← The Amazing Authorities Podcast
The Amazing Authorities Podcast
Podcasting Without Burnout: Alesia Galati on Consistency, Monetization, and Authentic Growth
00:38:35
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- [00:02]
A
Welcome to the Amazing Authorities podcast, where game changers, visionaries, and category leaders share how they built their brands, platforms, and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
- [00:31]
B
Today's guest, Alicia Galati, has been on my list to interview for months now. I already found out I messed up with seeing her logo icon in the past. I thought she had something where she was smiling and her feet were out, but that wasn't her. I got her confused, but I did not. The image I got confused. But she is a wealth of knowledge in the area of podcasting and how to make money with it. Alicia, welcome to the show.
- [01:03]
C
Hi, Rich. Thank you so much for having me. I'm so excited to have this conversation.
- [01:07]
B
Yeah. And we're both in different cities than our birthplaces. I'm from Los Angeles, lived there most of my life. Brief stint in New York for one year, which we both shared. New York City, that is. You're from upstate New York and now you're in North Carolina for a life choice. And you.
- [01:26]
C
Yeah.
- [01:27]
B
And has podcasting giving you that freedom to choose where to live at your own, you know, and on your own terms?
- [01:36]
C
Yeah, absolutely. I run a podcast production agency, and so it's me and two other women. And by being able to be a business owner, it really gives me a ton of flexibility. I have two kiddos. One is 11, the other one is eight very rambunctious little minions, and one is also autistic. And so it's been. Yeah, it's. It's a lot. Right. And so it's been very interesting having the flexibility to say, actually I can't have any calls on Mondays and Fridays, and I need lighter days on those days because my husband's at work and I need to be full time mom. And then Tuesday, Wednesday, Thursday, I can have those calls. I can. I can be in deep focus, work and have that space and then be fully present mom from, you know, Friday to. To Monday. And that's really allowed me to have that flexibility, which is so incredible. And podcasting is a great way to do that because I can record once, get my voice out there, get my message out there, talk about what I want to talk about, and then have it go out whenever it needs to. Right. So I can batch record.
- [02:43]
B
Do you ever live?
- [02:45]
C
I don't.
- [02:47]
B
Okay. Have you have, you know, I attended a podcast conference, I think it was Pod Fest in Washington D.C. about a year and a half ago. And two of the big movements that they were talking about in terms of the exploding trends were one lives doing it live and to YouTube, which isn't new, but because it was an audio only platform at one time at its origin now it is visual. We're doing this visually. I mean, you look great, you're lit up and you've got all the visuals in the background. I, I, is this by design? You've got all these books, you've got an on air sign up there and.
- [03:30]
C
A floral puzzle of the world. I see that. That's yeah, yeah.
- [03:34]
B
So the vampire Queen behind Court of.
- [03:38]
C
The Vampire Queen by Katie Robert. Yes. So one thing that I am wildly passionate about is reading romance. And I also have another podcast that's my hobby po that I use to get free books and that is a romance podcast and a romance bookstagram. And so I kind of have this set up as like, this is a bit about me. I love Legos. You'll see like the Lego up here that I built. You'll see little Lego features and flower adornments throughout. And then of course the romance books. And I love sitting and doing a thousand piece puzzle with an audiobook in my ear that is like just gold.
- [04:17]
B
Wow. Okay. All right, well that's your time. And then you have on air sticker or on air sign up there. Where from my radio days we had that. And when that went live, when it went, when it lit up, that meant, okay, you are literally on air and stop whatever you're doing and stay focused.
- [04:36]
C
And yes.
- [04:37]
B
And why I like podcasting is the freedom. Yeah, the freedom where I had a show every Saturday afternoon at 1:00pm and, and it was live and there were no redos. The beauty of podcasting is you can edit.
