Discover Your Superpower: Dr. Christiane Schroeter on TEDx, Lead Magnets & Authority

Summary

Podcast Summary: Discover Your Superpower — Dr. Christiane Schroeter on TEDx, Lead Magnets & Authority

Podcast: The Amazing Authorities Podcast
Host: Mitch Carson
Guest: Dr. Christiane Schroeter
Date: August 27, 2025
Runtime: ~38 minutes

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Episode Overview

This episode welcomes Dr. Christiane Schroeter—professor, multi-book author, TEDx speaker, and authority coach—from San Luis Obispo, California. Host Mitch Carson dives into Dr. Schroeter's journey to becoming a recognized authority, unpacking her recent TEDx talk, bestselling books, unique "petite practice" philosophy, and actionable strategies for building influence, including her take on lead magnets and authority building. The conversation is energetic, occasionally playful, and chock full of insights for anyone aspiring to boost their impact and credibility.

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Key Discussion Points & Insights

Building Authority Through Education, Authorship, and Speaking

• Why She’s an “Amazing Authority”: Dr. Schroeter holds a Ph.D., is the author of three books, and recently delivered a TEDx talk, setting her apart as a high-achiever ([01:06]).

“Very small sliver of society will write one book. But a multi book author in itself is amazing. That's why you get to be labeled correctly as an amazing authority.” — Mitch ([01:06])

• She’s taught over 10,000 students, focusing on marketing, innovation, and entrepreneurship ([08:30]).

The TEDx Experience & Its Impact

• TEDx Folsom Talk:
  • Delivered two days prior to recording.
  • Topic: "How Small Steps Create Big Change" ([04:15]).
  • Dr. Schroeter describes being on stage as "home," emphasizing her passion for teaching large audiences ([03:00-03:33]).
  • Reconnected with former students who attended the talk—evidence of her long-term impact ([05:44]).

“When I stood on the stage, I felt it was home.” — Dr. Schroeter ([03:00])

• Host notes the value of TEDx for credibility, business opportunities, and self-validation ([03:05]).

Petite Practice Collection & The Power of Small Steps

• Dr. Schroeter’s books—including "How to Master Your Goals" and "Discover Your Superpower"—are part of her "Petite Practice" collection: bite-sized, actionable tools for big change ([04:30], [12:01]).

“Each of these books is a small step and that's what I share on the stage.” — Dr. Schroeter ([04:44])

• The ‘petite’ brand is both literal and metaphorical, reflecting her focus on incremental, sustainable progress ([04:52], [22:21]).

Book Breakdown: “Discover Your Superpower”

• Interactive, Visual, and Practical:
  • The book uses imagery (a tree with roots as large as its canopy) to illustrate personal and business growth ([12:49]).
  • Includes tools like the “Product Offer Tree” to help readers build product/service funnels, lead magnets, and premium offers step-by-step ([13:05-14:16]).
  • Gamified approaches: “10 essential criteria for creating an irresistible lead magnet,” worksheets, podcast integration ([14:37-15:45]).

“You can really tap into your superpower if you tap into your roots. You don't even need to learn something new. You already probably have it.” — Dr. Schroeter ([13:06])

• QR codes in the book link to podcast episodes and bonus resources ([30:24], [34:06]).

Leading with Value—Lead Magnets and Marketing Strategy

• Dr. Schroeter gives away a multi-page, visually rich lead magnet (PDF) to help aspiring podcasters break down intimidating steps ([17:54-18:49]).

“For people...curious about podcasting... they're frequently overwhelmed.... breaking it down into the petite practice, into simple steps.” — Dr. Schroeter ([17:54])

• Stresses the importance of lead magnets as the “roots” of your business (attracting and engaging the right audience before scaling up), as opposed to sending people to generic websites ([13:38-14:16], [15:54]).

Authority Through Consistency: Podcasting Success

• Happy Healthy Hustle Podcast:
  • Short (10-20 min) weekly or bi-weekly episodes, alternating between solo and guests ([19:33], [21:06]).
  • Topics blend happiness, health, and personal/professional hustle ([19:33]).
  • Achieved top 1% global ranking thanks to deep alignment with Dr. Schroeter’s authentic interests ([21:30], [21:36]):

“The secret sauce is that I tapped into what I enjoy doing and you can't fake joy.” — Dr. Schroeter ([21:36])

Small Steps & Time Management for High Output

• Dr. Schroeter balances being a full-time tenured professor, author, coach, fitness instructor, mom of teens, and entrepreneur through:
  • Early starts (5:30am, sometimes 4:30am for morning Pilates classes) ([24:14]).
  • Themed days—a “fruit salad” approach to calendaring, using color coding for balance and joy ([26:35], [28:47]).
  • Small, consistent actions (writing for 10-15 minutes/day, reading in short sprints, creating variety in routine) ([22:21], [27:09]).

