← The Amazing Authorities Podcast
The Amazing Authorities Podcast
How a Relationship-First Podcast Strategy Unlocks High-Profile Guests and Real Business Growth
00:47:49
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- [00:02]
Mitch Carson
Welcome to the Amazing Authorities podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
- [00:30]
Mitch (Host, possibly Mitch Carson)
From Detroit, Michigan. He is a true sports fan and I already checked him because I asked him who's the number one running back in Detroit's background without even a blip. Dylan England answered intelligently, accurately, and then brought up the newest man. Dylan, you're a multi entrepreneur expert is what I'm going to call you. And relaxing in your home in your big sweatshirt. I'm in Thailand, you're in Detroit. And here we are today. Welcome to the Amazing Authorities podcast.
- [01:06]
Dylan England
Thank you, Mitch. It's good to be here.
- [01:08]
Mitch (Host, possibly Mitch Carson)
And short, how did you get into the podcasting arena? That's what people are going to be exposed to today. We're going to geek out a little bit. We're going to talk about your past some so they can make this connection that seems to be the roadmap to a successful interview.
- [01:26]
Dylan England
Yeah, yeah. It's funny when I tell people that, you know, I have a podcast and I've interviewed viewed celebrities like Danica Patrick or people in like the political scene and like it, people are like how you're, you know, and there's by accident, Mitch, that's, that's actually how this all happened. And honestly, it's my wife.
- [01:43]
Mitch (Host, possibly Mitch Carson)
How did you tap into that? A list?
- [01:45]
Dylan England
Yeah. So to give the quick backstory, I started selling insurance in 2018. 100% commission. Right. I was getting married in three months, so I had three months to prove to my to be wife that I could make money. And selling insurance, a hundred percent commission. It was B2B sales. So I knocked on a hundred doors, like a hundred businesses per week in person. Just grinded it out until we made a successful business. 2019, my wife ended up quitting her job to even work with me on the agency. And then if you know what happened in 2020, Covid hit and it kind of just shook up our whole lives. What we learned throughout Covid is putting all your eggs in one basket is never a good idea, especially when you're talking about finances, business, whatever. So in 2020, we were 70% down in revenue for 2019, and my wife ended up working in real estate. And what I learned was the power of relationships trump anything you could possibly do in life because there were multiple people throughout that year that helped me and I knew I wanted to make content. So during 2020, I started watching, like, a lot of, like, finance YouTube videos. There's a. There's a guy named, like, Graham Stephan. He's a very popular YouTuber. And I'm like, man, I kind of want to. I kind of want to make finance channels because we were, like, really tight on our budget. I was really into, like, getting credit card points and paying them off and using them, like debit cards and all this kind of stuff. So I made this, like, finance YouTube channel that I really enjoyed making. But I realized something, Mitch. I hate editing. You know, Like, I like. I like yapping and I hate editing. I don't know if you spend much time.
- [03:14]
Mitch (Host, possibly Mitch Carson)
Oh, zero, zero. It's just not my thing. I get you. It's not.
- [03:20]
Dylan England
And then I would work really hard, and then, like, Adobe Premiere would, like, corrupt a file and I'd lose it and my computer would freeze. And so my grand dreams of being some famous finance youtuber fell because I didn't want to edit. And it just was taking way too much time. So I made like 10 videos and I quit. Classics. Classic story of a creative, right? Fast forward a couple more years. 2023. I listened to a couple podcasts, but I wouldn't say I was like a podcast. Like, you know, I listened to like three. You know, Tim Ferriss had a podcast from the four hour work week. There's a podcast called the 5am Miracle. And then back then, I listened a little bit of Rogan, so I knew they existed. But I wasn't like a podcast fanatic. But, like, Joe Rogan's podcast was like, all over my YouTube. And I was like, man, this is crazy. Like, they're just two dudes talking or two people talking. Like, there's. It's not flashy. It's just. They're chatting. I'm like, that's kind of cool. I like that. And my buddy had a business. He started a lawn care business, and it failed. Like, it went under. Two years later, he tried again and he made a successful business. And I thought to myself, I'm like, that's real entrepreneurship. Like, that's not the entrepreneurship that you see on YouTube with flashy cars and Lamborghinis. And that's not. Yeah, it's not real. And I'm like, that. That grit and determination. I was like, someone needs to highlight that story. So I jokingly said to my wife, I was like, hey, somebody should interview Derek on a podcast. And she goes, why don't you just start a podcast? Because I had all the equipment, I had the camera gear from when I was doing that, like, finance YouTube stuff. So I had some mics, I had the camera equipment and, and with my insurance business, business, I had tons of business contacts. I, I, we service over 150 companies here in Michigan. They're all entrepreneurs that are amazing that people should hear their story. So I had the idea of just starting a podcast interviewing local Michigan entrepreneurs, and that's where it was born. And back to editing. Mitch. I realized I hated editing. I only released one episode a month my first year because I was trying to like, do all these cool edits and I was trying to like, make intros and, you know, I was doing these really cool things, which just took a lot of time. So I only did 12.
- [05:31]
Mitch (Host, possibly Mitch Carson)
Perfectionism, Dylan.
- [05:33]
Dylan England
Yeah. Which has helped me a little bit, actually, I think, in some ways, but also hurt me in other ways. You know, I limped through 12 episodes our first year, but I loved it. I remember, like my third episode, there's this company called EOS in America, stands for Entrepreneur Operating System. It's like a consulting company. And I interviewed a guy that's an EOS implementer, so they teach companies how to run on this thing. And after the interview, he told me, and this comment probably is why I made it in podcasting, he said, dylan, I've been interviewed a million times in my life. He was like a super successful business owner, sold for multiple millions, then came on the show and he's like, this is the best interview I've ever done. And I'm three episodes in and I mean, and it was humbling.