- [04:55]
C
Yes, that is the gold. Yeah. You know, one example, the bane. Yes. One example that I think really helps people understand this, drives this home. Two things happened last year. So 2025, the summer I completely lost my voice. I got bronchitis and I did not have my voice for two whole months. Now imagine what that did to my business, what that did to my podcast, to my content, to being able to do a live show. Right. I had workshops that I had planned during that, like everything that I had in the summer. Right. And it's summer. I want to enjoy my summer with my voice. No, I can't. So I had bronchitis. My podcast did not stop because I was batched so far ahead, I had had so many conversations already prerecorded, I had solo episodes that I could pull forward, right. So I had a, a different podcast that was on the topic where I was answering podcasting questions in 10 minutes or less. And I was like, pull as many of those in for my solo episodes so my audience still gets me. And so that way they didn't miss anything. It wasn't like I had lost my voice and no one actually knew unless they tried to talk to me. And then in November, my husband got pneumonia and I had to put like a major pause on my, my time, what I had available to actually record. And so life things happened and I was still able to produce my podcast regularly. And so that's one reason why I don't like, have scheduled lives. I also don't like the idea of getting on a live and no one showing up. That kind of freaks me out. And maybe that's a fear I need to like, work on, I don't know. But with a podcast, I can put it out there and I don't know if anybody, I mean, I do know because I can look at the numbers, but I don't have to know if someone is listening or not.
- [06:52]
B
There is that element of people not showing up and, or, and that. That would hurt, right? That would hurt. It's like, am I not that important? Well, I'll answer this way. If you have an audience that's used to consuming your information at a, at their leisure, to then shock them and force them to consume it your way, it may not be you, it's just their behaviors of consumption.
- [07:21]
C
Yes. That is something that I've been talking non stop about with the marketing we do about our podcasts. Couple years ago, three, four years ago, when we would put reels or shorts up right on, on Instagram and TikTok, it would be like, hey, go listen to my podcast. Go listen to this concert, right? You're trying to move the person off the platform. It's impossible to do that now. People have been trained by these social platforms to stay on the social platform. So instead, if the way we think about how we're marketing our content is how can I give them something educational to think about, right? How can I maybe inspire them or entertain them? Any of those works so that when they have the car ride, when they have more space, when they're doing a thousand piece puzzle, they want to listen to me talk and they think, oh, I want to listen to Alicia's podcast. Oh, I want to listen to Mitch's podcast or maybe they're cooking dinner, right? Whatever it is that, that's that downtime for them where they can consume that long form content that you are top of mind. And we have to ensure that our content that we're putting out there isn't moving them away because one, the apps are going to penalize us, but they're not going to take action on it. And then we get annoyed that they're not doing something that they did a couple of years ago, but they've been trained not to at this point. So I think it definitely is a point that we need to address, especially if we're trying to grow our podcasts.
- [08:53]
B
Cadence, how important is it to upload regularly and what is your frequency?
- [09:00]
C
Yeah, so right now my frequency is twice a week for my one show. Tuesdays are solo episodes, Thursdays are my guest episodes, and it was once a week for quite some time. I'm. I started that one in 2021, I want to say, and that one I have really enjoyed doing. I like being able to be in conversation, but I had batched so far ahead with guests that I didn't have any space to talk. And so I was like, what can I do that makes sense where I can still get my voice out there, get my message out there and tell people what I do actually make money from my podcast. And so I moved it to twice a week for Cadence of what I typically recommend for people is start with your capacity. I think so often we're like, content is king and consistency is queen. And it's like, but what is your own capacity? What do you have the ability to do? There are, you know, two hour long podcasts that only produce once a month that are wildly successful and they've set their audience up for that expectation. Now imagine if they skipped a month without letting anybody know. It'd be mayhem. And podcast listeners love you to death, but you're fickle. So as soon as the show that they regularly listen to, that's part of their schedule, right? Hey, this epic episode goes live every Tuesday morning. I know. On my Tuesday morning commute, I'm going to listen to Alicia talk. Awesome. If I don't show up on Tuesday morning, that alters their schedule, their normal cadence of where they've kind of bookended me into their day. They might not try again next Tuesday.
- [10:45]
B
You might lose them.
- [10:47]
C
Yes. Consistency is so important. But start with what your capacity is. And if your capacity changes, you're increasing, you're decreasing, you're taking a seasonal break, et cetera. And any of those let your audience know multiple times that things are changing.
- [11:07]
B
I'm going to ask a little bit of geeky questions because some of the people, most of the people that follow are authors and speakers. That's my background and resonate with me and my, my experience. And then take great strategies away from, from my guests. Tools, software, microphones. What have you found that works best for you? I'd love to geek out with you a little.
