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Mike
Foreign.
Tyler
For life. Good morning. It is Tuesday, January 20, 2026. The anti air broadcast is the news entertainment broadcast for all first responders, veterans and blue collar Americans. This show is brought to you by Human performance. Go to hp-trt.com use promo code ANTI HERO or excuse me, HERO. Save 20% on not only your initial purchase, but every single month. They got everything you need from peptides, GLP2s, DECA, ANAVAR, and of course your TRT. Go to hp-trt.com use promo code HERO. Save 20% in Ghostbed. Go to ghostbed.com forward/antihero. Save 10 on their already ridiculously low prices. Everything from pillowcases, mattress toppers, cooling, patented technology sheets, their award winning mattresses, 60, 000 five star rating and reviews in house, customer service, free shipping and returns, all handcrafted here in the United States and Canada. And our boy Jim at Elevated silence. Go to elevated silence.com. use promo code antihero15 and save 15 on your can. Everything from 22s to 50 cows. You need a can or a suppressor for your weapon. Is that you, Mike?
Mike
Yeah, my bad.
Tyler
Oh, you're good. Let's make sure it wasn't me. Go to elevated silence.com. use promo code Anti Air 15. Get yourself a suppressor. Jim makes the process super easy and it'll tell him that we sent you.
Mike
We're like double producing because I had to like load all the videos and pictures down the bottom. Here's a question. You got the super duper camera on you and I have an eye.
Tyler
Wait, hold on, hold on. Check your audio. Is it coming out of your mic?
Mike
It should be. Hold on. Audio? Yeah.
Tyler
Okay, good. You had some kind of weird buzzing.
Mike
But buzz, buzz, buzz. Better.
Tyler
You're good. Yep.
Mike
Anyway, you have this on you and I have an iPhone on me.
Tyler
You're better. You're clearer.
Mike
I got my guy on there too. Chocolate hoodie.
Tyler
Are you saying we should use iPhones?
Mike
Just saying.
Tyler
Just use iPhones in a studio.
Mike
We can, we can. I got a whole plan anyway.
Tyler
Yeah, you got approximately $15,000 to replace everything.
Mike
Yeah, we got that.
Tyler
I was, man. I was gonna, I was gonna. We're gonna cover a little bit today, obviously. Really get the chat up. Tyler is ironing his bill. Give him five. Very funny, Clint. 1105. Not bad. Tyler is broken in lispy. Yes, Mike preaches iPhone quality, but iPhone is not meant for what we do because it's super user friendly. But you cannot jailbreak it. You can't do Any iPhone wants to fail and not work. IPhone fails and doesn't work. See the clip.
Mike
Yeah, dude, it's great. Great. I knew it was out there.
Tyler
Yeah. We're gonna talk about. I want to talk about Don Lemon a little bit, but I feel like as long as nothing happens today or Wednesday, we should do Don Lemon on Thursday because he's got a lot of history with CNN that, like his firing and his type of person he is. That's not really out there.
Mike
Dude, he's a. He's one of the biggest. If you want to save it, that's fine. We'll save it.
Tyler
Well, we can talk about him now. I understand.
Mike
I mean, he's just. Dude, come on, man. He's a. It's went Tuesday, right? I can say all the words.
Tyler
Yeah, you can say whatever you want.
Mike
He's a. Okay. And now he's a. He's been entitled his whole life, and he's married to a white guy, so he's never struggled. He loves white men because he's balls deep in one. And what he did yesterday, you know you got a church in Minnesota. Completely.
Tyler
That was the day before yesterday, before two days ago. Yeah.
Mike
Completely minding their business. And you're trying to do something like, again, to non very peaceful people. Try that in Alabama somewhere in some Southern Baptist church and pull that off. Pull that off in, like, Arkansas. You go into a very quiet Christian church and you disrupt it with a bunch of morons. And it's not the same as. As he's trying to make it look like. It's all. It's all the same. We're just doing. We're peaceful. There's no reason to do that. And to me, it's trespassing. It's a church is owned by somebody, and he's told to get out a bunch of times. Yes, it's a place of worship. It's. But it's not. It's still private. At some point, somebody owns that church and could say, get the out, dude. And that's the way I look at it. He's a piece of. And he. You know, he's gotten everything. He's got everything. He preaches oppression. He's got everything, including a white husband.
Tyler
Hold on, let me share this screen. So, all right, first off, I laugh my ass off when I said this. So he's being charged. He might be charged. A black man with the KKA act on Martin Luther King.
Mike
They're not gonna do it bit, but.
Tyler
Well, let's see. So it says here, doj Civil rights chief blast Don Lemon as he vows charges against an anti ICE protesters who interrupted church service. I'm not going to try and say that name. Said that nobody should think in the United States that they're going to be able to get away with this. After anti ICE protesters halted Sunday service at St. Paul Church. Where was this church at? New York?