- [06:21]
Mitch (Host, possibly Mitch Carson)
Hang on a second. You get, you get the squeeze.
- [06:26]
Dylan England
Oh, I get the squeeze.
- [06:30]
Mitch (Host, possibly Mitch Carson)
This is, this is a gem. And it's from Bloody the Chicken.
- [06:34]
Dylan England
You get, that's amazing. Yeah.
- [06:36]
Mitch (Host, possibly Mitch Carson)
Okay.
- [06:37]
Dylan England
Yeah. And, you know, it humbled me because it meant a lot to me because, you know, like, creating content is very lonely. It's very intimidating to put yourself out there. And so to get that compliment. And whether or not I look back on my early episodes and I'm like, I was terrible. Right?
- [06:53]
Mitch (Host, possibly Mitch Carson)
That was a pivotal moment for you.
- [06:54]
Dylan England
Yes. It allowed me the belief that I could do this.
- [06:58]
Mitch (Host, possibly Mitch Carson)
Yes.
- [06:58]
Dylan England
And that's powerful. We'll get back to that. And then it really kind of unlocked this crazy dream that, like, I could really, like, talk to cool people on this thing. Like, maybe there's a chance that I could talk to these dream Celebs and these people and dream guests. So, you know, one of the big things with Mike, his name is Mike Ruley. He's like, if you don't write it down, it doesn't happen. Right. If you don't write it down, it doesn't exist. You have to write things down. So I wrote down a list of dream guests, right.
- [07:26]
Mitch (Host, possibly Mitch Carson)
Physically written it down right down.
- [07:28]
Dylan England
Right. And just different people I follow, different people I like. And we'll get back to that. That list in a second. So put it over there. I start podcasting, and then I have this guy on from a satire news organization called the Babylon Bee. They just make funny spoof articles in the political sphere, like the Onion. This is the conservative version of the Onion, right? We had a video go viral on YouTube. 10 minute clip hit around 500,000 views on YouTube that allowed me to get in front of another political commentator that has about. He has about 4.2 million subscribers on his YouTube channel. He came on the podcast when he was in Detroit. Then he invited me to an event where I had Danica Patrick on the podcast. And then it just kind of like, has just kind of gone from there and. And back to that dream list. There is this guy named Nick Freitas who is a content creator. He's a former Green Beret. He serves in the Virginia House of Delegates. Family man. Christian just. I like, I love the guy and I follow his content since COVID He's coming on the podcast next month. And he was one of those guests on my, like, one of my dream guest lists. Another chicken. And so. So it's just. It's like. And the weird thing with that, it's weird, man. I'm actually going to his studio in Virginia to record my show in his studio. So it's really weird. And it's just a really cool thing where I'm just a. No, like, I still, like, I just feel like such imposter syndrome. Like I'm an insurance guy. And then God has just opened up these doors to make this side project a really cool thing. And then as a result of that, local people in Detroit started asking me for help starting podcasts, right? They were just like, hey, how do we start one? Like, what do we do? And that's turned into a business. And so now we've really leaned into companies, especially B2B companies, looking for exposure, but also looking for relationships. And we were talking about this ahead of, like, before we recorded. Podcasts are a relationship machine. That's like, at the end of the day, Forget the views.
- [09:21]
Mitch (Host, possibly Mitch Carson)
We're friends now. We've made friends.
- [09:24]
Dylan England
We have rapport. Right. There's a little. This credibility. We trust each other a little bit more. I know who you are. Right. And within my insurance agency, within other things, what I realized, like, hey, people I'm bringing on the podcast, they're turning into clients or they're giving me referrals. That's a method. That's a method of success. And so we've been working through, and we've just created this really cool system to help companies even track their roi. Cause a lot of companies and people like the concept of podcasting as a relationship, but then they do all this work, and then they're like, wait, how much has my podcast actually helped me this year? Like, I'm not sure.
- [10:01]
Mitch (Host, possibly Mitch Carson)
That's the dilemma, isn't it? They usually last the statistics. I'm a stats guy, and it sounds like you are. I'm a numbers person.
- [10:08]
Dylan England
Yes.
- [10:10]
Mitch (Host, possibly Mitch Carson)
Is after eight episodes, most quit. And where the success starts is after 50 and then 100. Those seems to be. Seem to be the benchmarks. If you make it to those levels, something happens statistically. And there are all sorts of theories, but I'd be curious to hear yours.
- [10:28]
Dylan England
Yeah, Well, I mean, there's two reasons. Number one, people that start podcasts don't have a good plan from the beginning, and they don't really know what they're looking to get out of it. They just know they need to start one. Right. It's like, if I said, I'm going to start a business without a business plan, you would be like, you're kind of dumb. You should probably create your business plan before you create your business. But so many people create podcasts without a business plan for their podcast.
- [10:51]
Mitch (Host, possibly Mitch Carson)
Yes, they throw the mud up against the wall and hope it sticks.
- [10:54]
Dylan England
Right? But then because. But then they can't track success. So one of the biggest things I do for companies that already have podcasts, my first question is them. I'm like, okay, in 12 months from working with me, what makes this a success? Like, we need to define that. Is it more leads? Is it more impressions and views? Is it more exposure? Is it. You want more? Like, what is that one thing that now we can track? And so what? I always encourage people when they start podcasts, don't make a view goal. No one's gonna watch your first episode. No one's gonna watch your first 10 episodes, except for maybe your mom and some friends. Right. You know, but over, like, you're not gonna blow up Overnight, most likely, make a episode goal. So you mentioned that 20 number, right? Record 20 episodes. That's your goal. And improve every single time. That's your first goal, right? Don't make it about the views. If you make it about the views, if you make it about the subscribers, you're gonna quit. And then, especially if you're a business, especially if you're a business, if you're doing this for relationships and leads, treat it like a sales machine. Treat it like a sales vehicle, Right? So have you contacted those people after the podcast? Have you set a meeting, follow up the podcast? Do you know how many referrals these people have given you? How many guests have you converted into clients? Like, just track those things so you actually know if this is something that's actually worth doing in the future.