- [11:33]
C
Yes, we both have the SHURE podcasting mic. I see that one is a fantastic one. If you have the budget for it, right? Budget is everything. If you're. If you don't have the budget for it, I wouldn't recommend splurging on that. You can use your like a 30 microphone off of Amazon. I make sure it's outside of your computer. Don't use your computer microphone or your webcam microphone.
- [11:57]
B
Never.
- [11:58]
C
Yeah. So anything like that. So it could be cheap. It could be a lapel microphone. Right. Something. And just make sure your hair is not scratching it or your clothes aren't moving on it. But once you go back to edit it, you'll be able to know if you're doing an audio only solo show, then a free tool like Audacity is great. Or GarageBand if you're an Apple user. Either of those are great tools. If you have interviews, then something like Zoom, Streamyard or Riverside. Any of those three are great tools.
- [12:31]
B
Which do you use?
- [12:32]
C
I use. Okay, this is. My stack is quite wild, but I record in Riverside. Edit and Descript.
- [12:43]
B
Okay.
- [12:44]
C
Even though Riverside has its own editing tool, I don't love it. So like I need more. More ability to like kind of be flexible with. With my stuff. So yeah, I record in Riverside. I really like their tool for recording and the reason I like it is it records to each person's computer and then to the cloud. I know Streamyard does something similar. I just never really felt like I vibed with Streamyard and they moved to video a little later than Riverside did. So yes, if you want video and you're having interviews, Riverside's a great option. Streamyard and then. Or Zoom. And then for editing tools, I would recommend using Riverside. If you're already paying for it, then go ahead and use it in there most of the time. I think we're. With the rise of AI, we're coming to a. Almost a tipping point of like how much editing is too much editing to where I now sound like an AI podcast.
- [13:42]
B
Right.
- [13:42]
C
Is it too clippy? Am I. So I interviewed someone, he said that he's kind of going way out there where he's like, creating AI podcasts of himself. I personally would never do that. That's just not my thing. Not interested? No, thanks. But he said for his human podcast, and he's going to be clear that it's an AI version of him for his human podcast, he's keeping in the ums. He's keeping in the stumbles over his words. He's keeping in all of that stuff. Now, if you're someone who maybe does voiceover work professionally, you know, an author, right? And you're reading your book and you're speaking, maybe you want to make sure that you're cleaning up your stuff and making sure that it's presentable, so you can use that as a way to book speaking gigs, to present your work, to express what you're like. And so, yes, those are some of the tools that I use. And then if you're finding that there's issues with your audio, there is a tool. You get two free hours a month, or you can pay, I think it's like 10 bucks for a couple hours. Auphonic. It equalizes the audio. It removes background sound. It can remove any silence or dead air. It can. They do have a, like, taking out ums. I don't love it how they have it just yet. Maybe they've changed it in the, like, last few months since I last tried it. But I find that that tool works really well for just cleaning up the audio to make something really presentable and nice.
- [15:09]
B
People are here right now. What are the names of your podcasts so they can listen in?
- [15:15]
C
Yes. Thank you. So Podcasting Unlocked. That is my one all about podcasting twice a week. Like I said, I have. We read Smut. It's exactly what it sounds like. It's just the podcast where I talk about romance. I talk to authors, typically authors of color, but because that's important to me, especially with the publishing industry being. Especially in romance being very geared towards white folks, right? Like, it's just predominantly white romances. And so I want to make sure that I'm amplifying voices of people that look like myself. And then I have a podcast that kind of started the whole thing. I'm not currently producing it, but it is out there. And we still get hundreds of downloads every month, which is wild to me. But it's called Two Sisters and a Cult, and that is where I talk. My sister and I, we talked about cults from the lens of people who have grown up in cults. And so I grew up in a cult and it was kind of our way to therapeutically process after our mom had passed away. Why in the world did she join that cult? And so we would explore different cults and talk about.
