Podcast Power, Paid Promotions, and Integrity: Tyler Foley on Building a Bestseller Brand and Speaking Empire

Summary

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The Amazing Authorities Podcast

Episode: Podcast Power, Paid Promotions, and Integrity: Tyler Foley on Building a Bestseller Brand and Speaking Empire

Host: Mitch Carson
Guest: Sean Tyler Foley
Date: December 12, 2025

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Episode Overview

This episode features Sean Tyler Foley, accomplished speaker and author of "The Power to Speak Naked." Tyler joins host Mitch Carson to unveil the inside track on transforming a self-published book into a Wall Street Journal bestseller, leveraging podcasts to build authority, and the business of paid promotions—wrapped in a candid discussion on what it really takes to build a speaking empire with integrity.

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Key Discussion Points & Insights

1. The Role of Integrity in Business and Life

• Discussion of Personal Responsibility and Integrity ([01:02]–[01:22]):
  • Tyler shares why integrity is “your credit card to life”—the foundational trait behind business success.

    “You’re only as good as your word. And if you can’t follow through with your word, what… Why even bother giving it? …The most critical skill to master… is just have the integrity to do the thing you said you’re going to do.”
    — Tyler ([01:22])

  • Mitch jokes about “the I word” (integrity) being tough but essential, underscoring the importance of keeping one’s commitments as a standard for business relationships.

2. Becoming a Bestselling Author: Strategy & Realities

• Self-Publishing Struggles & Breakthroughs ([02:33]–[06:30]):
  • Tyler recounts how initial self-publishing only led to a brief Amazon bestseller burst, but little long-term traction.
  • Speaking gigs, including a breakout moment filling in on Les Brown’s stage, caught the attention of a future publisher.
• Leveraging Podcast Guest Appearances ([04:00]–[06:30]):
  • Tyler used Pod Match to appear on 400+ podcasts over four years, generating over 200 million social media impressions and 300,000+ verified downloads.
  • Key to bestseller momentum was ensuring every podcast appearance funneled listeners to book downloads and sales.

    “I found that the podcasts really made the biggest difference… [when] you really fine tune the messaging.”
    — Tyler ([05:36])

• Technicalities of Bestseller Lists ([06:30]–[07:25]):
  • Tyler breaks down the quirks of Amazon vs. Wall Street Journal bestsellers. For Amazon, hitting the #1 spot can be transient; for Wall Street Journal, sustained, verified purchases matter.
• The Paid Promotion Engine ([07:25]–[13:26]):
  • A key strategy for WSJ list: Paid book promotions via reputable services introduced by industry insiders.
  • Tyler specifically credits Davin Michaels’ subscription service that blasts chosen books to 12,000+ active readers, priming sales in a staggered campaign.

    “I bought my way onto the list. But I had made the money to do that from the sales from my own royalties pushing through Pod Match…”
    — Tyler ([08:26])

  • The process involved slashing the ebook price to $1, converting exposure to verified sales, and leveraging resulting social proof (reviews, speaking invitations).

3. ROI and The Real Payoff of Bestseller Status

• Returns from Paid Promotion ([12:57]–[13:44]):
  • The upfront promotional cost nearly broke even at first; true ROI arrived with the snowball effect: increased speaking fees, bulk book sales on the speaking circuit, and high-profile event invitations.

    “Now I’m using Sean Tyler Foley, bestselling author… Now all of a sudden it matters. So I was able to get a lot more speaking and more high-profile speaking gigs.”
    — Tyler ([13:44])

4. The Speaking Empire: Book as “Peacock Feathers”

• Why a Book is Essential for Speakers ([17:04]–[17:42]):
  • Both agree: A book is a credential, a “must” for securing significant speaking engagements (“If you were to be taken seriously as a speaker, you must credentialize” — Mitch).
• Products Beyond the Book ([17:42]–[18:20]):
  • Podcasts, downloadable resources, and training/mastery programs maximize authority and monetization.
    • Example: "Podcast Guest Mastery," born out of podcast collaboration, illustrates how content ideas can turn into new products.

5. Book Content & Origin Story

• Behind "The Power to Speak Naked" ([18:20]–[19:41]):
  • Tyler’s book offers practical workshop advice for nervous speakers, distilled from years of recorded training seminars.
  • The title’s origin: Aimed at helping blue-collar supervisors become confident communicators during safety meetings.