- [12:16]
Mitch (Host, possibly Mitch Carson)
And how many episodes do you recommend someone record per month? Well, local business, let's talk about your clients.
- [12:26]
Dylan England
I honestly just really like a weekly podcast, 52 a year.
- [12:31]
Mitch (Host, possibly Mitch Carson)
Okay.
- [12:32]
Dylan England
Because if the average company and the average business owner or that is very busy, they're a very busy person. And I think sometimes they think they're more busy than they actually are. Don't we all? Right. Like, they probably have more time and.
- [12:46]
Mitch (Host, possibly Mitch Carson)
That skills in a lot of that, right?
- [12:48]
Dylan England
Yeah. But if you say, hey, I need you to record 40 podcast episodes this month, they'd be like, that seems insane. But if I say, hey, listen, we're going to batch record, right? One Friday, we're going to have four guests, and each is going to be an hour. And then one Friday, we're going to get your whole months of content. That's all I need from you. That's doable for a lot of people, and that's 52 new contacts in a year. And if I would ask the average business salesperson, individual, what would getting in front of 52 of your ideal clients each year mean for you? I think they would always say, like, that would change my business. And not only that, getting in front of 52 of your ideal clients that have been vetted, that they're ideal and now have a relationship and rapport with you, what would that mean to you? I think that they would be like, that changes everything. And that's what podcasting can be for businesses. And so for us, we just teach 52 a year, weekly podcast.
- [13:42]
Mitch (Host, possibly Mitch Carson)
And that seems to be a very manageable number for most.
- [13:46]
Dylan England
I mean, I guess because it's one day, it's one day a month. We batch record, get the guests all scheduled for the same day. And whether it's in person shoots, where we shoot. Show up with the camera crew and get it done at their student. Or it's virtual. Either way, in their head. It's like, hey, I just need you for one day for this venture to work. And it's a manageable start for a lot of people.
- [14:07]
Mitch (Host, possibly Mitch Carson)
How important is video today as part of podcasting?
- [14:12]
Dylan England
Don't do it if you're not like, don't podcast if you're not going to do video.
- [14:15]
Mitch (Host, possibly Mitch Carson)
All right? That's how important it is. YouTube is huge. Like when I attended one of the podcast conferences, I think it was a year and a half ago, I was in Washington, D.C. it was the second large podcast movement, I think it was. Or. And I listened to all the speakers. I was there just to educate myself. It was very quiet. I thought. I mean, I know broadcasting because of my deep television or radio backgrounds, but it's a different platform. And they said something that stuck in my head from all over the world. Video. YouTube is important. Where it was just an audio platform and live podcasting, meaning having the show live and then, of course, running through Facebook Live. YouTube Live. What are your thoughts on that?
- [15:00]
Dylan England
Let me answer the video piece first and then I'll get to the live. So the video piece is something that there's a reason why even radio stations are streaming live on Twitch or live on YouTube. Right? Because they have to stay relevant.
- [15:14]
Mitch (Host, possibly Mitch Carson)
Have to.
- [15:15]
Dylan England
Because you can't market audio. Right. Like, what is marketing for a podcast? It's Instagram Reels. It's YouTube Reels. How do you do that with audio? Maybe, like, maybe an AI avatar or something like that. But it would be really tough, right? So video is your marketing. If you don't have video, you can't really market your podcast well. So that's why video matters. Very few people even, like, when I listen to a podcast, I am in my car, I listen to the audio. But when I'm finding podcasts, I'm on my phone or I'm on the toilet swiping through Instagram. Oh, wow, that's kind of a funny podcast, huh? Let me follow them. That's what it's for. So YouTube, like, number one, YouTube is owned by Google. So if you want to be part of the.
- [15:55]
Mitch (Host, possibly Mitch Carson)
Hint. Hint.
- [15:57]
Dylan England
Yes. Like, if you want to be part of the biggest search like platform in the world, you probably should put your stuff on YouTube and videos. Videos. Regarding the live, this is what I'd say when it comes to searchability and best chance for exposure and growth, I think live Is great. And I think when you go live, you can build a community better. If you do go live, you need to have consistent times. You go live same time, same Friday.
- [16:28]
Mitch (Host, possibly Mitch Carson)
Or whatever it is.
- [16:28]
Dylan England
Like treat it like a TV show. Treat it like a broadcast. Right. The downside to life for an interview show is this. Especially if you're talking with people that aren't used to being behind a microphone in front of a camera, you'll get less interest because it's live. Because sometimes, especially business owners of big companies need to have the freedom to edit things out. Because if they say one thing, especially a public trading company, like if you're talking to anyone with a publicly traded company, they won't do a live most likely because they need the freedom to edit if they say something wrong, if they say something, whatever. So I have found that I've considered going live and I really like when you listen to my podcast, depending on the guest, it gets really real and I like diving in deep and we talk about emotional stories. I don't know if that would happen live because I don't know if that guest would feel a little more guarded. Like, ooh, if anything I say slips out. Because I start every episode saying, hey, this is edited. No pressure. If you mess up, it's not a problem. No one's seen this live and that lets everyone breathe. So for me, I've made the choice not to go live just so I think I'm gonna have a better conversation. But I think going live is great if you want the max searchability as possible. And that's the thing you have to weigh up. Like, what do you wanna achieve?
