B (2:40)

So I'm, I, I do digital marketing. I also do AI, you know, strategic work, automating businesses and processes. I'm also a business and a life coach. And I personally, I just like to help other women that are, you know, from around the ages of 30 up, that have, have, could have young Families or, you know, that middle aged child syndrome, and they want to regain their own careers or they need to make extra money for their families, whatever it may be, and just, yeah, help them, show them the way that I did it. Was able to build and create an online business and provide for my family.

A (3:36)

Aisha. Okay. Wow. Whoa. My Internet went a little.

B (3:46)

I thought it did. I was like, you're frozen.

A (3:48)

Yeah, I. You froze too. You're right in the middle. Okay, so we. All right, so let me ask again and we'll take care of this in editing. I don't know where that came from. The weather's perfect and everything. Please say that again.

B (4:02)

Okay. So as a, as a mum, as like. For me personally, I needed to go out and make a living once my marriage dissolved, so I needed to provide for my family. So I upskilled myself. I went into the digital marketing arena. I went into the AI field. Now I'm also a business and life coach. So my goal is to help as many revert women that would like their own careers, like to be at home, work around their families, the young children, and create whatever it is that they would like to do for themselves.

A (4:41)

Well, that's great. Now, we met not too long ago at an eight day AI conference where the information was through a fire hose. Not a garden hose, a fire hose by our friend David Kavanaugh. And I learned a ton. You learned a ton. How are you able to, with the AI tools you learn there, enable people to be more efficient in their work? Because it's a, an efficiency tool for one. That's one of the main benefits of AI.

B (5:15)

Absolutely. So AI itself, what a lot of people just refer to it as ChatGPT, so they think it's just a, somewhere that you can put information into and get some information out of. But that's just the tip of the iceberg. So with AI, my job, that and what I love doing is creating automations so that businesses, you know, they finish at 5 o', clock, they can, they can go home, go to their families, but they've, you know, I can install systems within their businesses that will answer their phone while they sleep, will, you know, take messages, will answer messages, will collect emails so that they're generating new leads and sales for companies. And yeah, a chatbot can answer any questions that a receptionist can, you know, could, could do on the phone. But like any receptionist, you know, we, we're human, we get sick, we need time off, we need, you know, whatever. Whereas AI automation will streamline a business. It will save Time so that the administrator or receptionist can actually work on other projects. And it makes it a lot more time efficient, you know. No, nobody's gonna, it's, it's 365 days a year. You know, 24 7, you have someone there taking messages, you know, answering messages, booking and appointments. So yeah, it's, it's a lot of fun.

A (6:44)

Well, are you telling me that AI doesn't take vacations? It doesn't take leave?

B (6:51)

No, absolutely not.

A (6:53)

Doesn't call in at the last minute and say I have menstrual cramps?

B (6:56)

No. Every business needs this.

A (7:03)

Oh my God. It doesn't call in sick. Okay. And there's no flooding on the street yet 24 7. So. So does that reduce jobs or do you think it makes a company more efficient? Allow, like you said, the receptionist to take on other tasks?

B (7:21)

Well, it can, it can do both. It, it depends on what size, the size of the company, their, what their goal is if they, if, you know, if, if their company's struggling and they may need to downsize or they could just get, you know, like a part time administrator and then use AI to, to do, you know, the, the, the mundane tasks that, you know that they would be paying someone to sit and answer a phone for eight hours. You know, I can do all of that for them and they could get someone into, you know, whether it be, you know, accounts, filing, whatever, that side of it. But even, even accounts and things, a lot of it can all be set up through AI.

A (8:02)

Well, let me give you a scenario and I'll bring this up because it's, it's not too recent, but more recent than. Well within the last five years. I walked into a new dentist because I'd moved to a new city. I'd moved to Las Vegas from when I was living in Asia. I moved back because of the pandemic and went to go see a dentist for the first time. Found my recommendation. So I walk into the dentist. They have the sliding glass window in the reception area. I don't know if you have that in Australia.

