← The Amazing Authorities Podcast
The Amazing Authorities Podcast
Aurora Winter: How Books & Storytelling Create Wealth and Authority
00:30:14
Loading summary
Transcript145 lines
- [00:02]
Mitch Carson
Welcome to the Amazing Authorities podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
- [00:31]
Aurora Winter is in the house today and she talks about a myriad of topics, but we're going to focus on her unique skill set. Now. I've had other book coaches on interviews during interview conducting interviews in the past, but what makes her special is she wears two hats. You only see one head, but there are two hats. Aurora, welcome to the show today and I'm going to share what your two hats are. You coach people in the book writing process, ideation, writing it, and I don't know if you ghostwrite or not. That would be a brave woman if you do and then all the way through production. And you are an Amazon best selling author yourself, but you do something that's rare. You also help them with fiction. It's an F word that I will never use and approach.
- [01:28]
Aurora Winter
Oh, what a nice introduction. I love that. I love writing fiction myself. My background's in drama in film and.
- [01:33]
Television and I have helped a number of people with their fiction books, including an author who's got 2.5 million pages read and over 3,000 reviews on Amazon. He's got a legal thriller series called Jake Fox and he liked working with me so much that we're, we went.
- [01:53]
From writing one book to writing nine.
- [01:56]
Mitch Carson
So he's a John Grisham.
- [01:57]
Aurora Winter
He's a John Grisham. He actually is a litigation attorney and because he's so busy, he likes getting the VIP help of working one on one with, with me. And I'm glad to help.
- [02:07]
Mitch Carson
Well, 3,000 reviews, that's huge. As an author, myself and clients who've written books in the past, I mean, if you can get 10 reviews, you'll get some eyeballs. Ideally, most of the book experts that I talk to and certainly I belong to networks of that type, they shoot for 50 plus, then you're in the game. But thousands, oh my word, people really.
- [02:35]
Aurora Winter
Like the thriller genre. So they just, they snap up his book and we do one promotion and he sold 50, 50,000 books in a week. So it's really hot. Like my, my fantasy book has got over 300 reviews.
- [02:49]
Mitch Carson
Congratulations.
- [02:50]
Aurora Winter
Thank you.
- [02:51]
Mitch Carson
That's huge.
- [02:52]
Aurora Winter
There's much more demand, I think, for fiction than nonfiction. But it's much more complicated to write than nonfiction. You come from a business background 100% nonfiction. Nonfiction is so much easier because you can drop in a story that's compelling and then you change your mind and go, okay, no, I'd rather share a different story. I'm helping a client write a book called Rich, Fit and Fulfilled. And I had a, a story about his car wash. And I thought, no, take that out. I'm going to put in a story about his first plane. And you don't, you don't have to change the rest of the book. You've just changed a page. But with fiction, if you change something.
- [03:30]
You have to go all the way through the book. If you decide that character got shot and their arm is in a sling, you got to work that all the way through. So it's a lot more troublesome.
- [03:41]
Mitch Carson
I would, I would imagine. And this is a stat. And I was looking for stats. 10% of the books sold are non fiction. So that means 90%. Maybe not 90% because there are, well, there's fiction, nonfiction, there might be some other guides or which would probably fall in the nonfiction category, but 90% of the sales or fiction.
- [04:06]
Aurora Winter
What's interesting is the fiction model. You're primarily making money from the books.
- [04:12]
Mitch Carson
Correct.
- [04:13]
Aurora Winter
Although you can be a speaker. And in the case of my client, who's a litigation attorney, it's quite interesting to see how his brand has been improved by being a best selling, award winning author.
- [04:26]
Mitch Carson
Oh, so he's not a, he's not a pen name.
- [04:28]
Aurora Winter
No, his real name is Michael Stockham. And so now when people are considering what lawyer to hire, they're like, well, these are guys all have good qualifications. They all kind of look the same. Except this one, Michael Stockham, he's interesting because he's the bestselling author. So he gets seven figure deals because he's more interesting to work with. So even if you write fiction, sometimes that can grow your business as well. But certainly with non fiction that's crafted strategically. As we were talking before we started recording, I think it's super important for people who are experts or can solve a problem to have a book on Amazon. Amazon is the number two new search engine. And if you write a good book and have a clear title explaining the.
- [05:13]
Problem that you're the answer to, you.
- [05:15]
Can get clients from around the world. So the main thing with a non fiction book is not making money from the book. It's attracting your ideal client and efficiently repelling people who are not your ideal client.
