Quantum Growth Without Burnout: How Women 40+ Can Expand, Evolve & Stay Energized

Summary

Podcast Summary: Quantum Growth Without Burnout – How Women 40+ Can Expand, Evolve & Stay Energized

Podcast: The Amazing Authorities Podcast
Host: Mitch Carson
Guest: Anne Corbin
Date: November 25, 2025

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Overview

This engaging episode explores the keys to personal development, quantum growth, and sustainable achievement for high-performing women over 40. Host Mitch Carson welcomes Anne Corbin—trainer, mentor, and host of the "Quantum Growth and Connection" podcast—to discuss her journey, philosophy, and actionable strategies for growing and evolving without succumbing to burnout. The discussion delves into quantum consciousness, energy work, career evolution, the pitfalls of the “hustle” mentality, and building true authority as a speaker or thought leader, featuring memorable moments, practical advice, and honest reflection on near-death experiences and life perspective.

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Key Discussion Points & Insights

1. Anne Corbin’s Journey & Philosophy

(00:30–09:04)

• Origins & Background:

  • Anne’s unique journey from Rhodesia to the UK and her evolution from teacher to accountant to coach and mentor.
  • Early podcast name (“Mind, Body, Spirit Connection”) changed to “Quantum Growth and Connection” to better capture her focus on advanced personal development and consciousness.
  • Quote – Anne Corbin, on naming her podcast:

    “Mind, Body, Spirit suggests new age, and new age was not really what I wanted to convey. I gave it some thought, came up with Quantum Growth, which is actually much better... I want to encourage people not just in personal development, but the higher levels... which is consciousness, really.” (02:29)

• Training and Transformation:

  • Transition from teaching math and science, to accountancy, back to personalized education and mentoring.
  • Experience with energy work after a severe back injury led Anne to a broader view of healing and self-growth.
  • Influence of major personal development figures such as Tony Robbins and Peter Sage during the pandemic slow-down.

• Ideal Client and Podcast Audience:

  • Focus on high-achieving women over 40 who are likely heading toward burnout but may not recognize it yet.
  • Emphasis on teaching sustainable paths to self-realization and balance.
  • Quote – Anne Corbin:

    “My most likely client would be a lady of, say, 40 plus who is a high achiever, doing far too much, has no time for herself, and she's quite possibly pretty close to burnout, but won't have realized it yet.” (09:04)

2. Mitch Carson’s Transformation and Perspective on Growth

(11:06–18:42)

• Life-Altering Health Crisis:

  • Mitch shares his experience surviving a heart attack, how it reshaped his perspective, and why he disagrees with the “go full out every day” motivational culture.
  • Reflection on milestones (loss of parents, personal and professional achievements, life transitions).
  • Quote – Mitch Carson, on surviving a heart attack:

    “When you, if you survive, [a heart attack] can be a bit of a reboot in life… It took months to get over the shock of what happened and realize I truly dodged a bullet.” (13:19 – 15:13)

• Debunking Hustle Culture:

  • Critiques the “live every day as if it’s your last” approach as unsustainable and damaging.
  • Advocates for mindful balance, relaxation, and resisting the pressure to operate at maximum capacity constantly.
  • Quote – Mitch Carson:

    “I'm not one of these motivational speakers — 'live 100% every day.' No, you don’t. That would bring me a heart attack... I live at about 60%... You’ll burn out. You won’t have any adrenal glands.” (16:54)

3. Building True Authority as a Speaker or Expert

(18:42–32:01)

• Essential Traits and Steps for Success:

  • Strong, Relevant Messaging:

    • The message must address a timely and pressing problem for an audience willing to invest in solutions.
    • Quote – Mitch Carson:

      “You've got to have a very strong message that is timely and relevant to the market... Find a starving crowd with money who's willing to pay you to solve their problem...” (20:43)

  • Proof Assets & Media Presence:

    • Importance of having books (preferably solo authorship), media appearances, podcasts, and professional reels to build credibility and attract event organizers.
    • Quote:

      “If you are in the world as a professional speaker, if you don't have at least one book... you have not taken the craft seriously.” (23:11)

  • Social Media & Credentials:

    • LinkedIn and YouTube prioritized for authority-building; professional media kits, branded photography, testimonials, and highlight reels are all expected.
    • Having your own podcast boosts expertise perception and exposure.