    “It was super easy for me because I actually spoke the book… compiled it into what would be close to the presentation from the seminar.”
    — Tyler ([18:49])

• Speaking Topics ([19:41]–[20:58]):
  • "Speaking on speaking" is his headline topic, plus niche expertise in industrial safety communication.

6. Tyler’s Journey to Professional Speaking

• From Childhood Stage to Keynote Stages ([21:05]–[23:06]):
  • Started performing at age six; naturally gravitated to public roles in various careers.
  • Speaking became a profession through a blend of unique experiences and mentorship by industry icons like Gail Kingsbury.

    “We’ve all got our roundabout… I started, I was a child performer… it just progressed into there.”
    — Tyler ([21:05])

7. Supporting Local Bookstores & Author Affiliates

• Book Distribution & Social Impact ([24:29]–[27:03]):
  • Recommends bookshop.org as the best place to buy his (or anyone’s) book, as it supports local bookstores, grants funds to struggling shops, and even allows authors to earn affiliate commissions.

    “Instead of enriching a man who's flying phallic rockets into space, you're helping your local brick and mortar mom and pop bookstore.”
    — Tyler ([24:47]) “If for like me, I get my royalty from my publisher, but I also get a royalty when people buy it off of bookshop.org so I'm double dipping with my bookshop.org subscription…”
    — Tyler ([26:18])

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Notable Quotes & Memorable Moments

• On Integrity:
  “I think it’s your credit card to life. … If you can’t follow through…why even bother giving it?” — Tyler ([01:22])

• On Podcast Power:
  “Pod Match… I’ve been on over 400 podcasts in the last four years…that was a real key tool for me…” — Tyler ([05:06])

• On Paid Promotions:
  “I bought my way onto the list. But I had made the money to do that from the sales from my own royalties…” — Tyler ([08:26])

• On Bookshop.org:
  “Bookshop.org is just a wonderful organization that is supporting your local mom and pop shop…” — Tyler ([24:36])

• On Building Momentum:
  “As soon as… I’m using Sean Tyler Foley, best selling author…and I have it on two different sources… So I was able to get a lot more speaking and more high-profile gigs…” — Tyler ([13:44])

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Timestamps for Key Segments

• [01:02] – What Integrity Means for Business and Life
• [02:33] – Tyler’s Self-Publishing Journey & the Value of Speaking Engagements
• [05:06] – How Podcasts Fueled Tyler’s Book Sales
• [06:30] – The Difference Between Amazon & Wall Street Journal Bestseller Status
• [07:25] – Paid Book Promotion Mechanics and ROI
• [13:44] – How Bestseller Status Leads to Speaking Gigs and Real Revenue
• [17:04] – Why a Book is a Speaker’s Ultimate Credential
• [18:20] – Behind “The Power to Speak Naked” and Other Products
• [21:05] – Tyler’s Path from Child Performer to Top Speaker
• [24:29] – Why Bookshop.org is a Win for Authors and Communities

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Conclusion

Tyler Foley’s episode is a goldmine for authors, speakers, and entrepreneurs seeking to build genuine authority. The blueprint? Combine relentless podcast exposure, strategic paid promotions, and a strong bedrock of personal integrity—with a special nod to supporting local bookstores and leveraging every speaking opportunity into both impact and income.

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Find Tyler’s book: bookshop.org (“The Power to Speak Naked”)

Host: Mitch Carson

Next step: Consider how you can use podcasts and strategic partnerships to build your own platform—and don’t forget the power of showing up with integrity.

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Transcript

[A]

Welcome to the Amazing Authorities podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.

[B]

Eiler Foley is here today and he promises. I'm putting the pressure on. Promises to entertain you because he is an extremely knowledgeable and proven commodity. As a guest. As a guest. Tyler, welcome to the show the Amazing Authorities podcast.

[C]

Oh, thank you for having me on, Mitch. Yeah, I. I've been looking forward to this circled on our calendar and you and I both showed up, so that worked out great.

[B]

Isn't that amazing when you're responsible and actually do what you plan on doing and you. You don't put yourself above other people.

[C]

And you're responsible when you have a little bit of integrity and, and do the thing you said you were going to do.

