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The Amazing Authorities Podcast
The Future of Coaching Certification: Barbara Wainwright on Mindset, Purpose, and Rapid Transformation
00:29:16
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- [00:02]
A
Welcome to the Amazing Authorities podcast where game changers, visionaries and category leaders share how they built their brands, platforms and global influence. Your host is Mitch Carson, international speaker, media strategist and creator of the Instant Authority system. If you're ready to learn from those who've done it and want to become the go to expert in your space, you're in the right place.
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B
Barbara Wainwright is here today as an Amazing Authority. We've had a chance to chit chat before we started this interview and no, she's not in Montana with those great views. Barbara, welcome to the show today.
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C
Thank you so much. I'm delighted to be here.
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B
Yeah, you're actually from la. Like I am both LA natives. But you ended up in Orange County.
- [00:57]
C
That's right.
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B
How did that happen? Which is now one continuous city is what I'm going to call it. One time there was the Orange Divide, but doesn't exist anymore, does it?
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C
That's true. Yeah, that is very true. I ended up in Orange county because really the real estate was cheaper than it was in LA county where I was living and I wanted to buy a house. That's how I ended up in Orange County. Orange County.
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B
And it's a better quality of life. And I would say overall, I don't live in LA anymore. Neither of us does. So we left our birthplace.
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C
You know what is so interesting? When I moved to Orange county, it was, it was baffling to me how stores stayed in business because in Los Angeles when you go to a store, you have to hunt for a place to park your car because there's so many cars at the stores. And I got to Orange County, I'm like, I get a front row parking every time I go shopping. What is this? That? Where are the people? There's nobody here. I don't know how these companies stay in business. It was just, it was a culture shock from one county to the other.
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B
Well, all right, so Wainwright Global, you certify coaches and then you've got a book that is on screen. Can't get away from it. It says awakening to divine purpose. Let's unpack that a little bit.
- [02:18]
C
All right. So Wainwright Global has been around for a long time. I've trained a lot of coaches and I absolutely love doing that training. I have a passion for it. I'd say that that is my divine purpose is to teach people the art and the skill of coaching. I have a proven step by step system of coaching that is been proven to provide transformation for clients. I love it. And the awakening to divine Purpose book came about because during my coaching classes, I get coached too, which is really great because it's wonderful to have coaching, because coaching really keeps you on point and moving forward and doing all the things that you're really meant to be doing in the world. And during the classes, I got encouraged to do a podcast on. I called it show up for God and God will show up for you in Miraculous Ways. That was the name of it. And it's on YouTube. And I from that I took the transcribed episodes and created Awakening to Divine Purpose. And it's so sure about this because I had it transcribed and I put it into. I got all these transcriptions, like 65 of them. And I'm going, how do I organize this thing? I have no clue. I got all these different topics that I'm talking about. And then I was on my computer digging around and I found this outline for a book from 2011. And that's what ended up being Awakening to Divine Purpose. So I was able to put all those transcripts in a logical sequence in the book because I already had the outline from 2011.
- [03:57]
B
And today you can get AI assisted. That's what's amazing. Years ago. So AI can help with organizing, sifting and sorting.
- [04:09]
C
It could. I didn't. I didn't use AI for that, but I did get the Chicago Manual of something or other CMOs. It's called CMOs editing. And I asked AI to help me to make sure that my editing was good in the book. And it did a phenomenal job.
- [04:28]
B
Oh, awesome. Okay, well, the devil is in the details to do a great job. So that. So that are you most proud of. Of that book? And is that a con. That's a compilation of a lot of your trainings.
- [04:43]
C
It's actually not anything to do with the training, which is so interesting. So in the afterword on the book, I talk about my training in there because the whole thing about Awakening Divine Purpose is that I believe that we all have a divine purpose. I believe that we incarnated for a reason, and that reason may not be revealed yet. You might not have gotten to the point where you have that breakthrough and go, oh, my God, this is what I'm supposed to be doing, right? But I believe that we all have that in us. And at. Through coaching, through the years of coaching and teaching people how to coach, it's amazing that about 50% of the people that come and take a class on learning how to coach so that they can be certified, about 50% of them, when they're going through what their goals are and what do they want to do. Coaching's not in. Just was mind blowing to me at first, but now it's like, oh, yeah, that's about right. 50% of the people want to become a coach and want to build a coaching business. And they. Some of them want to build an empire. Some of them just want to be a coach, like a. The, you know, like a therapist. Equate. They just want to have clients. So it's so interesting to me, though, 50% of them have something else that they want to do. Write a book, travel, be an artist. So they have all these other creative ideas that they want to go off and do. And coaching is not in it. But they came and paid good money to take my class. Well, what.
