners is they're too busy to answer all the calls or the emails on time. Right. So by allowing the AI to handle it for you, you're just doing the last piece.
- [29:58]
B
Do you bypass scheduling an appointment to potentially calling this person, hey, are you ready to buy now?
- [30:05]
C
And then that's how you want it. That's how you want it to run.
- [30:08]
B
See, I think you could split test. I'm just going through all these split test ideas of finding.
- [30:13]
C
We've tried them all, Mitch, and we've, we, not only have we tested all those scenarios, but we have people who have also tried all the scenarios. We see them. Some people either want you to book the appointment right there, which is what happens sometimes. They book the appointment right there. So let's say you have an H Vac, you want to get a cleaning on your ducks. Saturday at 2, Saturday at 2pm you don't need it. Tomorrow you. Saturday, 2pm you book the meeting. The owner is on a job fixing an AC and he gets this thing. Oh, duct cleaning on Saturday, 2pm Perfect. I didn't make any calls. I didn't make any emails. I just got this appointment. That's one scenario. The other one is where no, I have an emergency, I have a water leak and I need someone to come to my house right now. Right Then the. I will tell you this, Dave needs you right now. You'll call him right now. You won't wait till tomorrow or Saturday. And some people want you to pay for something right then and there. So here it'll say, well, here, here you can buy the book right here at this link. And you click on the link and you buy the book. You know, so there's, there's ways of, of sending people to certain things in different scenarios. You just have to choose what that is.
- [31:14]
B
Okay, the other program I sell, and I'm going through this because I'm going to play this for my, my groups to follow this because they'll understand by purpose of example. And I'm talking to the guy. I sell a bestseller guaranteed program for authors, new authors, because most people sell, luckily if they're lucky, 200 books in their life. You know, grandma, you know, all these people buy. Friends and family will buy. They don't make any sales. They don't become best sellers. I guarantee bestseller status in two countries so they can become international bestsellers. And my program to do that is just two grand. So would I then collect money or do I have to then get them on a call because it's, you know, for two grand. I don't want to really get too excited about it because there is no continuity of income. Yours is a continuity program, which is fantastic. It's prescription, it's subscription.
- [32:07]
C
Yes.
- [32:08]
B
You prescribe and they get subscribed.
- [32:10]
C
Right. And, and you know, again, it depends on what you want. You as the business owner, decide on how the AI agent acts. It's always up to you. And you can change it later, you know, sure, okay, you're not stuck with the way it is. But if you want them to pay $2,000 and not book a meeting, then that's the way it goes. It's really up to you. And at the end of the day, you can even have it not give you lead information. You can actually turn off name, email, phone number and just have purchases happening. But most people want to leave the leads on, you know, but really you have a. We give you a lot of options.
- [32:46]
B
Okay, so they, and your most successful clients are running meta. So that's Facebook and Instagram.
- [32:52]
C
Instagram.
- [32:53]
B
And are they using Google Ads? Do people still buy Google Ads?
- [32:56]
C
These Days people still buy Google Ads.
- [32:59]
B
I haven't used those in I don't know how many years.
- [33:02]
C
We, we run, we run a small amount of Google Ads. It helps for visibility. We do get like, if we're running like, say we're doing like a free ebook that we're giving out, which we do that sometimes.
- [33:13]
B
Okay.
- [33:13]
C
Some Google Ads. And that gets us a lot of people asking for the free ebook, but they have to ask our AI agent for it and we capture their lead information. So it's kind of like a way to get a, so it's a good, so maybe it's something you might like. So if you're trying to give away something for free, like a free ebook.
- [33:29]
B
Lead magnet.
- [33:30]
C
Yeah, yeah. So then you, you have them ask the AI for the ebook, but it'll say, okay, what's your name? Email and phone number. Right, of course, of course. So it's, it's, it's a cheap, easy way of doing it, you know. Okay. Because you can't get that information from Google or Meta. They don't give you data.
- [33:50]
B
No, they won't. Jason, where do I, where do I buy? Where do people listen to this?
- [33:55]
C
Buy vengoai.com.
- [33:57]
B
Okay, please spell that.
- [34:00]
C
V E N G O A I dot com. Yeah, or Vango AI. Either one goes to the same thing.
- [34:07]
B
Okay. Vengo AI. Awesome. I'm interested. I want to go and look at it and see it and I got your number. I'm going to call you at three in the morning if I have any questions. Just to be a first class friend. I mean, what are friends for, Jason?
- [34:23]
C
My phone's off at night, thank God.
- [34:25]
B
Oh well, I don't know. I'll find, I'll use AI to find your wife's number. I'll call her and say, wait, Jason up. I have a question.
- [34:32]
C
Oh my Lord. What?
- [34:35]
B
You, you met a new friend? What do you want? Yeah.
- [34:40]
C
I'll let the AI take the call.
- [34:42]
B
Well, you know, that's worth the squeeze. I mean this is good stuff. And I think if, you know, if this turns into money, you get three from the green chicken. One, two. Jason Sherman. Dot com. Okay. That's been very good, Jason. You've been an awesome guest, Vango AI. And I'm, I'm doing it. And man, that, that was. You made my day. I had a really good interview before this. This is a way, this solves a problem. As you started the interview, it solves a problem that I've been having. I hate it. Taking calls. Oh, you. I didn't know it was going to be this much money. It's like, screw you, buddy. This. What do you expect?
- [35:23]
C
Yeah, what do you expect?
- [35:25]
B
You know? Well, they should let me and I, I should be free on tbs. It doesn't work like that. This is a business.
- [35:32]
C
Yeah.
- [35:33]
B
You're not a celebrity.
- [35:35]
C
Yeah.
- [35:35]
B
You gotta pay. Of course you gotta pay. I mean, they got bills to pay. Hosts are free. Their makeup costs more money than the call.
- [35:43]
C
That's true.
- [35:44]
B
And so very good. Thank you so much for being a guest today. And Vango AI.com or V E N G O.AI will take you to the same place. You too can have your problem solved. Jason's product. Jason made a very good impression today and that's why he can afford all those toys from his life. He's making money on subscription.
- [36:10]
C
Those are old, old toys. Yeah.
- [36:12]
B
Well, you've been around for a little while. That's great. Jason, thank you so much for your time today.
- [36:17]
C
Thanks for having me.
- [36:19]
A
Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired, inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.