[B]

Oh my God. You just cursed at me with the I word. Integrity.

[C]

Geez.

[B]

Did you just slide that in? Tyler, how important is that in life to you? I mean, we, we didn't have. That wasn't a planned question. It just sort of surfaced.

[C]

You know what it. I think it's your credit card to life. I think you're only as good as your word. And if you can't follow through with your word. What, What. Why even bother giving it? Why open your mouth at all? I think it is one of the most, if not the most critical skill to master as a soft skill is to just have the integrity to do the thing that you said you're going to do. One of my favorite books, actually the Four Agreements, speaks to that, you know, be true to your word. And I think. And I, I love the. The toe of principles for that. So. Yeah, yeah.

[B]

And we had talked about a little bit about showing up and what that means to people. I. I don't just. I don't want to allow them in my life. I want to be with people that play in the same sandbox and have integrity of not throwing sand in my eyes because I liken the no show as you just threw sand in my eyes and I didn't deserve it. I didn't steal your bunny rabbit, you know, you. The worst thing is I've got my chicken that I squeeze.

[C]

That's.

[B]

That's a good thing.

[C]

Did you get that?

[B]

Yeah, Here it is. Yeah, yeah. He's got a name, but I won't share it. It's private, so.

[C]

Fair enough. You choke your chicken all you need to.

[B]

All right, well, all right. So, Tyler, tell me how you became a number one best selling book. That is not a small feat.

[C]

No, it's not. It took. I'll tell you. It was not an overnight thing. I originally self published my book and it did what most self published books do and that is nothing. I actually felt really blessed because when I self published my book, I was an Amazon bestseller for like the four hours when it came out and all of my friends rushed and bought the book. But then, then, Then what? Then where does it go? And I do a lot of speaking, so I'm. I mean, I'm very self promoting and I understand there's a lot of hustle that goes in behind the engine of, of any promotional anything, whether that's any of the arts that I've put out, the books that I've done, the musical productions that I've put together, the films that I've produced, all of those need some kind of press engine behind them. And, and I, I do understand that. So particularly with the book, I did a lot of speaking engagements with it. I was lucky enough to have the opportunity to fill in on one of Les Brown's stages. Oh, yes. Yeah. Oh yeah. I mean, everybody knows less because less is. No, but I've shared the stage with myself.

[B]

Yeah, he's one of the best ever.

[C]

I would say, hands down. And so I was, I was very lucky to get that opportunity. And my publisher happened to be sitting in, who is now my publisher, wasn't my publisher at the time, happened to be sitting in the audience and took me aside and said, listen, you know, have you thought about publishing your book? And I'm like, oh God, yeah. But I don't have a literary agent. And you know, it's. I didn't have that. I didn't, I didn't have a way of getting past those gatekeepers. And so that talk was my way in. And then through Morgan James, I was able to really build the press material. One of the things that really helped me was how you and I came to meet. And that was Pod Match. So I used Pod Match to be on like, I've been on over 400 podcasts in the last four years, but on the Pod Match platform itself, over 300. And so that was a real key tool for me to get like, I think my Pod Match stats. Right now I have over 200 million social media impressions and over 300,000 verified downloads of episodes that I've been on. So when you get that kind of reach, it's a little bit easier if you really fine tune the messaging of how you, of what you're wanting to present and make sure that that funnel is actually in place so that when people are coming and getting the free download of the book that then they have the ability to purchase the paperback, get them at the discounted bit, get it actually tracking on the scan so that you know it's hitting the, those bestseller things. I was targeting the Wall Street Journal because mine's a business book. It's a non fiction business book. So Wall street or the New York Times is so weird on how it counts things and what it does. That's eight, right? It's just. Yeah, yeah, exactly. So I was like, I'm not, it's not even a thing that I'm targeting. But I did want Wall Street Journal because I thought that would be a nice one to have LA Times going down to the LA Times Book Festival. Like all of those things. I, I, there wasn't anything that I wasn't throwing at it, but I found that the podcasts really made the biggest difference. It helps too that the book, because it's, it's published through a regular publisher that I have it on Barnes and Noble, which means that it's on bookshop.org so I could send people to the bookshop.org link. How do you get on?

[B]

Do you have to go through a major publisher just so the people can.

[C]

No, you just have to be on the Barnes and Noble list. And I don't.

