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A
Welcome to the Amazing Authorities podcast, where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist, and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
B
Julia Rock is in the house now. She's got one of the best names of anybody I've interviewed because I, pardon the pun, I can't resist Julia, you're gonna get Rock. Solid Strategies today on leadership on TedX. She's a TedX speaker and she's a sub stack specialist. And that's how you build. Your foundation in life is with our amazing authority expert today, Ms. Julia Rock. I don't know if she's married or not, so I went with the safe description there prefix of miss so she can fill in the gaps. Great to have you here today.
C
Thank you so much, Mitch, for having me. That was an awesome introduction and it is Miss. So I'll just clarify it.
B
All right. I don't know, you know, I mean, you're an attractive woman. I don't know there, I mean, could be Miss, Miss Miz could behave you.
C
Fair enough, fair enough, fair enough. But I'm glad to be here. Thank you so much.
B
So when I, I mean, your name is great, I, I, I do have to play off that. Mine is straightforward, not as interesting. But Rock, that, I mean, there's the Rock, there's Dwayne Johnson, and he uses that. But it's, it's your birth name, right? Is that your birthday?
C
It is my birth name. Got it from my dad.
B
Got it. Well, you thank your father. He gave you a solid name. Yeah, but, and how did you fall into the leadership space.
Man, you know.
C
Because I started helping with career coaching years before. I mean, in college. I started my business while I was still in college and helping people for free. And I did it for free for seven years before I started charging people.
B
Wow.
C
And so, so over time, though, as I was helping, I was expanding the services I was providing, and as I was progressing my own career in corporate and in leadership, I realized that what I was seeing and what my clients were experiencing were one and the same. They were having struggles with their managers. They were, they were feeling burnt out. They were feeling like they weren't building good relationships. And I said, okay, everyone seems to be having the same problem, so, so this is an opportunity for me to fill a gap to help Leaders be better so they can retain their people. And for me, because I was seeing it real time on the ground, I could provide leaders with actual proven strategies that work versus, you know, HR theory that I got from a textbook or some certification program.
B
Wow. And when you say you started doing this in college, back me up on that. You were a student or you would. Student counselor or what was the deal?
C
Yeah, so. So I was a student. So. So my business school in college, they had their own career services center. And because I really wanted a job after graduation, I kind of just lived in the career services center. I soaked up every workshop, every program, and as I soaked up that knowledge, I was then able to help family and friends and classmates with preparing for job interviews. Preparing, preparing to be successful at work because I was taking what I was learning and sharing it with them. And so for seven years, I just refined that. And like I said, I did it for free. Until I coached one of my friends to his first six figure job. And he said, you know, Julia, thank you for the free help. I'm grateful, but I think you should probably start charging people.
B
Oh, light bulb moment, huh?
C
Yes. Yes.
B
And how old were you at this point? This was, this was right after college.
C
Yeah, no, so. So this was. So it was. I went through college. I went through my first career in financial services and then went back to grad school. So I had to be 28 then.
B
Okay, okay, so all right, so you have a financial services background. Were you a stock broker or financial consultant or what?
C
So no, so I actually worked in. I worked in credit cards first. So I worked in credit cards. And then, and then once I went back to school, I came out and I was working in finance, but in the energy space. So I worked for one of the big majors and, and, and I was in their finance and accounting space.
B
Okay, and then when did you go full time into the coaching and leadership trainings and public speaking?
C
Yeah, so I went full time last year. May, March 2024. So, so March 8, 2024 was my last day on the job. And I tell people that it was a, it was definitely a difficult decision because I, you know, I had a lot of, of a large scope. So my last job, I was responsible for about $23 billion in operating expenses as a global finance leader. And so walking away from, from that kind of an opportunity, it's not an easy one. But my client load was getting bigger and I realized that I had to either serve my clients or I had to stick it out of my corporate gig. And So I just decided to bet on myself and go full on with what I believed in my company.
B
Any regrets?
C
No, not one.
