How Rachel Allen Turns Copy into Cash, Credibility, and Strategic Growth

Summary

The Amazing Authorities Podcast

Episode: How Rachel Allen Turns Copy into Cash, Credibility, and Strategic Growth
Host: Mitch Carson
Guest: Rachel Allen, Business Strategist and Copywriting Expert
Date: November 6, 2025

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Episode Overview

In this episode, host Mitch Carson interviews Rachel Allen—accomplished business strategist, copywriter, and founder of Bolt from the Blue Copywriting. The discussion dives into Rachel’s philosophy on copy and strategy, her global experiences, actionable marketing approaches, and real success stories. Listeners get a front-row seat to how Rachel’s expertise fuses words with high-level strategic thinking to generate revenue, credibility, and long-term business growth for her clients.

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Key Discussion Points and Insights

1. The Strategic Copywriter—Beyond Words

• Rachel’s Background: Not just a copywriter; Rachel is fundamentally a strategist. Effective copy requires strategic thinking—understanding culture, audience, and positioning.
• Cultural Nuance: Rachel elaborates on how living as a digital nomad (Europe, Hong Kong, Colombia, etc.) developed her empathy and adaptability, which feeds into nuanced, effective strategy.
  • “Great strategy is really about finding the crux of a problem and then coming up with some sort of creative solution to untangle that. And that is all that living abroad is.” (03:19, Rachel Allen)

2. Handling Big-Name Brands and Crisis Copy

• How Rachel Would Write Copy for Elon Musk/Twitter/X:
  • Own mistakes directly and honestly:
    • “We take big swings, and sometimes that means big mistakes. We’ve made a couple, and here’s how we’re gonna fix it.” (05:15, Rachel Allen)
• Tackling Trump’s Press Issues:
  • Tailor the message to the audience—supporters vs. broader public.
    • "If we’re speaking to his supporters, then I would... say, look, look at what he’s doing that is so impactful that people have to try and tear him down." (05:48, Rachel Allen)

3. Addressing Internal vs. External Problems

• Case of Bad Customer Service (U.S. Bank Example):
  • Rachel would focus on their strengths and reposition the brand, being honest about who they aren’t meant for.
    • “We are going to let some people down because we want to. We really care about these other people. That’s how much we care…” (07:26, Rachel Allen)
  • Discussion on “deselection”—can’t be all things to all people. (08:03)

4. USP and Elevator Pitch

• Rachel’s Take:
  • Positioning is foundational. The elevator pitch is a way to hook attention long enough to deliver the USP.
    • “The elevator pitch is the cute way that I say [my positioning] to hook you in and get you to care about me long enough to actually listen…” (08:24, Rachel Allen)

5. From Strategy to Implementation

• Rachel’s Process for Clients:
  • Starts at high-level brand strategy (positioning, audience research, mission, vision, USP, etc.)
  • Strong critique on traditional “client avatars”—Rachel advocates deeper understanding.
    • “I actually wrote an ebook called Kill Your Client Avatar so we go into that and actually work on understanding these people.” (10:15, Rachel Allen)
  • Implementation includes content plans and quarterly reviews, examining both quantitative and qualitative results.

6. Social Media and Personal Branding Nuances

• Rachel is selective about personal sharing—her clients’ needs come first.
  • “More about Rachel Allen is none of the Internet’s business. But... it doesn’t matter to you in the context of our working relationship.” (12:41, Rachel Allen)
• For some professions (like dentists, accountants), humanizing the brand is valuable; for others, it’s about expertise and trust.