B (8:31)

We do, yeah.

A (8:32)

You know, so the. She opened it up because the door opened up and she was texting. She opened it up and was texting with her thumbs up on her phone, chewing gum with her mouth open. So she was making popping sounds. And she looked up at me, huh? And said, huh, Right. And I thought, wow, she was probably 20. Yeah, 20 years old, mouth open, chewing gum and tatted up the whole nine yards of the. And, And I said, excuse me, I have an appointment at 2pm to see Dr. Whomever not getting in the office. And she's huh, I got another aha from her. Okay, here's some paperwork and fill it out. And then she closed the window. I was on a clipboard.

B (9:27)

Yep.

A (9:29)

How would AI fix that? I'm challenging you a little bit.

B (9:32)

Okay, so firstly, you would book an appointment via a calendar.

A (9:37)

Okay.

B (9:38)

The calendar would send you reminders. The calendar can also attack. You can also attach patient information sheets to your calendar that the patient needs to complete pre appointment. So then once they come in for their appointment, all documentation is already done and whoever's there to greet them, you know, it would be, I mean we can't change how, how the human reacts to people. But you know, as, as, as a business owner, I certainly wouldn't have someone like that as my front line you know, greeting people and welcoming them to my business.

A (10:17)

Oh, I wouldn't like it either. I mean it was, it was the dentistry part. The actual delivery of the services were fine.

B (10:27)

Yeah.

A (10:27)

How I got received at the front desk offended me. And I was, I needed a pro, I needed a, an oral surgery. Was a surgeon, not just a dentist. And I needed this done. And I didn't tell him until after the surgery was performed because the office manager called me after and said it was just interesting how they ran their practice. They were probably doing 2, 3 million bucks a year out of this. I mean there was a machine, expensive service. I don't know. Well, my, my surgery cost 3, $4,000 and it was not cheap.

B (11:06)

Yep.

A (11:07)

And then the off. I said, I'd like, when I left after my follow up appointment, I said, I'd like to see the office manager. And she said, well, you can book an appointment to see her if you want. I said, is she here? She said, yes, but she's busy. I said, okay, fine. Too busy to talk to a patient that just dropped three to 4,000.

B (11:31)

Wow.

A (11:32)

And, and then she said, oh, hold on one second. I said, oh, really? She's too busy to talk to a patient that just dropped cash. $3,500. Really? And then she marched and then she said, oh, hold on. She got scared. And then she called her. And then the lady came forward and said, oh, how can I help you? I said, your customer service sucks. And I want to tell you that.

B (12:00)

Yeah.

A (12:00)

Tend to be very direct.

B (12:02)

Yeah.

A (12:03)

Serve the, the medical practice is good, but how I feel when I leave and what I refer to, you know, the, the surgery I feel good about and all this, but I don't feel Good. How I felt there and I res. And I repeated back to her how I was. So I, I got treated and I didn't like it and I said, so ends with you refusing to see a patient and saying, I need to book an appointment to talk to an office manager who's on, who's, who's right here, present. I said, not, not good.

B (12:37)

And AI can also do.

A (12:40)

Yeah, that's what I was at.

B (12:41)

Yeah, do the follow ups, do the reviews, get the feedback so that, you know, you don't have someone sitting there at a phone having to ring all the patients and that you can, you know, you can receive an email with a, you know, you can have a, you know, like a good, great, excellent service. You know, a comment section where you can have any feedback whether it be, you know, in all aspects, you can have, you can design a form to, you know, how was, how was your first impression when you walked into the practice? And then, and you mark that, how was your, you know, how was your oral surgeon? How was your exiting the practice? You know, and so all those things, you know that that's all part of, you know, your statistics for your business. And if you want to grow your business, you need to be, you know, in today's world, AI won't replace you, but if you don't implement it in your business, you will be left behind.