- [16:24]
B
Whoa, whoa, whoa. That's that. I was, if I. I'm going to age myself. I was 10 years old, was sent by my mother. And another person who was 16, he drove, was my half brother and I and a friend of his to see Reverend Jim Jones. Oh my goodness, yes. In downtown LA Shine Auditorium. And we were the only white people and the. All the audience was black people. Now he was a white man and he was the leader of Jonestown, which, which is down in Guyana. And that was the mass suicide of Kool Aid. And that was back in the 70s, but in 1970, I went to go see him. So he was one of the most prolific, horrible cult leaders of the 20th century, I, I would have to say. So which one were you raised in? I. I've got to hear this. This is interesting. Sorry, that's a little different.
- [17:22]
C
No, you're good. So the cult I was raised in was a fundamentalist Christian cult based out of New Jersey. They have since disbanded. But it was a women's program that was meant to help women overcome drug addiction, to get their lives together to be clean. And during that time, most, and this is early, very early 2000s, most of the programs for women did not allow their children to also come. And this was one of the very few. And I'm the oldest of five kids. And so we were there and when we got there, it was like, my mom is clean. We have food. We aren't giving money to strange people at the door. We have clothes. We are all together, like all of the fears of my, you know, my brain at that time was like, we're safe and we're okay. What a blessing. And it was supposed to be an 18 month program. We were there for 10 years.
- [18:27]
B
Was your mom an addict?
- [18:28]
C
She was, yes.
- [18:30]
B
And did she get clean? You're using vernacular. Clean. Narcotics Anonymous.
- [18:35]
C
So she was, she was clean for the time that we were there. It was actually morphine with too much fentanyl that caused her to pass away.
- [18:47]
B
So she went back?
- [18:49]
C
Yes, she went back. And the problem, I think, really, and the reason why I classify it as like a cult, is that the leader had this, this attitude of, I am the one who knows the way. You don't have the ability within yourselves to make good decisions, to create dependency for yourself. Yes. And so that's why we were there for 10 years. And it got to the point where, you know, I was homeschooled through this program, and then I get to 12th grade and I'm like, I want to go to college. And I was going. I wanted to go to a Bible college. It wasn't even like it was like a secular college or anything like that. And they were like, oh, no, you have to go to this college we're affiliated to, or you don't have a home to get back to. And I'm at the point where I'm. I'm 17 years old. I've never had a job. I have no money, I have no life skills. I can't drive a car because I've never learned to drive a car. And what do I do? And that's when it, like, dawned on me, and I was like, oh, this is a cult.
- [19:50]
B
Geemany Christmas. Wow. So you escaped it, I presume. Did you go on?
- [19:54]
C
Eventually I went to the Bible college that they wanted me to go to. Rebelled as much as I possibly could there. Ended up working in New York City for a year at one of their affiliated churches and then came back, went to. Went to. Back to the camp to help my mom with her, with my siblings, and had a little more freedom at that point. I had my license, I had my own money, I was getting a job. And then I went to community college, and that's where I met my now husband. So, yeah, it was quite a journey.
- [20:26]
B
Yeah. I know this is a little bit off the topic, but I find it particularly interesting when you mention that I'm. I divulge this. I'm at the point in my life where if I can help somebody by divulging my background and it might help. I don't care if people judge me. I'm 41 years clean.
- [20:42]
C
Yeah. Awesome. That's incredible.
- [20:44]
B
And through, you know, one of the 12 step programs, and it has saved my life. I mean, I have a life, all of that, so. And I didn't do it through a cult, through. I was exposed to Jim Jones and, you know, that was an interesting experience there. And he was very controlling. And we got up and left in the middle of the sermon because we saw people dancing after they were coming up and wheelchairs. He touched their head and threw the power. And he was a scammer artist. Yeah, complete scam artist. We got up and left and it was raining outside pretty, pretty heavily. And he said, those who leave early shall be struck dead by a lightning bolt. I remember like it was yesterday.
- [21:28]
C
Oh, My goodness, yes.
- [21:29]
B
So he threatened us.
- [21:32]
C
That's terrifying.
- [21:33]
B
Oh. Oh. And he wore sunglasses, you know, and he was. It was all a big setup. I don't know about this woman who started this cult. Was. Was she similar? Did she have her own brand of attire and how she looked? Was it a man or a woman?