“I organize [my week]...into themes... I try to make every day a little bit like a fruit salad.” — Dr. Schroeter ([28:47])

Monetizing Authority: Affiliate Stores & Smart Content Integration

• Uses her books to link readers to recommended products via Amazon affiliate links, bringing in passive income and curating trustworthy recommendations ([30:47-31:53]):

“Because it's on Amazon and I'm an affiliate... it still gives me affiliate income, but at the same time also helping others...” — Dr. Schroeter ([31:35])

• Emphasizes the integrity of only recommending authentic, personally vetted resources ([31:53-32:39]).

The Next Step: Upcoming Projects

• Dr. Schroeter is writing a fourth book, "Step Into Your Voice," and “The Runway to the Red Dot” (about her TEDx speaker journey) set to align with her TEDx video release ([26:35], [36:33]).

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Notable Quotes & Memorable Moments

• “You can't fake joy.” — Dr. Christiane Schroeter ([21:36])
• “Each of these books is a small step and that's what I share on the stage.” — Dr. Christiane Schroeter ([04:44])
• “You have to have strong roots. You have to have strong lead magnets. Otherwise people will just never really get to the top there.” — Dr. Christiane Schroeter ([14:16])
• “My calendar looks a little bit like a fruit salad... I try to make every day a little bit like a fruit salad.” — Dr. Christiane Schroeter ([28:47])
• “You already probably have it [your superpower].” — Dr. Christiane Schroeter ([13:06])
• “I want to create life-changing opportunities in my classroom. Not just something that's like ticking the box, but rather really something that's lifelong learning.” — Dr. Christiane Schroeter ([09:23])

Fun/Memorable Moment:

• Multiple references to Mitch’s “squeeze chicken,” adding humor and lightness throughout ([03:20], [10:01], [15:45]).

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Timestamps for Important Segments

• [02:29] — Dr. Schroeter’s TEDx Folsom recap & emotional impact
• [04:15] — TEDx talk topic: "How Small Steps Create Big Change"
• [08:30] — Teaching 10,000+ students; her specialities
• [12:49] — “Discover Your Superpower” book walkthrough
• [13:38] — The Product Offer Tree: mapping offers, lead magnets, and product tiers
• [15:08] — Lead Magnet Game & interactive workbook elements
• [17:54] — Dr. Schroeter's lead magnet for podcasters explained
• [19:33] — Overview of the Happy Healthy Hustle podcast
• [21:30] — Secret to podcast growth: authenticity and enjoyment
• [22:21] — The power of small, consistent steps ("petite practice")
• [24:14] — Early morning routines and time management
• [28:47] — “Fruit salad” calendar and work-life integration
• [30:24, 31:35] — Amazon affiliate store and monetization strategies
• [36:33] — Upcoming fourth book & TEDx project teaser

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Conclusion

This lively episode showcases Dr. Christiane Schroeter’s holistic approach to becoming an authority—combining deep expertise, creative content strategies, joyful consistency, and practical resources. Whether you're aspiring to write books, launch a podcast, land a TEDx talk, or simply manage a multifaceted career and life, Dr. Schroeter’s insights on small steps, authenticity, and audience value provide actionable inspiration.

Check out her book “Discover Your Superpower” and the “Happy Healthy Hustle” podcast for more of her wisdom in action.

Transcript

[A]

Welcome to the Amazing Authorities Podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place. Today's expert hails from San Luis Obispo, where she is a professor. Let's welcome Dr. Christiane Schroeder to the Amazing Authorities Podcast. Now, you were selected because you're amazing and I want to say thank you for coming and sharing your wisdom today with our viewers and listeners.

[B]

Thank you so much for having me. I'm definitely appreciating the compliment of being amazing and can't wait to share why I might be amazing. So listeners, tune in. This is going to be a good one.

