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A
Welcome to the Amazing Authorities podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
B
Nine and a Half Weeks was a popular movie in the 70s, but that isn't the story today. Chris Shurian has nine and a half children, so he's uniquely qualified to share about reproduction and
C
I don't know.
B
Yeah, reproduction. Because at Nine and a Half Kids, Chris, I haven't had a guest in my time running this podcast. We're about 200 episodes in where someone has had nine and a half kids. You've got to unwrap that for us, please.
C
Oh yeah, yeah. Well, you know, Mitch, I do live in Utah. Okay. It makes more sense already. I am a retired member of the Mormon Church, so one might think, well, that makes sense, right? Well, let me tell you where I'm at. My first wife, beautiful, beautiful lady. We were blessed with three wonderful children. That marriage ended up ending in divorce about 10 years ago. And then I was fortunate enough to meet wife number two who's just once again a huge blessing in my life. Every morning I pinch myself to wake myself up from this dream that I'm married to this beautiful woman and she had three boys. So we combined, we came, we created a family of six immediately. And then my older daughter, my oldest daughter married, so there's seven. Our, my wife's second son is married, there's eight. My wife's oldest son is married, there's nine. Well, my daughter in law has a brother, his name's Andrew and he's just a, an awesome human being. And we have adopted him into our family as one of our own. He spends more time at our house than he does anywhere else. So hence the nine and a half. Now if some of our kids are acting up, we tell them they might be the half at that moment, right? That that half might rotate around our kids depending on what kind of attitude they're throwing at us. But nine and a half kids, super fortunate, awesome humans, great members of society. And like I said, I'm going to use this word, we seriously have been blessed.
B
You spoke very favorably about your ex wife. That is rare. Usually it's oh, that blank, blank, blank. You can fill it in with the expletives or not. That is rare. I also am a member of the divorce club. Mine was 20 years ago. And it wasn't a fun unraveling, let's just say. And I didn't have kids, we didn't have children together. We had belongings and stuff. And then there was the squabble over that you must have had an unceremonious parting in order to speak favorably about her. And it's been 10 years.
C
Yeah. So we were married 23 years, had three kids, and, and we just. It's hard to explain, but we just weren't. We weren't the same as we were when we got married. And, and, and, and so our divorce did take seven years, Mitch. So it was a seven year. And I could blame most of that on the attorneys, her attorney in particular. But, you know, she's a great woman. She was a great wife, she was a great mother. And it was, you know, it was me that needed to go out and find my soulmate. I don't feel like I married my soulmate the first time around. And so it's all on me now. It was hard. Seven year divorce is hard. It's expensive. But I took the responsibility of taking care of my family very seriously. So I never once leveraged finances over her. I never used that to force her into, you know, divorcing sooner. I took care of my family from day one. And when we finally settled on the divorce, I think it was amicable. I turned her life upside down. So I know my part in this whole situation. And then, you know, then I was able to marry my soulmate. And we've been married, we've been together for seven years. Our families have blended just beautifully. I have a great relationship with her boys, she has a great relationship with my kids. And, and, and so, yeah, round number two is, is certainly a whole different experience, you know, better. But once again, my ex wife is a great person, a great human and a great mother. And you know, I don't think we don't hang out. You know, we live in the same town, we live about a mile apart, you know, but it is what it is. You know, we have three beautiful kids and, and life is good.
B
I know this is a typical non discussed topic or it's a non discussed topic. It has not been discussed once on any of my shows. But I felt it necessary to bring that up because it's a human reality, especially being Americans. I think most of my male friends that I grew up with have experienced divorce. I don't know, I got to think of, is there anyone that I know who is still married after all these years. I mean, we're close in age. I'm a little bit older and, but of my group. No. And I don't know anybody that speaks so well of their exes like you and, or maybe just a few years have transpired or you've got a new love also, which happens because if you haven't replaced it, I think that matters in some cases.