[B]

Barnes and Noble, you can get on without being a major publisher because I just want people to understand the difference. You're an Amazon bestseller or a Wall Street Journal bestseller. Or both or how.

[C]

Both. Now.

[B]

Okay, all right, well, I know for Amazon it is a, an hour in some cases or a day that you have to rank in order to be recognized for top sales. And the, the algorithm changes by country because I've made personally bestsellers in India, the UK and America. Canada is a smaller market, but it's, I think it's number five of readership. But those are easier to crack. Wall Street Journal, that's impressive, man. What did you do to get that? How does that algorithm work?

[C]

So that, that was a combination of the podcast pushing some social proof so that people understood they could go and they could listen to me. And then I actually used a really good service that a friend of mine, a really good friend of mine, Gail Kingsbury, introduced me To. And yeah, everybody knows Gail because Gail's Gail, and that's because you know less, which means, you know Gail, like that's. It's a small industry. Right. And what we ended up doing was getting on one of those book promotion ones where they're on a. The. They have a subscriber readership that gets a free book a month. And their list is, you know, 50 or 60,000 deep. Not all 50 or 60,000. Get the book. I think in my case, it went out to 12,000 people. I had to pay the. We had to lower the readership of the book. The purchase price of the book on Amazon down to the dollar. Yeah, they had to. Yeah. So I paid for that up front. And then. But then it became verified purchases. Worldwide verified purchases. It dumped on over the course of a week. It wasn't over a day. Like, they. I think they stagger it out so that you're having sales, progressive sales every hour, 24 hours a day for seven days. And then that created that critical mass. So I. I bought my way onto the list. But I had made the money to do that from the sales from my own royalties pushing through Pod Match for the year prior to that. Right. So, you know, the small sales add up. Like, I remember the first. First couple of months that we were doing it, I was like, I've. I'm doing this basically eight hours a day. I'm showing up on these podcasts for, like, what felt like three months straight. But it was that critical mass, that momentum. So we managed to get, you know, we. First, like, it was 10, 12 sales a day, and then it became 40, 50 sales a day. And then I started seeing like a hundred, one hundred twenty a day. It was. It wasn't great.

[B]

I'm curious, do you want to share what that is that you paid for.

[C]

Or is it that. That was Pod Match. That was all Pod Match.

[B]

No, I'm talking about the paid service.

[C]

Oh, paid. So, yeah, Davin Michaels was the server. Was who. Who I used. I don't. I don't. I can't remember.

[B]

Gavin is the one that promoted your book for you.

[C]

Yeah.

[B]

Oh, okay. That's interesting.

[C]

He's a great guy.

[B]

No, I know. I didn't know that.

[C]

He did.

[B]

He's a New York Times bestselling author.

[C]

Yes, he is. See, because he knows.

[B]

So, yeah, I interviewed him years ago after his book became a New York Times bestselling author. And.

[C]

Yeah, no, it's a. It's a great service that he has. So he has this subscription service where Everybody. So when you sign on for his thing, you get a free book a month. Right. Is the idea. He's going to give you a free, you know, book that helps you promote you. So he's selective with the books that he chooses. Like you have to. You have to prove your pedigree, which was again, was part of this whole Pod Match thing. But once I prove that, hey, here's the thing, it is helpful, here's the reviews. And that was the other great thing about Pod Match was I was able to speak with really intelligent hosts like yourself. And then when I got the feedback of just being on the podcast, everybody say, well, Tyler knows what he's talking about. You got to get the book. But I could use that as social proof for the book as opposed to my appearance on the podcast. And it really just end.

[B]

So you got to use. There's a great quote that has stuck with me since I was young. 1% inspiration 99. Perspiration.

[C]

Perspiration, yep.

[B]

And Thomas Edison stated that. So you one thing, writing the book is almost the easy part because I know I'm a published author with John Wiley and Sons, which is a, you know, I think in the business sector is the largest or it was at the time I did this in 2008, I sold 11,000 books domestically because I was in Borders and Barnes and Noble back then. There was. Yeah, both were open. And then I got a contract to sell in Germany and I sold another 4,000 in a narrow niche. I knew nothing about promotion, but what I did do and it had to require a book that was through a publisher. I was able to get into airport bookstores, which I paid for. Which I paid for. That's why you're mentioning paying for Davin. I don't know what the investment was in order to get beyond his list.