[A]

I'll tell you why I screen people and label them amazing is because you've gone the extra mile. There's a great image that I use in a lot of my trainings because I train people in a few categories which I can share with you later, but this is about you today. But there's an accurate image of a two different miners that they're mining for diamonds and they're using their pickaxes and one keeps going, sweating and one stops right before the treasures to be found. And what I'm using that for is you're an author of three books. Most people, well, let's just say I don't know what percentage of the population in the US finishes their ba. Then some like both of us go on and get a master's degree, which I have one. I did not go on to that next level. Which you did to get a Ph.D. and not only that, you've written three books. Very small sliver of society will write one book. But a multi book author in itself is amazing. That's why you get to be labeled correctly as an amazing authority. There's my logic.

[B]

I love that I, I can add on something to that too.

[A]

Please.

[B]

Two days ago, two days ago I stood on the TEDx stage and it was pretty amazing. Now I feel like we have something else to add on to that. I'm also a TED speaker.

[A]

Well I, I also did one TedX oh gosh, seven years ago just to tick the box. I won't do it again because I don't speak for free. With that one exception. I just wanted the feather in my cap. Was it enjoyable, do you think? It'll result in business or what did you take away from it?

[B]

I took away that when I stood on the stage, I felt it was home.

[A]

Okay, well you're already teaching. I mean, and that's an 18 minute gig. What do you believe that it'll result in either a raise, credibility or more business for you in your private practice?

[B]

Both.

[A]

Oh, well then you got the, you know what, you got the Rubber Chicken Award. That's fantastic. I'm a little bit corny, so I'm a frustrated non comedian.

[B]

Yeah, well, I think that if you try to do TED and just kind of see how it goes, I can tell you in one word, it's going to be intense. It's going to be intense. Kind of like, see, oh, let's see how it goes. And it's just kind of cool to do it. For me it was really just a validation that I love teaching large audiences and I love sharing what worked with me and help people in the audience. So in, in service of others. That's really why I did that.

[A]

What was your topic so we can look it up?

[B]

How small steps create big change.

[A]

Okay, so does that tie into your goals book, which I see over your right shoulder? Yes. And that was your bestseller? Yes.

[B]

Oh yeah. And it also ties in with my latest the Discovery of Superpower book. They're all part of what's called the Petite Practice collection. So each of these books is a small step and that's what I share on the stage.

[A]

Does it have anything to do with your stature, the petite part? Or was that just a. Okay, so it does coincide with that.

[B]

Oh yeah.

[A]

Okay. Well, I don't know. If you were 6 foot 10, cameras could lie.

[B]

Yeah, I mean in general I think that when you, when you share something on the stage, you always have to think of like what, what is it that somebody could take away from that would maybe make their day or their life a little bit easier. And once you have that, then you really got it. I think that's really what it's all about when you stand on that stage.

[A]

Well, I believe completely. And it's also one too many. It's a form of persuading slash selling, convincing people to open their eyes up to what your topic is. So, and, and I, I believe you're probably passionate about it. And which, which TEDx did you speak on so we know how to look you up?

[B]

Yeah. So I spoke at TEDx Folsom, that's close to Sacramento. So I, from my area here, the Central Coast, I drove about five, close to Five and a half hours into the capital of California, Sacramento. And the amazing thing is because you mentioned I'm a professor, that some of my students that took my class eight, ten years ago came to that particular event. And it was great to reconnect with them and to see how their lives have turned out. One of them is a lawyer and the other one is a very successful policymaker. Now to really see how their lives turned out. Since they took my class and it was beautiful. They had little name tags that said their name and ask me about. They actually wrote down petite practice. It was just so beautiful.

[A]

Well, all right. Well, let's unpack that for a second. Did they know you were speaking there or was it a total coincidence?

[B]

They knew I was speaking because I think that the moment I found out I am going to a TED Talk, I shared it on YouTube. I basically filmed myself as I found just after I found out. And I was nearly crying because it was always one of my life goals to do that.

[A]

Oh my gosh. I have a. I've got to go deeper into that whole experience with you. I have a separate podcast just about TedX. As a matter of fact, my primary business, Dr. Schroeder has been training professional speakers not only about crafting their pitch, but how to sell from the stage, which is a completely different skill set than being a keynote or a TEDx. And TEDx is what people want so much. They're quite passionate about it. And your emotion associated with this outcome is not uncommon. People think that they have reached. I mean here you are a professor at a, at a well respected university in California and being a former Californian, I, I can say that I'm a USC grad down in Southern California.

[B]

Beautiful.