- [06:07]
B
What is a coach? What's it? I'm going to ask the basic question because I really don't know. I've heard about coaching. I've known you for a number of years, and I know you've certified coaches. What's the difference between a coach, a P, you know, a psychologist, and let's just say an LM what's the. What are the acronyms for? Or family counselor, married counselor. Do they have master?
- [06:31]
C
Right, right. Great question. So counselors and therapists and psychologists are typically working with somebody who's had a traumatic experience or they're going through a. The four. So they've got some really big issues. Typically, that person can't really be present in the moment because they're stuck in the past processing all the things that happened to them. Right, right. Okay. So coaching, which I think is phenomenal, is looking forward. What do you want to do? What do you want to create? What do you want?
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B
Okay.
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C
What do you want your life to look like? What's your next best step? Where are you headed? So it's a different thing than, oh, and that happened. I'm so sorry. And is there anything else you want to share about that?
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B
Okay. Instead of focusing on the past, it's for the future.
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C
Yeah.
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B
One deals with the trauma. One deals with opportunity and options.
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C
And it's so much fun dealing with the opportunity and options. You know, it's. It's exhilarating to know. Okay, so in my class, we teach. First of first thing we teach, we talk, get people out the gate. Where do you want to go? We ask those questions. Where do you want to go? What do you want your life to look like? Financially, professionally, spiritually, health and wellness, emotionally, and your relationships? What do you want your life to look like? And Then they're sharing from their creative conscious mind what they want their life to look like. And we take that data and we put it into a vision statement. The vision statement is written as if it's already occurred. And in the next coaching session we read that vision statement to the client and that's the aha moment. The light bulbs go off and they, they can see themselves being successful because they heard in their own words everything that they wanted to experience written as if it's already done. So now when they're thinking about moving forward in their mind's eye, they've seen it happen over and over and over. So there's no more struggle, no more anxiety, no more stress, no more self sabotage because they're seeing themselves be successful over and over in their mind's eye. So it's really powerful. And then after that, the coaching is accountability. What do you need to do next? When are you going to get it done by, how do you need to be feeling to make that happen? So that's pretty much the coaching system in a nutshell. And it's very powerful. Most of the time when people receive their vision statement, it's a teary eyed moment. But it's not a sad, it's a don't worry, it's happy tears. I'm, you know, they're, they're on fire because they could see themselves being successful in their mind's eye.
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B
All right, let me ask another corollary question because this is there are business consultants that help with maybe a vision, personal vision. Some of them may spill into that category. I know you got the answer because you're already rare raring at the gate to answer. But somebody who works at, as a business consultant advising a CEO of a, of an entity versus what will a coach provide that a consultant won't?
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C
So that's a really great question. Here's an interesting thing. Consulting is a different ball game. Again, it's like, like psychology consulting and coaching, three different things. As a consultant and I was a consultant in software for 20 years. So as a consultant I needed to have all the answers when I walk in the door or I'm fired.
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B
Right, right, right. Solutions, you have to have laid out solutions.
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C
Absolutely, absolutely. As a coach it's kind of the opposite. You need to have the questions to ask to help your client move forward. So one thing I like to say is our clients best thinking got them into the room. Right. That's their best thinking got them as far as they are. I mean. Right. And as a coach, we can Ask them questions that helps them expand their thinking and think outside of the box so that they step into a new, I don't know, level, if you will.
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B
I like that distinction. This is very good because I've worked as a consultant and. And you get blamed if the results don't happen. Miraculously, they have to do the work. But if you don't, if they don't implement and they've spent X amount of dollars, then they start pointing fingers.
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C
Exactly. And here's the thing. I'm sure your consulting was powerful and on point and exactly what they needed to do. However, most people don't change. Why? Because their subconscious mind doesn't have the program that supports them moving forward and stepping out of their comfort zone. And they get ready to go do it, and then a myriad of things come up and they can't make it through. That's what happens. That's why the very first thing we do is work with our clients subconscious mind so that their subconscious mind is on board. Then when they get ready to go do it, it's like, yeah, I've done this a thousand times in my mind already. I can go, I got this. It's different, you know.
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B
So do you take somebody down the hypnosis reign? I mean, is there part of that is a little bit of hypnosis in there?
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C
I would say yes to that because the vision statement could be considered, I think in hypnosis they call it a script or something. So it could be considered that.
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B
Yes.
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C
Right. So, yes, it could be considered a hypnotic script. However, you know, it's not something that the hypnotist made up. It's everything that the client said they wanted. So it's a little different, you know.