[C]

But it, that was, it wasn't cheap, but it was definitely worth it.

[B]

No, I. Well, I understand. Well, we'll talk about that later. I'm going to reach out to him because I didn't know he was in that line of work. I knew he had an outsourcing service, but I didn't know he did this. But it. But it paid for itself because of all the sales.

[C]

Oh yeah, yeah. So you got to remember exactly that because I'm still getting my royalties from selling it. Right. And we buy. So you know, I mean, it was the ebook version of it, but almost everybody got offered an upsell to then get the paperback.

[B]

He handled all that.

[C]

Yeah, he handled all that. And I think 20. It was, it was around the 20%. It was like 21, 22% of people then purchased the paperback. Oh great. When you have it out, when you have it sitting in 12,000 people's hands and you get 2,400 copies soldiers that the royalties on that start to add up really quickly.

[B]

So did it pay for the investment? Because people are always after the roi. So you're, you understand the math. So whatever his fee was, I, I, it. Did the royalties you receive cover that or were you still running negative from the initial one?

[C]

We were almost break even. It was a negative. But now I get to put like the push that came from that. The, the, the momentum afterwards more than made up for it. More than made up for.

[B]

When you say the moment. Because I love, because I, I love, I mean I talk large. One of my business sectors services is book promotion for people to get them on Amazon. I'm going to coordinate with, with him on this. But when you say the momentum, where did you get your ROI then? Because it is a waiting game in some cases.

[C]

Yeah. So as soon as, so you got to remember because now I'm using Sean Tyler Foley, best selling author and I have it on two different sources. Right. So like everybody knows Amazon. Yeah. So the people who know Amazon, you know, it's Amazon. You're like, okay, but you're an Amazon bestseller. But now when you get this one, now all of a sudden it matters. So I was able to get a lot more speaking and more high profile speaking gigs and particularly in the US because I'm Canadian. So I was able to get a lot of the US speaking gigs. With all of them I'm selling, they're right. I will come and speak. But I'll give you a reduced fee if you buy my book and then we'll give you the book at wholesale. You and I both know wholesale on the book is still significantly higher than what cost on the book is. And so I'm still churning through, I'm meeting my obligations to my publisher for copies sold within my contract. And that was when it, you know, when I'm, when you're able to go in and do 30, 40, 50 speaking gigs a year and each one of those is coming with a commitment of 100, 200, 500 units of your book. Like that. It just, but it was the, it was having that social proof, the verification he is a bestseller. This many people have purchased the book already. This is why dynamic speaker, like all of the things that go in with the PR engine that is the beast it all came together but I really needed, I needed that first investment in the push. And so like I said, the initial start started with, with what you and I are doing right now. Podcast getting on, speaking about the book, getting small sales, 2, 3, 4 per episode that I did. As if I got even, just one even, even. It was just the host went, this guy seems kind of interesting, I should buy his book. Just to find out, you know, you do 400 podcasts, that's 400 book sales. You're doing probably 380 more than what most self published authors are doing. So it built on itself and like I said, by the end of that one year push of, of really making Pod Match a focus and my, my full time job for a year and a half was author and guest on podcasts and then doing my speaking stuff and that really built it up so that I, I had enough of this war chest that I could then go over and give to Davin. And then Davin took that and did his magic. Now I'm back to the break even. But now I can do all the rest of this stuff. And the nice thing is I was able to up my speaking fee. Like I was already doing okay for my speaking fee, but I was able to double my speaking fee. And, and then you have this product that you can give people and that, you know, that's how I got on to be on the power of success stage. I got to you know, do things with guys like Phil Town and Molly Bloom do, do those stages. So that was, that was really what built that momentum was being able to, you needed to get, I needed to get this first bit of social proof to then get the larger piece to then push, push everything going.

[B]

I work as a book publicist so I, this is all good information. I'm have to reach out to David. I haven't talked to him since the pandemic and you know, I've been on a market.

[C]

Oh, you got to go on one of his cruises. They're just fantastic.