  • Relationship Building with the Media:

    • Strategic approach: engage with journalists before pitching by commenting on their work and building rapport (“give, give, give, ask”).
    • Tailor pitches to media calendars and current trends (e.g., AI, holidays).
    • Solo-authored books open the doors to media far more reliably than anthologies.
    • Quote – Mitch Carson:

      “Write a book. Did I say that? Write a book... If you've written a book, you've automagically positioned yourself as an expert.” (30:45)

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Notable Quotes & Memorable Moments

• Anne on the dangers of burnout:

  “She’s quite possibly pretty close to burnout, but won’t have realized it yet.” (09:04)

• Mitch on the burnout myth in motivational culture:

  “When Tony Robbins and some of the others stand up on stage… saying, you can sleep when you die... that's a bunch of BS and I challenge that statement starkly, with conviction. That'll lead you to an early grave.” (17:22)

• Mitch summarizing speaker success:

  "You've got to have a strong message... find a market, satisfy it, and have a solution. Then how do you get booked? How do you credentialize yourself?" (20:43 – 21:56)

• On media relationships:

  “Give, give, give, ask. Rub a few backs before you ask for your feet to be rubbed. It's the rule of reciprocity.” (27:08)

• On authorship:

  “Write a book... It's your unique thumbprint.” (30:45)

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Timestamps for Key Segments

• 00:30–03:05: Anne’s journey from Rhodesia, evolution of her podcast, and the concept of “Quantum Growth.”
• 03:21–08:59: Anne’s career path, teaching, personal injury and energy healing, Tony Robbins and Peter Sage.
• 09:04–10:28: Anne describes her core audience—high-achieving women 40+ close to burnout.
• 11:06–16:54: Mitch’s heart attack, confronting mortality, and rejecting hustle culture.
• 18:42–26:10: Building a global speaking career, essential steps for success, media and credential requirements.
• 26:46–32:01: Anne asks about relationship-building with journalists; Mitch’s tactical advice; making authorship the key to authority.

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Conclusion

This episode is a must-listen for anyone interested in expanding their impact and expertise without sacrificing well-being. Anne and Mitch provide honest, actionable wisdom on building sustainable success, managing energy, navigating life shifts, and rising to authority status—particularly for women over 40 and those seeking to avoid burnout. The conversation is practical, candid, and full of hard-won insights perfect for aspiring thought leaders and seasoned professionals alike.

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For More Information:

• Anne Corbin’s Podcast: Quantum Growth and Connection (available on Apple, Spotify, YouTube, Audible)
• Mitch Carson’s Interview Resource: www.getinterviewedguaranteed.com

Transcript

[A]

Welcome to the Amazing Authorities podcast, where game changers, visionaries, and category leaders share how they built their brands, platforms, and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the Go to expert in your space, you're in the right place.

[B]

And Corbin is in the house from the UK via Rhodesia. The very first. Well, but you're from Rhodesia, and that is unique because I don't believe I've had an expert like you on the Amazing Authorities podcast from Rhodesia. And I don't anticipate meeting another Rhodesian in my travels, but I mentioned I had a friend before, but. Anne, welcome to the show.

[C]

Thank you very much. I'm so happy to be here.

[B]

And you left Rhodesia a few years back and now you're in the UK and you. You committed something. You said you got married.

[C]

I did, yes. And that kind of forced me to put down roots here.

[B]

Okay. And you have a podcast today. Tell us about that.

[C]

Ah, Quantum Growth and Connection.

[B]

Well, that can go in a lot of directions, but I love the Quantum growth component. Who do you serve? Who are your listeners with this Quantum Growth and Connection? I can guess, but I don't have a crystal ball because it's blurry.