- [05:26]
Mitch Carson
Oh, I Love that. That I would like to say is when I advise people crafting, I work with speakers. When you craft your elevator pitch and people ask you what you do, it's not about what you do. It's about deselecting the people who aren't qualified to do business with you. That's as much. That's as important as it is defining who your market is. Would you agree?
- [05:50]
Aurora Winter
Exactly right. Exactly right. So I wrote this book, Turn Words into Wealth, so people can get all the help they need. It's like at a decade of my publishing experience, they can even get it for free@TurnWordsIntoWealth.com because after working with everybody, I realized, you know what? I only have this one life and I'm going to use it to make the biggest difference that I can. So I only work with thought leaders or experts or successful business owners because I know I can make the biggest difference with them.
- [06:19]
Mitch Carson
Let me, let me see your book again. Hold that up. You were so fast. You've got badges and gold. Gold seals. One is Amazon bestseller, I would imagine. Number one. Is that a number one Amazon bestseller?
- [06:32]
Aurora Winter
I actually didn't put the Amazon bestseller. It's got outstanding non fiction book of the year.
- [06:37]
Mitch Carson
Oh, nice.
- [06:38]
Aurora Winter
This award, and this is an international bestseller award. I've got a bunch more awards on the back.
- [06:45]
Mitch Carson
Oh, tell me about those. I haven't seen all those. My gosh, I love badges and buttons.
- [06:49]
Aurora Winter
And let's see, we got a Pinnacle Book Award, a Literary Titan Book Award, a American Fiction Award. Yeah, a number, A number of awards. It was fun for me. I liked applying for awards because that is another way of marketing and it actually works to tie into our. Our topic of neuroscience. So most people don't understand the neuroscience behind communication. And we can use this book as an example. So you want to first communicate. What topic are we in? Turn words into wealth. That's the first thing. It's like the subject line on your email. But the second thing that we need to do in order to communicate effectively with neuroscience is say, who. Who else thinks this is a good idea? And awards can do that big time. Being on your podcast does that because it's like Aurora thinks Mitch is worth talking to and Mitch thinks Aurora is worth talking to. Social proof is very powerful, as you and I both know.
- [07:47]
Mitch Carson
No, I love it. I love it.
- [07:48]
Aurora Winter
And then the third thing. And it sequence does matter. The third thing. Then you can get into your content and a lot of experts get into their content first and they haven't clued the person in and what category are we in or who else thinks this is a good idea? So those are just the three steps to communicating effectively, harnessing and leveraging neuroscience.
- [08:10]
Mitch Carson
No, that's great. And I would love to read your book. And I will, and I'll write a review because they are, they are valuable. And all those badges, I call it peacocking. Yes, the peacock. The one, the beautiful male peacock who's got the most color and shakes his tail attracts the female. And it works in the animal kingdom. And we are just animals with a conscience. So that's hopefully. Unless someone's a sociopath.
- [08:39]
Aurora Winter
But yes, this book, my fantasy book, won a young adult best book reader's choice award. And yesterday I've written the third book in the series that comes out August 2025. It also won the reader's choice award. So it's fun to apply for award.
- [08:59]
Mitch Carson
Oh, and you've, you got all those awards on the back.
- [09:01]
Aurora Winter
Awesome.
- [09:02]
And get that validation and get some nice reviews. So that's something I help my clients do as well.
- [09:07]
Mitch Carson
That's awesome. So, you know, that's distinctive. That's distinctive because there are book coaches that promise certain aspects. But all of those awards, I've learned something new today. I've heard about some of these awards and I just said, ah, let's focus on the bestseller component. You've now added awards. You've peacocked. You've got great feathers in your.
- [09:29]
Aurora Winter
Well, you know, you're a, you're a best selling author.
- [09:33]
You can be insecure about your writing.
- [09:35]
And it's nice to read a review that says, wow, this is outstanding.
- [09:38]
This, I'm going to recommend this. This was empowering or useful or insightful. And you're like, oh, yeah, thank you.
- [09:45]
Mitch Carson
Well, there's a lot of work that goes into birthing a book. I don't know if you're a parent, but I liken it. I never had kids until I birthed books. And gosh, it was painful for nine. It took longer than nine months in the early days. Now you can, you know, publish a book very quickly through the aid of AI what are your opinions about AI because you've got obviously a journalism background yourself. You've written books both in fiction and nonfiction. That is commendable. Do you use AI today?
