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The Amazing Authorities Podcast
Chris Anderson on Building Authority with Video & Digital Growth
00:16:07
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Transcript48 lines
- [00:02]
A
Welcome to the Amazing Authorities podcast, where game changers, visionaries and category leaders share how they built their brands, platforms, and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
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B
Chris Anderson is here as an amazing authority on the Amazing Authority podcast. Chris, welcome to the show.
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C
Hey, Mitch, thanks so much for having me.
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B
And you are with elevate media.group.com elevate hyphen media hyphen group.com. that's a mouthful.
- [00:52]
C
But yeah, we haven't been able to secure the. The actual URL we want. Yeah, we're still in the works of that, so.
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B
Oh, okay. Well, but they can get in touch with you. We'll certainly drop that show notes and you're. You provide a valuable service. And we were talking about this before I hit the record button. And I want to make sure that people get it because I used to pay a guy 8,000amonth to shoot 20 videos which lasted, you know, one video a week. So what is that? You know, about three months worth of content, roughly. And I would have to return to Salt Lake and shoot again. And it was a big guerrilla day, but worth it.
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C
Yeah.
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B
Because it populated YouTube, which I hope you're willing to get into because I would like to refer people to you because you've got the cameras, you got the production background. I learned, I looked at your equipment, and I know it's first rate because as a show host on NBC, Channel 3 here in Las Vegas, I know when someone's the real deal or not.
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C
Yeah, I appreciate it.
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B
That's. That's great. And you look rather clean cut, which is good.
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C
Yeah.
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B
There are no nose tattoos on this.
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C
Right.
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B
But tell, tell me about what your expertise is, because I was able to glean a little bit.
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C
Yeah, absolutely. So we are experts in helping small businesses and individuals grow online, grow their authority, grow their visibility through our digital growth frameworks and our video content productions.
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B
What is your framework? A lot of people talk about. It's a buzzword that's used.
- [02:28]
C
Yeah. We have guides. We have different guides that we walk people through on how to. One, how to make sure their. Their profiles actually are tracking and directing people the right way. So we have like social media audit framework. We have the frameworks of. Because content online, there's kind of three tiers. There's kind of a three pronged approach. You have your native content, the stuff that you can create, you know, yourself with your cell phone and how to do that. Right. And why to do that. Then there's the user generated content, which is, can you get other people to talk about you or your service or your product and be able to share that as well? Or maybe you just call, maybe they're posting something about it, hey, I love this product, I love this service. And there's a collaboration. So that's the second prong of the three. And then the last is the highly produced, where we shine and where we have our skills. Because that, that sets you apart. Because anyone can do the phone, anyone can have someone else speaking on their behalf through their phone. But when you can get to the level of having a polished, high produced, professionally produced and edited and created piece of content, it's going to show again, the different level that you're at. It's going to show your, you know, being more authoritative. Because when we come in, we can help direct and produce that in a way that gets your message across and puts you in that position of authority. And that's, that's some of the frameworks we use specifically around the content.
- [03:55]
B
Okay, and what platforms do you believe are where people should operate?
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C
Yeah, yeah, absolutely. Great question. And that again comes down to the individual or the business themselves, because it just depends where your target market is actually hanging out. So if, if you're someone who is trying to help or reach out to CEOs of, you know, bigger businesses, we're probably not going to have you on TikTok. We're going to really kind of harness things for LinkedIn and YouTube because that's where they're going to spend some of their time. If you're, you know, you, maybe you have a product, a bakery, let's say, then we, we probably would lean towards TikTok and Meta, which, you know, is Facebook, Instagram. Because of the majority of your clients, most likely consumers, are going to be on those platforms more regularly to see your content. And so it just kind of depends on, you know, the, the service, the business that you have, the, the individual you are and who you're trying to reach. So we want to get you on the right platform, not just any of them. Obviously we can grow as things scale to be able to do all platforms, but if you're just starting out, we want to help you really, really, you know, hit home runs on the, the platforms that your potential clients are going to be.