7. Differentiation for “Boring” Businesses

• Dentists Example:
  • Find every possible differentiator: specialty services, location, personality, target audience.
• On Authority and Credentials:
  • Lean on visibility tools (books, podcasts, articles) only if they matter to clients. For emergency dentistry, speed and availability trump credentials or media appearances. (16:00)

8. Success Stories

• Law Firm Launch:
  • Helped a legal tech/law firm launch—became a16z founders’ preferred provider, and profitable within a month. (17:26)
• Boutique Salon Win:
  • $20K in bookings from just three emails sent over two days—high open rates, well-timed for holiday demand. (18:13-19:04)
    • “We hit the timing just right, we hit the tone just right… right before Christmas.” (18:30, Rachel Allen)

9. Email Marketing and Reactivation

• Email isn’t dead—it’s thriving for those who do it well.
  • Rachel prefers honesty and transparency with dormant lists, using a dedicated reactivation sequence (7–15 emails).
  • “If they’ve had bad list practices, we call that out... If not, door’s right there. No problem, no harm, no foul.” (20:49, Rachel Allen)

10. The AI Question

• Rachel isn’t worried about AI replacing top-tier strategists and writers:
  • “AI wishes it could write like me.” (21:35, Rachel Allen, quoting Simone)
  • AI is an assistant, not a replacement—she likens it to a very eager, inexperienced intern that still needs oversight and editing. (24:11-24:27)
• The real threat AI poses is to mediocrity, not excellence:
  • “For the people who excel ... their UX is impeccable. It can’t touch that.” (22:59, Rachel Allen)

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Notable Quotes & Memorable Moments

• "Great strategy is really about finding the crux of a problem and then coming up with some sort of creative solution to untangle that." — Rachel Allen (03:19)
• "Your words are your work. If you can't talk about what you do, it does not matter. No one cares." — Rachel Allen (10:15)
• "Differentiate or die. Pivot or perish. You got to differentiate or die. Not literally, you'll die. With your, your pocketbook, maybe? Yes, with your pocketbook." — Mitch Carson (17:07)
• "AI wishes it could write like me." — Rachel Allen (21:35)
• “I have managed bad marketing interns before, and that is exactly how I treat it [AI].” — Rachel Allen (24:11)

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Timestamps for Important Segments

• 00:30 – Mitch introduces Rachel, discusses her background.
• 02:29 – Rachel on digital nomad life and cultural perspectives.
• 04:45 – How Rachel would address copy for Elon Musk/X (Twitter).
• 06:21 – Strategy for handling negative press (Trump example).
• 06:42 – U.S. Bank case: Dealing with poor customer service through copy.
• 08:24 – Differentiation, USP and elevator pitches; Domino’s example.
• 10:09 – How Rachel builds strategy packages for clients.
• 12:41 – Rachel’s stance on personal sharing as part of brand building.
• 14:22 – Differentiating “boring” professions (dentists example).
• 17:26 – Rachel shares major client success stories.
• 18:13 – How $20K bookings were achieved from 3 emails.
• 20:49 – Approach to email reactivation campaigns.
• 21:35 – Rachel’s view on AI and the creative job market.
• 24:11 – Managing AI like an eager but naive intern.
• 24:45 – Where to find and contact Rachel Allen.

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Contact and Further Information

Website: boltfromthebluecopywriting.com
LinkedIn: Rachel Allen
Email: [e-mail]

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Summary Takeaways

• Copy that converts is always strategic—words are work, and work is built on deep understanding.
• Differentiation is critical, especially for commoditized or “boring” businesses.
• Honesty, cultural awareness, and creative problem-solving set the best strategists apart.
• Email remains a top performer for marketing and reactivation when done right.
• AI is a tool for the competent, not a replacement for the expert.
• Rachel’s systems and outcomes speak to the tangible impact of high-level, thoughtful strategy.

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If you want hands-on help turning your copy into cash and credibility, check out Rachel’s links above!

Transcript

[A]

Welcome to the Amazing Authorities podcast, where game changers, visionaries and category leaders share how they built their brands, platforms, and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.

[B]

Rachel Allen is our Amazing Authority guest today, and she's got a deep background as a business strategist. I don't want to label her only as a copywriter. Copywriter, I would say, is her strong skill set, because in order to be an effective copywriter, you have to understand overall strategy or you can't write effective copyright, productive copy. Rachel, welcome to the show. I'm so excited. I researched you for an hour. I want you to know I'm not a creepy, I'm not a creep. I'm not stalking you. I wanted to stock your credentials and look into what you've done in order to be able to draw the best out of you during our interview today.

[C]

Well, thank you so much for having me. I am delighted and very flattered.