A (13:43)

How can reverts go out and market themselves? If they want to be many Aishas, what would you teach them? Would it start with mindset? Would it start with AI? Would it start with accounting? What would you suggest to these reverts?

B (14:00)

So for me personally, it would, it would be, it would be a mindset start. It would be, you know, determining doing discovery call with them. Determining what, what they want for themselves, where they want to go, what their goals are, their time frames, around different aspects of things. So that then, you know, for me would be able to design the, the coaching side of it. And then depending on what they wanted to do, if they want to do AI, if they want to do, you know, that that's such a broad term today. So you can, you can be completely faceless. There are, there are, you know, faceless channels. You can create reels and carousels and all sorts of marketing today that you do not need to show yourself. And that's a big thing for a lot of not just reverts, but Muslims as well, Muslim women, because they've never been in the public eye. That would, that would, that would probably scare them.

A (14:59)

So this is going to give them an opportunity to shine without shining their face or having makeup. All right.

B (15:04)

Yeah, yeah, absolutely.

A (15:07)

So you can have their face exposed all the way to being covered up with dots and still make money and bring household income in.

B (15:15)

Absolutely. It's about building rapport, building trust, but also having that humility and, and, and, you know, allowing them, their. Their space to, you know, to grow and excel and, and supporting them on their journey.

A (15:33)

Aisha, how can I know?

B (15:34)

I didn't have when I started.

A (15:36)

Yes. Well, how can people find more information about what you. What, how you can help them?

B (15:42)

So my website is Western Soul Revival and dot com. So if anyone was interested in, you know, reaching out and even if they just wanted to have a chat, happy to chat. I've got a, a booking calendar and I've got my, my email and stuff there. People can contact me that way.

A (16:01)

Western Soul Revival.com Western Soul Revival.com Western Soul revival.com goes back to my radio days. Three calls to action. Aisha Hussein has been our guest today on the Amazing Authorities podcast for reverts to all sorts of women who are looking to start an online business and help them get coached into excellence, profits, and being their higher self. Aisha Hussein has been our guest today on Amazing Authorities podcast.

B (16:38)

Thanks, Mitch. Today, I'm thrilled to welcome Mitch Carson to the Western Soul Revival podcast. Mitch is not only a renowned marketing expert, but also a mentor to countless entrepreneurs and businesses worldwide. With decades of experience under his belt, he's known for a dynamic approach to marketing and his ability to unlock growth potential in businesses of all sizes. Mitch's work has left a global footprint, and his insights can ignite the spark of change in those seeking transformation. So welcome, Mitch.

A (17:14)

I am pleased to be here. Aisha, thank you so much for having me as a guest on your show.

B (17:19)

You're welcome. So, Mitch, your career spans years of inspiring marketing success stories. Can you share with the listeners today a pivotal moment in your journey that significantly shaped your approach to business and life?

A (17:35)

Oh, gosh, there are several. But I'll bring up one of note. Where my mindset changed and income followed was when I felt I deserved to make significant income and when I changed. There were a couple moments, but I. I could go through the whole timeline, but the one that one focal point, one distinctive move, was when I wrote my first published book, because I believed I deserved. When I got published by John Wiley and Sons, which is a New York Best New York publisher, not a. Not an independent publisher like you can do on Amazon. And that's great as well. I. I do teach that topic. But when I went through a major publisher and got a $10,000 advance, all of a sudden, it validated me right outside validation. It wasn't a friend or family telling me, mitch, you're great and you're wonderful, because that is what people are expected to receive from friends and family. But when I had Total Stranger validating me, and when my book became an international bestseller through the traditional publisher. Right, we're going back to 2008, I felt totally accomplished. Totally accomplished. Like I had arrived. I had ticked all the boxes. I've been on media all over the world at that point. I have. I had spoken on stages. Now, you know, it added to it. But back then, probably 40 to 50 countries, now it's 63. Up to this point in my life. And that was a pivotal moment. When I saw my book on the bookshelves, it's like, I deserve this. I've done what other greats have done. I've published my own book in my name. I've been in other anthologies. When you're one of the contributors, under one author, that's at the front, that's fine. That's a good starting, you know, taking a baby step. But to have my own book that was published, and I'd written many other books prior to that. Were you hearing me okay?

