Podcast
The Amy Porterfield Show
Hosted by Amy Porterfield · EN
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
139episodes
Episodes
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What Smart Women Get Wrong About Money With Tori Dunlap of Her First $100K
3d ago00:54:21Summary readyWhy Earning More Hasn't Made You Feel Safer You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math. She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that's still running your decisions, the guilt ambitious women feel about wanting more, and the line that stopped me cold: women who avoid building wealth stay controllable. If you've been avoiding your profit margin or telling yourself you're "just not good with numbers," you need to hear this one. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If you’re a female founder and your coaching, course, or membership business is making six figures or more annually, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. Her First $100K Free Money Personality Quiz Financial Feminist by Tori Dunlap Financial Feminist Podcast Her First $100K Tori's Recommended Credit Cards HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Money Fear Was Cemented by Age 7 — The guilt around wanting more, the urge to look away from your numbers, the feeling that wealth is for other women, all of it is inherited story and social conditioning. Once you can name what you're carrying, you can stop letting it drive your pricing, your launches, and your willingness to charge what you're worth. 2️⃣ It's Not Money That's Stressing You Out. It's Not Knowing. — Tori compares it to driving with no gas gauge. The anxiety isn't because money is hard. It's because you have no idea what's actually happening with it. Look at the numbers, build simple systems, and the constant low-grade dread starts to dissolve. 3️⃣ Women Who Avoid Wealth Stay Controllable — When you don't have money, you can't leave the bad client, the toxic situation, the room that doesn't respect you. Money is the ability to exercise your self-worth. That's the difference between "comfortable" and free. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryDonald Miller's 5-Soundbite Method That Doubles Sales
1w ago00:46:55Summary readyHow to Find the Sentence That Makes Buyers Stop Scrolling Your offer is solid. Your audience is there. So why are the right people still scrolling past you? Your messaging isn't giving them a reason to stop. Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market. In this episode, he shares his PEACE framework, the five soundbites every business needs, and the three questions buyers silently ask in the first five seconds on your homepage. Your messaging fix starts here. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free Live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. StoryBrand Messaging Intervention by StoryBrand Donald Miller on Instagram HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Build Your Messaging Around the PEACE Framework — Donald Miller's PEACE framework gives you five soundbites to anchor every piece of marketing you create: Problem, Answer, Change, End result, plus Empathy. When you build all five and use them consistently, you give your audience one clear story across your homepage, your emails, and every social post you publish. 2️⃣ People Only Buy What Helps Them Survive — Every product anyone has ever bought, they bought to increase their chances of survival. That's why Donald says your soundbite has to position you as a survival asset. When your messaging makes the right person feel you're moving them closer to the security and growth they're after, they stop scrolling and listen. 3️⃣ Pass the Five-Second Test on Your Homepage — When someone lands on your website, you have five seconds to answer three silent questions. What do you offer, how will it make my life better, and what do I do to buy it. Open your homepage right now, read it for five seconds, close the tab, and check if you can answer all three. That gap is often where your sales are leaking.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryThey Love You. They Won't Buy.