[B]

Well, we're talking. I think we're about 9,000 or 10,000 miles apart. And that's the beauty of technology. We can. We've had our own background, seeing different cultures, different lifestyles around the globe, which has enabled you to appreciate the nuances of culture and the differences of how to direct your. Your. Your copy and strategy. Because how you write copy in one environment may not be the same in another. I mean, you grew up in the South. I'm from LA and not lower Alabama. And how you would address somebody in that local vernacular might be different than somebody in la.

[C]

Oh, gosh, yeah. Very, very different. I've only been to LA once, but I would absolutely not have my yes, ma', am, no sir type situation going on there.

[B]

They would look at you strangely.

[C]

Yeah, I would imagine so.

[B]

Yeah. And, you know, it's just cultural differences are vast.

[C]

Yeah.

[B]

Even in our own country. And tell us, where have you lived? You said you were a digital nomad for a while.

[C]

Yeah. Gosh. Almost be easier to tell you where I haven't lived, but basically I moved from Tennessee to Hong Kong, was there for a couple years, and then I sort of worked my way back across Europe. So highlights. London, Germany, Greece, Spain, Switzerland for a hot minute. Colombia, which is, you know, other side. But I was taking a little break.

[B]

Getting a little warmer after London, Columbia, South America. Columbia or Columbia, South Carolina, South America.

[C]

I would not set foot in Columbia, South Carolina. Just kidding. Columbia, we love you. But Columbia, South. South America.

[B]

I lived in Medellin for a spell, about six months.

[C]

Same, same. It's a great town.

[B]

Well, let me ask this. Has travel made you more intelligent, more appreciative? Does that factor into strategy, understanding different cultures?

[C]

That's a great question. Yeah, I mean, I think it definitely does, because great strategy is really about finding the crux of a problem and then coming up with some sort of creative solution to untangle that. And that is all that living abroad is. It's a continuous series of tiny problems you have to solve forever. And the benefit is that you get to have groceries that night. And so it's not difficult, but it can be wearing. When every single thing is unique, unfamiliar, and it does require you to get really creative and also, I think, to develop the kind of humility that makes for a great strategist. Because if I come in thinking that I know everything about everything, I am definitely going to miss some of the right answers. But having been in so many places where I don't speak the language or I speak the language at the level of a toddler, and I have to be like, hello, I'm sorry, I'm dumb. Please help me. Like, being able to get comfortable with that, I think makes for amazing strategy.

[B]

I'm going to put you on the spot because I know you can handle it. And thankfully, we're being recorded, so. But we won't need to edit because I. I'm. I'm certain, based on our brief conversation, you're going to be able to handle this. How would you direct the copy today? I'm going to start very big and then make it to much more grassroots to us at a smaller level. How would you write the copy today for Elon Musk?

[C]

I mean, I wouldn't, but.

[B]

He throws money around. Let's just say any. Any, you know, personal beliefs about him and his conduct. I like that quick quip. But how would you handle. How would you write copy to recapture lost clients from Twitter? Slash X today?

[C]

Okay, that's helpful because I was like, are we rebranding Tesla? What are we doing?

[B]

No, just. Just ax.

[C]

Yeah. So I think what I would do is I would just straight up own it and be like, you know what? So we take big swings, and sometimes that means big mistakes. We've made a couple, and here's how we're gonna fix it.

[B]

Bravo. I love that. See, I knew you could dance quickly on your feet.

[C]

Yeah, no, I enjoy it.

[B]

Okay. And and how would you handle. And I'm probably going to get the similar response here, the negative press of President Trump.

[C]

So I think press is such a specific skill, and I do have a background in journalism. So I think what I would do is, you know, it would depend on who I'm talking to. If we're speaking to his supporters, then I would play it up and be like, look, look at this. Look at what he's doing that is so impactful that people have to try and tear him down. If I were trying to make him perhaps a bit more palatable to other people, I would say, you know what? I understand you don't like this. I understand this is not what you want and this is who you have. So how are you going to work with what you've got?

