Podcast Summary

Episode Overview

Title: The Future of Coaching Certification: Barbara Wainwright on Mindset, Purpose, and Rapid Transformation
Podcast: The Amazing Authorities Podcast
Host: Mitch Carson
Guest: Barbara Wainwright (Founder, Wainwright Global; Author, “Awakening to Divine Purpose”)
Date: January 20, 2026

In this insightful episode, host Mitch Carson sits down with coaching authority Barbara Wainwright to explore the evolving landscape of coaching certification. They delve into the transformative power of coaching, the difference between coaching and therapy/consulting, the importance of mindset, and how coaches can rapidly transition both themselves and their clients to lives of purpose and impact. The conversation is practical, encouraging, and full of actionable concepts for anyone interested in coaching as a career or personal practice.

Key Discussion Points and Insights

1. Barbara’s Journey and Divine Purpose

• Background: Barbara shares her geographical and personal journey from L.A. to Orange County, motivated by quality of life and affordability ([01:08]).
• Founding Wainwright Global: She describes her passion for training coaches and her step-by-step system, emphasizing transformation ([02:18]).
• Origin of Her Book: “Awakening to Divine Purpose” originated from transcribed episodes of her podcast “Show Up for God and God Will Show Up for You in Miraculous Ways”, organized using a long-lost outline ([02:18]–[03:57]).

Quote:
"I have a passion for it. I'd say that that is my divine purpose—to teach people the art and the skill of coaching."
—Barbara Wainwright ([02:27])

2. The Essence and Impact of Coaching

Coaching vs. Therapy and Consulting

• Therapy addresses the past and trauma; coaching is future-focused, asking: "What do you want to create?” ([06:30])
• Consultants must provide ready-made solutions; coaches provide the right questions to help clients tap into their own solutions ([09:39]).

Quote:
"As a consultant, I needed to have all the answers when I walk in the door or I'm fired... As a coach, it's kind of the opposite. You need to have the questions to ask to help your client move forward."
—Barbara Wainwright ([09:39])

Coaching Approach and Methodology

• The Wainwright coaching process begins with visioning in various life domains, creates personalized vision statements, and uses active accountability ([07:26]–[09:10]).
• The vision statement is a powerful, emotional milestone for clients, often prompting “happy tears” as they see their own words reflected back ([07:26]–[09:10]).

Quote:
"When they're thinking about moving forward, in their mind's eye they've seen it happen over and over... No more struggle, no more anxiety, no more stress, no more self-sabotage."
—Barbara Wainwright ([08:06])

Mirroring, NLP, and Subconscious Mind Work

• Coaches are trained in basic NLP concepts, such as mirroring and matching communication styles ([13:09]).
• Subconscious reprogramming is essential—most blocks are subconscious, so change must start there ([11:00], [20:08]).

Quote:
"90% of the time, we're operating from our subconscious mind."
—Barbara Wainwright ([20:57])

3. Who Becomes a Coach—And Why?

• Many enter training to discover their purpose—about 50% of trainees do not intend to coach but seek direction or a breakthrough ([04:42]).
• Coaching is a continual process of growth for both coach and client; coaches themselves should receive coaching ([15:36]).
• The niche matters: coaches should focus where they have true passion and alignment, as authenticity resonates ([19:23]).

4. Combining Coaching and Consulting

• Adding coaching to consulting creates a “high value package”—consulting delivers expertise, coaching ensures clients follow through ([16:59], [17:00], [18:20]).

Quote:
"If you have the skills to coach and consult... that's your high value package right there."
—Barbara Wainwright ([17:59])

5. Real-World Applications and Income Potential

• Coaches work across 50+ niches: yoga, health, career, spiritual life, etc. ([19:51]–[20:08]).
• Coaching can be lucrative and scalable—some build empires, others add coaching skills within their existing career ([21:21]).
• Older professionals can leverage coaching post-retirement to share wisdom and stay engaged ([26:21]).

6. Coaching Certification with Barbara Wainwright

• Classes are offered live (online or in-person), with a master coach and small groups for hands-on learning ([22:57]).
• Certification can be achieved in as little as 16 hours; her system is direct and accessible ([24:11]).
• Marketing and business-building are integral parts of her program—coaches are taught to tap their own networks first ([24:11]–[25:22]).

Quote:
"My goal is transformation of humanity. How do we do that? I believe it's coaching... Let's solve that problem. Why are you here?"
—Barbara Wainwright ([22:57])

Notable Quotes & Memorable Moments

• On Vision Work:
  "Most of the time when people receive their vision statement, it's a teary-eyed moment. But it's not a sad, it's a... happy tears." ([09:10])

• On Subconscious Programming:
  "Most people don't change. Why? Because their subconscious mind doesn't have the program that supports them moving forward and stepping out of their comfort zone." ([11:00])

• On the Importance of Coaches Having Coaches:
  "Our best thinking got us right where we are today." ([15:36])

• On Generational Wisdom:
  "Please don't sit on the couch and do nothing. Learn to be a coach. Learn how to do it. Get out. You have contacts in your phone... It's such a gift that we're giving people." ([26:21])

Timestamps for Key Segments

• Barbara’s move & background: [01:08]–[02:02]
• Origin of “Awakening to Divine Purpose”: [02:18]–[03:57]
• Coaching vs. therapy/consulting: [06:30]–[10:41]
• Coaching process & vision statements: [07:26]–[09:10]
• Mirroring, NLP, and mindset: [13:09]–[14:42]
• Coaches need coaching: [15:36]
• Coaching and consulting synergy: [16:59]–[18:20]
• Realities of the coaching business: [21:21]–[22:57]
• Certification process and business training: [24:11]–[25:22]
• Coaching for boomers & second careers: [26:02]–[27:15]

Final Resources

• Wainwright Global: Live, small-cohort coaching certification ([22:57])
• Website: LifeCoachTrainingOnline.com ([27:29])
• Phone: 949-281-6737 ([27:23])

This episode is a masterclass in both the mechanics and the deeper purpose of coaching. Barbara Wainwright demystifies the certification process, highlights the real value of mindset work, and inspires anyone in transition—whether coach, consultant, or seeker of purpose—to take the leap.