B (19:46)

Yeah, absolutely.

A (19:47)

Okay. Yeah. I had so many successes, but that was the one of note that I share with people. Gives you that outside validation. That outside validation which confirmed that I am somebody.

B (20:06)

Gotcha. Yeah. I think that's really important for anyone that's trying to get into the online space. It's having that validation, that acceptance, knowing that, you know, you do have something to offer other people.

A (20:20)

And being a podcast host.

B (20:23)

Yes. Well, you've been a TV presenter as well, and you're also a international public speaker. Like you said, you know, you've spoken on stages in 50 different countries. So with. With that, in today's ever evolving world of marketing, how do you personally stay ahead of the trends? And what advice would you give to other women that are looking to break into this sort of arena, this dynamic field of. Of online?

A (20:52)

Yeah, I would say this to anyone, but, you know, we're talking a little bit to your audience of the women or reverts that are there and. And other women. And I would give the same advice to. To men who have been hiding or haven't come out as. And tapped into all their potential. You just have to do it without stretching a rubber band. You're never going to Know how large that rubber band can stretch. And here's the truth. Once you stretch a rubber band one time, it never comes back to the original size. It's been stretched.

B (21:30)

Yes.

A (21:30)

And it may come back, but it's bigger than it was before it got stretched. It never goes back to its original size you've stretched. Whether you just have to do it by taking that step. And that can be starting a podcast, writing a book, speaking for the first time. And it might be as simple as Toastmasters, where they help you with the ums and ahs and you knows some of those verbal faux pas. And it something doing something that pushes you outside of your comfort zone and making that step. And what's also incredibly important is seeking a mentor. I've had multiple mentors whom I've paid money to, and you have to pay them. This isn't your Uncle Bob that's down the street. He may show you how to change your oil in your car. Wonderful. Okay. That's a teacher. A mentor is somebody you pay, who guides you, you respect. And that will has been where you.

B (22:31)

Want to go and keeps you accountable.

A (22:34)

Keeps you accountable. Yes, all those elements. So it's you must pay that person.

B (22:39)

Yes.

A (22:40)

Or pay into a mastermind with an accountability partner. Without the monetary component, without feeling the sting of financial payment, you're not as motivated.

B (22:55)

In Australia, we call it skin in the game.

A (22:57)

Skin in the game. Well, we say in America as well, all skin. As an American in Thailand right now, you've got to have skin in the game. Without that, you're not going to take it seriously.

B (23:12)

Sorry. Correct. So because you've worked with so many entrepreneurs and businesses throughout your career worldwide, what unique strengths do you believe that women bring to the table? And how can they leverage their strengths to build authentic and successful businesses?

A (23:38)

All right, let me. Let me start with the basics here. Without Ying, there is no yang. And without no yang, without yang, there is no yin. I don't draw a distinction between men and women at the outset. I believe we are intertwined. We come from our mothers. Women have a strategic advantage over men in many ways. Physical strength isn't one of them. We just have different bodies. So let's talk about the strengths women do have that men can never replicate. Number one, multitasking. I cannot do two things at once. My brain does not work that way. Yeah, women. And I'm generalizing. And please excuse me if I'm saying it, but it's a positive generalization. It's a glorification of women, not a disrespect what I'm going to say. Women can be breastfeeding a baby, flipping a burger if they're. And talking to Betsy on the phone and meanwhile screaming at Timmy because he's, he's, you know, you know, pulling the cat's tail and doing it all simultaneously and with great precision.

B (24:55)

Absolutely.

