Podcast Summary:

The Amazing Authorities Podcast
Episode: Simplifying Go High Level: Automation, Ethics & Client Success with Michael Callan
Host: Mitch Carson
Guest: Michael Callan
Date: December 2, 2025

Episode Overview

This episode presents a dual focus. First, host Mitch Carson and recurring guest Michael Callan (“Mr. Solution from Down Under”) deeply explore strategies for simplifying and implementing Go High Level, a popular but often intimidating business automation platform. The discussion centers on pain points, effective onboarding, and delivering client-centric solutions.
In the second half, the conversation shifts to Mitch Carson’s experiences with ethical sales in the product and pitchman world, revealing how to recognize and avoid fraud — drawing on both Michael’s investigative expertise and Mitch’s “on the ground” insights from decades in sales and media.

Key Discussion Points & Insights

1. Why Go High Level is Both Powerful and Painful

[01:27-04:48]

• Michael Callan: Highlights Go High Level’s strengths—flexibility, international resource access, superior automation and integration versus typical CRM software.
  • “The problem…is trying to figure out how to make this puppy work and not just work, but work for you effectively.” (Michael, 01:55)
• Go High Level is overwhelming for many small business owners, who often lack technical skills or lose key staff/VAs who set up or managed the system.
• Mitch Carson: Shares a personal story of being left “up shit’s creek” after his longtime Filipino VA suddenly quit, leaving him stranded with an unfinished Go High Level setup.
  • “I’m not a technical person, Michael. I’m up shit’s creek… I’m screaming. It’s like, oh, my God.” (Mitch, 03:39)

2. Michael’s Process-Driven, Hands-On Solution

[04:48-07:31]

• Michael and his team documented every step needed to set up Go High Level, transforming experience into a replicable, “follow the bouncing ball” checklist.
• Two service levels:
  1. White-Glove Onboarding for Large Clients: Done-for-you solutions via virtual assistants.
  2. DIY Support for Smaller Businesses: Training, live support, and process templates/snaps tailored to specific industries (“bicycle repair guy ready to go”).
• Emphasis on education, empowerment, and continuous support, not just setup.
  • “We sit down with you and show you what we did and how to use it… We’re there to help you.” (Michael, 06:10)

3. Expertise & Credibility: Background in Forensic Process Design

[07:31-09:53]

• Michael’s authority stems from his background as a professional investigator and trainer (Australian Federal Police, digital forensics software creator, international colleges).
  • “Investigation is a process… step by step methodically work your way to the end state. And I’m a successful investigator.” (Michael, 08:03)
• His organization is skilled at translating complex needs into simple, actionable systems.

4. Building Effective Teams: The Filipino VA Advantage

[09:53-13:43]

• Filipino VAs excel under clear process guidance — eager communicators and networkers.
• Michael values their ability to flag issues and suggest solutions.
  • “Their ability to network is… next level… we’ve picked up some amazing people.” (Michael, 10:45)
• Customization is key: Instead of a “cookie cutter” setup, Michael’s approach is problem-centric, focused on what the client actually wants to achieve, not the default.
  • “We listened to what the customer had to say… within 10 minutes, she’d set up the system exactly as the client wanted.” (Michael, 12:36)

5. Ethics in Sales & Automation: The Case for Custom, Client-First Solutions

[13:43-14:54]

• Michael and team avoid imposing standard packages; preference is for co-created solutions that genuinely fit the business and its ethics.
  • “We don’t give you a cookie cutter… but we’ll build that particular process for you.” (Michael, 13:38)
• Commitment to ongoing support with both consulting and technical backup.

6. Contact & Action Steps

[14:23-14:54]

• Reach Michael at infofca.edu.au or Australia +61481749476 for Go High Level onboarding and support.

7. Segment Shift: Ethical Sales, Fraud, and the Pitchman’s Dilemma

[16:12-28:42]

• Michael explores the topic of “front-line” ethics with Mitch, who has been a pitchman for hire worldwide.
• Pitchman’s Code:
  • Mitch reflects on vetting product legitimacy: “You don’t know until you find out.” (Mitch, 17:25)
  • He reveals turning down lucrative but illegal or unethical offers: pyramid schemes (“money game” in Malaysia) and “foolproof” investment systems.
    • “When they hinted at it might be illegal, it is illegal… that is enough for me to destroy the deal.” (Mitch, 19:57)
    • Shares personal story of a family member victimized by fraud (23:00).
  • He relates the importance of listening to internal warning signs and regulatory red flags, regardless of financial temptation.
    • “How much accountability do I have as their front person… being American in America, selling an Australian product?” (Mitch, 26:44)

8. Accountability: Going Beyond Legal Obligations

[27:50-32:41]

• Both agree true ethics means evaluating the underlying promise: will the customer actually get what is claimed?
  • “It’s my own moral, ethically responsible. How can I sell something that doesn’t deliver what I’m saying is promised?” (Mitch, 28:07)
• Mitch describes industry colleagues with stellar sales abilities but little ethical grounding—a path he refuses.
  • “They’re only interested in the outcome of the cash. And that’s, I can’t do that.” (Mitch, 32:41)

9. Lasting Values: Long-Term Success Through Ethics

[32:41-34:36]

• Michael notes that ethical business can be harder and less lucrative short-term, but offers reputation, satisfaction, and sustainability long-term.