- [17:45]
Mitch (Host, possibly Mitch Carson)
Yeah. My thought on that, I wanted to do X amount of recorded interviews to get super familiar with the platform because I understand the tech is so important. When you go live, you better have that dialed in because it is a show, as you call clearly stated. And I agree, it is a live show where you show up every week at this time and there's going to be a profound guest. I think it would be valuable to maybe have as. As a twers, meaning two guests with you on the show. Because I don't know if you've experienced this. No shows. It's gone. It's driven me crazy. We met through a platform.
- [18:26]
Dylan England
Yeah.
- [18:27]
Mitch (Host, possibly Mitch Carson)
That. That brought us together and I've had just this week out of seven interviews that were scheduled to didn't show up. Yeah. No explanation, nothing. How do you manage that?
- [18:39]
Dylan England
For me, personally, I don't do the volume you do.
- [18:42]
Mitch (Host, possibly Mitch Carson)
Okay.
- [18:42]
Dylan England
So I'm Very picky. Like so we're not on that platform. Everyone that comes on my show, it personally has a pre call. So we do pre calls with every guest.
- [18:51]
Mitch (Host, possibly Mitch Carson)
I don't pre call.
- [18:53]
Dylan England
Right. So we do like they talk. Yeah. But me or my admin, like I don't. They don't necessarily talk to me. But there will be a pre call as part of that. There's a form that they fill out. So there's like multiple steps that they have to like do before they can get on the show that prove that they're going to show up. So when with you being such a high volume show. I, I don't, I don't. Especially when you're sourcing guests. You really like just don't know from Adam like you're meeting people for the first time. I think it's just going to be par for the course. The other downside with the live that I think you're going to find out what happens if your guest has a bad connection. What happens if your guest. Oh yes.
- [19:33]
Mitch (Host, possibly Mitch Carson)
That's why I'm saying two, not wait.
- [19:36]
Dylan England
Yeah. And if it's live and then you're just waiting for the even like today. Right. Like I came with a microphone I thought was going to work and then I had to end up switching microphones. Well if your show went live right at four and I'm switching my. Like to me there's just so much that can go wrong. And I did a live commentary show by myself for a little bit and I just have found even with my own stress and the trade off, it's not worth it for me. Now you can trick live. You know what, what I would recommend you do Mitch is when you go, you can actually go live as a premiere on YouTube and put a recorded video as the live video and it will show up as live and then once it's done then, then it just sits there as the, the live video. So you could record one and then actually just post it as a live. And that's how I would get around that.
- [20:29]
Mitch (Host, possibly Mitch Carson)
That. Yeah. Then you don't have any of the tech failure. Like you're technically very sound. You've got quality microphones, you've got a mixer, all of that translate. Hey, this guy knows what he's doing. To play with a mixing board is a whole different level. Plug it in and do USB or micro. Yeah, yeah.
- [20:49]
Dylan England
But you can premiere things on YouTube and like that would be a really good way to like because then it. You go live. But it's a recorded video. So There are ways that you could still get that live button to pop up.
- [20:59]
Mitch (Host, possibly Mitch Carson)
Now you're also quite adept at YouTube. Tell us what your, how many, how many subscribers do you have on YouTube?
- [21:06]
Dylan England
So we only have about 3,000, but we've also only released 50 episodes. So. So like I said, I'm very picky with my guests. Like we. The show's only been going for two years. I did 12 the first year. And then we're like on a weekly cadence right now. And so you know, we've done like 57, 58, something like that. And yeah, and when you watch like each of my podcasts is a customized intro. So. So like everyone, like there's a customized intro for each podcast of the best moments, like Diary of a CEO level. And so that's just. I've made the choice for my show where I want high production and that's just what we've done so far. Although Mitch, like, honestly, like we are considering upping the, upping the volume going into next year. I think you can't make enough good relationships. Right. And so I think that we just have to make the decision of content.
- [22:05]
Mitch (Host, possibly Mitch Carson)
Sacrifice quality a little bit. As I'm doing mass. I'm. I'm Walmart and you're more of a Tiffany type of. You're customizing each intro. I don't have time for that. I couldn't, I couldn't manage that. But the amount of the volume I'm doing and I Dyer, the CEO, he's obviously in the top. He interviews some major people. He's got all the jump cuts in there. He tr. He spoke at the podcast conference I attended. Guy's brilliant. Really switched on. And he.
- [22:36]
Dylan England
But then you have to make a decision like what you just said, like you have to choose like and this is when we consult all the time. It's like, hey, like if we're going to increase the volume, like, so I have a dedicated editor that edits all my stuff, right. And if we're going to increase the volume, then we might have to pull in another one. And I'm like, I don't know if I want to do that because of roi. And so that's just decision. So I think what we're even thinking for my show moving forward is we're going to have a pre made intro, highlights like a lot of my best guests and highest. And we'll just like cut that and put that in the beginning. Beginning of everyone so we don't have to.
- [23:05]
Mitch (Host, possibly Mitch Carson)
And the outro is yours.
- [23:07]
Dylan England
Yeah. So like Theo Von. So like Theo Von, for example, on his podcast he has a pre cut. Like it's the same thing every time.
- [23:15]
Mitch (Host, possibly Mitch Carson)
Mine is also.
- [23:16]
Dylan England
Yeah. And so like I'm considering doing that. I've also just really enjoyed like giving each guest a customized experience. But it does make us, it does limit us to the amount we can push out. So the other thing about YouTube is one of my best friends, his name's Trevor, he works for a company called Astro Media and they're a YouTube agency. We live five minutes from each other and he manages the channels for like Kevin Hart, Paris Hilton, Claire Kardashian, like all them. He's the YouTube channel manager for them. And so like. And so he's one of my best friends. So we just nerd out about YouTube all the time.