[C]

Okay. Well, the thing is, with podcasts in the main being audio, you don't get to see people. Yes. So it's very difficult to tell you exactly who my audience is. I know that they're worldwide, it's a global audience, but quite what the age range is or even whether they're male or female, I simply don't know. But when I began this podcast, it had a different name. It used to be the Mind, Body, Spirit Connection. I chose that because it allowed me to discuss all sorts of topics, not just Mind, Body, Spirit, which is what really interests me, but also the connection side. And then as time moved on, I learned that Mind, Body, Spirit suggests new age, and new age was not really what I wanted to convey. So I just gave it some thought, came up with Quantum Growth, which is actually much better because I'm a trainer and a mentor, and I. I want to encourage people in not just personal development, but the higher levels of personal development, which is consciousness, really. So I think Quantum Growth and Connection describes that rather well.

[B]

Where did you get your training? Because most people I know just don't wake up one day and say, I'm going to talk about quantum growth. And you, you've prob some Background. Tell us a little bit about what made up and Corbin of today.

[C]

My goodness. Well, it goes back a bit. The first.

[B]

That's okay.

[C]

The first thing I wanted to do when I left school. Well, in fact, I wasn't one of those fortunate people who knew what they wanted to do. So many, many people in that position go in for teaching. So that's what I did. And I walked into my first job and I realized I had sentenced myself to a lifetime at school. So I had to do something about that and I became an accountant.

[B]

After you became a teacher?

[C]

Yes, I didn't teach for very long.

[B]

What did you teach?

[C]

Maths and science.

[B]

Okay, okay. So you got an analytical mind. That's good. Okay, well that comes. Now I understand why the quantum growth. Okay, so the. There's the foundation I was looking for.

[C]

Okay, okay.

[B]

Then you became an accountant, also analytical.

[C]

Oh, very much so, yeah. And I enjoyed it. It was fine. But. Well, I suppose, yeah, the part of my professional life when I was employed was in accountancy. But then for one reason and another, that career came to an end. And the natural thing for me to do was to go back into teaching, but from a different angle. And I found myself coaching children, one to one people who were of school leaving at that time in their lives who were struggling a bit with their maths or their physics or their chemistry or whatever. And I absolutely loved it. And strangely enough, I was also contacted by numerous parents who had much younger children. And to begin with I thought, how am I going to do this? I'm not trained to teach young children. I was always high school, secondary school. But it came naturally and I found I could connect really well with children around say 10. And I had a lot of fun. But I did stop that coaching actually before the lockdowns happened, not very long before. But I did make the decision that it's not very cost effective because you're giving such a lot of time. And there's even the driving time, which is expensive as well, but not just in terms of money, but in terms of time. So the. It was more of a hobby than a job. So I was thinking about turning my one to one coaching into one to many coaching and doing some mentoring with adults. And all that happened almost directly ahead of lockdown. So there was a big hiatus in my plans. And it was in the very early days of lockdown that I found I had time to study more of the. The energy subject, which I'd become very interested in about 10 years earlier because I hurt my back. I had A really stupid freak accident. But the back wasn't getting any better. And you may have come across this, but try and speak to anyone in the medical profession about severe pain and remedies for it. They can't help. They don't understand how bad the pain is. It's very difficult to express. They ask you to describe the pain.

[B]

On a scale of 1 to 10.

[C]

Then they say, well, what kind of pain is it?

[B]

Well, the kind that makes me scream and cry. Yes.

[C]

So eventually I found a chiropractor and I realized that she was doing things like that and flicking energy off me and she was moving over my body, not just cracking bones, which is what you expect chiropractors to do. So we got talking. She told me about energy and working with energy and recommended a few books. But this was back in the day when I was still fully employed. I didn't really have the time and I certainly hadn't got into the adult education, which, I mean, things were different before the Internet took off the way that it has now. There's less information around. The training might have been there, but you had to attend physically. Where was it advertised? You had to be on the right mailing list. So how did you get on in the first place? Things were so different, you had to dig.

[B]

Yeah.