[A]

Yeah. So I. But UC Santa UC or Santa Santa San Luis Obispo, I got to get that out correctly. Is a great area for people who don't know that are in other parts of the world. I'm calling in from Asia, but we're connected all the way. You're in California. Awesome. And I'll just say that it's a beautiful area, well respected university. And it shows that you're effective as a professor because students showed up years later.

[B]

Taught more than 10,000 students in my life by now.

[A]

And what's your area of expertise?

[B]

So I teach marketing at the university and I teach innovation and entrepreneurship. And the two of them are closely related. Of course. Can really only innovate and be a great entrepreneur if you also learn how to market it. If. Because if you don't Tell anybody what your amazing idea is, you're probably going to stay stuck forever. So I, those, those classes are closely related. I sometimes see students in all three of my classes that I teach even they start with me as a sophomore in my marketing class, they go with me to my innovation class and then I see them again for their senior project class. And that means they start their business, continue it and then they graduate and they might run their business and become very successful entrepreneurs. And that's exactly what I want to create. I want to create life changing opportunities in my classroom. Not just something that's like ticking the box, but rather really something that's lifelong learning.

[A]

You get another squeeze. Just right there. That man.

[B]

I'm on top.

[A]

Making you hungry. He's not for eating. He's my companion. I say it's my travel chicken. It's in my bag everywhere I go because it, it lightens the mood for everybody. I haven't met any and I have.

[B]

To be honest with you, it, it, it's a little bit like a petite practice in itself.

[A]

There you go. You need a chicken. Yes.

[B]

Joy, right? Yes.

[A]

So I'm, my passion is marketing as well. That was my mba, was a marketing emphasis. I too am a published author of several books. Published. Just a, just two or. No, three. One is in one is also. It was translated in, into German. I sold it in the German market back in 2008. And I excuse my German sound if I say it incorrectly, Stummy vu kaufer. But the word in English, this title in English was the silent salesman me. And it was all about the value of selling promotional products and advertising to the business market to leave memories behind. And yeah, I always liked. I've had many, many marketing professors in masterminds I was involved in for years. There was a man named Dan Kennedy. I was in his mastermind some years ago in the late 90s, early 2000s and then kind of spun off and he used to ask people, you know, what their definition of marketing was. And there was this professor that was in that attended his event from Harvard who wanted to see what this brass tax on the street direct marketer was teaching. And he came up with a definition of science plus psychology. It was a shortened version versus something you get out of Kotler, I think was the textbook that I had.

[B]

Yeah.

[A]

In my pro. I mean, I don't know if you use that or if it's somebody else.

[B]

Today I use my own books.

[A]

Oh, well then hello. Let's see. Which one do you, which one do you use? I Think you had it nearby.

[B]

Yeah. So in my introductory marketing class. Yep. Right. We really started with how to master your goals book that's, like, right behind me.

[A]

Yes.

[B]

And then I also. This is my latest book that's called discover your superpower, which I think we all want. You all want to discover our superpower, whether that's with your next innovation or with your next product or just in life.

[A]

That looks very thick.

[B]

It's actually just the size of a laptop.

[A]

Okay. How many words?

[B]

I don't know that, but it is. It's about 150. Oh, this is actually 191 pages.

[A]

Okay. Okay. Size of a laptop. Yeah. Oh, it's. Yeah. Wow. Beautifully laid out. Okay, that's nice.

[B]

And let me actually. Show me some of my favorite pages.

[A]

Do.

[B]

Yeah. So, like, for instance, I'm a firm believer in branding and marketing, obviously. Sure. Tree on the front. And you can kind of like, see, I intentionally drew the tree. The top of the tree just as big as the roots.

[A]

Yeah.

[B]

You can really tap into your superpower if you tap into your roots. You don't even need to learn something new. You already probably have it. And so, like here, for instance, I'm explaining how we build our sales funnel. Right. So, like, what are we good at? Like, how, like, going through the funnel, Then here we have the application right there. So I'm a very applied teacher and learner. So you need to take a pencil and write in yourself. How is your. This is called the product offer tree. How do you build offers? What's on the top?

[A]

Right.

[B]

What's your premium product? What's mid range? And then what are the roots? Like, how do you get people into your funnel? Right. And then down here, what are some of the elite magnets that you create and that really make resonate with the consumers to get them curious about you? So low. So really, magnets, low tier, mid tier, premium tier. Right there. And a lot of people don't understand. They have a little bit of everything really. Like a tree. Right. So if you want to keep drawing consumers into your business, you have to have strong roots. You have to have strong lead magnets. Otherwise people will just never really get to the top there. Yep.