- [23:53]
Mitch (Host, possibly Mitch Carson)
No, that's great. Well, we nerded out a little bit on podcasting and which is the best platform and recording. And if you've got a. Just for people that are listening. If you've got a mixing board, that means it allows for multiple mics to go into the mixer. And that goes back to my radio show days. We had an engineer in the booth because I would have up to four guests on my show Radio La this a long time ago. But you. There was no plug in miking back then. It wasn't available. You had to have a mixer. And today the, the quality, like you made the adjustment very smartly. You went to a quality mic, something that was off with your sound before we began. How important are these details?
- [24:39]
Dylan England
I don't know, dude. I'm so anal about sound. Like I, you know, I also used to record music, you know, so I just, I'm. So this is to answer your question, if you're a podcaster, you need, you need to remove every barrier of entry to somebody listening to your podcast or watching your podcast. That's what I teach. We teach all the time. So if you have crackly audio, that's a barrier of entry. That means someone is less likely to listen to your podcast. If you have crappy video and it's super blurry and someone is the whole time barrier of entry, right? Like you have to remove all of that just to give people a chance to give your show a chance. But if they log into your show or they find your show on Apple and all of a sudden it's just like welcome, you know, and it just sounds like you're talking to a phone, right? Like that's a barrier of entry. So what I was like the reason why. And by the Way we talked about video, audio matters more. So still to this day, like if you had to invest in something, pick audio. Cause still the majority of podcasts are consumed in the car, on a run, on a walk, listening while you're working in the kitchen. Background noise, like it's still generally consumed on the go. Very few people will like watch an hour long podcast. Some do, but the majority is still on the go. So if you're going to invest in anything, dude, I just helped a company start a podcast and we're recording it with their iPhone and you have no clue. You can't tell. Like, and we're professionally editing it. We have an iPhone on a tripod and people think they have a professional studio. They have no clue it's being recorded on iPhone.
- [26:15]
Mitch (Host, possibly Mitch Carson)
And the microphone is only the iPhone.
- [26:17]
Dylan England
No, no. They invested heavily in mic and audio. So they have these microphones, they have a mixing board, they have lights. So they have everything else. So they put about a grand into audio. Right? A grand into audio and lights. And then they didn't do anything for that. They just using their phone for the camera. And you have no idea. Yeah, right. Because like we can still use that video for repurposing and clips and marketing and whatever. But they sound amazing. So anyone that is listening to them, they're going to have no idea. Was shot an iPhone. Right. And they were on a tight budget. But again, that's the beautiful thing on working with someone that's done podcasting before, because if for them, they could have either wasted a ton of money on all this video gear and had bad audio and then they would have been in trouble. I just help, I'm helping a podcast right now, Mitch, that the guy helped, like the guy made one of his employees in charge of building the podcast out. That employee spent like 40 to 50 hours trying to figure this thing out. They ordered the wrong mics, they ordered the wrong type of cameras. The thing didn't fit into this. And there's just a massive waste of company expense. And like, that's kind of the service we offer. It's like, hey, like, I've made tons of mistakes in two years. Like, hire me so you don't make those same mistakes. Right.
- [27:27]
Mitch (Host, possibly Mitch Carson)
That's the reason you hire a coach. He's been there, done.
- [27:30]
Dylan England
Right. And so, yeah, not a coach.
- [27:35]
Mitch (Host, possibly Mitch Carson)
His name was Phil Jackson, who was never the player Michael Jordan was, but the great coach, but he knew the game. Yeah. How did you tap into these big name people? And I'm, I'm in admiration to Land these.
- [27:53]
Dylan England
So part of it is I'm really dumb. And I just think I have a really good chance to make it podcasting. I'm a very glass half full kind of guy, right? So, you know, part of me, like, we talked about the beginning, like that, that. That compliment I got from Mike of like, hey, you're a really good interviewer. Then I was thinking, like, why can't I get in front of Chris Pratt one day? Right? Like, why can't I get in front of the President of the United States one day? Like, why can't? Like, because every. Every interviewer or every podcast, the Diary of CEO, you realize that one. One day, he was just. He was, as a kid in his high school. He was an average kid in his high school, right? Like, every single person that you just. That that's great. Had a humble beginning somewhere. And so when you just. When you live a life, you're like, ah, it's probably not gonna be me. You're right, it's probably not gonna be you. Cause you're not making any actions toward that thing. And so I think part of it, I just really believed that I'm like, hey, like, if I'm gonna do a podcast, like, I wanna interview people. Like, I really wanna talk to. Like, not just make it a relationship machine. Like, I wanna interview awesome people that I would be like, how did I get this person? And so, like I said, it started with this guy from the Babylon Bee named Joel Berry. The Babylon Bee has a mass. Like, they have like 2 million followers on Xbox. So they have a big following in.
- [29:09]
Mitch (Host, possibly Mitch Carson)
Their little Babylon B. I'd never heard of them.
- [29:12]
Dylan England
Yeah, they're like a little conservative satire news organization.
- [29:15]
Mitch (Host, possibly Mitch Carson)
Okay.
- [29:16]
Dylan England
They make funny, funny spoof articles. They're like the conservative version of the Onion, okay.
- [29:22]
Mitch (Host, possibly Mitch Carson)
Because I hadn't heard of them.
