Podcast Summary: The Amazing Authorities Podcast
Episode Title: The Future of Marketing Is Here: How Amir Elian Uses AI to Build 30X Better Ads and Transform Business Growth
Host: Mitch Carson
Guest: Amir Elian, Founder of Think Big Leaders, AI Innovator
Date: December 11, 2025
Episode Overview
This episode features a deep dive with Amir Elian, an innovation and AI expert based in Stockholm, on how AI is revolutionizing marketing and business growth. Amir shares his journey from Amazon Web Services to launching his own consultancy and building cutting-edge AI applications, most notably Gloryhack—a platform to create hyper-effective ads with AI, democratizing creativity typically reserved for top agencies. The conversation highlights practical AI applications for entrepreneurs and business owners, strategies to scale expertise, and the changing landscape of global business in the AI era.
Key Discussion Points & Insights
1. Global Business, Technology, and the Digital Shift
- Remote, Borderless Work:
- Both Mitch and Amir reflect on their global careers—Mitch in Thailand, Amir in Sweden—and how technology has enabled them to serve clients worldwide without frequent international travel.
- “Now with my own business, I sometimes travel within Sweden…And still I'm able to deliver lots of value. I have a new customer who's based in the UK and the US... it hasn't been so [easy] five, six years ago.” (Amir, 01:42)
- Both Mitch and Amir reflect on their global careers—Mitch in Thailand, Amir in Sweden—and how technology has enabled them to serve clients worldwide without frequent international travel.
- Live Events Evolution:
- Mitch discusses producing a hybrid ChatGPT conference with over 500 attendees, underscoring new possibilities in online-offline event formats.
- “We had 563 people, 300 were in person, 263...via Zoom…and they all paid the same amount of money.” (Mitch, 02:45)
- Mitch discusses producing a hybrid ChatGPT conference with over 500 attendees, underscoring new possibilities in online-offline event formats.
2. Origins of Think Big Leaders and Amazon’s Influence
- From Amazon to Entrepreneurship:
- Amir recounts leading the innovation program at AWS, sharing Amazon’s practice of building innovation on robust cultural leadership principles.
- “Amazon's innovation methodology is strongly rooted in Amazon's culture...one of those principles is called Think Big…Thinking small is a self-fulfilling prophecy.” (Amir, 03:13)
- Amir recounts leading the innovation program at AWS, sharing Amazon’s practice of building innovation on robust cultural leadership principles.
- Think Big as Guiding Philosophy:
- The foundation for Amir’s company comes from Amazon’s encouragement to “think big,” aiming to empower all professionals—regardless of title—to lead and innovate.
3. Cutting-Edge AI Tools for Business Functions
3.1. Gloryhack: Disrupting Advertising Creative
- What Is Gloryhack?
- An AI-driven platform leveraging templates and insights gleaned from thousands of award-winning ads and scientific studies on human attention.
- “It extracted a number of templates…to create more creative ads that are like 30 times more effective in terms of, you know, getting people's attention…” (Amir, 05:02)
- Workflow Steps:
- AI “account manager” interviews the user about business, product, audience, and message. (07:00)
- System proposes three creative campaign concepts (07:20)
- User selects the creative direction and target channels (LinkedIn, Facebook, Instagram, etc.) (07:40)
- AI generates copy and visuals in chosen styles (realistic, cartoon, retro, etc.) in minutes (09:14)
- No AI Expertise Needed:
- “I don't expect them to understand AI. I don't want them to do anything with prompting…they just get the output.” (Amir, 08:29)
- Pricing:
- Free trial for three campaigns; subscription from ~$20/month. (10:08)
- An AI-driven platform leveraging templates and insights gleaned from thousands of award-winning ads and scientific studies on human attention.
3.2. Scaling Expertise and Productization
- From Consulting to Product:
- Amir emphasizes shifting from high-ticket consulting to scalable, self-serve solutions embedded with one’s expertise.
- “If your customers or listeners are thinking about how can we scale with AI, I would say build a product that doesn't require your expensive time, right. And lets all your experience be part of that product.” (Amir, 10:08)
- Amir emphasizes shifting from high-ticket consulting to scalable, self-serve solutions embedded with one’s expertise.
- Other Projects:
- Tempo Hack: Report consulting hours by sending a message to WhatsApp—automates tracking for consultants. (11:12)
- AI-Assisted RFP Tool: Streamlines answering Requests for Proposal using AI.
4. AI in Action: Custom Creative for Podcast Growth
- Host’s Challenge:
- Mitch asks how he can use AI (“the first hack you mentioned”) to skyrocket podcast downloads and exposure. (12:21)
- Amir’s Approach:
- Start with a brief to understand audience and channels; use Gloryhack to generate unconventional campaign concepts using proven creative advertising patterns.
- “You’ll be interestingly surprised by the concepts because…Creative advertising looked at successful campaigns...and tried to figure out other patterns for those successful campaigns.” (Amir, 13:20)
- Start with a brief to understand audience and channels; use Gloryhack to generate unconventional campaign concepts using proven creative advertising patterns.
Notable Quotes & Memorable Moments
-
On Democratizing Creativity:
- “You get the same, as I said, the creative power that you would have to pay tens of thousands of dollars to the leading creative agencies to get such a campaign.” (Amir, 09:49)
-
Disrupting Standard Advertising:
- “There's the typical message…If you do this, you'll get Y…Our brain tunes them out. They're not interesting…So [researchers] figured out other patterns for [successful] campaigns. I'll give you one example: one is called extreme effort…our Y is so great so that people will do crazy things to get it.” (Amir, 13:52)
-
On Attention and Marketing:
- “Even if the promise is something that we need, we don't remember it because there's so much coming in our way.” (Amir, 14:20)
-
Scaling with AI:
- “Build a product that doesn't require your expensive time…and let all your experience be part of that product. Then you can scale and you can offer your value to so many others.” (Amir, 10:08)
Timestamps for Important Segments
- 00:44: Amir’s global journey and relocation to Sweden
- 02:45: Mitch discusses the first ChatGPT conference and hybrid events
- 03:13: Amir on Amazon’s innovation and Think Big leadership principles
- 05:02: Introduction to AI-driven tools and the creation of Gloryhack
- 08:29: How the AI behind Gloryhack recommends channels and executes campaigns
- 10:08: Pricing, self-serve philosophy, and scaling expertise with AI products
- 11:12: Additional AI applications: Tempo Hack and sales report automation
- 12:21: Mitch’s podcast growth challenge, seeking AI-driven creative solutions
- 13:52: Amir dissects creative ad templates and explains “extreme effort”
- 17:18: How to access Amir’s consultancy, newsletter, and applications
Resources & Contact
- Gloryhack (Ad creation platform): gloryhack.com
- Amir’s Consultancy, Content, and Other AI Apps: thinkbigleaders.com
Tone & Takeaways
The conversation is energetic, optimistic, and practical, illustrating how AI enables every entrepreneur, creative, and business leader to do more with less. Both the host and guest exude a sense of shared discovery, tech curiosity, and actionable hopefulness. Amir’s approach is demystifying—breaking down both the ‘how it works’ and the ‘why it matters’ for business growth. The blend of real-world analogies and technical explanations keeps the episode accessible yet inspiring for anyone hoping to elevate their marketing, consulting, or innovation strategy in the AI age.