[A]

Wow. Does it walk. Does it walk people through the process to create lead magnets? Because I think that's a. Oh, yeah. Key part of marketing. Well, I'm going to buy it. Is it available on kdp? What are the formats available? Okay.

[B]

Yeah. So here I call it the product offer tree, and then I explain it step by step. You can see that right there.

[A]

Nice.

[B]

Even have. Oh my gosh, you're going to love this. I even have this little lead magnet game right there where I basically 10 essential criteria for creating an irresistible lead magnet right here.

[A]

Look at this.

[B]

Isn't that so cute?

[A]

Oh, I love it.

[B]

The nine step funnel.

[A]

Oh my God. Oh, that's great. I can't wait. I can't wait.

[B]

So this is. And then of course because we want to play a game to create a good lead magnet. But then here is a podcast episode for my podcast where somebody talks about how they change their life. The power of dreaming big. Because if you want to dream big and get to the top of that tree, you really need to build your roots. Your lead magnet right there. And so they can tune into the podcast that they played the lead magnet game. So it's super interactive and it's really fun. And yeah, lead magnets are fun and you even have some ideas with some downloadable templates of lead magnet ideas right there.

[A]

You get another squeeze right now. Oh my God.

[B]

Let's do it. I'm going for three.

[A]

That is. It is so important to start the process of marketing. And I believe if you don't draw the right people in through your lead magnets, why spend all this money on advertising? And that leads into perfect timing. You have a lead magnet, you have a gift for all the listeners and I have. I found you through a platform where I believe you. Well, you mentioned you have a podcast as well, which is great. Tell us about that in a second. But I mostly get people say hey, check. If you want more information about me, go to my website Big whoopee. That's not impressive. You however, give away and I saw this, a multi page PDF, colored, nicely laid out, beautiful as expected based on you being a Prof. And being an author and with beautiful visuals laid out valuable. Here's what you do for. Please tell us about your. I don't want to steal your thunder. So tell us about your. Your lead magnet that you give away.

[B]

Well, I'm actually going to turn this around just because I am a professor. So if, if my definition of marketing would be, you know, satisfying wants and needs.

[A]

Yes.

[B]

What would a consumer need? How does my lead magnet satisfy their wants and needs?

[A]

What do you think? It solves their problem. That's. That's the very basic element of a good idea. Does it solve a problem?

[B]

Can.

[A]

Can they do it? Is it easy? And. And is the value associated with the price that of the investment? Classic definition. And I. Yeah. And. And oh, I Could get into definitions. I'm a book nerd as well and love the topic. So this. What does that really solve?

[B]

Yeah. Yeah. So for me, especially for people that are curious about podcasting or starting their own podcast, they frequently overwhelmed, don't really know. Oh my gosh, do I need to buy all this equipment? It seems really complicated. It was just a matter of breaking it down into the petite practice, into the simple steps. It's like, no, you can, you can start a podcast quite simply and let me help you. And take me take you on the hand and guide you there and give you some little templates, some little tips and some little tricks really. And it's not as overwhelming as you might think. It might not even be as costly as you might think. And so I'm, I'm sharing that right there in the, in the guide. And then of course, for me, it's also a matter of figuring out your own unique style and not thinking it's been there, it's done that, but maybe getting your own value and aligned. So that's what it's all.

[A]

And that's what your lead magnet is. And then of course, your book. I'm going to buy your book because you. Yeah. Oh, absolutely. I'm far away, so I can't get it delivered from Amazon. I think the freight will pushed me into bankruptcy, chapter seven. But the. I'm surprised how much free it is today with Amazon coming to Thailand. But I will buy the KDP reluctantly, because I prefer. It's also a reflection of my age group. I like to look at a book with a cup of coffee. Reading, that's my style and I. And I do that. So I fancy myself reading a book a week and this one I'll digest probably over two weeks. This is right in my area. Tell us about your podcast.

