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Thinking of naming your business something hyper-niche and specific? That might not be the best idea.

Today, I'm diving into why using your own name as your brand is the ultimate power move. If you want to charge premium prices, pivot effortlessly, and build a business with real trust and credibility, this episode is for you.

I’ll break down:

✅ Why your name = higher profit and brand recognition
✅ How naming your business after yourself gives you freedom to pivot
✅ The power of responsible ownership (and why trust sells)
✅ How to confidently OWN your name as your brand

By the end of this episode, you’ll know exactly why your name is your biggest asset—and why it’s time to stop hiding behind a cute-but-limiting brand name.

Links & Resources:

📌 www.amylollis.com
📌 instagram.com/amylolliscreative

DM me to collaborate!!!

🔥 Loving the podcast? Leave a review and tag me on Instagram—I’d love to hear your thoughts!

Why You Should Name Your Business After Yourself

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