- [10:20]
Aurora Winter
I think what's really interesting about AI is all the fear it engenders. And if you have never used it, you probably imagine that it can write a book for you in a weekend. But I promise you it'll be a horrible book.
- [10:31]
Mitch Carson
Sure.
- [10:32]
Aurora Winter
So I think, I think it's important to lean into whatever tools are available to us and to notice that. Garbage in, garbage out, right? So I think it's really important, especially in the age of AI, for us to lean into the importance of our own stories. And they are really valuable. But then we can use AI to polish, to make sure we don't have typos, to do some research, to add some data to the stories. So Yeah, I use AI, I use ProWritingAid. I also know spell check extensively, research extensively. And you have to also be careful because it'll make things up.
- [11:16]
Mitch Carson
It does. You have to fact check.
- [11:18]
Aurora Winter
You have to fact check. So how I help my clients create books is we have a plan for the book and then I interview them. So most people who've got anything going on love to talk about everything they've been through, their challenges, their successes. But most people don't understand the hero's journey. So I have a background in film and TV and know, as you would know, that it's actually important to, to share the struggle because that makes the success even sweeter and people are drawn to other people. If it's all shiny and beautiful and perfect, it's a little bit off putting. But when you can share your hero's journey, the challenges you've overcome, and then you should share the success, at the end, people, your ideal clients will fall in love with you. So what I do is I interview the client, then I have that transcript and then polish it up. Either I write it myself or we go back and forth with the client, or sometimes I use AI to polish it up, but it's based on the client's own words, their own stories, and that makes it super valuable and that makes it stand out. It's not just like typing something.
- [12:22]
Mitch Carson
No, it's very good. And the other benefit of interviewing them is you have all that content that can be repurposed later for social.
- [12:30]
Aurora Winter
Exactly right. Which is a big thing. I find most people, they put all this effort into their book if they're working by themselves. You may know this. The average first author spends three and a half years writing their book.
- [12:40]
Mitch Carson
Oh yeah.
- [12:41]
Aurora Winter
And they spend about three and a half minutes thinking about launching it. Whereas the way that I do it, we're creating all of this video content which can be sliced and diced to make hundreds or even thousands of pieces of content before the book is launched or after the book is launched so that people can blast it through all social media channels and really share, share their message. That drives sales of the book. But even without people buying the book, as you would know, you're an authority if you have a book. The root of the word authority is author. And when people know that you have a book and they see that you've got awards and you've got a bunch of reviews and it looks respectable, they may work with you, hire you, get you to come speak or go to your event even without reading your book, because they hear about it on podcasts or they watch social media clips and they know, hey, he's written, he or she has written a book. That makes them an authority.
- [13:36]
Mitch Carson
Totally get it. Tell me about your media background. I know you. You're in discussions with BBC, which is big. You've been on a lot of the big stations. Did that come from your being an author or other means?
- [13:51]
Aurora Winter
Actually, I was a screenwriter before I was an author. I'm actually an award winning screenwriter. I worked as head of development for Canada's largest film and television production company in Toronto at the time was called Atlantis Films. And I had a 1 1/2 million dollar development budget just for screenplays to be written. So I would work with these amazing screenwriters, oversaw about 250 hours of television programming. And then I started my own film and television production company with a partner in London, England. We raised $5 million, made eight films, and then I realized, wait a minute.
- [14:30]
It takes millions of dollars to create a movie and a book is much more manageable. So I went back to my first love, which was books.
- [14:38]
Mitch Carson
Wow. Well, you've experienced all facets of the media world.
- [14:43]
Aurora Winter
Yeah.
- [14:43]
Mitch Carson
Now we're on a podcast. I have I know background as well. I mean, I was a pitchman on a channel called Home Shopping Network out of Florida when there were about 5 million daily viewers. Today, I think it's a. It pales by comparison because, you know, business changes and Amazon has destroyed most of the businesses because they have their own programs today which eclipse it. But TV was big and roar. I'll tell you a funny story. I was in a networking group. Well, I had a network lunch. I was in my ads guy, the one who runs my Facebook ads for events here, wanted to introduce me to another person that knew webinars. He was 28 years old and I talked to him about what I do. And then I have my show on NBC here in Vegas. And I said, have you ever seen NBC? Have you ever seen my show or anything? Like, since I've never watched television?
- [15:40]
Aurora Winter
Yeah.