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B
Well, is TikTok in jeopardy? I mean, I, I've looked at it and I've seen the TikTok videos. I don't personally TikTok because. Right, you don't, you don't want to see me dance. It's run. It's a terrible move.
- [05:29]
C
Yeah. TikTok. Yeah, it's going to be, it's going to be interesting. Yeah, it's definitely up in the air. I think thankfully we've moved from just, you know, growing by, by dancing on TikTok to kind of that influencer space still. And I still think you can still grow a good brand on TikTok and hit the right people. And now with TikTok Shop, that opens up a different avenue for people selling physical products as well. So yeah, we'll see. It'll be interesting to see what, what comes of TikTok with everything that's going on still.
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B
Well, where, who do you serve? What kind of clients typically?
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C
Yeah, we, we serve, you know, small to medium sized service based businesses. So a lot of consulting firms, a lot of coaches, even some home service businesses like H vac, things of that nature. Anyone who's providing a service to others is kind of our main focus. Not for profits, we work with as well. So that's kind of our, our kind of niche, I guess you'd say.
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B
Can a plumber use your services?
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C
Oh, absolutely, yeah. We've not a plumber in general but a. Well that's not true that we did help a plumbing company. They were also H Vac, so they kind of did both. So. But yeah, plumber can definitely use our services and they should. And that's the thing, a lot of times, especially with skilled trades, we dive into that. So many are run, you know, mom and pop shops that have done well previously through, you know, physical marketing, newspapers and then even into radio and television. But they, they haven't wanted to jump on the social media, the digital marketing type platform. And so a lot of these skilled trades businesses, your H Vac, your, your plumbing, your electric companies, they're kind of dwindling and these, these individuals who are running them are wanting to step out and leave and they're leaving so much room for growth. If they could just implement our systems and marketing frameworks within their company, they would, they would see growth because they're, they're just not utilizing it at all right now. So.
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B
Let me ask this, have you worked with authors?
- [07:38]
C
We've worked with a few author slash speakers, but I would say not as many as some of our other clients.
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B
Where should they market? I mean, in order to get their books Bought because speakers and authors go together. You did slash it correctly. I agree.
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C
So. So that would again kind of based on their market. But I mean getting honestly the biggest for. For all. If you're having a book to coming that's coming out or you're looking to get more speaking engagements, show up on more podcasts, specifically ones who do video because they've already built audiences that are gonna and I would jump on shows that, you know, tie in with the topic of your book as well or your speaking topics and just share that, share about that. And the more you can do those you're getting in front of warm audiences that are already kind of interested and you can mention your book and where to get it at the end hopefully on those shows that that'd be a big platform. And then you know, asking for those recordings to see if you can't know, break up that content. Give the show credit when you post for it or post those pieces and then yeah put those out on you know, wherever your consumers are. So most likely Meadow would probably be a. A good one LinkedIn. Even if it's has to tie into like the C suite level executive that you're trying to reach. Those would be. Those would be big ones.
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B
What and do you recommend? Well, you mentioned video and your. And podcasting is a. An audio or an auditory platform. Is video is important today with podcasting?
- [09:23]
C
Yeah, I think it's. If you're not doing video, I think you're missing out on a lot of reach because yes, you know, podcasts, audio platforms, it's great. It's still, you know, just like audiobooks, it still has a place. But I think the video piece, if you're not doing it during your recordings, you're missing out on that, that ability to post those on YouTube and YouTube's, you know, the second biggest search engine. And with, you know, AI now being able to actually kind of scrub through videos for keywords, not even texts in general, not even the description but in the video itself. You're just expanding your. The pathway to find you. So if video is not being utilized. Yeah, I think it's definitely. You're missing out again on things coming. Especially with AI being implemented with content so much. We're going to eventually see that kind of be that trend kind of flatten out a little bit. People are going to want more and more of actual people. They're gonna. Because we're as humans we're intrinsically, you know, we want that relationship, we want that connection with an actual person. And so that AI Stuff is going to get kind of inundated so much in our, in our content. We're gonna, we're gonna strive for, hey, how can I get connected to a person through the content? And that's where the video podcast portion comes from. Because they're gonna be able to know I can trust you by watching your videos. And then I think live streams and live events are gonna be a big thing even more in the future, especially with AI again, because if you can live stream your show or even some of your episodes, you're going to be able to have live interaction with people listening. Which again, just kind of goes to that connection piece that, that we, we want intrinsically and in live events, I think are going to come back around because of that as well. Because we're going to get so much online and you know, to be able to be in the room with people, that's going to be something big too.