- [21:48]
C
It was a woman and her husband. But the woman was the one who kind of ran the. The women's program side, and her husband ran the. The finance and the business side. It was, yeah, very much controlling. I say this to my kids jokingly, and they know this. Shut your mouth when you're talking to me. Kind of like she used to actually say that to people. Wow. Just very, very controlling. And like I said, the cult has since disbanded. Thank goodness. There was some change of powers of the people who were funding it, and it was no longer funded, and so they had to sell the property. But, yeah, it's.
- [22:28]
B
It was a podcast. So that was one of your. I'm sorry, went a little off track. The rails here. That's okay. But let's circle back to the most important topic for sustainability for most, unless it's a passion project, is how do you make money?
- [22:46]
C
Yeah, how do you tell us about that? It's. It's honestly more difficult than you would think, because most people do stop. Because a lot of people go into podcasting, seeing Joe Rogan, seeing the big named Pete people, the Mel Robbins, and like, all these people have, yes, they have these podcasts and not realizing that these people have made a name for themselves well before they started a podcast. If your goal is to make money, I actually don't recommend starting a podcast. I don't think that that is the way to make money. If you're like, look, I need to make money this week, don't start a podcast, please, please do things that have historically made you money, obviously, ethically. Right. And get out there and, like, talk about yourself, get on other people's podcasts. See if podcasting is even something that you want to do. And this is why I think so many people do stop podcasting, is they have this expectation that I'm going to make money. Brands are going to start calling me. There are millions of podcasts out in the world and tens of them stopping every single day. You're not, honestly, very special, sadly, and I'm so sorry. But it's true. Once you stick to it and you've established your brand, there are ways to get money, though typically what we've seen is any. You said your audience is Specifically authors and speakers for the most part, some.
- [24:18]
B
Coaches, consultants, mostly solopreneurs who are successful.
- [24:23]
C
Perfect. So we had one client where they had started a podcast, very niche podcast, where it was speaking specifically to women in tech who wanted to create their own WordPress businesses. That's very specific. They were able to sell out their coaching programs every time with their podcast, just through their podcast and using Twitter, now called X. Right. Like those two places were the only places they focus. And the reason that they were able to do that is that all of their content was so hyper focused on problem solving that by the time they got on calls with people who were interested in their programs, it was a no brainer. It was like, yeah, take my money, you've helped me in all these other ways. Of course I want to pay you to work with you. So that was one thing that worked really well. Another one is we have a client where she has like, she's a tech cfo LA style, right? So like has a lot of connects and so she's working specifically with thinking. All right, I have this leadership podcast. How can I ensure that I'm making money with it? And so working with businesses that want their leadership team to be featured and so they're paying for features cycled through her show. Right. A lot of the people are not paying to be there, but in there is like, hey, this show, this episode is sponsored by, you know, I'm just going to throw a brand out there. This is not the brand sponsored by T Mobile. This is this person's part of their leadership team. And I'm so excited to have them on to talk today about their leadership journey in this context. Here we go. Right. So that's a way that she's using the podcast to pay for the production side of getting it actually out there into the world. Another one had like, we've got agencies, we have another one where they talk specifically about C suite level women and getting them into on boards. Right. And like how can you get on more boards?
- [26:22]
B
And oh, that's a good. Interesting.
- [26:24]
C
Yes, yes. And so that one is a nonprofit, but they do this kind of work and so they're using it to highlight their board members. So then their board members are able to then use that content, pushes the podcast out there and it lets the, like I said the board member use it, but then also helps with them getting funding of like, hey, look at all these people that we're supporting. And we're helping as almost like a feature for authors specifically if you are more of a, an Author who's doing self development or something like that. Then having a podcast where you talk through your strategy, you talk about maybe deeper into the stories from your book, deeper into the things, then that can really help. I've seen some authors where they'll actually turn like their podcast into an audiobook of them reading their book, which I think is really fascinating to give access to their. Maybe it's one of their books to their audience to listen to on Spotify or Apple podcasts. And then, hey, if you want to hear more of me, here's where you can go and buy the full book. Or here's where you can go and buy my book. And that could be simply a limited series of, okay, I have five books and I'm gonna do 10 episodes reading two chapters from each. And then they can go buy the book. Right. Like, there's tons of different ways that we can workshop it to make some money from your podcast. But don't go into it expecting all my bills are gonna be paid and I'm gonna be a millionaire and I'm gonna get a brand deal right out the gate. It's unlikely to happen.