Mike
No.
Tyler
Oh, Minnesota.
Mike
Yeah. Yeah. There's a face act that, like, has to do with, like, religious stuff. He needs his ass beat, dude. He needs his ass beat.
Tyler
The Justice Department will pursue charges related to a protest inside of St. Paul Church, the department's assistant Attorney General for civil rights said in an interview Monday, while specifically calling out ex CNN journalist Don Lemon for his coverage of the event.
Mike
So there's that way looking at it, and then there's like, my conspiracy way to look at it. Like, he's the Tucker Carlson of Democrats. He's no longer with the network that started him. He's out here causing bunch of stuff like. And then everybody gets the conspiracy. Like, oh, what are we being? What's what? What are we hiding from? What are they trying to distract us from? But overall, he needs his ass whooped. Like, he needs to be punched in the mouth.
Tyler
Yeah. I think he's like the Nick Fuentes of the liberals. He's just going to be more extreme as he goes, and he's not gonna stop.
Mike
Kamala Harris, married to a white guy, the white man oppresses. You vote black, vote Democrat. Except for my husband, he's white, and I love him. Like, both of them, like, can't make the argument, man. Can't make the argument.
Tyler
There's some. So I got an email from. Let's. Let's get it. Let's get some of this stuff out of the way. So what do you want to say? I don't want to say out of the way. Sorry, that sounds like. I just.
Mike
I got the two.
Tyler
Don Lemon, the video you sent me of him doubling down. I'm going to play that right now.
Mike
A certain degree of entitlement.
Tyler
I think people who are, you know, in religious groups like that, it's not the type of Christianity that I practice, but I think that they're entitled and that that entitlement comes from a supremacy, a white supremacy. And they think that this country was.
Mike
Built for them, that it is a Christian country.
Tyler
When actually we left England because we wanted religious freedom.
Mike
It's religious freedom, but.
Tyler
But only if you're a Christian and only if you're a white male, pretty much. And so, Yeah, I absolutely, 100%. But it's an intimidation tactic.
Mike
And, you know, I said, I don't understand how I've become the face of it. When I was a journalist.
Tyler
I do understand that I'm the biggest name there.
Mike
And I'm also, as I was on.
Tyler
With my producers this morning, you know, you and Kylie talk all the time. My producers were saying. I said, how did I become the face of this?
Mike
And my producer said, don, you're a.
Tyler
Gay black man in America.
Mike
Mary told me there's a certain degree of entitlement. I think people, he's a fraud, dude. Fraud, fraud.
Tyler
Well, people in that comments of that Instagram reel are saying, this is a Christian country.
Mike
It is, but you still have the right to do whatever. But they have the right to practice inside their church. You disrupted them. You entered somebody else's property and disrupted their service like him. And it's still. How does he. Again? White, black, black. I'm black. Oh, white surprise. Your husband with white people are so bad. Why did you marry one? Why did you marry. You can't. It's like the white guy that gets caught saying the N word and says, oh, I got a bunch of black friends. Nobody buys that. You can't say white people. White supremacy. White, white, white, white, white. And then marry a white guy. Well, he's the only white guy. That's okay. Like, only what's.
Tyler
Dude, what's his Christian? He said, it's not my type of Christianity. What other. What type of Christian? I believe.
Mike
I would imagine, you know, the very strict Christian rules are anti gay. And you can't do all that. Whatever fits his agenda. It's an agenda religion. It's like, put it in a blender, pour it out. Whatever fits today is we're gonna have this belief today. He's a fraud.
Tyler
He.
Mike
I mean, he couldn't even hack it at cnn. He's irrelevant. He's got it. You know, we know another guy like that. That's what we're dealing with. It just gets to an irrelevant status. And now it's like, what can I do to get myself back out here?
Tyler
It's Rob o'. Neal.
Mike
Yeah. And. And it's like, what can I do to get myself back out there? And it's, you know, any. For these guys, it's Dan Crenshaw. It's anything. Now I'll go get a hand job in a massage parlor and get put on the news. At this point, just. I need something. I need something to get my name back out there no matter what it is like, like that's where we're at with these guys. So them.
Tyler
Efren says, I remember, like.
Mike
When I'm at work, I can only say certain things and I'm home. So, yeah, it's Tuesday.
Tyler
What do you say at home? Nothing. What do you watch at home?
Mike
Nothing. No.
Tyler
Wasn't the game on yesterday when you were watching?
Mike
I didn't say a player of the game. I mean, there's. There's some entertainment out there on the Internet if you ever want to see. Like, not that I believe in it, but there's stuff out there you could watch that is pretty wild. Like Crusaders. CC Wild.