A (24:56)

Women have the ability. I don't know if it goes back to when we were so young or we are truly. Women are truly biologically different than men. And it comes out regardless of culture, regardless of back. It's something, it's. I can't explain it. I'm not a biologist and it's an observation of me being on the planet 65 years and seeing it. I also used to run a manufacturing plant. So let's talk about that. Let's go back to the multitasking in a minute. But I'm going to show another example. I ran a manufacturing operation years ago for a short period of time for my uncle. I stepped in as the general manager and there were components that needed to be assembled. Intricate assembly had to take place. All of the people in the assembly line were there about 40 of them in this one particular were women. Middle aged women, some young women, but mostly middle aged and older women. Men failed. They couldn't do it but. And when they did it, they're just not. The dexterity of a man can never match a woman. And it's, it's partially the ability to focus on multiple things at the same time. Now it's not working on an assembly line where they have to slap a tire on a car. That's one issue, that's one action. But when you have multiple parts coming together and this again is the multitasking component, multiple parts coming together simultaneously, men fail.

B (26:40)

Right.

A (26:40)

By comparison to women. Are there men that can do it? Sure. I ain't one of them. I self confession. I am not one of those men that can do. I went and they would laugh at me because I tried to do it. Now I can lift heavy things. I'm a strong bloke as you say. I'm able to do all of these things that, that tie into my God given strength, you know, or my body type.

B (27:11)

Yeah.

A (27:12)

You know, Betsy out in the plant may not be able to do that simply because she's not given those assets. She has different assets.

B (27:21)

Correct.

A (27:22)

When it comes to what can women do that they, they can leverage. It's your ability to multitask. That's been proven to me over and over again in not just the physical labor Side of things. I mentioned the housewife who's there. Or maybe she's a wife or a single mom for that matter who can do multiple tasks, conduct herself to handling multiple tasks at the same time and do it with great efficiency and competency. A man, you know, breastfeeding, sticking a bottle in Billy, trying to cook a burger, yelling at Timmy on the couch. Not possible. I've never seen it. Yeah, might exist, but it just can't exist. So let's transfer those realities because I call them realities. We are different. Men are from Mars. Women are from Venus. We are different.

B (28:16)

100 that's just.

A (28:17)

That's what makes us. And we need yin and yang. We need both. You need men for physical contact components. I mean who's going to hang, you know, who's going to get up on the. Do the Christmas tree at the top if you're doing that or if you're, you know, other components go up the telephone poles to hang wire. That's usually male oriented. Doesn't have to be, but it usually is. Or the steel workers are 97% male because it's a physically but assembly and doing things on that and multitasking females by far exceed their males counterparts.

B (28:55)

Right.

A (28:55)

And that's. So let's talk. What can they do? I think SOPs standard operating procedures can be put together much better than men can. I think a lot of times oral skills, verbal skills tend to fall into the laps of women because their minds work simultaneously and they can do these tasks equal if not better than men. And it's. It's a. It's just been my observation and I'm. I'm not biased. This is an unbiased observation. So I think if women want to. I think they tend. Women tend to lean into marketing at a greater percentage than men do. More women are in marcom jobs than men. Generally speaking. I could be wrong but they tend to. And anything requiring a voice. If you have a voice meaning if you're speaking and what. And the trust that comes from a women as a woman is higher than it is from a loudmouth man. Why is that? You're in a podcast right now interviewing me. One of the convincing elements why you got into podcasting, I believe and it's because I did my research. I'm a research junkie. Who's the vo? What's the first voice we hear when we come out of the birth canal?

B (30:26)

Yeah, the mothers and for years.

A (30:29)

Who is it that talks into our ears? You have children. Did you talk into their ear?

B (30:33)

Absolutely. Yep. We're frozen again, Mitch.

A (30:44)

Yeah.

B (30:45)

Okay.

A (30:45)

You're a mother. Did you talk into their ears?