[C]

Now everything is available. So early days of lockdown, I really took advantage. That was when I first attended a Tony Robbins course. But that was way into my personal development training myself, and I was already interested in the higher levels. And then I came across Peter Sage, who is probably the trainer that I work with most now. And yeah, we're just aligned on the same wavelength. Brilliant stuff.

[B]

Okay, so who do you help today?

[C]

My most likely client would be a lady of, say, 40 plus who is a high achiever, doing far too much, has no time for herself, and she's quite possibly pretty close to burnout, but won't have realized it yet.

[B]

Okay, and then you'll take her and show her a better way to live and to.

[C]

Absolutely, yeah.

[B]

Okay. And tell us again, where's your podcast?

[C]

Oh, it's on Apple and Spotify, the usual places. Some of them I put on YouTube, but most of them are just on the. The regular platforms. I think it shows up on Audible as well.

[B]

Well, isn't that nice? Well, Amazon. Amazon is listing podcasts now.

[C]

It's probably there too. I'm not really certain where. The platform that I upload it to directs the podcasts. I used to be with Omni Studio through a very expensive agency.

[B]

Got it.

[C]

And I stopped using them and I'm not really sure if I'm still showing up in all these other.

[B]

Well, we'll look at that later. So where, where can people find you then? Once again, the name of your podcast.

[C]

It'S Quantum Growth and Connection.

[B]

Quantum Growth and Connection podcast. So it is listed on all the big carriers. Well, mostly Apple and Spotify and Pro and, and we're, we're now that you're going video as well. It'll be on your YouTube channel, which is great. And thank you so much for your time today and all the blessed, all the best. And Rhodesia Rocks and you've got the best dogs in the world with the hair going the other way and they're solid.

[C]

I'm so pleased, I'm so pleased that they didn't rename the dogs. Can you imagine?

[B]

Oh no, they're great. Rhodesia. Well, thank you so much for your time today, Anne. We'll see you next time.

[C]

Mitch, it's been such a pleasure. Well, hello again. I have another guest with me this week, Mitch Carson. Mitch, I'm so pleased to have you on my podcast. This is quite exciting for me because you are a well known personality, particularly in America and where else? Because you're not living in America at the moment, are you?

[B]

I'm living in Thailand and over my right shoulder I can't really show it because then you'll see my kitchen which needs a cleaning is the beach out in Jomtien Beach, Thailand, which is where we met a few, I guess a couple months back when you attended David Kavanaugh's workshop. You know all about AI then where we met and were able to connect. So I have lived in seven countries originally from the United States. Like you, I don't live in my native country. I know that we've had, we have some changes that we've had to welcome in life. And here I am, I couldn't be happier looking out my window and I see the ocean. I'm not going to go swimming in it today, but it's nice to know that it's there.

[C]

Right? And it's a very nice warm ocean to swim in it, isn't it?

[B]

Yeah, there's no freezing allowed here.

[C]

So Mitch, you've had a very interesting career, you've done a number of different things, but the space that you're in at the moment. How would you describe that?

[B]

I'm in a space have where as a heart attack survivor two years ago, a lot shifted in, in my life. My whole perspective changed. Not instantly, slowly. It Once the dust settled of the shock of going through a near death experience, a real one where I thought this was it, like oh my gosh, I still got a little bit more to do and unexpected. Nobody expects a heart attack. It happens and then you, if you survive can be a bit of a reboot in life. So when.

[C]

How much do you remember of that near death experience?

[B]

I remember it completely clearly. I drove myself to the ER to the emergency room. So I managed it, packed a bag, breathe very slowly and drove myself, believe it or not, my blood pressure wasn't bad. But then they looked at some other indices from tests and they wheeled me in and I've got two stents later in my LED I had a 95% blockage in two spots. So I was very, I'm very lucky to be here. So clearly my, my ticket wasn't ready to be punched.

[C]

Your so right and let's be grateful for that. But I was wondering about the experience itself. Did you see the bright light and did you have a life review and all the other things that we hear about?