- [29:24]
Dylan England
Yeah. So they make funny videos about everybody, both sides, everyone. And when I got him on, he was what I was. His brother is one of my friends. He made the sacrifice to drive up to my studio and he lives like an hour and a half away. And that we had a couple videos go viral. And then that allowed me to get a guy named Brandon Tatum on who has 4 million subscribers on YouTube or something stupid. It's just really. Notice he's a former cop turned political commentator. And that was a incredible. This weird thing because he happened to be in Detroit speaking at a big conference of like 30,000 people or something ridiculous. And then he let me pick him up in my car from the event, drive him to my studio, and we recorded the podcast and I took him out for dinner and it was a cool thing. And then he invited me to a big event where I met more people. And it's. So when I say, like, when I learn how to network with insurance, it's the same thing when you network with celebrities. So I actually just made a video about this. If you want to, if you want to get somebody famous on your podcast, you work backwards from them. It's kind of like if you want to have a million dollar company, coaches will tell you, okay, you start with a million dollars, you work backwards. How'd you get there? Right? So if you have this person here, a very simple way to actually try to see how close you are to that person. So, like, let's just say it's Danica Patrick, for example, when she came on the podcast. A way that if I didn't know who this person existed at all, or they don't know I exist at all, but they're a celebrity, I would go to their Instagram page, I would see who they follow, and I would pick 10 of those people that are like a lower tier than them that I want to get on my podcast as well. And then I go to those people. Each of those 10 find 10 more people that are in a lower tier until you work your way all the way down to those people that have 10 to 100,000 followers on their Instagram page, because you're not going to be able to jump right away to that million plus celebrity. But you would be surprised. Yes, but you'd be surprised. People from 10,000 to 100,000 are very reachable. So tomorrow, coming on my show, I've got named Dante, who has about 19,000 TikTok followers. He does like business coaching. He's a young kid, he's like my age. But I have been consuming his content like crazy because he's been helping me a ton because building these new businesses have been. It's been a new challenge for me. So I've been enjoying his content. So I've been commenting on his stuff, and then I just send him a message on TikTok. I was like, hey, bro, I'd love to get you on the show. And he said, yeah, let's do it right. And so I only have a couple thousand. He's double my size, but that's a step up. And now he's connected to the next level of people. And that's just how you do it, right? So if, like right now in my phone, like in a week and a Half. I have this guy whose name is Funny Salesman. He's this black dude that got blew up back when I was in college by. He had this like spray bottle stuff and he would go to these rich people homes. He'd knock on the door and he's hilarious. He's black dude. He's hilarious. He's from the hood of Detroit. He go to these rich people's houses and he'd like almost like a ShamWow kind of thing. He like cleaned a spot and he blew up. Went viral when I was in college. Right. Why isn't that about.
- [32:32]
Mitch (Host, possibly Mitch Carson)
Yes, I think I've seen him.
- [32:34]
Dylan England
Yeah. Like I'm talking mega viral, right? And he's just hilarious, cracking jokes, you know, like, don't shoot me, I'm black. You know, whatever. Like just saying, like, you can't say those things. But he's saying those things, right? And I just met the guy. He's coming on my podcast a week and a half or no, but he was just hanging out with Snoop Dogg the other day. He's doing that thing with Ice Cube and then he's going on Rogan and he's going on my podcast next.
- [32:52]
Mitch (Host, possibly Mitch Carson)
Oh my gosh. But I'm saying like connection right there.
- [32:56]
Dylan England
So, so, so for me, getting Kenny on, right? So his name's Kenny Brooks, stud and really kind guy. He's from Detroit and he's doing me a big solid just because we're from the same city. But like, my point is, like, I get Kenny on and Kenny now has just opened up huge, huge doors, right? And so that's just kind of how it happens is so this guy named Nick Friedas, he's very big in the political scene. Like he's friends with. I don't care what's up. But both sides, like Tulsi Gabbard all the way from whatever, right. I have a list of 10 people prepared for after that podcast. I'm gonna, if it goes well, assuming it goes well, he has a good time. We vibe. I'm gonna be like, hey, man, I noticed that you follow these people on Instagram and they follow you back. Would you mind introducing me to any of them?
- [33:38]
Mitch (Host, possibly Mitch Carson)
Bravo.
- [33:39]
Dylan England
And then that's just, that's just been the model.
- [33:41]
Mitch (Host, possibly Mitch Carson)
You get the green chicken now.
- [33:43]
Dylan England
Oh, green chicken for all the audio listeners. The last one was yellow and now it's green.
- [33:47]
Mitch (Host, possibly Mitch Carson)
We've you upgraded on that one. I, I have to share an incident with you and see how because I, I, I, I have a suspicion where you're going to go with it. I want to hear it. So I live in a condo while I'm. When I'm in Thailand. And I also go back to Vegas because I have my show there. So I'm here recording somebody at 5:00am my time. So that would have been 5:00pm EST your time. And there are the loud talking going on, almost shouting down the hall, two doors down from me in my condo. I'm on, you know, in a very nice condo here on the beach. And I look out the door and in. This guy looks back at me and says, what the f is your problem? Because I opened the door and I'm hearing all this noise, and he starts walking toward me. Oh, okay. And I thought, okay. I knew immediately who he was. His name was Chuck Liddell, former light heavyweight champion of the world. UFC fighter. You know who he is?
- [34:52]
Dylan England
I've heard the name. Yes, sir.
- [34:53]
Mitch (Host, possibly Mitch Carson)
Okay, well, I happen to have. I have a look at this picture. My own background in martial arts when I was younger. And I looked at him, he looked at me and I said, hey, I'm a big fan, Chuck. Good to see you. He said, oh, he wanted to fight me. To where? Because I just looked at him, he didn't like him. And I ended up taking a picture with him and calmed him down. I said, okay, it's fine. Good to see you. And I said, do you mind if I take a picture with you? It was my most shared post on my Facebook. That's all I did was post it on Facebook saying, turn confrontation into potential collaboration.
- [35:37]
Dylan England
He's gonna.
- [35:39]
Mitch (Host, possibly Mitch Carson)
In the future, I'm gonna nail down the date. A guest on my podcast. What does that open up for me? UFC champions.