B
Boy, your eyes got big on that answer. If you're listening.
C
Gotta be honest with you, Mitch.
B
Yeah. When I asked that question, if you're just listening and not seeing Julia's eyes got. I saw the whites of her eyes and large, huge, just like, whoa. No, no, I don't miss corporate America. I'll just not one money from it now. All right.
Well, that's no, I, I, you know, it's I, I, I, I, I respond sometimes and people say, don't you miss working? I say, no, I'm unemployable now on so many levels. And I couldn't imagine getting bad advice from somebody who's managing me today because as an entrepreneur, as someone that has to wear all the hats, you know, where things go wrong and how do you go back to that situation? There's nothing wrong with working in a company. Of course it's safe, secure, and you got a paycheck. But to then take the leap and be on your own, it's a bit scary. And it's also tremendously freeing.
C
Absolutely. For me, the biggest win with taking that leap is the freedom to spend more time with my loved ones. Being in the finance space and then leading a large team. I used to live in Argentina. I was leading a large team, a division in Argentina.
B
Oh, that's cool.
C
So thank you so much. But, but I was away from my loved ones for, for two years. And so now when I have this freedom, my parents, they live in Barbados so I can pick up and go be with my parents. And I can still coach clients from there, I can do virtual trainings from there. And so having that freedom, I mean the idea of going back to work and not having that freedom, I'm gonna have to be rock, rock, rock bottom, real to the bottom.
B
Well, and, and would any money thrown at you change that? Or would you just say no, you're happy with what you're making now and because of that freedom, that is a paycheck. That's a huge bonus.
C
Absolutely, absolutely. I mean, sure, more money would be great, we'd all want more money, but what do you have to give up to have that money? And I think about the career that I had and the fact that I did, I made great money in corporate, but I had to give up so much of myself, my time, my energy, time with loved ones. I just going back just for money, it's just not a good enough reason. It's just not.
B
Now I get it. And sometimes I get out of nowhere on LinkedIn. We were talking about LinkedIn a little bit earlier. These jobs in corporate being thrown at me for VP of marketing, CEO jobs or something, they scan my background and I mean, I'm just, I would be one of a multiple multitude of applicants. But the money, I think, you know, wouldn't it be nice? I don't have to scratch, collect, do all this sometimes. And then I say, nah, I think I'll stay right where I am. I'm doing just fine. I wake up when I want and well, no, I do wake up early. I'm still a 4:00am person.
C
I get 4:00am wow.
B
Every day. Wow. Okay, Violet rule. I've done that since I was in college because I got my. Yeah, I worked myself through college with, with a job that started at 6am on the other side of town. But it was a good discipline to follow. So talk to me about how did you get into. Why did you choose to do a TEDx?
C
So it's funny because I always wanted to expand my speaking because I had done public speaking before, but I just had this dream of what would it be like to be on a TEDx stage. And it's just, it was one of those kind of bucket list things that could I do this? Could I do this? And so I worked with a coach. So I'll be honest, I'm not going to say I did it all by myself because it's not true. I worked with a coach who helped me with preparing for that process and I'm so glad I did because for me, it wasn't just the TEDx product that came out. It was the process of transformation that I personally went through. I was able to improve my storytelling skills. I was willing to be more vulnerable in my speaking. So there's a lot that goes into putting a TEDx together. People just feel like you just write something and you go up there, but if you're really putting together a good talk, you should be going through a process of transformation through that as well. Which, which I did, which really has helped me with my business now in terms of how I show up in everything I. The keynotes I do now, I pull on those TEDx principles.
B
Well, that you know, I've interviewed Quite a few TedX speakers and I mentioned that I have a upcoming podcast specifically for TEDx speakers and organizers on the. Because I'm a. I did one tedx and Kuala Lumpur a few years back and found an interest. I was the Only professional speaker. I've been on stages myself 41 years, traveling the world. Yeah. Long time. So I thought TedX, it was the only unpaid gig I have done in 25 years. All the others are paid or my own events. And I did it just to tick the box, so to speak. And it was interesting, you know, And I went 17 minutes and 58 seconds, which just hits underneath the.