- [15:41]
Mitch Carson
He was 28 years old. He's only watched YouTube and that's it. He had. I realized, oh my gosh, the world has changed. Yeah, getting in newspapers was a big deal. He's never seen a newspaper, never read it. That's what grandpa did. Then I told him how old I was. He said, you're my grandpa's age. So thank you very much. I don't like you anymore.
- [16:07]
Aurora Winter
Well, it's so interesting, you know, Stephen Colbert's show recently being canceled, the late night show. But Joe Rogan is thriving huge. Just a shift from legacy media to the new media. And, and that's something that I think we should all notice and lean into it is what it is. So why not lean into it? So you're smart. You've got a podcast. I've started a YouTube channel called Strategic Basics, as you can see the sign in the back. And here's what I think is really useful. If you have a book on Amazon, that's the number two search engine. And it also, you will then have the book listed on Goodreads. So Goodreads is one of the data sources that ChatGPT looks to. So number one search engine I think is shifting from Google to chat and similar.
- [16:56]
Mitch Carson
Oh yeah.
- [16:57]
Aurora Winter
So you want to have the one, two, three punch. In my. In my opinion, YouTube is huge. YouTube is the number two search engine. I'm sorry, did I. Amazon is number three. And number one is, is, well, SEO. Turning to Geo with AI. So if you have a book, the good thing about Amazon is people who go on Amazon are ready to buy something. They usually have their credit card already, already installed if you have a book on Amazon. I noticed that even if somebody spends just a few dollars on a book, they're a much more qualified prospect than they've. If they've just watched stuff for free on YouTube is a great way people are watching for free. They're not necessarily buying, but that's a good way for them to find out about you. And if, if you then combine all those three together, you will show up on the number one, number two, and number three search engines.
- [17:49]
Mitch Carson
That's domination. Yes. You've got to play the. The AI SEO game.
- [17:56]
Aurora Winter
Exactly right.
- [17:57]
Mitch Carson
And I was just in a conference for eight days in Thailand that ended last week and it was all about that topic. And it's amazing how the world is changing. And I was speaking about podcasts and in the marketing and I've had to pivot. You either pivot or perish in this.
- [18:15]
Aurora Winter
Or perish.
- [18:15]
Exactly.
- [18:16]
It's a good sound bite.
- [18:17]
Mitch Carson
Yeah, well, it's true. And I came up with it. I loved the hard consonants. And you know, you either you have to shift or you die. If you are in the buggy whip business, you better get into using that buggy whip in a different way or shift to cars and electric cars. And you've got to evolve.
- [18:40]
Aurora Winter
Publisher Parish. That could be your next book.
- [18:42]
Mitch Carson
Yeah, well it is. Publisher Parish or pivot. And Parish. Pivot or perish.
- [18:48]
Aurora Winter
Yeah.
- [18:49]
Mitch Carson
Pivot or publish. Or publish or perish. Yes. Yeah, it's another option too. It's like you either publish or that's. That is the truth. I, I used publish or perish because professors and universities have to publish or they can't maintain tenure.
- [19:08]
Aurora Winter
Exactly, exactly right. And one of the things I like to share with people is the value of the story as I'm always like looking for data. So I'm not going to ask you this question because you probably already know the answer. But it was very interesting. A book called Significant Objects did a test. They put a hundred distinct objects on ebay with a story or without a story. And the they were Even put like, P.S. this is an experiment. They were transparent about what they were doing. And some of the stories were written by professionals, some amateurs, some were hypey, some were even negative. But what the story added was meaning. So human beings are meaning seeking creatures. So for example, this pot mitt. I remember coming home from school and my grandmother would make chocolate chip cookies. She would take them out of the oven with this pot mitt. She's passed on. You can buy the pot mitt now.
- [20:05]
How much more did those pot mitts.
- [20:07]
And other objects sell with a story or without a story? You don't get the grandma and you don't get the cookies.
- [20:12]
You still get the same pot mitt with a story or without a story. What do you think?
- [20:16]
Mitch Carson
Oh, the stories probably three times.
- [20:19]
Aurora Winter
Yeah, most people.
- [20:20]
Mitch Carson
What was the number? What Was the difference?
- [20:22]
Aurora Winter
27 times.
- [20:23]
Mitch Carson
Oh my gosh. I'm not shocked, but I am wowed by the difference.
- [20:30]
Aurora Winter
Shocking, right? So if you're neglecting to share stories, you could be leaving so much money on the table.
- [20:38]
Mitch Carson
I would love to. Where was that research? I want to look that up.
- [20:41]
Aurora Winter
It's in a book called Significant Objects.