[B]

Oh, great. Great. All right, now let's go to the boring bank. They're third on the list in America. Let's pick somebody that I recently had a bad experience with. I was in the US and the worst customer service I've had with any bank ever was U.S. bank.

[C]

Ah.

[B]

I don't know if you're familiar with them.

[C]

Oh, I'm familiar.

[B]

Yeah. They're how they handled me. They held my money for over three months. I had to fly back to the US to receive the money. Oh, yeah. And it was. It was challenging. How would you address their very, very poor customer service? Because then we're going from big, big, big world renowned to now local, national. And I. I think you'll get the idea of what is next, too. But how would you repair that type of negative? They're. They're in the top 10 worst banks in America.

[C]

Yeah.

[B]

And I would echo that sentiment.

[C]

Yeah. So, you know, I think what, that it's not. It's honestly not a marketing problem. It's an internal problem. But if I'm having to, like, put lipstick on this pig, then what I would say is I would focus on what they do well. I don't know them well enough to pull out several things, but I would be like, you know what? We're not for everybody. If you need blah, blah, blah, we can't help you. But let's say I'm just pulling this out of thin air. Let's say you need mortgage or you need a small business loan. We're great at those. So I think that I would differentiate. I think that I would reposition them as, you know what. Yeah. We are going to let some people down because we want to. We really care about these other people. That's how much we care and how.

[B]

So what you've identified is deselection in some cases. So you can't be all things to all people.

[C]

Exactly.

[B]

And you, you know, here's our. How important is the USP slash elevator pitch? Two different things. Do you help clients come up with craft those?

[C]

I do. And you know, I think with usp, I think about things like positioning, which is of course the foundation of any marketing and sales. So I think that has to be the first thing. And I think the elevator pitch is just a manifestation of that. Right. The elevator pitch is the cute way that I say that to hook you in and get you to care about me long enough to actually listen to that usp.

[B]

Very good. So it's a. A filter for part two.

[C]

Exactly.

[B]

Yeah. And one of my favorite usps, I mean it's taught in business schools and I refer to it is fresh hot pizza delivered in 30 minutes or less.

[C]

Right.

[B]

Or it's free.

[C]

Right.

[B]

And you probably know the brand. Domino's.

[C]

Domino's. Yeah, that's what it was.

[B]

Yeah, Domino's. And that got them in trouble because drivers were held responsible if they got there late and they were getting into car crashes. So they had to, had to get rid. They had to take that in. So when you, when you're hired as a strategist, because you've clearly proven to me just in these few questions, you get the big picture. I knew you would pass with flying colors. You proved it to me, proved it to the listeners.

[C]

Do you love a test? So you're really speaking to my strength. Sorry, go ahead.

[B]

Yeah, well, but that's because you're truly a strategist. That was proven. I suspected it to be true based on my research of you. You now proved it when you're with your butt on the frying pan and you jumped off, handled it well without any marks. And do you help people come up with their mission, their vision statements, their USPs? What what is, what is in your package? Typically when you work with Joe Boring client.

[C]

Yeah.

[B]

That is a good technician, but they have no strategy for marketing.

[C]

Yeah. So with those clients, what I tell them, I say your words are your work. Because that is true. Right. If you can't talk about what you do, it does not matter. No one cares. No one will even ever know you exist. So we start with the higher level brand strategy stuff like you're talking about. We do positioning, we do audience research. I have extremely strong feelings about client avatars. I actually wrote an ebook called kill your client avatar so we go into that and actually work on really understanding these people. We do positioning, mission, vision, values, usp, elevator, pitch, taglines, brand, voice. And then we take all of that and actually put it into, okay, that's great. We all know this now. Now, but like, what are we posting on Twitter tomorrow? And how do we know whether it's right? And how are we going to know if it's working? So we get into implementation in the second phase, which is, here's your three month plan. Here's what gets posted where, here's why, here's how you know if it's going to work. And then we review quarterly to say, like, okay, look, here's what the numbers said and which. I don't think anybody else does this, the qualitative stuff. Are we getting the kinds of people we want? How does it feel when we're doing it? Do we just hate this? You know, is there a better way we could do it? And so I really take them just from beginning to end. And then we end up doing quarterly cycles after that. Okay.