C
Right under the 18 minutes.
B
Yeah.
C
Okay.
B
And I'm very timed. I mean, I teach public speaking, so this has been my. One of my bread and butter workshops. And I did this just to put the. And I learned. When you mentioned transformation, personal transformation, I saw that with others I've been speaking so long, I didn't get that because I've been doing it so long. But seeing how other people have gone through that, because usually it was their first time. It was their first time doing something or performing to a crowd with constraints not from their high school biology class. I dissected the toad and I found the following.
There's a story to that. I saw its guts. How exciting. That's a different deal than what you're talking about. But you said it gave you some.
Ingredients to be more effective as a keynote speaker.
C
Absolutely, Absolutely. Because.
B
Tell me about that.
C
Sure. So I found that when I would speak before, I had a tendency to reserve certain things or to. To. To kind of hold back because I didn't want to show a certain side of myself. I always wanted to be very polished and just wanted people to see a certain view of me and to put together the kind of raw TEDx that I did. Extremely vulnerable. I had to be willing to let that go. And how that has me now as a keynote speaker is that the stories I'm able to tell on stage, they're so much, so much more poignant and they relate better because I'm not putting on a mask. So someone who's sitting in the audience is able to say, that was me or that is me. And so I'm able to connect with the audience a lot better and, and really have my messages resonate versus the super polished, you know, holier than thou. I'm removed, I've arrived. It's a. It's a lot deeper, more raw, and, and it creates better connection.
B
You know, you. You bring up a great point. Being raw, being vulnerable, you create connection. Because if you are on the stage, you already perceived at a different level, albeit true or false. It's just perception. Because perception is often the reality people choose. And I had been a speaker for 35 years in Kuala Lumpur, which my market has been Asia. I was at an event and I was selling my speaker training. And at the end, there were about 60 people in the audience. Somebody asked me how did I get into the speaking business? And I told them it came through me. Overcoming drug and alcohol addiction in 1984. And I started to speak in AA and NA meetings on my road of recovery. I had never shared that publicly before. My private life I kept separate. So I agree with you about the story. So what was your vulnerable story? I just shared, so. And it changed my career trajectory forever after that.
C
Wow. And so for me, it was my story of burnout and workplace trauma. So I went through some workplace trauma that caused me to get severely depressed and suicidal.
B
Wow.
C
And. And I gained 25 pounds in two months. So you can imagine how much food you're eating to.
B
Oh, my gosh. How tall are you?
C
I'm only five, six.
B
Okay, well, that's. Yeah, that's a lot of weight in. For a body that's. Well, it's average height for an American, but that's.
C
Yeah, that's a lot of weight in two months. And so, you know, so being able to share where that was coming from and the fact that I was. I had to overcome perfectionism and overcoming. Tying my identity to my work and my accomplishments and my achievements. And so with the workplace trauma that was threatened, and so that. That caused me to fall into that deep depression. And I felt like I. I felt like I was worthless. I had nothing going for me. I was an imposter and a fraud. And so I. So like I said, I became suicidal. And I was literally eating my feelings to try to just keep myself alive. And so being able to share those stories with folks, they see themselves, whether they're burnt out or they're dealing with tough situations at work, they realize that there's something on the other side of it. Right. And so that's. That's the goal of. Of the conversation, is that there is an opportunity for you to recover from that. There is an opportunity for you to find freedom and to find your identity and reconnect with that. You don't have to stay where you are.
B
How did you. Okay, so you went through this period. And I can relate to. We have ups and downs. No, nobody's life is like this except Ozzy and Harriet and that. That was a TV show. And if you even know. If you're not old enough to know, that was the perfect nuclear family. And they were always smiling and it was all bs. But that's not real. How did you. Did you hit rock bottom? And I'm being somewhat humorous, but not after you hit this spot of £25 two months. What did you do to correct that or to rebound to bounce off it?