C
Yeah. And you know, and I'm, and I'm being genuine, like if you would ask me the same question, you know, 10, 12, 13 years ago when I was in the middle of that ugly divorce, I would have said the same thing. Right. I really, truly believe that. So it's not because of time, it's not because of my new love, but it's just, it's reality of it. And, and I knew it was my decision. You know, my, my parents divorced when I was very young and it wasn't pretty. And, and as a child I watched my dad, you know, leverage his, his wealth against my mother. And my mother had to work two jobs. Even though my dad was, you know, kind of a celebrity in the day and doing very well financially, he was bitter. And, and I, and I saw what, what that did and that, and that has had a long term impact on my relationship with my father, who passed away, I guess about eight years ago. But it had a long term impact on that relationship. And I, and I didn't want to be like that. I wanted to be different. I wanted to, you know, I just, that's just not how I think. It's just how my mindset is. I'm programmed, I'm very optimistic. I'm. And everything in my life I look at in that direction, you know, in that, in that standpoint, from that.
B
Well, and I think it's the glasses we choose to wear, it's the lens that we choose to view life through matters. It's our own responsibility to do that. And you mentioned, I think you're the first person I've met in some years. My protracted divorce took five years and I was married to my attorney. So getting unmarried from my lawyer was not a fun process. But I can imagine I could learn from you. And speaking more glowingly about her. But that would have been hard because it wasn't amicable. It was a fight from the, the, from the word go all the way to the end and you know, no, no, no involved. Fortunately, we didn't have the kids to, to share and do that whole, whole thing. But that's life experience. And you've had Some interesting life experiences. I mean, you've got these hot. I guess you're a hot rod aficionado. Is that part of it or is it just. You love covers?
C
Well, I. I love hot rods. I'm kind of into classic cars. I ride a Harley. Surprise, surprise. And when we. We had a restaurant and the. And the theme of the restaurant was hot rods and Harley's. I actually had two of my hot rods in the restaurant on lifts, and I had a couple Harleys up on the wall. So that was the theme. So part of the decor were these hot rod magazines. In fact, over here are all the hot rod magazines from the year I was born, 1966. And then over here on this side are. These magazines are from the month July of 1966. I even have Playboy magazine from July 1966. So it's just my collection. It's. And my wife thought it'd be a cool backdrop for doing podcasts. So sometimes. Sometimes it looks a little busy, but I. I think it's just. It's cool.
B
I think it's cool. I love it. I love it. I was a classic car. I owned a 57 Chevy Bel Air one time. I had a 63 Caddy convertible, 18, bumper to bumper with gangster white walls and white interior, and a black convert, you know, convertible top. I loved it. I love classic cars. Well, I'm a California guy. Like, you were born in California as well. And it's just ingrained in us. It's a lot different than just. It went beyond the functionality of the vehicle. It went into style and. And. And brand, if you will.
C
Yeah, absolutely.
B
Is this how you've branded yourself? I mean, you said you had a restaurant and.
C
Yeah.
B
And this was, I guess, your personal passion. So people associate hot rods with Krishurian.
C
Yeah, you know, part of. Yeah, yeah, yeah, that's it. I mean, when I. We were. We were developing a resort, so we had. We were building hotels, we were building condominiums, we're building commercial space. And. And one of the spaces was a restaurant. And I really wanted a restaurant that was cool, that was memorable. That when people came to town, it was in a little resort town. And when they. They would remember eating at our restaurant. So I couldn't find a restaurateur to open something cool. And so, you know, a friend of mine said, well, just open one yourself. And, yeah, I went and found a guy who knew something about restaurants. And. And he sat down and said, okay, let's do this. And he said, what do you want? Theme it. And I Was like, I don't know. What do I want theme it? And he said, well, what do you like? And I said, well, I'm into hot rods and harleys. There you go. We themed the restaurant, named it after my son. It was called Cody's gastro garage. We had big garage doors, so we could open up the doors, and we had the cars in there. We'd do a car show every year. I had the harleys in there. So now I had that restaurant for about seven years. We sold the resort, and the new owner of the building wanted to do something different. And people still know of Cody's because of the hot rods. They know of Cody's because there was a Harley on the wall. And, you know, that's cool. I love doing things that are memorable. I love the customer experience. I'm a customer service fanatic. And so having people walk into my restaurant, and the first thing they do is go, wow, you know, look at that. I had a 1967 Dodge Charger on the lift, which is kind of a rare car. It's a little funky body style, and it's amazing how many old guys would walk in and just gawk at that thing because they're like, oh, man, that's such a cool car. So, yeah, that was the whole experience, and it was awesome. So I think Chris is branded, that guy. I mean, I've got a couple tattoos. You know, it's just who I am. I'm very unapologetic for who I am. I'll walk into a business meeting with a multi gazillionaire, and it's just who I am. If they want to do business with me, great. If they don't because of my long hair and my tattoos, well, you know, their loss.