[B]

Yeah, the podcast is small episodes. It's about 10, 15, 20 minutes long, called Happy Healthy Hustle. And it could be that you're consuming it while you are hustling somewhere, whether that's in a car or in a walk or whether that is just at home. You're hustling around doing laundry or getting dinner ready, but it's maybe bringing a smile to your face, maybe it's making you happy. And I'm also, of course, sharing tips to stay healthy. So I kind of alternate between solo episodes and having guests on there. Recently, I've done a little bit more solo episodes just because people are asking me a lot of questions. And the podcast gives me an opportunity to answer those questions instead of Just like sending out an email and answering it, I'm explaining it a little bit more personable. I'm also sharing some of my journey from the. I'm calling it the Runway to the red dot. Right. So I'm sharing some of those moments there as well, because people are like, how do you even become a TEDx speaker? Or how do you even become an author? Or how do you even do this? And then I just share that as well.

[A]

Got it. All right, so you have a blended. So you do interview people on occasion. Depends on it. And how long have you had your.

[B]

Podcast started on 3. 23. 23. So it's been more than two years now.

[A]

And is it. What do you drop one episode a week? Or what's your, what's your cadence every.

[B]

Other week on the dot? Every other Friday on the dot. And since I, I launched it. So March 23, 2023, I would say that by June 2023 was ranked top 5%, by July, top 2%. And now since ever then, it's been consistently ranked top 1% globally.

[A]

How, what do you, what's your secret sauce, may I ask? Because that's, that's impressive.

[B]

Yeah, it is impressive. And I think the secret sauce is that I tapped into what I enjoy doing and you can't fake joy.

[A]

Okay, all right, well, I, I have a follow up comment, but it'll get me in trouble. But yes. Yeah.

[B]

Oh, my God, we talked about this already. Yeah, this is like, let's just squeeze the chicken right now.

[A]

Yeah, right. Well, all right. Well, all right. There we go. Well, got it. Alter. Alter the state right there. So, all right. And what's the name of your podcast?

[B]

Happy Healthy Hustle.

[A]

Happy Healthy Hustle. And that's where you go into. You also talk about the petite component of your brand.

[B]

Yep.

[A]

And how did you come up with your brand?

[B]

Hmm. I thought about the question I get all the time, which is like, how do you do this all? How do you find a podcast? You, you are a professor, have children. Right. So your mom, professor, your coach, an author. How do you do it all? And then I told them it's small steps. Right. I just do a little bit of this and a little bit of that, and that's what works. That you don't really feel like you have to sit in front of a computer for eight hours and look at a white piece of paper to write a book. Maybe just writing 10, 15 minutes per day in order for me to read a book per week, which I do. I don't have to read every day for four hours. I could just read an hour per day, but maybe I just speed up the speed of the narrator and I listen on 1.5, which is quite comfortable for me.

[A]

So you consume audiobooks today?

[B]

Oh yeah.

[A]

All right. You don't read.

[B]

I do that too. It's a little bit of both because as you can see behind me obviously have books in my library.

[A]

Sure.

[B]

I think that I'm very intentional about what I buy because I don't want to just be a consumer and then have like a pile of two read books next to my bed. I think that's lame. Right. Or look like they look good on the shelf because it looks like a rainbow. I'm not that type of person.

[A]

Well, so I, I have a couple questions because this, I find a common denominator here which I'm going to bring up and you'll get it. But I want our listeners to take away some value from you. What time do you wake up in the morning?

[B]

Oh yes, Early. Early.

[A]

What's early?

[B]

So I am born in Germany. So boom, there we go. There is a structure in my life.

[A]

I had a German grandmother. I get all about, I understand all about that.

[B]

So like on, I would say on average it's probably 5:30. Could be on Tuesdays and Thursdays it could be as early as 4:30. Because on Tuesdays and Thursdays I teach an early morning Pilates class that starts at seven. Right.

[A]

Oh, good for you. Pilates reformer.

[B]

I teach in a mat Pilates class, weightlifting and spin classes. And you know, that comes again. Like people say, why are you so lazy?

[A]

I mean, my gosh, here you've got kids too. Are they grown or older or how old?

[B]

They live here. They're teenagers.

[A]

So you have kids, you're a professor full time? Part time?

[B]

Full time. I'm a 10 year professor.

[A]

And you teach Pilates and spin. Okay. I guess cupcakes aren't part of your morning diet.

[B]

Oh for sure, Z. I mean I play big time. Like the ones with the sprinkles on the top. You know.

[A]

I'm a Pilates reformer aficionado. When I'm in my routine, it's six days a week. I just got back from America. Yeah, I had to. But I, I love that. I had even considered at one time getting certified and I got into it, I thought it was a practice only for women and certain types of other, you know, maybe dancers of men. And I'm a martial artist background. And I got into it because I ruptured my Achilles and it was part of my physical therapy, rehab, water, Pilates, and then I got into using the Cadillac, then the Reformer, and then I was hooked. I said, this is good.