- [35:48]
Dylan England
Yep, yep. And if you come prepared, like doing some pre research, making that ask, like, that's where it really becomes like, after the podcast, it goes, well, you guys are vibing, you've done pre research. You're like, hey, man, no pressure, but I've actually compiled a list of people that you follow and follow back that I'd love to get an introduction. I send a list over. No pressure. And the fact that you've even just done the pre homework is impressive to a lot of people. You're like, hey, I've already taken the time. I've compiled the list. Like, no pressure, but most likely, if you give them again, I wouldn't go over 15, but I'd go like, be around 10. Yeah, man. Like, it unbelievable. Like, opportunity. And then you know what the crazy thing is? He probably also knows people non UFC related. Like, if you dig into people. Like, he might follow, like, some person that you're like, dude, I've always wanted to talk to him. And what I always tell people is, like, make the ask. It's like the sales 101, right. When you're trying to close a deal, make the ask. Like, you're going to. You're. You're. You're guaranteed to get a no if you don't ask. Right. You're guaranteed. So you might as well make the ask.
- [36:59]
Mitch (Host, possibly Mitch Carson)
Sure. Wayne Gretzky said it. You miss 100% of the shots you never take.
- [37:04]
Dylan England
Yep, there it is. And. And so part of me of this, that, like, grinding a hundred cold calls every single week, being told no every single day, I think has shaped my mentality towards podcasting, towards getting guests, towards using it as relationship magnet. Because, dude, it's. It's like, so easy to get someone to say yes for a podcast compared to something else. And.
- [37:30]
Mitch (Host, possibly Mitch Carson)
And I respect the 100 calls a day. I did that for Merrill Lynch. I was a stockbroker years ago, and that was my grind. We were required to make 100 smile and dial. Oh, I know it. And it was. It was finger dialing back then.
- [37:45]
Dylan England
Yeah. How long you have carpal tunnel now?
- [37:47]
Mitch (Host, possibly Mitch Carson)
I already had the surgery.
- [37:49]
Dylan England
Oh, no.
- [37:50]
Mitch (Host, possibly Mitch Carson)
Yeah. Oh, yeah, I already had the surgery. And the trigger fingers. Yes. That came because of repetitive motion. Oh, you. You nailed it right there. But I get it. I get it. I knocked on doors also. But isn't that interesting? You. We have a similar background in that you sold insurance. I mean, I did some life, but not really. Most of it was selling options, getting people in and. And. Or long stocks and what have you. That type of grit, that type of commitment. Being willing to get punched in the face on a daily basis and still get up and move forward defines someone. And those are characteristics of a successful individual. Being willing to take a few lashings and still progress. Because if you don't get punched in the face, how are you going to appreciate when it does happen in life if you've got no understanding of what it takes to be successful? How many CEOs have you interviewed who haven't been punched in the face? Figuratively? Maybe literally two. Yeah.
- [38:56]
Dylan England
Yeah. Try zero. Yeah. One of the best jobs a young person can do is being a waiter somewhere. Like a certain. The service industry. Okay, like. Like, because that is. That was my first. I was a waiter for steak and shake when I was in high school. Right.
- [39:09]
Mitch (Host, possibly Mitch Carson)
All right, all right.
- [39:10]
Dylan England
And that was my first taste because it's a Little bit of commission, right? Yeah. What'd you say?
- [39:16]
Mitch (Host, possibly Mitch Carson)
Nice word choice. Taste.
- [39:18]
Dylan England
There you go. Yeah. Taste. Yeah. Or it was very. Taste. I, I, I love steak and shake, by the way. Yeah. It's a good place anyway, like, but like you have to work because you have to get tips. And it's your first taste of like, wow, if I work harder and do a good job, I get paid more. Right. And so it kind of wet my appetite. There's another one for, for sales and entrepreneurship and commission. But what it also did was teach you life was unfair because you would do an amazing job and then a table would stiff you and not tip you at all.
- [39:51]
Mitch (Host, possibly Mitch Carson)
Wow.
- [39:52]
Dylan England
And you, and you learned how to just pick yourself back up, smile at the next customer and get it back. Right. And so I think for young people, like, I don't the fast food industry, it gets frowned on all the time. It's the best thing for a 16 year old to work at. It's so good. It teaches you hard work for no gratification. No one likes you. And that's like a perfect thing to get started in because like, that's the world to a degree. But you, it also teaches you so many good things. And so like working a steak and shake for me as a server, like I remember I made like 18 to 20 bucks an hour back when. In 2012. Right. And that was great money that was back in the minimum wage was like 825. And it, and it taught me, I'm like, wait, like this is American dream. Like I could work harder and get paid more. And I, and that's what really, like, I haven't been a W2 anywhere outside of my own company like since college. And I think it was because it was instilled to me at such a young age by accident that I actually do enjoy and thrive in those environments. And it's like you said, I think I would just encourage young people to get jobs that make it get punched in the face every once in a while. Figuratively.
- [40:59]
Mitch (Host, possibly Mitch Carson)
Yes. You don't have to. I use a lot of those metaphors because of my fight background.
- [41:04]
Dylan England
Not like Chuck Liddell, you know.
- [41:08]
Mitch (Host, possibly Mitch Carson)
Yeah. But I understand if I'm able to secure him. It took him a while. We exchanged numbers, did all of that. I said, I want to have you on my podcast. I leaped at the opportunity because I went all the way down. I want to get Dana White on my show, who's the CEO. He's friends with President Trump. I went, I went that far in an instant this is my opportunity. I better seize it because I'm never going to run into this guy again. I don't. I'm not in that circle. I'm not a groupie or. I seized the opportunity. Let's see where it goes. I haven't nailed them down yet.
- [41:44]
Dylan England
That's okay.
- [41:45]
Mitch (Host, possibly Mitch Carson)
Yeah, but I have. That I've met.
- [41:48]
Dylan England
And even if you never do, Even if you never do nail him down, you know that you gave it your best effort. Like, you know, you were like, I asked. And it would have been way worse for you if you would have never even just asked. And you. The whole. We would have been having this conversation, you'd be like, oh, I should have asked Chuck Liddell. Right. But you did ask, and now you at least have a chance. And it'll happen, man. It'll happen.