Tyler
Not to be confused with counterculture.
Mike
No, it's not counterculture. It's a whole different thing. But, you know, I do. I pop in and watch the, you know, Paul Miller, Gypsy crusader. And not everything is just him screaming. And I'm not saying I line with him. I'm just saying that it's out there. I watched Don Lemon, so that's as bad as it gets. One Direction, he's anti white, but, you know, he has a stream and he. Sometimes he interacts pretty aggressively. Sometimes aggressively. But sometimes he gets down and dirty into like some long two minute video, three minute conversations with people that you don't see because they're not clippy. And then other times he just screams, slurs. So it's, it's, it's wild, I'll tell you that.
Tyler
I mean, we can talk about it here on Patreon. We're. We're conflicted. Mike watches Cops on vhs, you know.
Mike
Honestly, and not a lot of people know this. I never, ever wanted to be a cop. Never dreamed of being a cop. I didn't play Cops. The only cops I ever saw was when my mom and dad got an argument. They came to the house once every couple months. I had nothing to do with cops. I hate. I'd never, ever, ever wanted to be a cop. And I've never watched cop shows like you. You talk about it. You rattle off all those shows you've watched, and I'm like, no, I've never seen any of them.
Tyler
Don't let me forget. I got some updates in the legal thing with, With Robbo and you. We can share on Patreon. I got an email from Matt that I'm gonna bore you guys with Patreon content. And yeah, I mean, we obviously, man, we. You guys are our biggest supporters. So, yeah, it's a. It's actually a really good thing to get your guys's opinion on it. The Gypsy Crusader. We all know who it is. We, me and Mike have tap dance around him for months now. He's out in the open now. So now just being affiliate or not affiliated, just being aware of him doesn't crucify you anymore. But Gypsy Crusader coming on the anti hero broadcast, what's Yalls thoughts and opinion on it?
Mike
I think I can make it happen.
Tyler
You think so?
Mike
Yeah, he re. I was watching last night. He reads the chats pretty religiously, and if you throw a super chat with whatever that they stream on, he reads it. So I'm pretty sure I could hit like a 25 chat and be like, I'd like to have. Have you on. Can you contact this page? Problem is. The only problem I see is like, you can't. He can't just go far off. Like, we have to keep it somewhat civil.
Tyler
And from what I've seen, he will keep it. He. He starts podcasts a lot. I've watched one or two of them. And he says, I don't. I don't, you know, what am I allowed to say on here? Some people say, let it go. And obviously with us, you know, it's. The issue is the media company we're trying to get with. Man, I don't know if that's a good play. I don't.
Mike
Not even close. Yeah, you can't. You can't. That's the problem. Have to, like, we have to wait till we're in with them and ask for forgiveness.
Tyler
That or have an official meeting and. And really explain why.
Mike
It's like telling your mom you want to borrow 10 grand to go put it on black or red. And like, yeah, Mom, I'm just gonna borrow this $10,000. Not gonna do anything smart with it. I'm just gonna go to the casino. I'm just gonna dump it on one number, and I think it's gonna work. Like, I don't think you can ask for that.
Tyler
Yeah, maybe we can start another podcast that's not as big and we can wear disguises.
Mike
I. Yeah, I was. What. You know, I watch and it's. He's. He's wild.
Tyler
Yeah. So that's, you know, the conundrum we're in. Obviously, he's a very interesting person. His story, his origin story is even more interesting. How he came to be and why he's like, he is. And now he kind of explains his role and in whatever agenda that he believes in. And he knows he has a role, and he, you know, he plays that role very well. And it's just interesting. I mean, I would absolute unit too have a black panther on first. Yeah, maybe then we can have him.
Mike
He's jacked. He can fight. He's a world champion kickboxer, does Muay Thai and he's built like a bodybuilder. But he drinks.
Tyler
Love, Mike.
Mike
He drinks and says things.
Tyler
Does he really?
Mike
Yeah, he does. He had a really interesting hat on yesterday too.
Tyler
The Burger King hat.
Mike
It had some words on it too.
Tyler
Did it?
Mike
He's selling them.
Tyler
Well, let's. Let's. Man, hold on. I gotta email it to myself, but I'm gonna let you guys in on some of the Robin while you're waiting.
Mike
Play this. Play the video of the lady. A funny one. It's nothing crazy. We don't talk about it much, but it's a pretty funny. It's on the. It's loaded on the bottom. It's the lady. It looks like there's a fire on the screen.
Tyler
Gotcha. Hold on one second. Emailing this last file so I can open it up in the streamyard. All right, I'll play it.
Mike
Yeah, it's pretty funny. No, no, not that one.