C
Yeah, so. So just being very honest, you know, I tell people the only reason I didn't kill myself, it had nothing to do with me. It was the fact that I know it would kill my father, and I couldn't take my father away from the rest of the family. So I kind of just had a moment where I stared myself in the mirror and I said, if you're not going to off your yourself, what are you going to do about it then? And so that was the moment of I just have to try to put one foot in front of the other every day from here. And. And so whether it was that I just found one small thing to celebrate, you know, oh, my hair looks nice today. Okay. That's a reason for me to keep going.
B
And your hair does look nice today, Julia.
C
Thank you so much. And so. But. But it was those small moments that gave me. That I was able to compound to. To get me through bit by bit until I started to say, okay, well, how do I start to lose the weight? Which was something for me to look forward to. So I found small things to start to rebound before I was able to kind of fully recover. But it really started with just looking myself in the mirror and say, okay, if you're not going to do it, then how long do you want to stay in pain? And that was really the turning point for me. And starting to find those small victories and. And then thinking about, how do I change my life so this doesn't happen again? So that's where, you know, reconnecting to. Who is Julia Rock outside of her finance career, outside of all the accolades. Right. Like. Like, what do I have to offer if everything in my life is taken away from me? What do I still have to offer the world? And that discovery process as I was finding those small wins really helped me to start to turn my ship around.
B
So do you think it was a catharsis you needed to go through at that particular juncture in your life in order to be where you are today. Did you feel that? I. I mean, I've personally had to crack a couple times in order to grow.
C
Absolutely. It feels awful when you're going through it, obviously.
B
Oh, it does. Sucks.
C
No one wants to be suicidal, but I. I think had I not hit rock bottom to that degree, I would have probably stayed in the career that I had and never left to, to, to, to live my purpose in a full way like I am doing now. So as much as it was painful, I think it was absolutely necessary for me to connect with people and share this message around leadership and, and, and avoiding burnout. This is, this is my purpose. And I don't think I would have fully realized it if life had said, stayed, you know, great, and I was living my best life in corporate.
B
Was this the catalyst for you to make the change, to go full time? Coaching and career advice and workshops?
C
So, so it's, it started the process. So it happened the, in three years prior to me leaving corporate because, because right after I rebound and it from that is when I took on my expat assignment. And so living outside of the US and then going through that process together, it really was the, the push that I needed to say, you know, Julia, yes, the business is going well and work is going well, but you can't do both. And beyond that, do you really still feel called to do this work in corporate anymore? And I realized that it's like, I can do it, I'm good at it, but I don't feel called to do this work anymore. And if you stay, are you falling back into the bad pattern of attaching yourself to the global finance leader title with the $23 billion and the expat? Like, are you going back down that path or are you willing to let that go and follow your purpose, even if all those titles go away? And, and so that, so it really started back in 2021. And then after I went through my expat experience, it kind of solidified right after that.
B
So in 2021, we were in the midst of the pandemic. So you went to Argentina in 2021?
C
Yes. So, so, so in, in fall of 2021, I, I moved to Argentina. I had never, I had been to the country before, but I hadn't had a chance to go and see any apartments or anything like that. So I was literally just going into the country blind. And that's when they were still kind of quarantining and worrying.
B
I was going to say, man, what.
C
A time to go, what a time. So, so it was a very interesting experience moving to a, to a country in the middle of a pandemic. And Argentina, they were very strict with their rules for a longer period of time than I think other nations were. So it made the process of, of relocating and getting acclimated to work very, very differently. In addition to the Fact that I wasn't fluent in Spanish, so lots of obstacles, but it was one of the best experiences of my life, for sure.
B
I was going to say, how did that affect you? I know I've lived in seven countries myself and had to jump up, and the first one's difficult, but then after that, it's lather, rinse, and repeat. You learn how to adjust. And I think it creates a lot more intelligence in a person when they travel and see the world and experience different cultures. Then it also helps you with the degree of understanding of cultures and differences. What did you learn from that, man?