[B]

I didn't see a bright light. What I saw was a snapshot of my life. I wish I'd seen this bright light. I wish I had a spiritual awakening that so many people say or they went to the other side and came back and they saw a glimpse and I didn't have that experience. I almost wish I did so I could talk about it. But I won't make one up, I'm going to be honest. So my nose doesn't grow on camera. Okay, we all know about Pinocchio so I'll keep it straight and clear. What I did have, as I said, it wasn't overnight. It was over a series of nights where it took months to get over the shock of what happened and realize I truly dodged a bullet. I had a mere miss. I just jerked a little bit to one side and it whiz past me. Maybe nicked my ear to where I can now go back metaphorically nicked my ear to where I can examine where I was then, where I am today and what I want to accomplish before I finally do make peace with this is my finite time on the planet or we are here for a finite period of time. I went back to looking at high school graduation when I was 18 years old, 17, not quite 18 then it was college graduation. I had all these pictures of significant events in my life to, you know, then my parents dying when I was 22 years old, five weeks apart. Bang bang. I looked at that. I'VE outlived both of them. They died in their 40s. I'm in my 60s, so I've exceeded them. Then I looked at graduating from graduate school. Then I looked at all the stages I've been on around the world, 63 countries. Then I looked at my personal life, having been married, saying, I do, and then going through I don't, which was a divorce, and then being single after that experience to where I am today. And I've made peace with, this is a finite journey. There is. We don't live forever. And you got to live for the best. You have overheard the cliche. You got to live for today. Well, yes, you do. Yes, you do. Because you don't know what tomorrow will bring you. And I don't. I'm not one of these motivational speakers. So you got to live 100% every day. No, you don't. I. That would bring me a heart attack. I live at.

[C]

I think you.

[B]

Yeah, I live at about 60% of what I could full out there. And I think that's an absolute destroyer of lives when Tony Robbins and some of the others stand up on stage now, I love Tony's message. He's the biggest speaker in the world. I starkly disagree with some elements of his message and others that are like him, saying, you know, you can sleep when you die, and you, oh, yeah.

[C]

Every day as if it was your last.

[B]

And, and. And that's a bunch of bs And I challenge that statement starkly, with conviction. And why do I. Because that'll lead you to an early grave. I think it requires sitting back. This is my opinion, and it's just my opinion. And I don't think it changed dramatically because I did have the heart attack. It confirmed what I believed, and I did attend a Tony Robbins seminar at one time, and I found it great. It was fun. But there's no way, me personally, I could operate at 100%. You'll burn out. You won't have any adrenal glands. You won't have any adrenal glands. Who can operate at that level? And go, go, go. It's your last. No, you're gonna burn out. And my gosh, one of many. A multitude. Let's just pull it off the shelf of illnesses will plague you. I think Relaxation, mindfulness, having balance is important. Relaxing. I could go back easily to the life I led when I was in my 30s and up until about 45, I was on an airplane every week. Speaking.

[C]

Absolutely exhausting. But let's talk a little bit more about your Speaking career and all the facets that are involved in that. Yeah. What part did you enjoy most?

[B]

Meeting people internationally? I think it was a great time. I do. I even mentioned this to David yesterday. We were talking last night and I said, I want to produce another event here in Bangkok for speakers and share my years on the stage at the international and then incorporating AI. And he said, well, well, so what, what do you, I mean, you know, he loves to challenge me. And he said, well, so what, what, what, what makes your, your event different? I said a, I want you to be part of it because you offer something that I don't necessarily offer. You're going to add value where I don't necessarily have as much as you in some cases and some I do. And he. Oh, then he changes tune. But he. I mentioned very few speakers have traveled the world globally like me. There are a handful of us. Very few have had the media that I've had. So that makes my niche very small. To share that knowledge, what it took to get that kind of media exposure, coming from nowhere to being somewhere and to being at the top of the food chain as an international speaker. Few now, I don't claim to be at the level of Tony Robbins income wise, but I certainly can claim to be able to in the next level below where I've, I'm in the company of many, many A level. He's A plus in his own category, but the A level speakers, I've been part of that cohort for decades and I want to share that experience of what it took to get there and how do you embrace it and leverage it and profit from it.