B
It is what it is. That's your brand. That is who you are. I have to respect. I don't have tattoos myself out of choice. I. But there's no judgment against people. I think in. In the 60s and 70s, if you had tattoos, it only meant one thing. You'd been to prison. But today, it's. It's a. It's. It's self expression.
C
Yeah. Yeah. And I mean, you know, 20 years ago, what would that be? 25, 15, 20 years ago, I was clean cut, you know, suit and tie. And that was the image I portrayed. And part of that was me realizing that that wasn't being true to who I am. So. So that transition over time is like, well, I'm still me. I'm still an entrepreneur. I'm still good at Business. I'm still good at certain things. And so, you know, it's kind of like, take me for what I am or don't take me at all.
B
Well, you. You came out, so to speak, but you're still straight. Okay. Let's just stay.
C
Great wife. Yeah.
B
Yeah. Well, that's. That this is personal brand. Without even discussing or. Or mentioning that. This is about brand purity, brand authenticity, of who Chris is. And I love the idea of having a hook, Something memorable, like you said. Where are the hot rods today?
C
You know, I. I've kind of. I've. What's the word I'm looking for? I kind of shrunk my hot rod collection. I have one hot rod right now that is. This is kind of a fun little story, but 40 years ago, when I started my first company, I was in construction, and I traded some work to my uncle for his old work truck. And I grabbed the truck, I put it to work, and inside the glove box was the original owner's manual of this truck. And I opened it up, and inside the owner's manual, somebody had written down their name, their address, and the day they purchased that truck. And, Mitch, the day they purchased that truck was the day I was born. Like, the day. July 26, 1966. That truck rolled off the lot the day I was born. And I've kept it ever since. And I've totally restored it. It's a. It's a really cool hot rod. It's. I'd read. I did. I redid everything on the truck except the original paint job. And. And that's my. That's my sole hot rod. But talking about my brand, Mitch, I'll tell you what. My wife and I go places, and people remember us. It's amazing. My wife's, you know, quite. Like I said, I'm quite fortunate. She's a beautiful young lady. She just really looks good. She. She puts off a good impression. And we go places, and people remember us. We show back up even. You know, we. We had a house in Mexico. We'd go to Mexico. You know, we'd hang out with friends. We'd see people we hadn't seen in years, and they just remembered us. Because that's just. We're very rememberable because our brand is pretty. Our personal brand is pretty unique.
B
Well, and it's what people say about you when you're not in the room is one definition of a personal brand or how is it that you're perceived and remembered? And you. I think. I don't know if you could Shake the hot rod and Harley background. Why did you sell the restaurant? Was it time for a change, or was it.
C
The original restaurant in the resort town was part of. When I sold the resort, I sold the buildings. And they just wanted a different approach to the restaurant business. And that's fine, but. But in the meantime, I decided I'd open two more restaurants. The initial restaurant was about four hours from where I live, so I decided I'd open two more restaurants and become a restaurateur.
B
Not one of the riskiest ventures. I mean, the failure rate is super high.