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B
So you're regurgitating what using their input, and then the output matches the input and their language.
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C
We gotta, you know, we have to make sure that when they're hearing it, it's everything that they said, not what we made up, not what we said, not our. I call them power words. It's not our power words. Like fantastic. You know, it's everything that they said and their language that they use. And that way it sounds. It's like, oh, yeah. When they. That's why I said there's tears when they hear it. It's like, oh, my gosh. The first time I've ever been acknowledged or validated or now I can see my. Myself being successful. And it's exciting.
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B
To hear. Part personal development Coach we talked about, you know, NLP, of course, came around big in the 80s. I think that's when it started with Grinder and Bandler. Richard Bandler, John Grinder, yes. And that was also all about language patterns. Do your coaches get schooled in that, at least at a rudimentary level?
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C
Okay, it is. So we teach the basics of nlp. So we talk about visual, auditory, kinesthetic, and how people communicate differently. I mean, I'm communicating in a visual mode right now, talking a million miles an hour. But if you're kinesthetic, you tend to slow things down, take deep breaths and talk like that. Well, that's great. So I talk to my coaches. I go, you want to get a client? If they're on phone with you and they're talking, like, in a visual mode and they're talking a million miles an hour, you better pick up the pace of your kinesthetic and talk to them like they're talking so that they feel comfortable with you. Otherwise, they're going to go, oh, no, this is not going to work.
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B
Mirror, mirroring and matching, I think, is mirroring and matching.
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C
Exactly, exactly.
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B
Yeah. I had studied NLP myself. I wanted to learn about it, read some books, been to hypnotherapists to learn what they're doing, and I think it's all good.
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C
And then, yes, it. It is. And I had that same training and same background when I got into coaching, and that's how I went, okay, we got to bring all these modalities together because they're so powerful. If we can combine them all and start coaching people and use these tools that, you know, have been created over the decades, then we can really help people transform and transition from where they're at to where they really want to go. What is your divine purpose? Where are you meant to be? Why aren't you there? Okay, let's work on that and get you there.
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B
New coaches need coaching. I mean, you get some coaching. Well, yeah, because it might be tough. So let's just pick an example. Judy worked in payroll at. At Qualcomm. I'm gonna pick a San Diego corporation. It's a little bit south from you. Right, Judy. Judy worked in payroll. She's been a payroll clerk. She listened to you and your energy related to you. She's a mother. She's got a daughter, very similar background, grew up in la, now lives, and she's. But she's in. She's stuck in this job. You know, Bill left, and now she's single. Kids are out of the house, and she wants to coach people. She feels it'll help her and she wants to help other women that she has coffee with that all complain about their husbands that left. I'm painting a scenario and I, I.
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C
Yeah, that's a, that's a beautiful example of what could, it could transform her life. One of the things that's really amazing about coaching is that when you are coaching somebody, you are going to learn so much. It's every class I teach, I learn, you know, so it's a continual, growing thing. But you asked if any, if a coach needs a coach. Absolutely. And the reason for that is because our best thinking got us right where we are today.
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B
So Judy goes through this train, this training of yours. She feels enlivened, renewed. She's all of a sudden back at 24 Hour Fitness. I don't know if they're still around in California or not.
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C
They are.
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B
All right, so she goes, she's back working out. She's got £30 to shed. She's got her hair done, got her nails done for the first time in 15 years, and she's feeling like a renewed woman. Do you suggest that people go through a little bit of a facelift on the outside in order to feel good on the inside and then to go out and attract clients? Is that part of your formula?
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C
No, it's not. Okay. All right, here's the thing. We are asking questions because that's the coaching aspect. Right? We're only asking questions, but we might ask, what could you do to feel better about yourself today?
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B
Okay.
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C
What would be your next, the next best thing that you could do so that you would feel better about yourself? And they might. Then it's up to the client. Oh, get my nails done or go to the gym or, you know, I could lose 30. Okay, what steps are you going to take to lose that £30? Right. So we're back in the question. Always. And sometimes, I mean, a lot of times I get coaches who are consultants in one area or another. They could be a health consultant or they could be a marketing consultant, but they're typically consultants in some area. I tell them that, be a coach and be a consultant. Because just as you are saying, when you consult for somebody, they might not follow through and then they point the finger back at you and it wasn't you, it was them that didn't follow through. Right. So as a coach, if you are, if you have the skills to coach somebody and help them by reprogramming their subconscious mind so that they are able to have that breakthrough instead of hitting a brick wall and you can consult for them and share with them the next best steps that they can take. And so you're sharing your expertise as a consultant. Man, that's a double gift right there. I said that is your high value package right there. Coaching is like, it's great. It helps people, they have a breakthrough. But if you can have the skills to consult as well. Oh man, you're going to just really, your clients are going to go off the charts. Crazy good.