- [11:22]
B
Well, let me ask this, you have a podcast yourself?
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C
Yeah.
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B
Are you live casting that podcast?
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C
We've live streamed some episodes and it's something we're going to continue to do in the future, select ones. But the cool thing is too, even if you don't necessarily do it live right, then you can schedule videos to go out, quote unquote live. It'll say pre recorded and all that, but you can still then manage the live as it's happening. So you won't be able to necessarily talk to someone who asked a question, but you can have a chat going and respond as, as that's happening. So you can live stream it, live stream it and interact, you know, in real time, which I love. And then the next option is, you know, to pre record and have that go out live and then have someone managing yourself or someone on your team managing the chat to still interact somewhat with those. But yeah, we've done live stream. I love live streams because I love having the connection and I love, you know, interacting. We've done live streams for clients of their events and you know, so they have the people at the seats, they have people at the location. But then when we come in and we set up our live stream, set up, you know, the reach expanded. You know, we, we did a, a parade. It was a Christmas parade here locally for a small town. We live streamed the parades. We had multiple cameras, we switched. We, you know, I was on the mic kind of emceeing the event as they were coming through. Plus we were tied into their audio and you know, we got over a thousand people online watching this thing from the uk I think we had some from Australia, around the US in a little, little town in Indiana. Now globally, their, their big Christmas parade was being watched. And so how did they find you? Yeah, I think, I think a lot of it was the, the, the sharing process online guiding them. Hey, make sure you're sharing this through your profiles, your pages and then people tagging and sharing it. Others. Yeah, so that was out. We literally set this up to, to live stream that event two days prior. It was like a last minute thing so we didn't have time to work with them on running an ad for the event, for the live stream or anything like that. It was just our all organic sharing and marketing. So it was really cool. But yeah, live stream's going to be I still think for, for C Suite suite level people as well because we, we buy from people we know like and trust now. Right. That's, that's the biggest thing. And so if you can build that connection online with people through the live stream and through video, those are, those companies are what's going to stand apart in the future.
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B
That's awesome. I love that component because I, I attended a podcast conference last year. Right. About a year ago in Washington D.C. and, and the two things that they said are trending. Very important to follow because I listened to this before I started my own podcast because I guessed it a lot in the man from Pod Match was there and I think Alex and you know, he said hello and then zipped off. But live streaming was big and video podcasting.
- [14:28]
C
Yep.
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B
Including that having YouTube as part of your play matters.
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C
I've done the video podcast since I started. Okay.
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B
Because well, you're a video guy.
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C
Yeah, well, yeah, yeah. But like I saw the, I was like everyone's doing all like video. Why not like, why not even just have the asset if you're not using it, you still have it in the previous. So yeah, I still think it's going to continue to grow and those who will do it more are going to see more growth I think going forward for sure.
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B
That's true. And what's the name of your podcast, Chris?
- [14:55]
C
Yeah, it's the Elevate me do podcast. So try to keep it simple. No dashes in that one.
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B
That's right. And where can people learn more about your service?
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C
Sure. Yeah. You know, you can go to Instagram at official Elevate Media. You can our website elevate-media-group.com or yeah, listen to podcast Elevating Media Podcast. And we're, we're always just trying to help people elevate their lives and elevate their businesses. So good.
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B
Well, I know who to refer to to send people that want to get massive content produced out in a day or and to come and visit you in Indianapolis. Yeah, that's great. Chris, thank you so much for your time today.
- [15:36]
C
Mitch, thanks so much for having me.
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A
Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time. Stay amazing.