C
Oh, man. I'll tell you what. I'm no longer in the restaurant business, Mitch. It's a. It's a struggle. You know, I had it pretty good up in our. In the first one because we were in a resort town. We just got hammered, and cash flow was good, and. And cash flow hides a lot of problems. Right? But then when you move and open up a restaurant, you're competing with other restaurants. It's different. And so I did that for about two years. I closed one of them and actually sold the second one. So I actually had an exit from the restaurant business. My exit wasn't nearly as much as I put into it, but, hey, I walked away with a check for X amount of dollars. And it is what it is. But I'll tell you what, I admire people who have success in the restaurant business. It's hard. I exited last year in about November. And, yeah, you know, Mitch, if you ever get the idea of wanting to open a restaurant, just send me a check for about $150,000, and I'll just, you know, I'll make it easy on you.
B
You know, never.
C
It's crazy. Never.
B
Save you the headache. I. That's one business I've never entertained getting involved in. I've been asked. The answer is an emphatic no. I'm not being married to. And it's super personnel heavy, and that can break you.
C
And it's. So the margins are so tight, you know, labor out of control will put you out of business. Look at that. It zoomed on me. Food costs will put you out of business altogether. It's. It's. You have to micromanage the hell out of a food, a restaurant. You have to know everything that's going on and. Or you have to be big enough that you can just run multiple units, many units, and you can kind of hide, you know, some of those difficulties. But, yeah, it's. It's tough. It was a good learning experience. I'm Done with that. I moved on.
B
Never do it again.
C
You know, I'm okay. I'm okay.
B
Well, you get to the point. So where. What's your greatest success?
C
Oh, man, I'll tell you what. Okay, this is.
B
And you answer that any way you want.
C
Okay, well, I have. It's not business related, Mitch. I mean, I've had some business success, right? I've won awards, I've built companies, I've sold companies. I've. I've had a lot of business success. But I'll tell you what, my nine and a half kids are at our house. They show up, they want to spend time with us. You know, my wife and I, if we go do things and we don't go with friends, typically we go with our kids. We have that relationship. And so I would. This may sound corny and, and I don't know, you know, this is, we've gone. But this whole podcast has gone a different direction, hasn't it? We're talking about, you know, all kinds of different things, but.
B
Okay.
C
But yeah, my greatest success is my family, my wife, our kids, the relationship I have with him, my, with them, the fact that they can come and sit at our bar and, and, and talk and we listen and they just want to hang out with us. I mean, at this point in my life, you know, I'm, I'll be 60 in a few months and, and having my kids close and seeing what hard workers they are, seeing how they are productive members of society, they're all contributing, they're all giving back. And then I have to admit, it's pretty funny that my girls, I have two girls and that are total daddy's girls. We always go on, on Instagram, we find these reels about, you know, when, when the girls turn into their dad and, and it's like I feel like they, they're proud of me being their dad. And, and having that is, is so, that's cool. And so if you. So my answer to that question is my family. Absolutely.
B
And that's rarely discussed. One time, there are two topics that we're told are negatives. Don't bring it up socially and you're going to get in trouble. One is politics, which I'll set aside. That's too divisive right now in America. We'll leave that one untouched. But I'm going to talk about religion, because you are, were raised a member of the Mormon Church, the lds, Later Day Saints, and what happened to you on your journey, because this might create a little bit of a rift or Division, but I'm willing to risk it for the show because I don't think it's a. It's a bad. It's a very real topic.
C
Yeah. Okay. So I'm going to correct one thing. I know this is not good manners, but this is adds to the story. I joined the church, the LDS Church, when I was 19 years old.
B
Oh, okay. You weren't raised okay.