- [18:21]
B
Yeah. If I wanted to hire a fitness trainer. Fitness coach, let's just say. And Judy is 30 pounds overweight and doesn't look the part. I don't know if I'm going to hire her. So if Judy's life isn't in or I'll just change genders for a second. If it's Bill, I won't pick on Judy anymore. Bill is 30 pounds overweight. He's working for 24 Hour Fitness. And I want some one on one training and mental and coaching because a lot of it is diet. We probably, it's very common about getting shape. 90% of his diet. It's not the muscles, it's the diet. And he's not an example. He's 30 pounds. He doesn't, he's anything but a six pack. He's got a hair pack and some, some, some whale blubber to add. Am I going to get coaching from Bill? So does the coach need to look the part to be an example, a shining example of what they're coaching? You know, Mrs. Executive.
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C
Okay, that's a really great question and here's my answer to that. You need to work in a coaching niche that you are passionate about. Now if he was passionate as a fitness guy, he would be in shape.
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B
Right?
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C
Because he'd have a passion for it.
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B
Yeah. He wouldn't have blubber.
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C
He wouldn't be in that condition. Right. So that's the key, I think, in terms of getting into coaching. I teach a system. So I have coaches in over 50 different niches.
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B
I mean, give me an example of some. I see. I, I'm in, I'm now learning a lot because I had no clue, Barbara. No clue.
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C
So yoga, yoga coaches. Right. So they'll do yoga, they'll teach yoga and then they'll coach people on the right. So they're adding their skills.
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B
Mindset.
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C
Yeah.
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B
Oh, so there's the physical and the emotional slash mental. Okay.
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C
Yes, yes, yes. And so there's health coaches out there. People that are qualified like nurse, they're already a nurse and they're already able to help in that role. And then they add the coaching. See, here's the thing. It is all mindset in coaching gives you the ability to help somebody with their mindset. Whereas knowing that your client should be doing the right nutrition and the right diet and all that stuff, it doesn't help them unless they can do it. And unless their mindset is on it, they can't. It'll. They'll be stopped. They'll be stifled, they'll be stuck. You know, that's. It's just the truth of it. It's our subconscious mind. Okay. 90% of the time, we're operating from our subconscious mind. 90%.
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B
Totally agree.
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C
So the subconscious mind says, no, we're not losing weight. You're not losing weight.
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B
You get the chicken award on that one. Because there's the truth. And. And he validates that point. Now let's talk about something. And I can change colors in my chicken. This is. Okay. Can people make money with this real money, or is it more of a passion project?
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C
Well, it's like therapy, right? Therapists make money doing therapy, and you can make money being a coach. So. And really, there's so many different levels of it. I have coaches that become a career coach. They get so many clients that go, oh, my gosh, I need to hire more coaches to help me with all the people that I need to coach in their careers. So it really depends. Do you want to build an empire? I mean, who are you? What do you want to create? What difference do you want to make? That Those are the kind of questions you got to ask yourself when you're getting ready to become a coach. You know, I think coaching is a great add on to any profession that you're in. I taught a lot of HR professionals because they're working with employees. They need to get them inspired to move forward and do what they're meant to do. And then there's people that are ministers. I've taught a lot of ministers and chaplains and reverends. Titles, Right? Yeah. And what they say is, I want to cast a wider net. I want to work with more people. They call it secular. I want to work with secular people. Like, okay, you know, so it's. It's an interesting thing. I think it's just a great skill to have, no matter what it is that you're planning to do. Certainly for consulting, if you start with the coaching with a client, at least you're going to find out what really inspires them and where they want to go and what they want to experience. And then you can help them as a consultant, you can help them get that pathway going, direct them. Right?
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B
Yeah, that is, that is so true. And we're, I mean, you've got packages, I would imagine. Are they self directed? Are they live with you? Do you run? How do people learn about this? Now you got me intrigued.
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C
Okay, so that's another great question. I don't believe that you can learn how to coach from watching a video. That's just my feeling. So our classes are live, they're online or in person. And you will have a master coach teaching. Right now, it's me, but you will have a master coach that is teaching you and it'll be a small cohort because I want to make sure everybody is got all their questions answered and that they have everything that they need to out the gate, get going and do the coaching. My, my goal is transformation of humanity. How do we do that? I believe it's coaching. I believe it's getting people in alignment with who they're meant to be. Why are you here? You know, let's solve that problem. Why are you here? Okay, let's get you on board with moving forward. Let's reprogram the subconscious mind so you don't get the self sabotage thing going. And let's get you going. What's it going to take?