C
So it's that culture piece. Because the US Is. We're so transactional in our relationships and in our interactions with others. And moving to a place like Argentina, it's not transactional that way. People want to know how you're doing. They want to know about your family. I'll give you a quick example here. So I went into the country, and as a division leader, I had an opportunity to meet with, you know, new employees and. And, you know, kind of share words of wisdom and so forth. So I go into this meeting with my spiel, ready to tell them about my career and how they can get ahead. And so when I open the floor for questions, I'm waiting for them to pepper me with those questions. And instead I got questions about, well, how do you like Argentina? Are you married? What do you like to cook? And. And so, like, no questions about. I mean, one person asked that one question about career development, but everybody wanted to get to know Julia, and that.
B
Was a resetting, isn't it?
C
Yeah, it is. It was a reset moment for me. And I will say the other thing is it helped me to become less consumerist, honestly. So, you know, in the US we're always focused on buying something or getting something and, you know, trying to acquire as much as we can. But when I moved to Argentina, just stuff. And. And moving to Argentina, it transformed how I saw life and realized that I had more than I needed. And so when I moved back to the US I have found that I don't buy nearly as many things as I used to, because I just don't. I don't see the need. I. You know, I'm content with the things I have. I don't need to amass a ton of stuff.
B
You are spot on. And I think that also helps us as managers lead better when we understand what's important and what's not.
C
Absolutely, yeah.
B
And what's important and what's not. And how did you lead there. Was your strategy, technique different with Hispanics? I would imagine you had a lot of local Argentinians under your umbrella versus expat or Americans like you.
C
Yeah, so, so my entire, my entire organization was, was, was Argentinian. So, so I was the only US Houston based person who had moved there if within that team.
B
And a woman.
And an African American woman. Oh my gosh, you had a couple labels, didn't you?
C
A couple of different labels to navigate for sure. But, but what I found was helpful was my, was my willingness to keep my door open for them to be honest with me, because I had a team of leaders who worked for me, then leaders who work for them. And then we got down to the analysts and advisors. And so what I found was that with opening the door for folks to come and get to know me and realizing that I didn't have this holier than thou approach, I found that people were able to tell me what they were feeling and they felt less restricted. The other thing that I would say worked really well, which helped to win some of their trust, was they saw my willingness to go to bat for them. If they came with an obstacle of some kind that, that I was willing to stand in the gap for them. I was willing to fight on their behalf. And so I, and, and the other thing that I will say two other things. One is that I stayed out of their way because I was new coming into their organization and their culture. I didn't want to come in there and try to transform everything to the Houston or the US Way of doing things. I said this, the shop runs well. And so my job is to here, to. Is here to make it better and to remove obstacles out of your way. But I'm going to let you run the shop. And I'm here to, to, to provide the oversight. And so the folks really appreciated having their, having the ownership. And the last thing I'll say is my willingness to get to know people. And so I made sure that, you know, in our team meetings we had a chance to just go around and talk about what was going on. I would stop and talk to people because again, it's more about relationship. So I went and I said thank you for different things, small things, big things. I went and I made sure and I said thank you. So all the small moments that many times leaders overlook. I made a concerted effort to make sure that they, they, they saw that I valued them and I valued who they were as people, not just as worker bees.
B
Well, that those are some key takeaways Very. Did you also learn the language?
C
So, so I, I learned what I'll call functional Spanish. So conversational. Conversational. So I didn't have the work vocabulary, but there were certain things that I could understand and I could greet everybody and, and so a lot of the customs around greetings and so forth, I was able to adopt because I was able to understand those things. But the full on conversations, I didn't quite, I didn't quite make it, especially in the business setting.
B
Oh, that's different. Yeah. Spanish is my second language and I'm not, I'm not bilingual. I'm fluent. So I lived in Peru for a bit. Colombia, the Dominican Republic, all Spanish speaking countries and they were distinctly different in their Spanish. Argentina is different and all different.