C
No. So I joined the church when I was 19 years old, and then I served a mission for the church in Brazil when I was 21, and two of the best decisions I ever made. It put me on a path, it gave me direction, it taught me so much. I mean, living in Brazil for two years, teaching people about religion, it's hard. It's a lot of work. But, man, I touched lives and my life was touched. And then I did it. I came home and I was very involved and very active in the church for 25 years and had great experiences. And then at a certain point in my life, I decided that I was living that life as a member of the LDS Church on everyone else's terms. I was doing what I was told I needed to do to be happy in life, and I was. There was a lot of great happiness in my life, but it wasn't complete. And so in my mind and in my heart, I had a. My relationship with God. Okay, changed. And part of that change was that I felt like God loved me for who I was, and I was actually not living a life that was true to me. And so I transitioned out of the church, and now I have a different relationship with my, you know, God. And I'm happy. I'm good. I'm at peace. I feel comfortable where I'm at. And I think religion is great for some people. My ex wife, for example, is a very devout member of the church still, and that's where she belongs. It's good for her. That's a good place for her. But. But for me, it's different. And. And I don't judge people. I don't. I don't. I'm not anti religion. I'm. I still defend the church that. That blessed my life for 25 years. And if people don't want to go to. If people don't want to be a Mormon, then don't be a Mormon, but leave it alone. You know, I mean, if, you know, I know a lot of people that are anti Mormon and I thought of, you know, whatever, it doesn't make sense to me, but it is what it is. So my religion is more personal now. I'm very spiritual. I have a very great. A great relationship with my. With my heavenly Father, is what I call him. And it is what it is. And my kids are probably following in my footsteps a little more than maybe their mothers, which unfortunately has caused a little bit of a divide between them and their mom, which I. It's sad to a certain extent, but it is what it is, and I accept my kids for who they are. I love them, and I think that's part of the reason why they come hang out with us, because they know they're not going to get hammered with it with unsolicited advice. They're, you know, we're here to listen. If they come to me and want help, I'll help them. If they come to me and want to vent, I'll listen to their venting. I try to be a good example. I try to show them how to treat their spouse. We have a great relationship. In fact, it's. It's pretty hilarious that our kids are sometimes just grossed out by our. Our affectionate way we live our life. You know, we're smooching in front of them. I'm grabbing her butt. You know, we're doing all those silly things.
B
Is disgusting. Keep going.
C
It's disgusting. Yeah, yeah. And. And I. You need to repent.
B
You need to repent.
C
I do. I do. Well, you know, my wife has a great butt, so I keep my hands off of it.
B
All right, well, keep your pictures to yourself.
C
This is a podcast, but that's part of it, too. I want my kids to see a very solid relationship between, like, my wife is my best friend. Like, if we're gonna. Like, I have guys that say, hey, we're doing a guys trip. We're going to South America. Blah, blah, blah. Forget it. I don't want to go. I have a group that we go to Baja, Mexico, every year on our side by sides and dirt bikes, and we go race around the Baja Peninsula for five days. We cover 800 miles. It's dirty, it's messy, it's awesome. And my wife's right there in the passenger seat with me, and she's loving it. And I remember the first time I brought her down there, they all looked at me like, dude, you crazy? You brought your girlfriend. I'm like, well, we'll see what's all. What's all about, man. She had a smile, grinned ear to ear. And now all my buddies are bringing their wives, too, because, you know, Rachel has so much time, so much fun doing it. So, yeah, she's my best friend and. And we do everything together. And my kids see that and. And I hope they marry and experience the same thing that I am right now. It's. It's awesome. So. Yeah, you know, I forgot what your question was. I just keep going, Mitch.
B
But, yeah, well, that's. It's just a conversation. This is typically, I'm interviewing CEOs, and you've been a CEO and acted like that, and, and authors, people who have separated themselves, but, you know, you've uniquely separated yourself with your brand of the hot rods and the, and the Harleys, and you've expressed it with your facial hair with. There. And you've got the ponytail in the back and you've chosen not to color your hair, whereas.
C
Yeah. Who would do that? Who does that? Yeah.
B
Oh, who would do that? Well, maybe you're hosted. And, And. And I, I have to address that. It's. Be real because people. Because everybody else, I think. Was it George Orwell. Not George Orwell, or might have been George Orwell said, be yourself because everyone else is taken.
C
Exactly. Yeah.
B
Yeah.
C
And go.
B
Yeah.
