MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

INTELLIGEMS

Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency.

You'll learn:

- Why Andrew chose solid cologne as a category (and why margin is greater than everything)

- How he’s thinking about pricing, supply chain, and product positioning

- What makes the economics work (or not) in high-margin DTC businesses

- A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS

- How Move Supply Chain helped source 60+ vendors to build efficiently

- What questions remain about LTV, price testing, and product-market fit

Whether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution.

Subscribe to follow the full journey of Resolute as it unfolds.

CHAPTER TITLES:

00:00:47 - What Is Resolute? (My New Brand)

00:02:50 - Solid Cologne Preview

00:07:06 - The Components of a Good E-Commerce Product

00:14:28 - Importance of the Sample Packs

0021:32 - Creating Repeat Customers

00:23:22 - Unit Economic Calculator

00:35:29 - P&L Predictions

SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!

ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