- [42:06]
Mitch (Host, possibly Mitch Carson)
Well, and I've got. I spoke at a conference in Detroit about a year and a half ago, and there is a Detroit very successful man in the speaking business who trains other speakers and he runs events. I'm going to introduce him to you.
- [42:21]
Dylan England
Oh, that'd be great.
- [42:22]
Mitch (Host, possibly Mitch Carson)
Yeah. And he would be a great guest. I forgot the name of the outlying city. I think it's an outside. An hour outside of Detroit proper that I took from the airport. Took a. Took a grab or not a grab, an Uber out there. Yeah, I'll think of it. Troy, Michigan. Is it Troy?
- [42:40]
Dylan England
Yeah, yeah, Troy.
- [42:42]
Mitch (Host, possibly Mitch Carson)
Yeah, he's from Troy. And that's where I went to his event, spoke at his event. And I think he'll be a good introduction for you.
- [42:51]
Dylan England
Love that.
- [42:51]
Mitch (Host, possibly Mitch Carson)
Open up a whole array of people. That might be appropriate. Now, he's Detroit proper or Detroit local, but he. Who else? You know, you like to focus on Detroit people.
- [43:04]
Dylan England
Yeah, I live 15 minutes out of the city, so. Outside the city. Yeah.
- [43:07]
Mitch (Host, possibly Mitch Carson)
So I'm saying most of his. Well, he'll know a lot of Detroit people also, but he had a newscaster from Detroit's CBS channel came in and spoke, you know, so you never know where it leads. And for. For me, you have your own show. You may like me at the end, but it all depend on the introduction or the result. You may want to introduce me to whomever, one of your clients that may benefit from me because other doors open. That's called the rule of reciprocity.
- [43:37]
Dylan England
Yep, exactly. And.
- [43:39]
Mitch (Host, possibly Mitch Carson)
And.
- [43:40]
Dylan England
And speaking like living in an abundance mindset, like there's business for everyone. Like, like you don't need to hoard your contacts. Right. You don't need to like this business. There's so much business to go around, right? Like there's, there's tons of business billionaires in the world. There's tons of millionaires in the world. Like, it's not like you sharing something or not sharing something is gonna hurt you. And you're right, generally speaking, giving is always better than just taking.
- [44:09]
Mitch (Host, possibly Mitch Carson)
Well, and also, you and I are not competitors, we're collaborators. And that's how you have to look at. Even if someone directly competes with what you do, you never know. Some of my best allies as I was a professional speaker traveling the globe, spoken on stages in 63 countries. Some of the people that were in the same category at a time I could refer, they could refer me because there were overlapping gigs. Hey, do you have a speaker on this topic? Yeah, I do know my buddy is great and here he is, here's his info. I'm booked on that date. So you don't look at people as enemies that are in your space. They're collaborators, they might be a better fit.
- [44:52]
Dylan England
It's just a 100%.
- [44:54]
Mitch (Host, possibly Mitch Carson)
It comes from the abundance versus.
- [44:58]
Mitch Carson
You.
- [44:58]
Mitch (Host, possibly Mitch Carson)
Know, the mentality of scarcity.
- [45:01]
Dylan England
Yes. So I 100% agree. You know, a mentor always used to tell me, you know, build up walls before you burn bridges.
- [45:08]
Mitch (Host, possibly Mitch Carson)
I love it. Oh, I love it.
- [45:11]
Dylan England
And, and you know, you could build a wall, it's okay, right? You don't have to be best friends with everyone or if you have that competitor, yeah, maybe you do build a wall, you know, like you're not going to be best friends. And hey, you can go play over there. I'm gonna play over here. But don't burn a bridge. There's no reason to burn the bridge. Cause you have to rebuild the whole bridge and that takes a long time to tear down a wall.
- [45:28]
Mitch (Host, possibly Mitch Carson)
Well, and you may, you may end up wanting to buy their business. Right There was I, I did. I ran roll ups for a while before I sold my company off and I bought other ad agencies. I owned an ad agency in LA and sold it 18 years ago to a publicly traded company called Halo Branded Solutions. They're a little over a billion in revenues and they rolled up on me because I'd rolled up on smaller businesses and I made myself very attractive. So they purchased my assets and you just don't know. They were a competitor who became a payout source for me and, and you just don't know. Don't burn bridges, Dylan. How can they get in touch with you? What's the best way to reach out to you to potentially be a guest and or use your services of helping them get set up with podcasting in America.
- [46:18]
Dylan England
Yeah, just go to dillianngland.com that'd be the best way, people. My contact information's there, contact forms there, emails there. So if you go to dillingland.com all the information on our podcast business, my podcast, you know, socials, you can follow me on Instagram, everything is I'm Dylan England. I. Then the letter M. Dylan England. You can follow me there as well. And yeah, please, anyone that hears this, you know, Mitch is great. Great interview, Mitch. You did. This is fun. This was really fun. You made me feel right at home. It's like we've known each other for years and that's the sign of a good host is when you can just make someone just relax. And I enjoyed it a lot. So I appreciate you letting me.
- [46:57]
Mitch (Host, possibly Mitch Carson)
The power of chicken.
- [46:59]
Dylan England
Oh, back to the yellow one. Not as cool for the green one.
- [47:03]
Mitch (Host, possibly Mitch Carson)
No, the green is when it's money. Yeah. This is acknowledgement of having a good time. Yeah. And I'm big on props and speaking, so. Hey, bud, thank you so much for your time today and I wish you continued success.
- [47:18]
Dylan England
Thank you very much.
- [47:19]
Mitch Carson
Thanks for tuning in to the amazing authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.