[C]

Yes. Yeah. And what would you say are the key traits of highly successful speakers?

[B]

Oh, it's easy. And I've created a list on this. It's, you know, it's the successful speakers checklist. How do you do this one? You've got to have a very strong message that is timely and relevant to the market. If you're talking about buggy whip or saddle manufacturing for horses, I don't think anybody can pitch that today. It's just not relevant. Yeah, there's no audience for it. And I, and, and I also talk a lot about find a starving crowd with money who's willing to pay you to solve their problem and will they have the capacity to pay you for the solution if they don't have any money to pay you, leave it. You may be passionate about it. Yeah. So finding a crowd that's got a big pain point and you have the solution in whatever you present and sell or prevent and present an offer. It could be consulting, it could be a product, could be a course, could be all these things. Number two, so you've got your pitch down. Okay, you found a market, you satisfied the niche, you've got a solution. Then how do you get booked? How do you credentialize yourself?

[C]

I suppose this would be where the.

[B]

Media kit media comes into play big time. Have you been on podcasts? Current ones, big ones, small ones, relevant to your category? Have you decided to become a podcast host? Hint, hint, hint. That's another way of creating your own media platform. Easier than the, the top of the food chain, of course, is network television. Have you been featured on any of the network television shows in your respective markets? You're in the uk, if you're on BBC, you're the, you're, you've reached the top of the, of the PLA or cnn. And I've never been on BBC, but I've been on cnn. I had my own show on CNN in the Philippines where I would get my speakers on CNN as well. Have you been on radio shows? Yeah, go ahead.

[C]

Oh yeah. I was just going to ask you about social media.

[B]

Oh, I'll get there in a minute. I'll, I'll certainly spill into that category. But they, but the other big critical factor, if you are in the world as a professional speaker, if you don't have at least one book, if not a series of books in your category, you have not taken the craft seriously. So those are the traditional media outlets that are necessary. Do you have courses? How do you monetize this? So how do you make money with it? And then social media, for me and my market, LinkedIn is the king, followed by YouTube channel, then it would, you know, X is out there. But YouTube you have to have. Because if, if you are a speaker, how can you not be speaking and showcase your skills on video? How can you not showcase your skills being on reels on Instagram? If a show event planner is looking for a speaker in leadership, let's pick a common topic or personal motivation or quantum breakthroughs with issues like say the topic that you, you're an expert in. If you don't have snippets of you speaking about that topic, why would they book you? Why would they risk their reputation to their audience, to their boss bosses if they haven't vetted you properly? And you have to have the proof assets in order to make you eligible for an opportunity to be chosen. You have to have the boxes ticked. Media there, social Media. Is there a media kit? Is there professional branded photography? Well taken photos. And I'm not talking at the company Christmas present party when you're toasting with a martini. No, no, no, no. Professional photography that shows the best you. Do you have video clips? Do you have an introduction reel so they don't require an emcee to introduce you? Do you have a testimonial reel showing proof of past booking agents or event planners saying, Ann was the greatest, she captivated the crowd, she got great reviews and she's getting an invitation back for next year. Yeah, yeah, that's what you want. So then it takes. Removes the risk of hiring you because then when an event producer hires you as an unknown or an unproven entity, they can deflect. A lot of that fear gets managed by all of these proof assets from other people. Testimonials. Fear from a variety of people in a variety of markets will help open that door wider for you. Doesn't guarantee it, but let's just say I've had no trouble getting booked around the world.

[C]

That's very clear. Yes. And congratulations. Super successful.

[B]

And because I've done what is necessary. How did you become a teacher? You went to school for it.

[C]

I certainly did. Yes.

[B]

You ticked the boxes in order to be eligible to teach. So if you want to be eligible to speak professionally, and I'm talking way above toastmasters or agora speakers or something of that, or speaking at, you know, your school, I'm talking to get paid, you got to tick all those boxes. Yeah, undeniably.

[C]

And you have to have something to speak about that interests people. Right?