- [20:44]
Mitch Carson
Significant Objects, Yeah.
- [20:46]
Aurora Winter
It's a cool, a cool study because I'm always looking for data to back up why stories matter so much.
- [20:53]
Mitch Carson
I'm going to look that up.
- [20:54]
Aurora Winter
You know, sometimes we even myself, I like things to be concise, to get to the point. But sometimes you can make it so concise that you Missed the story.
- [21:05]
Mitch Carson
Yes.
- [21:06]
Aurora Winter
Right. So we want to keep the heart of it.
- [21:08]
Mitch Carson
I love that. I love that story. That sells stories and the value of story based selling. 27 times the control of having no information versus adding. Well, here's another story because I love this topic, this perfect guest opportunity. Dentist A has gone to the same school as dentist B. They're best buddies or golf buddies. Dentist A writes for the local town paper. Dentist A also was the weekly health expert for the local ABC affiliate in Wichita. So I'm picking a small town. Okay, well, let's go to Edmonton since you're Canadian versus Toronto. Be the big city in Edmonton. They're both dentists in Edmonton. And Dentist Day has a reel of all of his media appearances. Newspaper, magazine, radio shows in the waiting room before the patients come in for their drill and fill dentistry.
- [22:16]
Aurora Winter
Yeah.
- [22:17]
Mitch Carson
Who gets to charge more money and with greater or with greater sell through the dentist that has embraced media and feathers or the one that has not. They're both equally qualified. They're best.
- [22:32]
Aurora Winter
Definitely, definitely. The one with the feathers, the one.
- [22:36]
Who'S got the credibility on the wall.
- [22:38]
Mitch Carson
Oh, and he's written a book as well.
- [22:40]
Aurora Winter
And in fact, I even can add to your story because I helped a dentist write a book. And the result was they went from 1.5 million to 6.5 million in their.
- [22:52]
Mitch Carson
Practice in over what period of time?
- [22:55]
Aurora Winter
It was about two years.
- [22:56]
Mitch Carson
Two years. That's huge.
- [22:57]
Aurora Winter
Now, I'm not saying the book was all of that, but they also became paid public speakers. English was not their first language. They got much more clear on what they stood for. But pulling back the curtain, part of why that was so important. The book's called Keys to a healthy smile after 40. Because I strategically asked them, you know, where's your biggest profit point? And they revealed, oh, well, when we're dealing with people who are over 40, it can be 5, 10, $20,000. But they were marketing like every other dentist for like the free exam. And they were getting clients for $200. Correct. So by doubling down on their messaging around their expertise for people over 40 to have a beautiful smile, they grew their business from 1.5 to 6 million dollars.
- [23:43]
Mitch Carson
How did they use the book?
- [23:45]
Aurora Winter
They used it as a lead magnet. So they gave it out as a, as a gift to their patients. And the good thing with the book is it's much easier to say, here, here's my dentist, here's their book then. And that makes a very compelling referral. Otherwise, people like, they forget who, who was your dentist Anyway, but if you've got a book, there is a silent. I think you've got a book along the.
- [24:07]
Mitch Carson
Called Silent Salesman.
- [24:08]
Aurora Winter
Exactly.
- [24:09]
Mitch Carson
Yes. I wrote about that exact top. That was published with John Wiley and Sons. That came through the urging of Dan Kennedy because he and many of his members were clients of mine because I owned a promotional ad agency in Los Angeles during that time.
- [24:24]
Aurora Winter
Yeah, that's what I. That's what I really like about the actual physical book.
- [24:29]
Mitch Carson
Yes.
- [24:29]
Aurora Winter
Because people sometimes don't even open ebooks or they forget that they have them, but.
- [24:34]
Mitch Carson
And your book is thick. Your book is how many words? Let me see the spine.
- [24:38]
Aurora Winter
It's about 55,000 words.
- [24:39]
Mitch Carson
Yeah, that's. I was going to guess 50, but because of how thick it is. Yeah, that's. That's a. I got a proper book. That's a proper book. I've got to read it and do that. Yes. Yeah, that's great.
- [24:52]
Aurora Winter
So what I found is that.
- [24:54]
Mitch Carson
Go ahead. Sorry.
- [24:54]
Aurora Winter
Just to finish off on that point, I found that if people have a copy of my book, they might contact me right away. They might contact me five years later. It's like what you've said in your book. The book sits on their shelf like a silent salesman.