Tyler
Oh, the other one.
Mike
Not the middle video with all the people.
Tyler
Which one?
Mike
The other one. There's three.
Tyler
No. Oh, there's two rows. Okay, how do I get there? I got it. Got it. Okay, man.
Mike
When men stop doing the dirty and.
Tyler
Dangerous jobs that keep society running. Can you give me an example of which jobs you're referring to? Logging, plumbing, crab fishing, oil rig.
Mike
What is your plan for when the there 80% of women who work in.
Tyler
The healthcare industry no longer want to do it?
Mike
What's your plan?
Tyler
Yeah, what's your plan? Let's give the jobs to the men. They'll do it better.
Mike
I saw that last night. I couldn't stop laughing. Like she had it all figured out and then she kept clapped back.
Tyler
I mean, it's true. Yeah, I. I don't know. I. I trust male doctors more, male nurses more. I mean, women have their strengths and I do believe that hospitality and maybe nursing is, you know, like when I go. When I go to the doctor, though, I'm not trying to get babied and pampered and. Oh, you poor thing. I want someone to fix me.
Mike
Yep, you're going where I was going.
Tyler
Yep. And then just tell me what I need to do so I get the out of there and heal like.
Mike
And I'm not here to compare injuries with anybody, especially my wife, but. But my knee has been bad for two years. I'M limping to the point I can't sleep. You get. I just don't. And I just don't think women are tough as men now. They can bear children. They're programmed for that. They can do that. But I'm talking about. You get on an oil rig for 10 months in the middle of the ocean with storms and war in the middle of the, you know, all. It's just built different. They're not, I'm not. They're superior all areas.
Tyler
And you think you throw a handful of chicks on an oil rig for 10 months, no way. They're not gonna.
Mike
No way.
Tyler
Cause affairs, cause issues between the men.
Mike
Just take men off. There's no way the women can survive it. Just the cold, the built, the like all the things that. Well, I mean men are hairier. They were made one thing we're made hairier on purpose to bear the weather better. Like if you look at like the reasons for things like think about it.
Tyler
I didn't know that your hair would.
Mike
Be, your head would be very cold. But otherwise, like we grow hair on our back, we grow more like all those things is like. I think we were made to be outside and like hunting and all that stuff. And it just, you can't, it wouldn't work. I don't think it would work.
Tyler
Yeah. What happens when you throw in a male. I mean we see it time and time again. You throw a woman in a male dominated industry, it, everything up, it, it all up. You film in a platoon full of soldiers, an oil rig full of roughnecks. You're seeing it in law enforcement, dude. Like they get all the attention. All the guys, you know, they, they kind of like lose their minds because there's a woman there. They start acting primal. They do.
Mike
That's what Dom's argument is. And it's, it's take away like again, take away like the illegal stuff, like sexual harassment. All just primal instincts. You get in a fight, I'm looking over at you and you, you and a guy are squared up. We're all cops. And I look to my left and there's a five one female wrestling a guy the same size as you. I'm 999 million gonna jump in and help her, even if she may be winning over you. Like, it's just instinct to go, oh my God, we gotta help her. And I don't mean that in a mean way. I'm not on women. My wife is very tough, she's a great cop. But overall it's just natural. It's natural instinct. It's gonna happen.
Tyler
So going back to. Just for the common sake of conversation, for Gypsy crusader, Efren says on a Thursday night, rise would be wild. Roy, AKA oh, Aquapong says it probably is more. It could be more problems than it's worth. I agree. You all thinking remote in person? If we did something like that, we would probably do it in person. We'd. We'd pay real high up. So I said deep water horizons. Talking about the women. Clint says, my first exposure to women. I can't wait to read the rest of the sentence in the army was recruiter school. It was high school all over again. Yeah, I can imagine that. That's what happens. Guys don't act like themselves because they're trying to impress women. You could almost. You could almost argue instinctually, like, Mike is. It's primal to. To not be yourself. Like, you know your role, right? And a group of dudes, It's a fine old machine. Everybody does their part, right? And there's no. You know, it is. It's a pecking order based off of your position, your experience, your time there, your ability. And then all of a sudden, you. You want to start impressing people that you wouldn't try to impress before. Like, let's do a SWAT team. There's guys that.
Mike
Our brains are connected right now. Our brains are connected right now.
Tyler
You got guys that just gifted through that door, dude, they move like sliced butter. And I just was never like that. You got snipers that are just gifted behind the rifle. You got breachers, dude, that are dudes. And I'm like, how do they do this? They're animals. They're just built different. Everybody has their place. If you got a breacher that's been breaching for five years and he goes, I want to go through the door. It's not, hey, let's put Tom on the stack. It's. It's gonna have to be like, dude, we're gonna switch you cadres. We're gonna have to get you trained up like this. We'd have. They'd have to measure, like, do we want to lose Tom? Because he's done being a breacher. So now he's asking, and he's got seniority. It's a whole process. You throw a woman in there, I'm out. I'm out for one. No, I'm Alpha one.