B (30:48)

Yes. Yeah, absolutely.

A (30:50)

Did your mother talk into your ears?

B (30:52)

Yes.

A (30:54)

Expected. That's who we trust first and foremost in our lives, regardless of culture. Is our mothers more our father. Sure, in many cases, but more leaning towards the women. So if you can lean into what has already been given to you through our creator.

B (31:11)

Yeah.

A (31:12)

You have two ears and one mouth. Yeah, two ears and one mouth. So more people are listening to you. I, I, I truly believe making that fact, that awareness at your fingertips will allow women to excel where they can naturally excel.

B (31:36)

Yeah, I think that's beautiful. Thanks for that much. So for those women that, and if there is any men out there listening today that feel like constrained by the societal or self imposed limitations, what's some key advice that you could offer them to break through the barriers that they, you know, that they, that they are feeling and that so that they can reach their full potential?

A (32:05)

Well, there are two things because I belong to a program I'm quite transparent about. I'm a recovered alcoholic, 41 year sober. And two things that are principled in our, in my program of recovery and what that I share with other people is prayer and, or medic meditation. And some people embrace prayer. Many of your listeners are of your same faith or might be of a different faith. For me, my faith is, is, is not necessarily related to any one religion, but I believe in something that is very strong. And I meditate and I also meditate, meditate about how others can benefit from me. I focus on the good. I mean man and man and mankind I'm going to refer to as men and women. Both are basically good. People are basically good. And I want to focus on the good aspects of them. Do they stray? Of course. We're imperfect as a species, but we're basically good. What, how are we different than a lion? A lion eats and kills and you know, there's no conscience. We have conscience or should have one. Those that don't end up in prison. So the ones that are out there in the free world, I think have a conscience. And I believe that conscience can be controlled and leveraged in a positive way through either prayer or meditation and service. Helping others selflessly and not necessarily bragging about it. I don't you have to share with everybody. Oh, I gave food to the homeless today. Well, and take pictures self. Look at me, I'm with Toothless Bill. That's not, that's not really nice. Yeah. Tom. Okay. You're not giving you don't need to talk about it, you tell your friends. But posting that on social media is a little bit narcissistic. Yeah, let's stay in our lanes. Help other people selflessly. Give with your heart and allow yourself to feel success. There's no shame in it in any religious text anywhere. Money is not the root of evil. The love of money is.

B (34:30)

Absolutely.

A (34:31)

And it is fine to make a lot of money. It's actually what God wants from us. If we're to look at that in that context, you know, we're encouraged to be successful because it allows us the opportunity to help people who haven't gotten there yet. Yeah, that's what success means to me, is I have, I have been able to marinate in success. There's nothing greater in my world, Aisha, than when I'm able to pay it forward and help other people. I'm in my senior years now and it's a reality. I don't like saying it, but I'm comfortable saying it now because it is what it is. At my senior citizen status. It's gratifying to be able to help other people. It's gratifying to know that I've made a contribution to a younger person's life to help them become everything they can, they can become without buying into their own barriers.

B (35:35)

Absolutely. So from your previous years of being, being a TV presenter and been on several television stations and stuff like that yourself, you have now started your own podcast training. So you, you teach people how to, how to be become podcasters. Where can if anyone out there and of my listeners that would like to be a podcaster, where can they reach you? Mitch?

A (36:06)

They can do two places either if they want to get into the world of media and get covered on television, network television around the world. Get interviewed guaranteed.com get interviewed guaranteed.com get interviewed guaranteed dot com or your podcast buddy dot com your podcast buddy dot com your podcast Buddy dot com and right there, there are all sorts of free downloads, information and the ability to book an appointment with me if that is something you feel you would like to do.

B (36:36)

Lovely. It's been an absolute pleasure to have you on the show today, Mitch.

A (36:39)

Thank you, Aisha. We'll see you next time. Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time. Stay amazing.