C
It's different than, than the Spanish, the Spain Spanish, which I found out when I got there.
B
Yeah, the Spain Spanish is so difficult for me. And it is. I mean I was married to a Cuban woman and we spoke Spanish at home. We were both lost in Spain. It was that different. I mean it was her native, her very first tongue. So it does vary for, for us who are Native American English speakers. You go talk to somebody from Scotland. Good luck, buddy. How do you understand.
Like would you speak English, dude?
C
Right, yeah. Good.
B
Good luck. So that, yeah. And, and culture, etc. So you adopted and adapted.
C
That's right.
B
You adopted and adapted and were more hands off. And you found that when you show care. Because I get these, the, the sense that it was connection and caring for them and treating them as humans and as opposed to being their authoritarian leader, that seems to not work anymore.
C
Does, does not work. And especially in cultures that center family and connection. So in the U.S. you know, people will work from their deathbed. I've got to send this last report before I croak. Right. But you know, in Argentina it was very common for me to get something that said, hey, Julia, I'm going to be late, I have to take my child to the summer camp or I need to work from home because I have something going on with the family. It was very common and there was something they were used to. And so that's what I had to adopt and adapt to is understand that hey, they center their family first. They're not working on their deathbed. Right. They're going to prioritize, you know, their family and, and what they need to do. And so when they found that I was willing to support them in that area and say, hey, work from where you need to, that's fine. I found that that that they saw that I understood them and I valued the fact that they have a life outside of work, which I feel like in the US sometimes it feels like they think all you do is work and that's all you should care about, which is insane.
B
Well, it is insane, but we're, we're. I mean, I grew up in LA now, living overseas, and it took me being outside of the country to realize, you know what? The US isn't the center of the universe, and we are not the only ones. And it took a while. We comprise 4% of the world's population, yet a huge belief or indoctrination that this is the center of the world. And it's not. There are so many ways to skin a, you know, or, or, well, the expression skin a cat. I don't want to offend any of the PETA people, but.
C
Julie, we're not being offensive. PETA listeners. We're not being offensive. No, no.
B
I like. I like animals. Julie, where can people get in touch with you to learn about how to hire you as a coach, how to work with you strategically as a corporate and to, you know, run workshops and to hire you as a keynote speaker? I'm sure you rocked the stage.
C
Thank you so much. Yeah, so folks can get in touch with me via email. So they can go to julia rockcareer.com that's my direct email address. Or they can go to the website rockcareer.com or they can connect with me on link LinkedIn. My. My name is Julia-rock. So those are the three ways to get in touch with me the fastest.
B
And on LinkedIn. You are a voice.
C
Yes, I'm a top voice. So, so, so which is. Which is pretty cool. I got invited into the program.
B
So how did you earn the badge?
C
So I was creating content on the platform for a while, and so. And then someone from LinkedIn, one of the community managers, reached out and says and said, hey, would you like to be part of the Top Voice program? I didn't even know that was a thing. And so. And so she reached out to me and she said, hey, if you're interested, you know, this is the process. And so I said, absolutely. And so that's. So I don't know what pieces of content she saw or anything like that, but I will say that I was creating content consistently. If you're showing up, you know, once a month and, and, and that's kind of what you're hoping for, the best, that. That doesn't work. You need to be on LinkedIn, multiple times a week, creating valuable content and starting conversations. Because that's how you get on the radars of the folks at LinkedIn.
B
So they contact you. Did you have to go through or jump through hoops in order to get that badge and banner or did they automatically give it to you?
C
So, so, so once you're selected to that. I think I had to fill out some form maybe, but, but, but, but once. Because they identify the folks they want to give the blue badge to. So she had, whoever it was had already been seeing me. So I got the blue badge once I completed the form and they did all their formalities on their back end.
B
And did you, did you have to be part of their premium program? I think it's a thousand bucks a year or no.