[B]

And.

[A]

Yeah. And now at my age, it's perfect because I can do this for the rest of my life without getting injured, like I would do with some of the other classes. But that's awesome. That's awesome. So you get up at 5:30, you go and do your class, you go teach classes, and then when do you start your professorship? Let's just say.

[B]

Yeah. So I'm a firm believer that you kind of have to organize your week a little bit into themes, Right. It's nearly like you look at your. Your clothing or your shoes or your food in the refrigerator, and you just kind of like, you don't just throw food in the fridge, you organize it. Oh, there is the drawer for the cheese, and there's the drawer for the salads. And that's how I organize my life. Right? I organize it. So if I teach in the classroom and I'm on campus, I'm really intentional. Okay. How can I maximize in my efficiency? I'm teaching in the morning before I'm teaching in the classroom. I'm teaching in the recreation center on campus, which is one of most beautiful recreation centers in the whole United States. I think it's like top three or top four recreation centers. So I teach there, go to the classroom, teach my classes, and then I come home. I might record a podcast episode, I might be a guest on a podcast like at yours, and then I might write a book. Right now I'm writing my fourth book, Step into your voice. And I think it's a little bit of everything in one day. And that's, I think, what really brings you joy, that I don't spend too much time doing one thing, because after a while, it becomes unproductive. So I step away at the moment of unproductivity, and I move on to the next task. Not to the point where I'm feeling like I can never finish one thing, but more really that I'm creating these little breaks, and in the breaks, I'm digesting what I just did, and I allow my brain to kind of, like, freely maybe come up with more ideas. So the best ideas, for instance, I might get when I'm on a walk, going to a workout class, or when I'm maybe driving and I'm listening to a book. So that's when the ideas come. They don't come when you just sit in front of your Computer.

[A]

Okay. So you bury. You vary your routines. So allow your brain to reset. Maybe heart reset in some cases. If you want to get semi spiritual to all this.

[B]

Yeah. I'm a firm believer in the beauty of variety and color and really. And trying different things and enjoying different things. And my calendar looks a little bit like a fruit salad. Right. So everything has a different color. Like children things are red and work things are green, and then workout things are blue. And I try to make every day a little bit like a fruit salad.

[A]

Very nice. I can relate to that. I haven't had breakfast yet, so I now I'm. You've started my. My receptors for some good food. Coming up. I did have a cup of coffee. That's my cheap with monk fruit, not sugar. So it's healthier. Well, you've been. So we've got your podcast. You hold up your book one more time because I want people to see this. This is. And it's available on Audible as well.

[B]

I. I hope I. I actually recorded the how to master your goals book on. On Audible.

[A]

Okay.

[B]

And then I kind of realized it doesn't work very well because it's a workbook. So I was reading a workbook page and even though I recorded it, I realized this might not be the best format to do that. This book here has the advantage that it has these podcast episodes in there. Like, look, this little phone symbol right here. This is one of my good friends bin. You. You can just scan the barcode and it immediately goes to my podcast, so.

[A]

Oh, isn't that brilliant? Oh, you're a smart cookie. Okay, well, I'm a marketing professor, but. No, but this. That's impressive. Not everybody does that. I can't wait to consume this book. Now you get the green chicken because that's how you make money. Yes. The yellow is a good idea. This is how to monetize and get people out of the book.

[B]

Yeah. And actually, let me show you one more thing that I'm really proud about. So I'm also, of course, I have my Amazon store. I know that you talked earlier about how to make money. Right. So here are things that I recommend from my Amazon store. Right. So this here, section 5, tapping into your superpower. There's a book that I really liked. I like this grid book. There is some stress balls you can squeeze when you're really stressed out. There's a game that I really like, and there's a lamp that I like. And so of course, because it's on Amazon and I'm an affiliate Right. People will scan this particular barcode there in the corner. So it still gives me affiliate income, but at the same time also helping others and maybe with some resources that makes their life easier.

[A]

So is it difficult? Is it difficult to set up an Amazon affiliate store or. Pretty simple. And you just start picking items. I mean, this is something for people to do.

[B]

Not difficult at all.

[A]

Okay, so it's easy. That's good. They can do it. And that's brilliant.