2w ago00:20:33Summary readyThe Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of revenue inconsistency that no amount of optimization can fix. It's called positioning. In this episode, I'm walking you through what positioning actually is, how it's different from messaging, and three signals that tell you it's the layer that needs your attention first. By the end, you'll know where the leak in your business actually lives, and you'll have three concrete starting actions to take before your next launch. RESOURCES MENTIONED IN THIS EPISODE: Revenue highs are exciting. The unexplainable dips that follow? Not so much. If your coaching, course, or membership business is at $150K or more, the problem isn't that things aren't working. It's that you can't yet see what is. And you can't repeat what you can't see. My free live training, The Revenue Consistency Formula, fixes that. Click here to learn what's actually behind your numbers and how to bank on them. The Milly Club Made to Scale Mastermind HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Positioning Is the Decision Before the Words — Messaging is the words on the page. Positioning is who those words were written for, what stage they’re in, and what exact problem you're solving for them. Get that clear and your copy starts working. Leave it fuzzy and you'll rewrite the sales page ten times and watch the number stay the same. 2️⃣ Clarity Creates Confidence — When you keep softening the language around your price, it shows up as a confidence problem. Specificity in your positioning is what creates the confidence. When the right person reads your offer and sees themselves in the first three sentences, the number stops being something they’re weighing. 3️⃣ A Funnel Can't Fix a Positioning Problem — Every funnel sits on top of one question: who is this offer for, and what exact problem does it solve for them? When positioning hasn't answered that, no email sequence ever will. Fix the layer underneath the funnel before you optimize anything else. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
Summary
Nobody Actually Buys on Your Sales Page
3w ago00:41:49Summary readyThe Three Assets That Close the Sale Before the Cart Opens Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they thought, I trust her. Your sales page just confirms what they already believe. It doesn't convince anyone of anything. So if you've been rewriting it for the tenth time, obsessing over every headline, that was never the real work, which is actually good news. It means your launches feel hard because you're focusing on the wrong thing, and that's fixable. In this episode, I'm covering the three assets that actually drive conversions, the audit to run before your next launch, and how I hit 300% of my Calibrae Collective launch goal in month one. By the end, you'll know exactly where to put your energy so when you open your cart, your audience is already ready to buy. RESOURCES MENTIONED IN THIS EPISODE: Ever have a month where your revenue looks amazing… and the next month leaves you wondering what just happened? Once you've built a business doing $150K or more, it's rarely that nothing is working. The challenge is knowing what's actually driving your results. Some months feel strong. Others feel harder to explain and harder to repeat. That gap is where the frustration lives. In my free live training, The Revenue Consistency Formula, I'll walk you through what's really going on behind the scenes and how to turn what you've already built into something you can rely on. You'll walk away knowing exactly what to focus on next. Save your seat here for revenue that feels steady and a whole lot less confusing. Two Weeks Notice by Amy Porterfield HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Why Your Sales Page Was Never Going to Save the Launch — Your sales page is a mirror. It reflects back what your audience already believes about you and what's possible for them. Once you really get this, you stop pouring hours into copy that was never built to carry your whole launch, and you redirect that energy where it actually moves the needle. 2️⃣ Treat Every Episode and Email Like a Deposit Into Your Trust Account — The content you publish six months before a launch is doing just as much conversion work as the emails you send during cart open. Podcast hosts rank just below friends and family in recommendation trust, and 74% of regular listeners say they trust the host enough to buy what they recommend. If you've ever wondered whether showing up consistently is worth it, this is your answer. 3️⃣ A Live Experience Is the Fastest Way to Take Your Conversions From 2% to 25% — A sales page on its own typically converts cold traffic at 2 to 3%. A Live webinar before that page lifts you to 8 to 10%. Add a Live bootcamp and I've personally hit 25%. Same offer, same price, same sales page. If your launches have gone quiet, this is the asset to revisit first.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryYour Hard Work Stopped Paying Off