[B]

And wow, you hit all the, all the elements. Do you get involved with their social media?

[C]

I do, yeah. I have a couple of clients that I'll do social media management for, kind of as a special favor because I'm not the huge, like most social media human in my private life, but when I'm doing it for somebody else, it's fun. Okay.

[B]

Yeah. I'm the same way. I don't like to post all the time and I'm advised by people to do this. You know, I'm eating an ice cream here, take a picture of me, you know, adding weight to my waistline. Not pretty. I wear black for a reason, so I can get away with that. Yeah. But social media does get a bit invasive.

[C]

Yeah, yeah. When it's someone else's, though, I'm like, sure, I'll take a picture of you eating ice cream all day long. Let's tell the Internet, see if they care.

[B]

Well, and does that matter? What is it that matters to clients? Do we need to show our. I mean, in your case, in my case, being strategists in a different sense, you know, like I say, I work in my capacity, which you discussed. You work in yours. Is it important? Do you believe you're missing out by not disclosing more about Rachel Allen?

[C]

I think more about Rachel Allen is none of the Internet's business. But the reason that I've made that strategic decision is because it doesn't matter to you in the context of our Relationship, our working relationship. People don't need to know what kind of coffee I drink or you know, where I go on vacation to know that I can be an incredible marketing strategist. And I recommend different things to other people, right? So for instance, let's take Joe Boring client. I've had a lot of dentists office that I work with and dental admin, which is like a uniquely boring product to try and sell. But anybody that people are scared of, dentists, accountants, engineers, anyone like attorneys, right? It makes a lot more sense to be like, hey, look, I'm a human just like you. I too enjoy ice cream. Now let's talk about your taxes. So that can be kind of the, the peanut butter that the boring pill goes in. And it can help people feel like they know you and feel more comfortable reaching out to you.

[B]

I also had a probably 10 plus year career working in the dental space, cosmetic dentistry. So we could talk for days about that. Practice management, operations. I didn't get involved in as much, but more about the marketing message that went out and working on some of those components. So I feel it. How do you differentiate dentist A from dentist B? And they are, they went to the same dental school. I use this, use this example a lot. They both went to, you know, ACME Dental School. They have DMD at the end of their name. They got equivalent grades, but nobody cares about that. It's just, can you make the pain go away? How to differentiate dentist A from dentist B?

[C]

I mean first I think, do they actually do anything different? Let's say dentist A really has a great relationship with orthodontists. You know, we do something like that personality, right? Let's say dentist A is very straight laced and dentist B is an amazing pediatric dentist who loves working with kids. Of course you're going to have completely different tones for them. And I think the other thing, you just look for any kind of differentiating factor, right? Is dentist A in a much more convenient location downtown. So, so you focus on, hey, come in during your lunch hour to get your cleaning done. We make sure it's extra fast and you can go back to work without your mouth being weird. Whereas maybe dentist B is in a strip mall. And it's like, you know what? This is where you want to bring the kids. Because you can park, it's easy. There's vending machines, you know, so you just look for anything at all that differentiates them. And I talk to them and say like, look, who do you want to work with? You might not want the same Clients. So we would focus on pediatric clients for the one dentist and office workers for the other.

[B]

So they, they, they have to differentiate because if their credentials are the same, it's all about choosing their ideal clients, is what you're saying. Okay, and what do you think about credentialing one dentist from the other? Someone has written a book. Someone who's been on multiple podcasts like this, Someone who has been on TV or, or writes articles for something online today. And newspapers are fading, but there are still local publications. It'll definitely be around during my lifetime. Probably not yours. I'm sure they'll be sunset completely. Are those some strategies you help clients with?

[C]

I do if that's something their clients care about. You know, depending on who you work with, they might not actually care if you've written a book or not. So for instance, someone who does primarily emergency dentistry, I am absolutely not looking at their website to be like, oh my God, but did they write a book? What I care about is how fast can you get me in?

[B]

And yeah, it's pain is now. It is immediate. And so that would be more of an online presence and someone who answers.