Mike
I'm out.
Tyler
You know, it's like, okay, how about this?
Mike
You've been. You've been to these classes and schools or training. How about you're in like, you got like 10, 12 guys on a training class and there's one or two chicks and you end up in a group with one of the chicks, like immediately. It's, it's.
Tyler
It's.
Mike
It sucks. And it's nothing about them. It's. Right away. It's just. It changes everything. And it changes in a lot of areas. Like, oh, yeah, you got the girl in your grill. Like, it all. It just starts. It starts and then you do something. The guy's like, yeah, you look at him showing up for the girl. It. It just creates like a. Like a disaster.
Tyler
It up the. The machine.
Mike
And I'm not talking about an office. I'm not talking about in a banking world. Like, I'm talking about like, you're right. We got to move point A to point B here. Hey, we're driving down the. I gotta pee. Well, dude, there's a. You know, we all jump out and hit the tree. Where do we take her?
Tyler
Or. Or you hold it, douchebag. You can't tell a woman to hold it, douchebag. Yeah. Oh, Tyler's over here. He's got tinkle.
Mike
I've peed in the middle of parking lots during the day as a cop. Like, literally pull in the middle of a mall parking lot. Position my car just right. There's calls. I ain't got time to even get out. Drop the door just right. Be like, nobody's looking. Put my hands on my head, Hands on the door. All right. Zip right to the next call. Like I don't even have time to stop. So I'm. I'm not on women, but it just, it. There's some, just some things, man. It just throws a wrench in things.
Tyler
Let's look at. I mean, like, look at Dylon as Dylan, as far as I can tell, you are a borderline ranch. Sure. You know, like he's into farming. Please correct me in the comments ASAP so I don't sound like an idiot. But I mean, you really think. Let's just use rancher. Really think a woman's out there doing ranching in the 5 degree weather? You can't call in.
Mike
There probably is. It's not common and she's a. She's an anomaly, but it's not normal.
Tyler
And there's no glory to it. So there's not women lining up trying to do it. I believe you in the sense that, yeah. If her dad was a rancher and she's been doing it since five, she's probably got a better shot at most females of succeeding it, but there's not like this glory. Like, I want to be the first female rancher.
Mike
How about this? Let's take the movie industry. There's an awesome story where Tyler's son becomes the family rancher. Boring story. Nobody's ever gonna watch it. If Tyler's daughter becomes the family rancher, it's going to be a huge deal because now there's a female doing something that's not normal. So that's. That's kind of what I think. It's like. It's not normal, but it becomes a massive. Oh, my goodness. Yeah, but it's not normal.
Tyler
And.
Mike
It. It definitely, like, you know, I see it. And here's the other way I see it. I mean, it's patreon. My wife deals with what she deals with for acting like a dude. She acts like a dude, she performs like a dude. She is always looked at as aggressive because she holds a standard that most 99.9 of women couldn't imagine and probably 95 of the male cops can't imagine. She holds a standard that sex doesn't matter. I have to perform. And when she tells somebody to do something, they're immediately emasculated and they think you're being mean. You're being like the one dude with a flat top and cuss them out. You, what the is wrong with you? Get over there. And she can go, hey, could you get over there and do that? And they're like, why are you so mean? What are you respectful for? And it's like, yep, I didn't say it. All I asked you to do is go do your job. Well, I was gonna anyway. Like, they can't handle being talked to by a woman.
Tyler
On the flip side, though, on the flip side, your wife also beats herself up because she compares herself and her failures to men. So she'll be like, huh, look at.
Mike
Clint's last comment, too. I can't focus, dude.
Tyler
Bud. He's like, legitimately.
Mike
That's the kicker, dude. Like, bud, you can tell me, man. It's cool.
Tyler
Come on, bud.
Mike
It's cool.
Tyler
Yeah, I breed horses and sheep for a living. And Mike's right, there's a few. But I don't even want to do this. Yeah, that seems like a hard ass job, dude.
Mike
Clint, the whole show, dude.
Tyler
I can hear it in Clint's voice that just.
Mike
Yeah, And I can hear. I can see him at like 3am at the fire. Watches hitting you with his elbow, going, come on, bud. You ever jerk a horse Off.
Tyler
You ever jerk a horse off?
Mike
Oh my God. Dude, Clint, that was pretty good. Yeah.