C
And. Well, you know, business wise, I've. I've had success, I've had failure. I've. I've experienced it all. You know, my, My business, you know, thing is like this chart that goes like this. And, and personally, I had great success and I'm super blessed. Um, but, yeah, I, I'm a firm believer and just be who you are. Um, I'm a. I coach one on one. I coach entrepreneurs and business owners. And I just love it because, you know, sometimes I suffer from that imposter syndrome. Right. I feel like, well, who am I? But, you know, my experience, I mean, I've had experience in everything. And so it's pretty fun when I sit down with these business owners and they're sharing with me some of their challenges. I think, well, man, I've been there, done that. Let me share with you what happened in my experience and, and where it's taken me and what I did. And, and it's. It's pretty fun. But. But, but that's the cool thing about it is I can just be who I am. And, and it's. It's healthy. It's, it's. It's. It's. What's the word I'm looking for? It's just authentic. And it's, It's. It's just. It is what it is. Right? I don't. I'm not. I'm totally real. I'm totally Real. Absolutely, totally real.
B
No, and I get that. I don't get the false pretenses from you or you would be here with a tie. And it's amazing. I wore a tie every day for years and now I don't think I've worn a tie in years and kind of liking it. And you know, I would wear it for a certain occasion, but I can't imagine going to a men's store today and buying a tie. So we, we pivot in life or we perish. What did. How are you seeing AI today? I want to bring business topic and you know, things have changed and faster than ever with AI in my years as a business person like yourself, I don't think there's been anything that has dramatically shifted. There might have been the dot com boom at one time. What was that in the 90s when we experienced that whole shift. But AI has made that look like the tortoise. It is certainly a rabbit going in all different directions.
C
Yeah, I've been, I've been. So this is a good topic. I'm, I'm super involved with AI. You know, about three or four months ago when I exited the restaurant business and I decided to lean into the, you know, executive coaching the, the mastermind group, I do a little public speaking. I decided to really explore and figure out what AI is all about. You know, when I first started looking at, when I first heard about AI, I just thought, well, it's. Isn't that just goog search? You just go to Google and say, hey, where's the restaurant? Is that AI? I had no idea. Had no idea. Well, now for me, I even named my, my chat GPT. He has a name. His name's Elliot, right? And Elliot and I create so much together and it's like having an assistant in every, in every, zoom in, zoom out in every sector of my business life, I have an assistant. And I can go to my assistant and say, hey, Elliot, what about this? And man, I get answers like just immediately. And hey, I wanted to create. Several months ago, I wanted to create a diagnostic for assessment for entrepreneurs to kind of gauge where they're at and where their stress levels are at. And I just sat down with my Elliot and said, okay, we're creating this assessment. We're going to do a diagnostic. Here's the results I want to come up with, here's the questions I want to ask, and I want to be able to rank where people, you know, where they are currently in their stress level. And then as I coach them, we're going to take that assessment so I can see if I've had an influence on, you know, their stress levels. And you know, I spent probably three hours on it. Elliot and I were going back and forth. Elliot was giving me formulas, giving me spreadsheets, I was going back and forth, working on it, working out, working on it. And we created this killer diagnostic that works and, and man, I don't know how long that would have taken or how much money that would have cost me to hire that out. It probably wouldn't have come back. It would have taken weeks to get back. It would, I would have had to go through and, and hash, you know, redline it and send it back. But you know, AI is amazing. It's, it's, it's fascinating and I'm learning more and more about it and, and I use it every day. I use it on projects. I, I mean it's just amazing. And the learning curve was steep but the more I use it, the more I learn and the more I can do with it. And it's, it's awesome. I, I have to say it's awesome. It's amazing.
B
Naming your AI and are you using it for consultations with yourself? Are you using it for, I mean, is it a best friend? I mean I know you've got your wife, your best friend, but let's say your digital best friend. And it's something I'm in every single day now. It's my addiction, a healthy one because I think it does keep, I consult with it. I don't go to Google as much but when I do go to Google I look at the AI response and that gives me the detail I want in a snapshot and then I of course can compare it and I suspect Google is going to change and evolve and it already has, you know, there's AI search and all this. So where do people get in touch with you if they would like some one on one coaching? Because I think there are certain listeners that would like, will resonate with you and, and want to interact with Chris Shurian.