- [25:07]
Mitch Carson
It does. And I'll. I'll say this. I've got to piggyback on it because we're. We could share stories and this is what people can learn. And I'm such a fan of books. And I'm in the process of writing a couple more in a series. I had retired for a period of time. I was living in Peru, South America. I had a book, the Silent Salesman, out there. And all of a sudden I was sitting in the place I was renting in Lima, Peru, and my phone dinged. And I knew the sound of that ding. That means someone paid me. And I had a link inside my book. It says for a free. No, not for free. For a consult. It's a thousand dollars to talk about your marketing, your direct marketing. I. The book was already done. This is. It was published in 2008. So this was 2012. I was retired at that time. Just living down there, traveling the world.
- [26:06]
Aurora Winter
Nice.
- [26:07]
Mitch Carson
And. And four years later, 13. Yeah. So all these years later, it was already off the bookshelves. It was in the bookshelves and Barnes and Noble at that time. It was a bestseller, international bestseller, niche category. And I didn't. The last I thought was this. So what happened? It sat on the shelf. And that's the lasting power of books. You don't know, when you said something key, I got on the phone, I made the thousand dollars, gave the one hour consult, then it turned into $64,000 of business consulting. I unretired because this client was willing to pay me, because my elevated status and credibility of being a published author was there. And I helped design a whole direct mail campaign for this company. And as a result, out of that, three referrals came. And before I knew it, I had consulting income for six months. And that's all I signed because I wanted to get retired again. Of $44,000 a month for six months.
- [27:09]
Aurora Winter
Wow.
- [27:09]
So that's how one book can turn.
- [27:11]
Mitch Carson
One book, 4,000amonth more clients in the same month came out of the woodwork to hire me.
- [27:16]
Aurora Winter
Okay.
- [27:17]
When I pivoted to business, you talked about pivot or parish. I pivoted using this little book, marketing Fast track, the little book that launched a new business. Because I was shifting my business. People kept saying, how did you get on radio? How did you get on tv? How did you write so many books? And so I'm like, well, maybe people want my help with marketing. So I wrote this little book based on a one hour interview.
- [27:39]
Mitch Carson
Okay.
- [27:39]
Aurora Winter
It's a very short book and it's a, it's a cleaned up transcript. I haven't hidden that. It's a conversation. But this book brought me $250,000 of new business in 90 days.
- [27:51]
So that's the power of a non fiction book, so. Exactly.
- [27:56]
Exactly.
- [27:56]
Right.
- [27:57]
Mitch Carson
Oh, I'm sure we could share more status. And it's also gotten me speaking gigs that brought me a lot of money. I'll shock people to say how much, but it opened doors that would have never been open had I not been a published.
- [28:09]
Aurora Winter
Well, you teach how to speak, to.
- [28:11]
Sell, so I'm sure you made a lot of money when you were speaking.
- [28:13]
Mitch Carson
I made a lot of money. Multiple six figures out of one gig.
- [28:18]
Aurora Winter
Yeah.
- [28:18]
Mitch Carson
And I just shared what my consulting income was for a period of time because of one book being in the right place. So thank you, Dan Kennedy. Even though I gave him a lot of money, it paid many times over from that one client.
- [28:32]
Aurora Winter
Wow.
- [28:33]
Mitch Carson
So how do people get in touch with you, Aurora?
- [28:35]
Aurora Winter
All right, so people can, can get in touch with me by going to samepage publishing.com samepage publishing, samepage publishing.com because I come on the same page as my clients, I'm on their team, and they can sign up for a free business breakthrough. Call with me. I'm not charging a thousand dollars like you maybe have to increase my price, but for free. People who are qualified can can chat with me or they can grab a copy of the book Turn Words into Wealth, available on Amazon or wherever books are sold. Or if you're really tight on budget, you can get the copy for free at Turn words into wealth.com. you'll get the ebook at turn.
- [29:13]
Mitch Carson
Love it.
- [29:13]
Aurora Winter
Wealth. Yeah.
- [29:14]
Mitch Carson
Well, you've been a great guest and I look forward to repeating this. There are more topics we can delve into and I'd like to invite you as a guest in the future one more time. And I would be very privileged to be on your upcoming podcast because I know you're it's in the works.
- [29:32]
Aurora Winter
Well, we barely scratched the surface.
- [29:34]
Mitch Carson
Well, when it's time I'd be happy to come in and share with you. Also, Aurora, thank you for your time today and I look forward to our next connection.
- [29:45]
Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson. Com until next time, stay Amazing.