Tyler
All right, let's. Let's hit up foreign. Let's see here. So Matt told. I had a two hour meeting with Matt yesterday. Matt's phenomenal at what he does. Phenomenal at brand. Matt, the suit, the manager at managing and brand. I already forgot what he. What does he call it?
Mike
Brand awareness.
Tyler
No, it's not brand awareness. You request. I was closer.
Mike
We said the same. Brand recognition.
Tyler
Growth strategist.
Mike
Growth strategist.
Tyler
Growth strategist. Matt is really good at what he does. And he's also just one of the boys. He's one of our friends. So we hired him and we have a two hour meeting. A lot of it sucks because I don't know what the hell he's talking about most times. And he uses small words, but he uses them in ways that I have no idea. Internal infrastructure problems. Like, I know what internal infrastructure means and I know what problems mean, but I don't know what the, the that has to do with the podcast or the broadcast. So, you know, we're sitting down, we're looking at examples. It was a really informal, like Matt still really making sure he understands our brand. And he was asking questions and like, you know, and this is what I'm going to share the screen. Hold on. So he pretty much said Patreon needs to be better. And I agreed because he asked. He asked me, you know what, what does Patreon Tuesdays offer that nothing else does? Why would somebody tune in? I'm like. And he's like, that's a problem. So let me see here.
Mike
I mean, we don't talk about jerking off horses any other day.
Tyler
Share screen.
Mike
What the.
Tyler
Oh, there it is. Okay, got it. All right, I'm gonna bore you guys with this and I'm gonna read it to you. So Matt, first off, I love him to death, but Mike, if I want to learn algebra, I'm gonna learn algebra. If I need my algebra homework done, I'm gonna pay someone to do it. I'm not gonna learn it. So at nine in the morning, this sends me this. I don't even have time to read this. I haven't read it yet.
Mike
I couldn't make it past the first line.
Tyler
And it's not a short story of a fictional tale. It's a bunch of. I don't understand. So I'm gonna go and read this.
Mike
Take that comment down. Get a comment blocking it.
Tyler
Oh, hold on. Sorry. Okay, if there's anything on here I'm sorry if anybody wanted to send a quick written recap of what we talked about.
Mike
So you guys talked for two hours and he sent a two hour long email?
Tyler
Yeah.
Mike
Cool.
Tyler
Talk through today. So we're all aligned so you can share this with Mike and Jimmy if helpful. The goal is simply to protect flow, free you up during live broadcast and create clearer paths for growth and monetization without losing what makes Anti Hero work. So what I want to do is preface. This guy took notes the whole time we talked. I just was flowing about broad subjects. He took notes the whole time and he drafted this. This is amazing work. Like this is what you pay a brand strategist for what growth strategist for? I still can't get it right. And I'm not like he does amazing work. I'm just kind of picking on him in the sense that like I told him yesterday, I don't need emails. So big picture. Anti Air doesn't have a content problem. It has community, trust, chemistry, humor and real live audiences where things break down a structure around execution. Right now, effort is high but leverage is low. We're streaming a lot, but growth, conversation and monetization are happening incidentally instead of by design. I don't even know what that means. One of the biggest bottlenecks is that you're having to act as a host, director, producer all at the same time. That pulls you from the out of the conversation during live shows and makes Cadence, makes Cadence's media, guests and CTAs. Don't know what that is. Harder to land. A host can also run X, can't also run execution. The producer role needs to be fully absorbed, needs to fully absorb guest logistics, media readiness, live flow and post show boundaries so you know, can focus on directing the room and holding tone. I understand Lewis is not fully capable of absorbing as a full producer load, but hopefully the attached checklist can be a good start towards taking some responsibility off your plate during lives. Now that being said that he's saying that because Lewis is not a producer. Lewis is my next door neighbor. I'll tell Patreon that like he came in at the time when we needed him, we paid him and I taught him everything he knows. He's very gifted in some things he does. He makes all of the little banners that you see for the the sponsors like he, he. There's a lot of things that Lewis is very good at but like producing a show. He doesn't have like two years experience producing podcasts or live shows. Like he has none. So that's what he means by that.
Mike
Brain is different as well. His brain's a little different as well. I mean, honestly, he's a super intelligent human being, but a producer needs to listen this conversation and think three steps ahead. Like, I know what to get ready to pull up on the screen because I know going, yeah, Lewis is on his phone. Oh, yeah.
Tyler
Okay. He compared himself to AI he did.
Mike
On the way home the other night when I asked him a question, he said, I said, what do you think about that? And he paused and then he answered and explained his pause and said to me, I'm kind of like AI when you guys talk to me, I need two or three seconds to process it. And then I respond with my answer. And it's always, he's very intelligent, but he does. It's like, you have to hit the return. Here's where it got highlighted. Heather was in on it when he was trying to do the Rubik's Cube. And we said go. There was like a two second delay in the word go to Lewis picking up the Ruby's cube and doing it because he's very habit oriented and he knows he does it his own way and does it a specific way. And when we tried to throw the curveball at Lewis, he doesn't hit curveballs. He hits fastballs.