10. Call to Action & Contact for Mitch Carson

[35:26-35:57]

• To learn more or develop ethical pitch skills:
  • Visit getinterviewedguaranteed.com (repeated for humorous effect).
    • “I just proved… the call to action three times. That’s where they can find me.” (Mitch, 35:48)

Notable Quotes & Moments

• Mitch (on tech overwhelm by Go High Level):
  “I’m up shit’s creek… I never want to be technical. You’re the one that recommended this program to me.” (03:39)

• Michael (on his process-driven solution):
  “We sit down with you and show you what we did and how to use it.” (06:10)

• Michael (on the difference his background makes):
  “We hold the world’s only digital forensics software that actually takes you through an investigation process… We know how to set up the process so they can follow it easily to get to the end state.” (08:16)

• Michael (on Filipino teams):
  “Their ability to network is… next level… we’ve picked up some amazing people.” (10:45)

• Mitch (on unethical opportunities):
  “When they hinted at it might be illegal, it is illegal… that is enough for me to destroy the deal.” (19:57)

• Mitch (on moral responsibility):
  “It’s my own moral, ethically responsible. How can I sell something that doesn’t deliver what I’m saying is promised?” (28:07)

• Mitch (on industry temptations):
  “They’re only interested in the outcome of the cash. And that’s, I can’t do that.” (32:41)

Memorable Moments With Timestamps

• [03:39]: Mitch’s candid confession about being abandoned by his VA and left stranded with Go High Level (“I’m up shit’s creek…”)
• [06:38]: Michael describes the painstaking checklist/systemization process used to demystify Go High Level for clients.
• [08:03]: Michael reveals his investigative background as the root of his process expertise.
• [10:29-12:36]: Discussion about the unique skills and value of Filipinos as virtual assistants, including a story about rapidly customizing a system for a client.
• [19:39]: Mitch’s “greed gland” analogy about fraud and why he walked away from illegal product pitches.
• [23:00]: Emotional account of family history with fraud and the consequences.
• [32:41]: Mitch denounces unethical salesmen who would “sell their mother…for a drink.”
• [28:07]: “It’s my own moral, ethically responsible. How can I sell something that doesn’t deliver what I’m saying is promised?”
• [35:48]: Mitch demonstrates his media expertise by repeating his website three times as a classic “call to action.”

Summary Table of Important Segments & Timestamps

| Time | Topic/Segment | Speaker | Key Point/Quote | |--------------|-----------------------------------------------|-------------------|------------------------------------------------------------------------------| | 01:27-04:48 | Go High Level strengths/pain points | Michael/Mitch | “It’s got a lot of flexibility…but it’s just so painful to come together.” | | 04:48-07:31 | Checklist/set up & tiered support | Michael | “We train you, and provide someone in the background…” | | 07:31-09:53 | Michael’s investigative credentials | Michael | “Investigation is a process… step by step…” | | 10:29-12:36 | Filipino VA value and team customization | Michael | “Their ability to network is… next level…” | | 13:38 | Custom, non-cookie cutter solutions | Michael | “We don’t give you a cookie cutter… we’ll build that particular process…” | | 16:12-28:42 | Ethical pitchman, fraud, sales accountability | Mitch/Michael | “You don’t know until you find out.” | | 19:39 | Refusal to promote a pyramid scheme | Mitch | “When they hinted at it might be illegal, it is illegal…” | | 28:07 | Own moral responsibility in sales | Mitch | “How can I sell something that doesn’t deliver what I’m saying is promised?” | | 35:26-35:57 | Contact/call to action for Mitch | Mitch | “getinterviewedguaranteed.com… three times.” |

Episode Tone

• Direct, no-nonsense conversations
• Open, sometimes humorous admission of personal pain and ethical dilemmas
• Educational, practical, and focused on actionable guidance
• Candid, with a mix of Australian and American straightforwardness

Takeaways for Listeners

• Automation like Go High Level is powerful, but without expert, personalized setup and support, it can hinder rather than help.
• Success means not just technical solutions, but a process-driven, client-centered philosophy—embracing both big-picture thinking and granular details.
• Choosing the right support partner (team/process) can mean the difference between frustration and game-changing efficiency.
• In sales or service, ethics and accountability trump short-term gain—protect your integrity and your clients.
• Ancient principle, still true: Listen to your “red flags” and verify before you act.

Learn More / Get in Touch

• For Go High Level Solutions:

  • Email: infofca.edu.au
  • Call/Text: +61 4 8174 9476 (Australia)

• For Building Your Authority & Ethical Pitching:

  • getinterviewedguaranteed.com

Recommended for anyone struggling with business automation, seeking trustworthy partners, or wanting to maintain ethics while building influence and success.