[C]

The phone and very large text that says call right here.

[B]

Yeah. 24 hour emergency service. Oh, I think that's, that's a key distinction.

[C]

Yeah.

[B]

And I would ask how. So we started at the top. We mentioned Elon Musk, but you wouldn't work with him. All right, that's fine. Or President Trump. I get it. All right, those are two. Then we went down to a smaller entity of X and how would you fix that? You know, and then we went to a boring client. Then you talked about differentiation, which I think is key. And that's what I want listeners to understand. Differentiate or die.

[C]

Yeah.

[B]

Really?

[C]

Yeah.

[B]

Pivot or perish. You got to differentiate or die. Not literally. You'll die. With your, your pocketbook, maybe? Yes, with your pocketbook. Tell us about some of your success stories that brag, please. Go ahead.

[C]

Yeah. Oh, okay. So one of my, my most recent ones last year, I helped launch a law firm. It started out as a legal tech launch. And then this person who has worked in big law for quite some time realized, oh, actually we have to launch a law firm concurrently with this. So we sort of doubled scope overnight, launched everything on time, and then due to stuff directly related to my work, they became a preferred provider for a 16Z founders within six months of launching. They were also six figure profitable within the first month. So that was pretty awesome. Something else, I mean, on the much Smaller scale. I work with one of the premier boutique salons in the UK. Um, we got her $20,000 worth of booking off of three emails, which was pretty cool as well. She's a. Yeah, a hairdresser salon.

[B]

Is that what you.

[C]

Hairdresser, like massage waxes, facials, that kind of stuff. Okay, so that's like six months of bookings for her.

[B]

Wow. Three emails.

[C]

Yeah, three emails.

[B]

Three emails. And was it to a cold list? Her list. How did you feel? How did you fill that out?

[C]

Yeah, so it was her list. I would say that they were lukewarm, they're fairly active. But her open rates were, you know, like 30ish percent. I tend to run about 65% opens and 25% click throughs. So we did a little bit of warm up work and then we sent out this three email thing and it was just, we hit the timing just right, we hit the tone just right. And it was right before Christmas and everybody was buying this stuff for their friends, for their family. We were like, hey, if you can't book in, here's a gift card, don't worry about it. So we just happened to have all the elements fall into place.

[B]

So that, so that was fantastic. So she invested X dollars with you to create this campaign, which I saw on your website. Where can they find information? Because right now you got people excited at this point.

[C]

Yeah, yeah.

[B]

Where can they find, where can they hire you to have that kind of result?

[C]

You can hire me at Bolt from the blue copywriting.com. if you just really want to get all personal with me, you can follow me on LinkedIn. I'm Rachel Allen. R A C H E L A L L E N R Or you can send me an email like it's the ancient times at hello at Bolt from the blue copywriting.com and I will email you back.

[B]

Oh, well, that's easy. So this lady, I want to break this down and make sure that listeners understand she invested X amount of dollars, which I presume was less than what her, her bookings were. Yes. So there was a positive return on investment. That's what people understand. It's not a cost to hire Rachel Allen, it's an investment in their business. So you were able to create this strategy plus the email campaign. I'm sure that came from an onboarding with the clients. And then you came up with the strategy and what was that book amount again? Let's talk about this.

[C]

It was $20,000 based on three emails sent across two days.

[B]

Two days. And then she'll get repeat business because she'll go. And then referrals can come out of that, because. So that number of 20 grand pales to what it potentially could be if she has a proper customer service and system set into place.

[C]

Right, exactly. That was just 20 grand in New business getting it in the door. And I know that she still sees some of those people who had booked in today, and it's, I think, three years later.

[B]

Okay, how about reactivation campaigns? Let's say old clients? Do you help them with that?

[C]

I do. I talk a lot because people say, you know, email marketing is dead. Don't even bother. And I'm like, I don't know about y', all, but it's doing just fine for me. So I do reactivation. And I. I always start out just being very honest with the list. I'm like, if they've had bad list practices, we call that out. If they've been intermittent, we call that out. And I'm always like, hey, is this still good for you? Do you like this? If not, door's right there. No problem, no harm, no foul. If so, here's what's happening next. And then we do a series, usually 7, 10 to 15 emails, depending on how cold the list is, to just get them into the conversation again.