Apr 2800:36:31Summary readyThe Founder Pattern Behind Unpredictable Revenue Every female founder I've ever coached is running as one of three types. The Resourceful Founder, the Abundant Founder, or the Calibrated Founder. Two of them are working themselves into the ground. One of them is quietly scaling. And by the end of this episode, you will know exactly which one is running your business right now. The pattern you're in right now is the reason your revenue is inconsistent. It's not your work ethic. It's not your offer. It's not your niche. It's the way you instinctively respond when something in your business underperforms, and that instinct is either compounding your growth or quietly costing you everything you've built toward. I was the wrong one for almost a decade before I saw what I was doing to myself. I'll tell you exactly what it cost me, walk you through three business scenarios so you can diagnose yourself in real time, and give you a clear first step to start operating like the founder who actually gets where you want to go. You'll recognize yourself in the first five minutes. What you do with it is what makes significant changes to your business and your bottom line. RESOURCES MENTIONED IN THIS EPISODE: Ever have a month where your revenue looks amazing… and the next month leaves you wondering what just happened? Once you've built a business doing $150K or more, it's rarely that nothing is working. The challenge is knowing what's actually driving your results. Some months feel strong. Others feel harder to explain and harder to repeat. That gap is where the frustration lives. In my free live training, The Revenue Consistency Formula, I'll walk you through what's really going on behind the scenes and how to turn what you've already built into something you can rely on. You'll walk away knowing exactly what to focus on next. Save your seat here for revenue that feels steady and a whole lot less confusing. Claude HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Resourceful Founder Can't Stop Starting Over — She's smart. She's read the books, taken the courses, studied what everyone else is doing. And she's quietly sabotaging herself by jumping to a new tactic every time the current one doesn't deliver fast enough. Her welcome sequence has been rewritten four times this year. She still can't tell you what her email list actually converts at. 2️⃣ The Abundant Founder Is Solving the Wrong Problem — She's the hardest worker in the room. She believes if she just adds one more bonus, sends three more emails, launches one more time, the revenue will finally catch up to the hours she's putting in. I was her for years. Here's what I wish someone had told me: you can’t add your way out of a messaging issue, an offer issue, or a lead generation issue. All that extra effort is making a business you're already exhausted by even harder to run. 3️⃣ The Calibrated Founder Is Who You're Becoming — When her revenue dips, she doesn't panic, doesn't spiral, doesn't start over. She looks at her numbers and asks one question. Which of my three systems is off? Messaging, offer, or lead gen. Then she fixes one thing and tests. She works fewer hours than she used to and makes more money than she ever has. You're closer to her than you think, and I'll show you the first move.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryChatGPT Is Sending Your Clients to Someone Else
Apr 2100:33:24Summary readyHow to Get Found on ChatGPT Before Your Competitors Do A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her. This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting named are the ones who figured this out first. Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before turning that expertise toward one question: how do small businesses get found? She now teaches entrepreneurs how to show up in both Google and AI search. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. No launches. No ads. In this episode, Rachel breaks down how AI tools decide which businesses to recommend, how to find the right keywords, and the three mistakes keeping most online business owners invisible. The window is open. This is where you start. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Etched Marketing (Rachel's website) Marketing for Entrepreneurs Podcast Rachel Lindteigen on Instagram ChatGPT Claude Perplexity Yoast SEO Plugin WordPress Squarespace HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words. 2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come. 3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryI Raised My Price and Lost 49 Customers Overnight
Apr 1400:23:46Summary readyWhat Actually Needs to Be True Before Your Higher Price Converts I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong. It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's the thing nobody tells you: your audience doesn't decide your price. Your confidence does. This episode is the conversation I wish I'd had before that launch. I'm breaking down what has to be true before a higher price converts, and it's not a new offer, a redesigned sales page, or a better number. It's three specific things, and once you see them, you'll understand why every pricing problem you've ever had was never really about the price at all. I also get into payment plans, how to handle existing clients when you raise your prices, and what to do when someone's upset the price went up since the last time they checked. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Transformation Clarity Unlocks Pricing Confidence — Before you raise your price, you need one clear sentence: who is your student before your offer and who are they after? When you can answer that simply, the value stops feeling abstract and the price starts feeling obvious. Confidence doesn't come before clarity. It comes after. 2️⃣ Your Positioning Does the Selling Before You Ever Make the Offer — When you're specific about who you help, own a clear point of view, and back it up with real results, your audience arrives already believing in you. By the time you name the price, the work is already done. 3️⃣ How You Talk About Your Offer Matters More Than the Number Itself — If you're over-explaining, hedging, or piling on bonuses to justify the price, your audience feels your doubt. Say the price out loud until it stops feeling big. Lead with the transformation, not the features. Address objections before they surface. Your comfort with the number is contagious, and so is your doubt.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryYour Team Needs Your Armor, Not Your Feelings