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B
Right, and that's the divine purpose.
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C
Exactly.
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B
It's right there. There's your book, the Divine Purpose. I can see it right there on the screen.
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C
Find it full circle, full circle, moment right there.
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B
So they identify their divine purpose and then you take them down that path. All right, and how long are these certifications to become a certified coach?
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C
So I am teaching a system of coaching. It's very, like I said, step by step. It's not difficult. And that's what happened when I first got into the coaching arena. There was like 120 hours to get certified as a coach through the ICF. I'm like, hold on, wait a minute. I'm coming from software bits and bytes, you know, everything's super complicated. I go coaching. This is not hard. We're asking questions. How hard is that? Okay, so. And then I took my, you know, classes that I've been taking, the nlp, the hypnosis, you know, all of that, and jumped into coaching and went, this isn't difficult. It's 16 hours. I teach my system. Actually, the system is taught in 12 hours. And then after that I teach marketing. How do I find clients? Well, let's see in your phone. How big is your contact list? Let's start there. Let's message everybody. So that's the other thing we work on is messaging. Like, who are you? What is your coaching niche? What is it the service you're going to provide? What benefit are they going to get from working with you? We put all of that into a message and then I say send it to everyone in your phone. And everybody goes. Everyone? I go, yeah, everyone. Because you don't know who they know that really needs you.
- [25:23]
B
So that. All right, so you do spend time on the business because that's matter the skills and then the marketing, which can't eat unless you have some marketing in there.
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C
Right, right, right. So I talk about packaging your coaching, you know, and consulting is part of it. If I have, like the HR professionals, they are already working as an employee, so they might not be interested in going out and starting a coaching business. They're adding that skill to what they do at work. So it's, how are you going to integrate this into what you're currently doing? Right. And if they do want the marketing, which some of them do, even though they're employees working in hr, then we talk about how they can get into.
- [26:02]
B
Career consulting, because I think that's a natural transition. I could see that, especially for us baby boomers who may have been displaced or took a retirement or buyout. And then like, what am I going to do? What am I going to do? Can I get even get a job? You know, can the person that's 65 plus get a job other than Walmart.
- [26:21]
C
Greeter, you know, oh, gosh, that hit. So I was like, ouch. Yeah, but you're right. And here's the thing, all right, this older generation, there's so much wisdom, and it's such a shame to think that, yeah, I can't go into a corporation and share my wisdom, but as a coach, you absolutely can provide so much value to that younger generation. It's like, please don't sit on the couch and do nothing. You know, learn to be a coach. Learn how to do it. Get out. You have contacts in your phone, your kids have contacts. There's contacts everywhere. You don't need to go do social media if you don't want to. Just use your phone, let everybody know what you're doing, what benefit they're going to get from it, and then say, who do you know that could use this service? And it's such a gift that we're giving people. It really is.
- [27:15]
B
That's great. Well, Barbara, where can they get in touch with you? I See, they got your phone number right there on the screen. That makes it easy.
- [27:23]
C
So that's, that's a legit phone number. But I'm also on the Internet at.
- [27:29]
B
Lifecoach training online.com lifecoach trainingonline.com that's a long one, but easily followed and spelled. Life Coach trainingonline.com All right, that's not even a mouthful because it rolls out so easily. Life Coach trainingonline.com Barbara, you've been a great guest today. As expected, you exceeded expectations and now I think I'm going to have to awaken to my divine purpose. I'm, I'm wondering that what am I going to do when I grow up? Well, I have found Wayne Wright Global today and you have to, and reach out to Barbie. See your phone number on the screen, 949-281-6737. Then you put a one in there. If you're calling from. Well, you got to use that regardless of where you are today.
- [28:19]
C
That's true.
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B
Yeah. I mean I remember, gosh, when I was growing up, 714 meant Orange County.
- [28:26]
C
That's right. Not anymore.
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B
Yeah, it's one of many because of the proliferation of cell phones today. Barbara, thank you so much for your time. Learned a lot. I had no clue. I mean I had some clue. Now I am clearer and I'm going to have to have you back in the future. Thank you so much for your time.
- [28:46]
A
Thanks for tuning into the Amazing Authorities podcast. If today's episode inspired you, take a moment to subscribe, rate and leave a review. It helps more experts like you rise to the top for behind the scenes access and free resources to boost your authority. Head to MitchCarson.com until next time, stay amazing.