- [27:58]
B
That is important. Here's where I've made money with the podcast, talking to people like you. Because you are a woman of influence. You've got three different podcasts. You work with X number of clients that you manage their podcasts. So your function as an agency. I am a book publicist. So there is a strategy as to why I do what I do. I don't know if you're an author or not, but you know people who are authors.
- [28:27]
C
I do.
- [28:28]
B
So I have a TV show on Channel 3, NBC in Las Vegas where I cover authors. I have a deep dive half hour. It's a pay to play. And I also get people on the networks of NBC, abc, the CW, and CBS in Las Vegas. These are real network television shows leverageable to then get into larger markets. Eg, the ultimate, of course, is New York City. If you get on a morning show in New York City, it's like getting on Oprah. So I use it for that. I don't look at how I, I don't charge for people to be guests. There are, there's that angle. I know a couple ladies and it seems to be all women that, that are in the pot that charge. Not all of them charge, but the ones that I know who charge are females. And they. And they have certain badges that entitle them or justify why they charge from as little as $50 all the way up To I saw a lady recently with the last name Carson. I failed to remember her first name. She's got a nose ring and very groovy and out there. Charge $1,000 to guest on her show. John Lee Dumas charges $4,000. He was one of the early pioneers of podcasting. I mean, he makes his money that way.
- [29:52]
C
Yeah. The, you know, one thing that I like to say, and I did not make this up, so don't take it as like, oh, my gosh, Alicia said this a brilliant thing. How can we use the conversations we have to do, the three Cs, to turn people into clients, collaborators, or connections? Right. And I think that if we approach every conversation we have, every podcast episode as, how can I turn this guest or this listener into a client, a collaboration, or a connection? Because it's not just like, I need to make money from this person. It's like, I just want to have a fun conversation.
- [30:25]
B
That's all we're doing.
- [30:26]
C
We vibe. Right? And I think that that's. There's gold in that when you do it. And so I love your strategy. I think it's a fantastic one. And I've had people where I had them on my show, and I tend to give a lot of, like, oh, I noticed that you did this. And here's probably why it worked on my show, to, like, showcase my expertise, of course. And that really helps my listener know that. But then also, at the end of the conversation, I always say, after we, you know, hit stop recording, I say, is there anything I can do to support you? Anything. And any connections you need, anything like that. And usually people like, no, no, I'm good. Is there anything that I can do to support you? And I'm like, I take that opportunity of, yes, Actually, I'm looking for. To be on more podcasts. Do you know anyone who would be open to having me on? Right. So it's not like, hey, I want your money. Right. I'm not doing. How can I turn this, this incredible conversation into something further, even if it's six months from now? But I think that's really where the.
- [31:27]
B
Gold is, and that's where it's worked for me, and opening doors and making connections, and, yes, I've had clients out of it. Could I have done a better job? But I got my feet wet, and I knew I trusted in myself to believe, okay, this is going to work, and it's made. I've got you as a connection. Now I'm going to go on air to say this. I have a Podcast summit I'm putting together in Asia because that's where I live most of the time is in Asia. Where I am right now, I'm in a city called Jomtien beach, which is outside, two hours outside of Bangkok. So it's early morning for me. But I'm going to put on a conference. Most of my clients are in, in Asia, here, Singapore and Japan. Podcast Summit. I'm going to invite you on as one of my speakers and that wouldn't have occurred unless we made a connection. And that's, you know, I love the idea of collaboration. I dropped in very subtly, hey, what do I do to make money? And a follow up conversation could be, hey, how do you do that? I've got a client who's looking for that would possibly come out of it alternatively for you. You make your. I'm going to start consuming your information about how to improve my podcast and if I have clients that want to start, I'm going to refer them in your direction because that's not my focus.
- [32:50]
C
Right.
- [32:50]
B
I, I stay in my lane. I'm a book publicist, get people on tv, I'm a TV show host. Those are my areas. Can't do all things for everybody.
- [33:00]
C
Right. I think if we think too of like there's this idea of like there's only so many pieces of the pie and I think that if we just approach it as like make the pie bigger. We just make the pie bigger. It's okay. It doesn't like, it doesn't have to be like a you or me. It can be and that's all right.