C
So. No, that's. So the. So the thousand bucks a year, I think that is the sales navigator, right? The premium. The premium one. That, that. Yes. So you're part of that.
You're part of that premium package with being a top voice. You kind of have to be there.
B
Okay. So that, that is their, that is one of their qualifiers just for people who are interested in learning about that. So they have to be. All right, premium. Well, you have been a premium guest. Julia the Rock. Okay. Johnson would be proud of you today. It's like you're part of his namesake.
C
Yes.
B
Julia, thank you so much for your time. And Julia.
Rockcareer.Com correct?
C
That's right.
B
Okay, well, that's where we'll find you. And I'm definitely having you back for my TEDx podcast in the near future. Thank you for your time.
C
Thank you. Thank you, Mitch. Really appreciate it.
A
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Episode: The Corporate High-Achiever Who Walked Away: Julia Rock’s Powerful Reinvention Story
Host: Mitch Carson
Guest: Julia Rock
Date: December 5, 2025
In this episode, Mitch Carson sits down with Julia Rock—executive coach, TEDx speaker, and Substack specialist—to explore her dramatic shift from a global finance leader overseeing $23 billion in expenses to an entrepreneur focused on leadership coaching and career reinvention. Julia shares her personal story of burnout, workplace trauma, and rediscovering her purpose. The episode is a candid, inspiring look at the high-achiever’s journey through adversity, cultural adaptation, and building authentic leadership, offering invaluable lessons for established and aspiring authorities alike.
Helping Others for Free: Julia began her career coaching journey in college, assisting peers and friends using skills gained in her business school’s career center. She refined her coaching—without pay—for seven years.
“I started my business while I was still in college and helping people for free… I did it for free for seven years before I started charging people.” – Julia (02:05)
Corporate Climb: She entered financial services, working in credit cards, then moved to finance roles in the energy sector, eventually leading large teams and significant budgets.
“My last job, I was responsible for about $23 billion in operating expenses as a global finance leader.” – Julia (04:56)
Turning Points: A friend successfully landing a six-figure job thanks to Julia’s coaching made her realize her work was worth charging for (04:05).
Full-time Entrepreneur: Julia left her corporate role in March 2024 to focus on coaching, citing client demand and the desire for greater impact.
“I had to either serve my clients or stick with my corporate gig… So I just decided to bet on myself.” – Julia (05:01)
No Regrets: Julia emphatically states she doesn’t miss corporate America, highlighting the freedom entrepreneurship allows, especially with her family living internationally.
“Not one [regret].” – Julia (05:42)
Defining Freedom: The ability to live and work from anywhere—and spend time with loved ones in Barbados—was a key motivator.
“My parents, they live in Barbados so I can pick up and go be with my parents. And I can still coach clients from there.” – Julia (07:11)
Money vs. Meaning: Julia values freedom and fulfillment over higher corporate pay.
“Going back just for money, it’s just not a good enough reason. It’s just not.” – Julia (07:53)
Pursuing TEDx: Always aspiring toward public speaking, Julia sought out TEDx with the help of a coach—emphasizing transformation not just in product, but in herself.
“For me, it wasn’t just the TEDx product that came out. It was the process of transformation that I personally went through.” – Julia (09:52)
From Polished to Raw: TEDx helped Julia drop the “mask” and embrace vulnerability, which now deepens her keynote speeches and connects with audiences on a personal level.
“The stories I’m able to tell on stage, they’re… more poignant and they relate better because I’m not putting on a mask.” – Julia (12:12)
Audience Connection: Mitch shares his own story on stage—overcoming addiction—affirming the power of vulnerability to create lasting impact and connection.
Workplace Trauma: Julia openly discusses hitting rock bottom due to severe burnout, depression, and suicidal ideation caused by toxic work environments and an over-identification with her job.
