RICHPANEL

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FERMAT

Create funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af

If you run a large eCommerce brand, you’ve likely faced it: the dreaded Meta ads breakdown. One week you’re scaling efficiently, the next—your RoAS tanks, CPAs spike, and panic sets in. In this episode, Andrew walks through eight tactical steps to triage and fix a broken Meta ads account—based on real-world experience managing millions in ad spend.

You’ll learn:

- How to immediately identify whether it's a technical issue or strategic breakdown

- Why small sample size volatility may be misleading your decisions

- How to communicate clearly with your team or agency when everything’s on fire

- Why assuming “you’re the problem” can actually give you the most control

- How to cut losses fast with the “Don’t Spend Bad Money” principle

- When and how to rebuild creative from scratch—and why weird might win

This is a practical, high-urgency playbook for brand operators, marketers, and agency leads who need to stabilize performance and return to profitable growth.

Whether you’re in the thick of a platform shift, reeling from iOS changes, or just trying to keep performance consistent, this episode will help you keep a steady hand on the wheel—and make smarter, faster decisions.

CHAPTER TITLES:

00:00:56 - How To Fix Broken Ad Accounts

00:03:20 - Short Term vs. Long Term Problems

00:09:43 - Daily Volatility In Meta Ads

00:16:26 - Stop Bleeding Money

00:22:11 - Communication With Brand Partner

00:23:10 - Eliminate Options In Your Ads

00:25:47 - Remain Calm During Fires

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