[B]

So I went on. That's where I met him was the marketers cruise. So I met him years ago and he told me the whole story about how he became a New York Times bestseller, which of course the ultimate badge, ultimate battle. Yeah but in order to get on stages you have to have a book. If you were to be taken seriously as a speaker, you must credentialize. I look at, I liken it to the peacock that has feathers attracts the female. But how beautiful as feathers. If you don't have feathers that are Vibrant. Good luck. You can hang out in Toastmasters or you can make money.

[C]

Not just the book, but what are the products that your books offer?

[B]

Like, so, like, tell me about. You have a handy. Have it handy?

[C]

I do. Of course. I'm on a podcast. How could I not?

[B]

Yeah, I saw the power. Okay, you're in the. Oh, you're in the podcast. Guest Mastery. Okay.

[C]

Yeah. The podcast Guest Mastery was. Was actually an idea that Michael and I came up together with on his podcast. And then he was like, I'm going to actually do that thing. And I'm like, you should do that thing. Originally it was just going to be me and him. He's like, I think we should include other people in that. I'm like, you 1000%. Yes, let's do that. So that it was actually an. A thing that came about.

[B]

Let's talk about your naked book. Let's bring up the name. But you're not exposing just for the people. Listen. The power to Speak Naked. Sean Tyler fold. I love the COVID It's great. Tell us about it. Did you put the badge on there of Wall Street Journal bestseller?

[C]

So it is on the new edition. It is not on the edition that I have because this is, you know, my author copies that. Right. I got kicking around here. The nice thing is, is now we actually have a revised. So we have the new edition and then the revised edition. I've actually written a second edition that expands on it. It's the Power to Speak Naked, Bigger, longer and uncut. And that'll be coming out actually in the new year. But the. This one was actually a really fun book. It's funny that you said it right. Writing the book is the easiest part. It was super easy for me because I actually spoke the book. The book is a. Is a compilation of a whole bunch of training seminars that I've done. We took the audio from the video, transcribed it, and then compiled it into what would be close to the presentation from the seminar. There's stuff in there that we couldn't include because it's stage presence. So I get a lot of people up on stage. So we couldn't get that bit. But all the practical advice from like the workshop parts of it made it into the book and then we expanded on it in the revised edition.

[B]

What's your topic when you speak?

[C]

Ah, speaking on speaking. It's super meta or. I'm actually a safety consultant, so I. It depends on the stream that somebody's getting me in. I will actually speak on industrial safety. And ironically, the Power to speak naked came from my industrial safety topics. Getting like, foreman and like leaders in construction, like middle management and supervisory staff in construction, who are typically thrust into this position where they have to give like toolbox talks or like those morning briefings and they hate it. They don't want to do it. Originally, this was a side offering that I had for corporate engagements when they would bring me on because everybody'd be like, you're fantastic. That was a, that was a great safety. I'm like, anybody can do this. Like, oh, no, not everybody can. I'm like, no, honestly, everybody can do this. They just need to start embracing their own personal stories. And it built from there. So when I speak, I'm either speaking on speaking or speaking on safety. And usually when I'm speaking on safety, it's how to speak about safety.

[B]

Okay, well, that's, that's useful. How did you get into the speaking business? I mean, what, what. Oh, inspiration to get there.

[C]

We've all got our roundabout. I, I mean, I started, I was a child performer, so I started on stage when I was six years old. So it was just kind of this natural progression. Every, every vocation that I would have, I was like, I was an inbound baggage agent for an airline. And I got that gig mostly because everybody else refused to get on the microphone to tell people where their luggage was. And I was like, give me the mic. I don't mind doing it.

[B]

Right?

[C]

And so I've, I've just always had that. So when I started my first business, which was in weird, I was in mapping. I was aerial photography. So if anybody who knows what photogrammetry is, I did that. I took pretty pictures of the ground and made it into maps. And I became the pitchman. And a lot of people, I did a couple of things where they wanted me to speak at conferences and talk about some of the innovations that were happening in Geomatics. And it just progressed into there. And then when that business collapsed, I got offered a job in safety from one of my best friends. And when I was working on one of the big industrial sites, I was actually yelling at a tradesman about how dumb he was being and not working safe on a ladder and that I used to jump out of six story windows when I worked in film and television doing stunts. And I was like, I used to jump out of six story windows. And that was safer. That was more safe than anything that you're doing right now. And one of the executives that overheard it and said, hey, would you like to. Can you make That a toolbox talk tomorrow? And I was like, sure. And then that kind of accelerated into me doing a couple of corporate talks for them and doing that. And then the next thing I knew, a good friend of mine, Jason, who was a public speaker, said, you know, you can make a career out of that. I was like, I had no idea. So he mentored me into it. I got in touch with Gail. Gail took me under her wing, really sponsored me. And then I got in touch with Salim Koja and the Power of Success and. And then it just. It just blew up from there.