Tyler
He actually just lets them all go and it analyzes the ball that was.
Mike
He waits for the fastball to come and then he swings at that. So he doesn't have any, like, but he's. He's great, you know, you like the camera. I'm like, lou, you got a camera like it? Like, once a show, he remembers to turn the camera on himself when he's talking.
Tyler
Yeah. And we, we made him a checklist. Again, there's a lot of variables. His young age, his inexperience, and, you know, like, I think he's only had one job in his whole life, you know, so like, he, man, he's an easy target for frustration when I'm feeling.
Mike
Yeah, you're really mean to him. But not the meanest. I asked him that question too. I asked him who the meanest was and he said, Jimmy.
Tyler
That Jimmy. All right, let's continue on this email. All right. Our structured daily meeting. Okay. On structured daily, I had a text message. If.
Mike
If you want to interact, use YouTube. You can watch on Patreon, but I get that. We get them on our phone, but they don't pop up in here. So if you want to interact in chat, use the YouTube link and watch through YouTube. So you can interact. Go ahead.
Tyler
Yeah, yeah, yeah. You can, you can, you, you can. You have to access the YouTube link through Patreon, but then open it in YouTube and comment there.
Mike
Yes.
Tyler
All right, going back to it. On structured daily meeting, slash calls on structure should be short, 10 to 15 minutes max. Before shows focused only on intent, emotional center, and moments during shows. One longer weekly meeting is where planning, monetization, and exposure are discussed, among other topics. So just to kind of clarify that we didn't start today. I don't know why, but maybe it's just because we haven't talked about it. I haven't even talked to you, Mike, about this meeting because we ended it and I went home. But then he wants to have you.
Mike
Messaged me and said you had a two hour conversation and we just glad glossed over. Let me see how that went. I, I, I. It was pretty funny. I remember thinking about this. You said, where was it? You said, had a good conversation with Matt. I said, what did he say? You said, it was two hours. I said, oh, God. That was, that's where we left it.
Tyler
Yeah, no one's got time for that. I mean, we could have called you, but at the time, halfway through it, I was like, probably, probably could. Should have called Mike. But we were halfway through it and then we would. Had to have recapped it and then you would. Had to stay on there for two hours after that, which meant I would have been Thursday.
Mike
We'll, we'll, you know, we'll meet Thursday.
Tyler
But yeah, he wants to do 10 to 15 minute meetings before every show, specifically for that show. And he's got a checklist that he didn't send me, thank God, of questions that he's gonna ask to kind of frame our minds into, you know, like, oh, we want to talk about Don Lemon. Okay, can you talk about him for 15 to 20 minutes? No, only two and a half. Might not want to bring it up because when I go, hey, let's talk about Don Lemon, and then you guys start looking at me, like, subconsciously, what else you got, Tyler? And I'm like, oh, that's it. The room gets quiet and that momentum goes away. So. And then he wants to have one weekly meeting where the whole all everybody on the team is involved outside of ownership meetings with me and you. He wants to have like big team meetings. If people like Natalie have to zoom in on the TV because she's out in Cali. So planned media needs to. Needs a cut off and must be preloaded real time and breaking Media follows a verbal, verbal first rule. Conversation never waits on screens. If something breaks live, we talk through it first. If visuals are ready without friction, great. If not, we keep moving. Media should never pull you back into producer mode mid show, which is what you're talking about. Mike Lewis doesn't. Again, this isn't like we're on Lewis. This is like if I hired our air conditioning repair man to do a producer role. He's got 20 years in the H Vac game. He doesn't know what he's doing. So as we're talking about something, a real producer is pulling everything up. Like almost like I found it before you even, you know, we're saying the next thing.
Mike
How about when we give it to him before the show and number it and he still doesn't get it up? No, Louis, the other one. The other one that says one. No, the other number one. The only number one.
Tyler
Pretty funny, Lewis. Joe says Lewis saying Jimmy just proves that meanest is Tyler because Lewis is too scared to say Tyler. Basically an abused dog.
Mike
No, I was with. It was me and Lois privately.
Tyler
Ah, interesting.
Mike
And trust me, I would love to throw Tyler under the bus for being the meanest. So I even coached him up and he still said Jimmy.