- [33:24]
B
Plus I love it. What do you, what is your opinion on charging to be guests?
- [33:30]
C
I don't love it. It feels really disingenuous to your listeners. Yeah. When I heard about John Lee Dumas doing that, I had lots of feelings because one, I'm like, well, is he saying this person paid to be here? Does he inform? Like I just like you would have like if I get a free book from Berkeley or from Penguin House or Penguin Random House, then I have to say on my social media posts, anytime I share that book and I actually like, I have a note right in front of me from Penguin Random House and it says when you share books from this or any other Berkeley send on social media, you must include thank you for the free book at Berkeley Pub. This signifies that you've been given a free book. And then make sure that it's before the Seymour on Instagram. Like I have to do that. If I'm like here is this free book I got that is required. And I think podcasting is like the Wild West. Anybody does whatever they want. It's like, that's not okay. Right. And if we as podcast hosts aren't genuine and letting our people know, maybe the FTC comes in and starts mandating things. I don't know. So, yeah, I. I don't love it. I think that you have to be really clear with your audience and your listeners if someone is there to pay.
- [34:56]
B
Okay, that. Yeah, that's a. That's a good point. I know several that do charge, and they say it's to help cover editing costs. And editing can be gruesome. I. Not really. I don't think it's that expensive once you get into the groove, but, I mean, I have people handling this very quickly.
- [35:14]
C
Yeah.
- [35:15]
B
Do you outsource your editing, or do you do a lot of it in house?
- [35:19]
C
We do it all in house, and we are someone who takes a lot more. I don't want to use the word care. More intentionality to our editing, where we understand the client's brand, we understand their values, we understand the things that they want or do not want in their show. And so for ours, they. Our clients, they tend to be people who really care about what goes out and that it is perfectly exactly how they would want it. So we do it in house entirely. I don't outsource. It's just me and two women in the US that do it.
- [35:54]
B
Oh, okay.
- [35:55]
C
Yep.
- [35:55]
B
Well, keep it there. So what. Tell us again all three of your podcasts, because you're and are. One is twice a week, which is the tips about podcasting. What's the name of that one?
- [36:07]
C
Podcasting Unlocked.
- [36:09]
B
Podcasting Unlocked. All right, so that's twice a week. One you solo, one you interview people.
- [36:14]
C
Yep.
- [36:14]
B
I presume are in the podcast industry. Podcasters.
- [36:18]
C
They're podcasters, and we just talk about their journey. And it's really to show that there's no one right way to podcast that you get to decide what works for you.
- [36:25]
B
Second podcast.
- [36:27]
C
Yes. That one's all about romance novels and from a diverse lens. And that one is called We Read Smut, and it's. Yeah, exactly what it sounds like. And the third is called Two Sisters and a Cult, and that one was the one with my sister. Yeah, we title things very. I. I'm not someone who can use flowery language and fun like We Read Smut. Podcasting Unlocked. Two Sisters in a Cult. It's very clear what they're about, obviously. Yeah, yeah.
- [36:59]
B
Names were chosen carefully and they're associated with what is covered. I get it. And the cult. Exactly how often do you release that?
- [37:09]
C
The cult one we actually stopped producing, but it's still out in the world for anyone to listen. We stopped doing it because cults are really depressing and it was messing with my sister's mental health and I was like, we can stop. Like, we do not have to keep doing it if it's depressing. We're good. So. Yeah.
- [37:27]
B
Where can they get a hold of you? Alicia?
- [37:30]
C
Yeah, you can go. If you're someone who's a podcaster or thinking about podcasting or you're like, I want to know more, you can go to helpmypod.com that has all of my socials, has some free resources. I do free workshops every quarter, so there's resources there as well.
- [37:48]
B
Perfect. Well, thank you so much for your time today. You've been an excellent guest. I wish you the best and I will be reaching out to you to invite you to the podcast summit that I'm putting together here in Asia. And awesome. That'll be great to showcase your skills. Thank you so much.
- [38:04]
C
Thank you for having me.
- [38:06]
A
Thanks for tuning in to the Amazing Authorities Podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.