[B]

Yeah, we've all got our story. I mean, I have a different vehicle, but I didn't wake up one day, say, I want to be a professional speaker. It happened through a ping pong of going here, here, and here. I didn't go to Toastmasters. Didn't do that. I was involved with NSA for a while. National Speakers Association.

[C]

Speakers Association.

[B]

Gail attended one of my events, my speaking events in Dubai. That's how I met her.

[C]

Awesome.

[B]

Yeah, she came. She came to that. I think she was out of Florida or. No. Was she in Texas or somewhere down south? Arizona.

[C]

I. Well, she's in Arizona right now. I. When I knew her, she was living in. In Bend, Oregon, but she's down in Arizona now. Her and a friend of mine, Carrie Weber Young, her son Austin and Gail actually build tiny homes making printing money, making tiny homes out of this shop in. In Phoenix. But, yeah, good for her.

[B]

Yeah. Came with her daughter to the event.

[C]

Yeah. Yep. Yeah.

[B]

So that. That was some. Well, I'm sure we know more people in. In common. And you mentioned Les Brown. Shared the stage with him two different times. And he's the consummate gentleman. I will say that Les is a great guy. I could talk about him more, but where can they get your book, Tyler?

[C]

Honestly, anywhere they it. We've got it in most of the major bookstores throughout the U.S. i like when people go to bookshop.org to pick it up. And the only reason for that is bookshop.org is just a wonderful organization that is supporting your local mom and pop shop. And it's still. It's all the benefits of shopping online like you would at Jeff Bezos site, except for instead of enriching a man who's flying phallic phallic rockets into space, you're going and helping your local brick and mortar mom and pop bookstore. So your local bookstore gets the credit for the sale at the same time as you having the convenience of a book actually being delivered to you the same way that you would on Amazon and bookshop.org for whatever reason. I don't know how they've negotiated it, I don't care. But my book is actually about a dollar cheaper on bookshop.org than it is anywhere else. So it retails in the States for 17.95 and I'm pretty sure on bookshop.org it's 1885 or 1890. No other way. 1680 or 1690. So it's a dollar less. So you get it for cheaper. You're supporting, supporting your local book retailer. You're getting the convenience of online shopping and bookshop.org takes a percentage of its sales and actually puts it into a pool. And they've raised at this point, I think it's over $30 million that your local mom and pop shop can apply to as a grant if they're struggling. So they help your, your local book retailer twice by giving them the sale and then if they're struggling, they can apply for, for this grant money to help support them and keep them afloat. So for a million reasons. If anybody is looking for any reading material, my book, yours, Mitch and anybody's book, go to bookshop.org first and as an author pro tip to all of your authors that you're supporting. If for like me, I get my royalty from my publisher, but I also get a royalty when people buy it off of bookshop.org so I'm double dipping with my bookshop.org subscription. So like you just, you get your affiliate link and then you put that in and you send that out and then you're getting commission twice which I love, doubling up my money. It's awesome. So for, I don't know if I could plug it enough but Mitch, right now, bookshop.org if they want to get my book, bookshop.org is the first place but they can find it.

[B]

I'm gonna go because I, I, I haven't used bookshop mean you learn something new every day. I'm going to write that one down because I learned from my guest and, and I haven't used that, that source. I mean, you know, you learn things all the time. Like I didn't know Davin, who I've known for years, offered the service that he offers and some of the different things. So great. Tyler, you have been a, an exceptional guest as expected. Thank you for showing up early. And we got to start early. You showed up on time, you've been a great guest. Five stars will come guaranteed and I hope you have many many sales and one day I'll read about you on the New York Times Bestseller List.

[C]

Look forward to it and thank you Mitch. That is the next goal. So let's make that happen.

[A]

Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top.

[C]

Top.

[A]

For behind the scenes access and free resources to boost your authority, head to mitchcarson. Com. Until next time, stay amazing.