[B]

Yeah. Problem solution relevant to today.

[C]

Question.

[B]

Yeah, sure.

[C]

One last question I want to ask you. How would you build relationships with journalists and media professionals and kind of get them on side?

[B]

Oh, I love being asked that. Start following your journalist that you want to get featured on later. You got to play. You just can't cold send them. Hey, I'm great. Feature me. You've got to start commenting on the articles that they're writing or get involved with them. Get them on social media. Comment and send components. So then here's an angle. Three angles I'm going to share. That is the tricky way, the smart way. Pay your dues before you ask. Give, give, give, ask, give, give, give, ask. Rub a few backs before you ask for your feet to be rubbed. Yeah, okay. That's life. Like it or not. It's the rule of reciprocity. That's life. That works universally. Now, how do you open up the door that's how you open up the door. How do you get the door open wider and invited in? That's your real question. So I've talked about opening the door. You've got it cracked open now to get invited in three ways. One, it's relevant. Anything AI today will possibly get you more recognition than without AI included in the title of your pitch. Okay, that's one. Two, timeliness, meaning you can tie your promotional content to. To a media calendar. Right now we're going into Halloween. I don't know if you celebrate Halloween in the uk, but it's big in the us.

[C]

Oh, yes, yes, it's. I've seen it grow year by year.

[B]

Okay, something that'll tie into Halloween, because in the us, which is a very big market, it's the second most important retail holiday in our country. Christmas is number one, Halloween is number two.

[C]

Good heavens.

[B]

Yes. That's how much money is spent on it. So if you've got something it can tie into these holidays and think of it as a media calendar, because as a journalist, as a former journalist, we had to follow a media calendar. We were covering somebody that's relevant. Mother's Day is huge. Do you have something that applies to Mother's Day? Do you have something that applies to Fourth of July in America, our independence from the UK 249 years ago? Is there something that would signify that separation or the glorification of America's independence? Fireworks, all of this. Can you tie something in Christmas, the biggest promotional opportunity, probably globally, because there's still. Still the largest religion in the world. Can you tie it to New Year's? Can you tie it to President's Day or Prime Minister Day? I don't know what you have all the holidays in, or the Queen's birthday, the King's birthday, I would imagine, in the uk, yeah. So you have a media calendar, something that's timely. Third one. And this will shock you, but it's the easiest way for me to get a client booked in the world. And it's worked 95% of the time for the other 5%, I use the calendar and I use the timeliness of the product, service or topic. Write a book. Write a book. Did I say that? Write a book.

[C]

Yeah, you did. You did.

[B]

Because it's your new unique thumbprint. If you've written a book, you've automagically positioned yourself as an expert, you've credentialized yourself. And an anthology, meaning being a contributor to a book of many people, sorry, doesn't qualify that doesn't open the door. You're one of many. Have your own book. You need to have your own. Now, I have nothing against anthologies. I been in many. I've written some. I've had contributors contribute to, glorify them, to get them some exposure. However, it's not enough to get the media to pay attention to you, unless me being the author of the anthology that I wrote back in January where I featured 23 of my authors who'd written books under my authorship program. The the Amazing Authors of Singapore was the name of it. I pushed it to bestseller status so they all were able to claim it. But they all had their own books as well. So that is part of it. They can claim it. Hey, I'm in this book also as a secondary. But you have to be a primary author yourself.

[C]

Yeah, well, I'm okay. I've done both.

[B]

Yeah, well, you get it. You get it. So did I say anything that didn't make sense?

[C]

Not at all. That's been so useful, Mitch. I'm sure that anyone in my audience who is interested in your topic will have learned so many fantastically useful bits of information from you. Thank you so much.

[B]

Well, I'm glad I'm here. And if they want more information they can go get [e-mail] get interviewed guaranteed.com and one more time get interviewed guaranteed.com and put the www in front of it and you will find more info about that topic. And it's been a pleasure. Thank you so much for having me on your show. I feel like I've grown in a quantum way.

[C]

Oh, it's been such fun. Thank you.

[A]

Thanks for tuning in to the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.