“I went through some workplace trauma that caused me to get severely depressed and suicidal… and I gained 25 pounds in two months.” – Julia (14:32)
Turning Point: Her breakthrough came via a moment of self-reflection, realizing her responsibility to her loved ones, and making a conscious choice to fight for a better life.
“If you’re not going to off yourself, what are you going to do about it then?” – Julia (16:29)
Small Wins: Julia’s recovery began with celebrating tiny achievements, rediscovering her self-worth beyond career achievements.
“I found small things to start to rebound before I was able to kind of fully recover.” – Julia (17:08)
Purpose Through Pain: This experience was essential for her new direction; it pushed her toward work that truly aligns with her mission to help others avoid similar suffering.
“As much as it was painful, I think it was absolutely necessary for me to connect with people and share this message around leadership and, and, and avoiding burnout.” – Julia (18:26)
Argentina During COVID: Julia describes moving to Argentina in late 2021 during a pandemic, not speaking fluent Spanish, and leading a local team as a Black American woman.
“It was a very interesting experience moving to a country in the middle of a pandemic.” – Julia (20:49)
Cultural Reset: Argentina’s relationship-centered culture contrasted sharply with the transactional US environment. Employees were more curious about personal details than career tips, highlighting their prioritization of human connection.
“Everybody wanted to get to know Julia, and that was a resetting moment for me.” – Julia (22:46)
Leadership Approach: Julia gained her team’s trust through approachability, advocacy, and respect for Argentine customs. She avoided imposing US management styles and instead empowered her team.
“I stayed out of their way… my job is to make it better and to remove obstacles out of your way, but I’m going to let you run the shop.” – Julia (25:04) “I made a concerted effort to make sure they saw that I valued them and I valued who they were as people, not just as worker bees.” – Julia (25:36)
Family First Mindset: Julia embraced the Argentine focus on family and work-life balance, supporting flexible arrangements and recognizing employees’ full lives.
“They center their family first. They’re not working on their deathbed.” – Julia (28:23)
Anti-Consumerism: Living abroad made Julia less focused on accumulating material goods, shifting her priorities towards relationships and experiences.
“I don’t buy nearly as many things as I used to, because I just don’t… I’m content with the things I have.” – Julia (23:32)
Leadership in Context: Mitch and Julia agree that understanding and respecting other cultures makes one a better leader and broadens one’s perspective on what’s truly important.
“What’s important and what’s not. And how did you lead there… when you show care... treating them as humans as opposed to being their authoritarian leader, that seems to not work anymore.” – Mitch (28:03)
Becoming a LinkedIn Top Voice: Julia explains how consistent, valuable content creation landed her an invitation to the LinkedIn Top Voice program.
“You need to be on LinkedIn, multiple times a week, creating valuable content and starting conversations.” – Julia (31:47)
Insider Tip: Being active, engaged, and premium on LinkedIn improves visibility and increases opportunities for recognition.
“I started my business while I was still in college and helping people for free… I did it for free for seven years before I started charging people.” – Julia (02:05)
“My last job, I was responsible for about $23 billion in operating expenses as a global finance leader.” – Julia (04:56)
“Not one [regret].” – Julia on leaving corporate America (05:42)
“Going back just for money, it’s just not a good enough reason. It’s just not.” – Julia (07:53)
“The stories I’m able to tell on stage, they’re… more poignant and they relate better because I’m not putting on a mask.” – Julia (12:12)
“I went through some workplace trauma that caused me to get severely depressed and suicidal… and I gained 25 pounds in two months.” – Julia (14:32)
“If you’re not going to off yourself, what are you going to do about it then?” – Julia (16:29)
“If everything in my life is taken away from me, what do I still have to offer the world? And that discovery process… helped me to start to turn my ship around.” – Julia (17:08)
“They center their family first. They’re not working on their deathbed.” – Julia (28:23)
Julia Rock’s story is a masterclass in personal reinvention, authentic leadership, and the power of vulnerability. Her journey from corporate high-achiever to authority in career transformation is proof that a second act can be more impactful, meaningful, and successful than the first.