[B]

Okay, all right, I'm going to ask the dirty question. Is your job on the line because of AI? Can they replicate Rachel?

[C]

They can try. You know something, Sony? Simone is a friend of mine, and she was saying, you know, AI, I'm not scared of AI. AI wishes it could write like me. And I'm like, yeah, bravo, Bravo. It's true. AI does not have 17 years of writing by this point. Multiple millions of words with the speed and the depth of institutional knowledge that I have, and maybe that will change, but I'm not scared.

[B]

So it hasn't affected your business at all, Honestly.

[C]

It's just brought more people to me because I do take that stance. And I tell them not to be scared because so many people have been so upended by this. And I'm like, look, you're not actually scared of AI. You're scared about the exponential rate of change in the 21st century. This is just an avatar. Also, business is fine. Chill out. It's good.

[B]

Okay, well, you say that with great confidence. I remember reading some of the posts of these seasoned copywriters, because I still have my finger on the pulse, because that was my background at one time. And. And it's still very important. I mean, copy is everything. It leads to all the elements. Just like you said, it's so important today, AI cannot replace that. It can help people who are lazy about it and then they'll realize, okay, I'm missing the elements. I need the real glue to put all these pieces together. That's where someone like you comes into play.

[C]

Exactly. I mean, if you think your AI can come up with a strategy, I wish you the best of luck, see how that works out, and then talk to me six months later when it fails you. But what I tell people is that as with everything, as with any new technology. Right. It's a sieve if people are perhaps mediocre or even just moderately kind of okay at copywriting. Yeah. I mean, they very well may lose their job because AI can do kind of okay, moderately good copy. But for the people who excel and importantly bring an element of craftsmanship to the work so they really get to know their clients, they really have their systems down. Their UX is impeccable. It can't touch that.

[B]

Yeah, that is so true. And I know a lot of people are in fear, but the other way to handle that is manage the AI. Use it as a tool, not as the be all, end all, because it never will be. We can't be replaced. I can't imagine having a human flesh be replaced or having that be replaced by an Android. It's just not going to happen. I've been lonely, but I've never sought out Susie the robot.

[C]

You know. Absolutely. And I do have clients who ask me to manage AI as part of their job. And, like, that's fine. I've managed bad marketing interns before and that is exactly how I treat it. It is like a very overeager, extremely inexperienced marketing intern. And I give it the exact kind of tasks I would give to that person.

[B]

Oh, that's a good analysis. That's a good analysis. That's a good way of looking at it. It's an internal a marketing intern that's overly eager to produce something for you to look at, which then will require a massive edit.

[C]

Exactly.

[B]

Oh, wow. Rachel, one more time. Where can they get in touch with you?

[C]

Yeah, I'm at Bolt from the blue copywriting.com. you can also follow me on LinkedIn. It's Rachel Allen. R A C H E L A L L E N. Or you can send me an email at. Hello at bolt from the bluecopywriting.com.

[B]

You'Ve been a great guest. You were. You passed the unexpected quiz elements with flying colors. Don't hate me for that.

[C]

No, I love it.

[B]

I knew that. I knew you would get right through this and you came up with perfect answers. So people can appreciate who you are and why they need to hire you because you fill in the gaps that most people don't. We all need. We, we need specialists. I hire handymen to do tasks around the house, you know, and that's just not my thing. I don't know how to do certain tasks. I outsource and copywriting and strategy I will say as a strategy is you have to understand the problem. Copywriting is one of the arrows in your quiver.

[C]

Yeah.

[B]

And I bet a key one. Then you can help them with their usp. You can help them with their vision, their mission. All of this hooks that will get people interested in them differentiation. That's what I was able to glean from our call today and for the people listening and viewing you. So you've been a great guest. Thank you for your time and I would love to have you back again in the future.

[C]

Oh, anytime. This has been such a pleasure. Thanks for having me.

[A]

Thanks for tuning into the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.