Apr 701:01:31Summary readyHow to Lead Under Pressure Without Losing Yourself in the Process There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do about it. Dr. NaTasha Jordan has worked with Fortune 500 executives and seven and eight-figure entrepreneurs, and she's watched the same pattern play out at every level: the more you've built, the more you're leading from a version of yourself that was never meant to carry it. I'll tell you something I don't love admitting. When Dr. NaTasha spoke at my Made to Scale Mastermind and asked the room "do you know who you are?", I raised my hand during Q&A, which I almost never do with my own guests, because I genuinely didn't have the answer. What came out of that conversation changed something specific for me, and I share exactly what that was in this episode. You'll walk away understanding exactly why you're exhausted, who you actually need to be in your business, and what to do about the one fire that's been quietly burning everything else down. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here. Follow Dr. NaTasha Jordan on Instagram Free Lifeline Audit HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The "Just Be Yourself" Advice Is Costing You More Than You Know — Your real self needs rest and protection. She's not built for high-stakes leadership moments. When you bring her into them anyway, your team shifts into caretaker mode and manages you instead of the work. Your performer self is the one who walks in with clarity, holds the standard, and gives your team something steady to follow. Kobe had Black Mamba. Beyoncé has Sasha Fierce. You need yours too. 2️⃣ Under Pressure, You Don't Rise to the Occasion. You Fall to What You've Trained — Knowledge alone doesn't change behavior under pressure. You can read every leadership book ever written and still find yourself reactive and deciding from fear the moment something goes sideways. The leaders who stay steady have done the internal work of understanding their triggers before those triggers run the show. That's what Dr. NaTasha walks you through here. 3️⃣ You Already Know Which Fire Is Burning Your Business Down — You don't have ten problems. You have one. One decision you've been avoiding, one fire generating all the smoke you keep putting out everywhere else. Name it, give it 30 days, then spend the next 30 building a different pattern. It takes 66 days to rewire a behavior. It starts the moment you get honest about which fire you've been walking past. MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
SummaryWhy the Women Winning Fastest Never Figure It Out Alone
Mar 3100:39:19Summary readyA Look Into The Rooms That Build 7-Figure Businesses I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them. The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation saved me from a hire that would have been a disaster. Another completely changed how I priced my offers. And more than once, I've walked out of a room thinking bigger than I ever would have allowed myself to think on my own. You can't ChatGPT your way to the next level. At some point, you need proximity. And if you've been feeling like everything is harder and slower and lonelier than it should be, this episode will show you exactly how to find and walk into the right room for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. The Milly Club HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Need Two Types of Rooms — The first is a peer group. People at similar stages, facing similar challenges. You share ideas, swap resources, and learn from each other's experiments. The second is an aspirational room where most people are doing bigger things than you. Peer groups help you grow steadily. Aspirational rooms help you leap. 2️⃣ Being in the Right Room Normalizes Success — One of the most powerful things about being around people doing bigger things is that success starts to feel normal. You hear someone talk about a million dollar launch or a seven figure year and you start to believe it's possible because you see it in front of you. 3️⃣ You Can Add Value Even When You're the Least Experienced — Ask better questions. Share your real experiences. Be generous with your insight. Some of the best contributions in masterminds come from people who are newer but see something others can't because they're too close to it. Don't hold back because you think you're not qualified enough.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
Summary
How to Cover Your Ad Spend Before Your Next Launch
Mar 2400:32:32Summary readyRunning ads shouldn’t feel like a money pit. I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t. Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off. I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way. In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning. I’ll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you. RESOURCES MENTIONED IN THIS EPISODE: You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here. Episode 38: Tiny Offers™ with Allie Bjerk My Newsletter HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch. 2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they’re more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert. 3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
Summary