C
Well, I put together this cool website, you know I did, I did hire a website builder but I'm sure he used AI to create my website. But, but I did a website bootstraps and battlescars.com or chris shurian.com they both go the same place and there's a, it's pretty simple. You can see my podcast but there's a information contact me. It comes directly to me and I'd love to talk, love to chat and you know, I Just. I just enjoy. You know what, Mitch? I love serving people. I think I told you earlier, I'm a customer service fanatic. Well, now, in my role now as a mentor and a business coach, you know, that's what I'm doing. I'm serving the people. And it's so fun. I just enjoy it. I just love coming out to my office. You know, my office is at my house, and I just love coming out here and working and meeting with people and going to lunch and going to breakfast and doing whatever I can to help somebody be successful in life. And, man, it's great. It's been a fun journey, and I've taken all the experiences I've had and thrown them into this opportunity I have now. So I'd love for people to reach out to me and love to keep in contact.
B
Spell Shurian just in case. Yeah. So because they're a big audio version, they might not be able to see it on screen.
C
Yeah. So, Chris C H R I S Shurian is S H U R I
B
a n bootstraps battlescars.com bootstraps and battlescars.com I love that. I love that. That it tells it all. You've had the experience. You've had to bootstrap it sometimes with credit cards. You know, we do what we do in order to get there, and it's called leverage. It's the American way, isn't it?
C
And where else can you do that, Mitch? I mean, well, you're living in. You're. Well, yeah. I mean, it's just.
B
Yeah.
C
How many of us have done that? Bootstrapping is just a way of life. And how many. How many businesses started in the garage? You hear about it all the time. And so on my podcast, I love to get fellow entrepreneurs on there who have bootstrapped. And, you know, battle scars are the lessons we've learned along the way. And I love to hear their story. And that's what it's all about. We talk about their story, their journey, and. And, you know, that's where the lessons are learned in those battle scars. And I have a few. I have a few, and I've learned lessons from them.
B
That's where the gray hair comes in. You know, I'm willing to accept mine. So that's why I. I treat it with. With a couple chemicals that are there for 20 minutes, but.
C
Well, and I'll have to say, the restaurant business probably added to that in the short two, you know, years. It. Man, it was harsh.
B
I can't imagine. And the biggest challenge with any business is something called personnel, and that in itself could be a whole other topic. I'm going to have you back as a guest in the future for.
C
I'd love it. I'd love it. Yeah.
B
Chris, thank you so much for your time today as an amazing authority. And we went on the personal level, but I think people enjoy it.
C
Thanks, Mitch. I appreciate it. That was a good conversation. Didn't go down, didn't go in a direction I was thinking, but it was good time.
B
I appreciate it.
C
It was fun.
A
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Bootstraps, Battle Scars, and Breakthroughs: The Entrepreneur’s Journey to Authentic Success
Mitch Carson
Chris Shurian
June 9, 2026
This episode dives deep into the personal and professional journey of entrepreneur Chris Shurian, whose story spans business triumphs, blended family life, and hard-earned wisdom. With authenticity and humor, Chris recounts his path from a traditional business persona to a colorful, unapologetically unique brand—exploring topics like family, personal branding, religion, business failures, and embracing technological shifts like AI. The discussion is candid, touching on themes rarely discussed in authority-building podcasts, making it a memorable installment for entrepreneurs seeking the "real story" behind influence and impact.
This episode stands out not only for its business wisdom but also for its deeply personal, warm, and candid style. Both host and guest employ humor, vulnerability, and practical storytelling—making episodes like this invaluable for entrepreneurs seeking not just success blueprints, but authentic life lessons.
Best Takeaway:
Embracing your authentic self can lead to stronger relationships, more memorable branding, and sustainable success—even if it means collecting some battle scars along the way.