[B]

Yeah, it's a petite practice. And I think that what you always need to think about is you need to be authentic. So I wouldn't recommend something unless it's helpful for me. So I wouldn't recommend some random thing that I never tried before because that's just fake and that's. People will smell that from through the zoom screen. They'll be like, are you sure? And it's like, no, for sure. Trust me. It's like, no. I don't know. I want to trust you. So I only recommend things that worked for me. And then it makes you a completely different educator because you actually serving your clients with things that help you overcome your own struggles.

[A]

You know what? I think now I'm going to go ahead and have to bite the bullet and buy the hard copy of the book and ship it here because I want to go through this and share it with my students of how they and to explain it. Oh, there's the Eiffel Tower in the middle. Isn't that cute?

[B]

It's so petite, isn't it?

[A]

It's so petite. Oh my God. We're talking about brand congruency, aren't we? That's awesome.

[B]

Well, and then of course, the colors are so French flaggy.

[A]

Oh my gosh. Okay. You didn't think about that. Oh my gosh.

[B]

There's even a. There's even a tracker in there. Petite practice Google sheet where you can check off when you did certain things, whether that was going outside or.

[A]

Oh, I love it.

[B]

Eating fruits and vegetables, that shouldn't be a problem for you in Thailand. Having fun workouts. So you can tick off all your. Your.

[A]

You get the double squeeze. That's awesome. I am going to buy physical copy because there's just too much there. KDP is fine for short reads, but. Okay. And you've got your three books in there. I love the barcodes in there and the, the on just with the lead magnet. But I like. Oh, hold on. The other, the second page. The second page was big. The system, how you achieve your superpowers.

[B]

Oh, yeah.

[A]

Okay. I love it. I love it. We could do all.

[B]

Yeah. So here. Podcast episodes and actually in pencil, because I want that you have physical pop. I wrote next to it, like, what type of learning I'm tapping into because I'm a firm believer we don't learn the same way. So audio learners with the podcast episodes, power search for those kinesthetic learners that do things, you know, with hand. Personal quizzes is for people that like writing and that connects to their brain by writing, you know, and so it's, it's really something that I think it's not just like, I thought, oh, let's just write a random book. But I really thought, how does it help you activate your superpowers? Right there.

[A]

I love it. I. I truly. I love it. That's interactive. That's one of the best examples of a comprehensive soup to nuts book with the colors there. Okay. Is it in hardback or just. Or in softback? It's soft cover.

[B]

Soft.

[A]

Soft cover.

[B]

Color to make you happy.

[A]

Well, I love colors. Yeah. Who. Who likes plain and boring? We want more than black and white. We live in multicolor. That's great. Technicolor.

[B]

Yeah. And actually here even it says, this is not just a book. It is not just a book. It is a. It's not just a book. It is. Oh.

[A]

It is not just a. Oh, I love it. I love it. That's so cute. Well, you've been an amazing guest because you've earned it. You're an amazing authority. Author, three books, upcoming, fourth book, Bodies teacher, weightlifter, mom, and full time professor. Oh, my gosh. Stop being lazy. Just get your poop together, would you? Because that's just.

[B]

No. And for me, my personal ambition is going to be on to be on your next podcast that you speak about. Speakers now. So.

[A]

Yes.

[B]

Let's see whether I make that jump possible.

[A]

Oh, absolutely. I'll have you back about your whole TEDx journey, because that's something else. Because I've been training speakers for 30 years. I've been on the platform myself for 40. Travel the world.

[B]

Do you want to hear the title of my book that I'm writing, please? The Runway to the Red Dot.

[A]

I love it. I love it. So that'll be perfect. Perfect. Well then. Well, when is that going to be ready? And we could actually record it sooner and then release it to time with your release. That's fine. We can do that.

[B]

Yeah. Well, I was. I want to let it coincides with the release of the video. Right. So that people watch the video and then maybe give them a little lead magnet, teaser off my book and then guide them to buy the book. And then of course, maybe even like, you know, sign up for coaching with me so that their own Runway becomes much smoother. And that would be amazing. So maybe, you know, I'm thinking like probably September, October. Yeah. Oh, I need myself a sassy timeline. I'm very much, I'm a firm believer in, in timelines, of course.

[A]

Well, let's, let's coordinate to get you an interview on that because that'll be totally timely and I'm here to help you. So you've been a great guest today. Thank you so much for your time and I look forward to our next time together.

[B]

Thank you.

[A]

Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review.

[B]

It helps.

[A]

Helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time. Stay amazing.