Tyler
So yeah, that being said, like I said, he asked about anxiety pre show. And I was like, it's not that anybody's scared. It's that we're always feel frantic even if there's nothing else to do. I was like, I'm speaking frantically for me. I just feel frantic because I'm so used to being behind. And so we started like breaking that down. I was like at a psychiatry appointment, like, I swear to God, I felt like I was at a counselor. He's like, so what do you mean by that? And I'm like, well, you know, like, what if we like. He goes. I was like, media is always like, everybody's our media asset thing isn't. It's not ready, it's always late. And he goes, what do you mean by that? And I was like, well, you know, know if somebody has something last minute, it's like, do we go? So he kind of hinted to maybe we should have a cut off for media if it's not in by 10:30. And I'm like, well, you can't because what if something breaks at 1055? Are we not going to cover it?
Mike
I think here's what I would say. I would say the topic of the day, that applies, but we are also a broadcast. So just like beep, beep beep, beep, beep, beep. Breaking news coming across like late stories. You still have to. I mean, I think part of what we build our broadcast on is just being regular dudes. I don't want to. I don't want to robotize it. Robotize it? Is that a word? I'm gonna be robotic. I get like the. I get like, the topic. Like, when you say, like yesterday you said, okay, let's. Are you ready to talk about the troops going in? Let's talk about today. Don Lemon, right? Yes. That should be a 15, 20 minimum. And then we have the spin off, the comments.
Tyler
The.
Mike
The.
Tyler
The.
Mike
You know, Jimmy's take, my take, whatever it is your take. But I wouldn't go too crazy about, like, because then becomes like a job. Like, not a fun job. Like, all right, we have to talk about this. We. Oh, God, we got to talk about that. Like, our topic is our topic. I think as things evolve, you know, you kind of flow, so I partially agree with that.
Tyler
Well, I just said that it's gonna have to be weighed. If somebody has a piece of media after the media deadline, you just ask that person, is it. You're bringing a table. Is it. Is it worth. And if it's like, yeah, dude, we need to cover us, then it is what it is. But you, like, I think he meant what you're saying is, like, anything pre planned, like at 6pm the day before needs to all be in there, and Lewis needs to have it ready to go. And it's not a headache.
Mike
You're asking a lot.
Tyler
Yeah, I know.
Mike
I mean, Lewis would have to be cut into these group chats or like an email group. And like, maybe. Well, and I'm just a.
Tyler
But you're asking a lot now.
Mike
Well, I'm saying Lewis needs his own email. Like lewis@theantiherobroadcast.com and we say, I have.
Tyler
We have those. I don't even know how to check it.
Mike
Well, we need Lewis. Well, Lewis, give it to Lou. I'm saying we don't need it. We give Lewis an email and say, this is your work email. But how does he access it on his phone?
Tyler
Dude, how do you access@antiobroadcast.com Email if you said, hey, Tyler, I sent you one at Tyler at the end. How do I check it?
Mike
Like, right now? Like, there. The answer to Tyler, you got to create it. He. All he has to do is go.
Tyler
On Gmail and they're already created. No, no, no, no, no. Natalie created us, and we need to.
Mike
Find out the login information. That's Natalie question. So that's follow up with Natalie. I'll reach out to Natalie after the show. And we need to get everybody their login. So Lewis has like the Gmail app on his phone. That box is just for the show so that like tonight I go send Louis this video. Lewis, these are the three videos. And Lewis organizes that in his head. And then he can actually, once the stream is set, he can actually go in there and load videos and from the house and have it all loaded and all that stuff. And then, you know, there's a way around all this. But that's. This is. This is a team meeting. This is Lewis, you just said that's a meeting with me, you, Matt, Lewis, Jimmy, everybody sitting there and say, okay, Lewis, you're going to start getting emails Sunday night for Monday. When you get in the studio at 10:30, make sure you have a game plan to get all this stuff loaded and do your file. So he's not coding and he's not doing all the other stuff he does. That's simple.
Tyler
Yeah. Lewis has. Lewis has a addiction to whatever the hell he wants to do at that time, and you can't tell him otherwise. So I feel very.
Mike
I mean, honestly, not far. I'm not far off the chart. Me and Lewis are pretty close in the spectrum together, so I. I feel his pain and I say that honestly, like, I understand what it's like to.
Tyler
Be like, well, and he doesn't have any. He doesn't. He doesn't care about this world. That's like me producing a show for pottery. Like, I don't know what's going on in the pottery world, nor do I care about your stupid pottery conversation.
Mike
He has no. You're right. He's like a rental producer. Like, we went down to the job lot and grabbed the dude off the lot. Was like, man, you're your producer today. And he's like, I would suspect half the stuff we say he completely hates or disagrees with. Honestly. Yeah, It'd be like me sitting there producing Don Lemon show, going, I'll kill this guy when this is over. I don't do this.
Tyler
Continuing, we're halfway through on topics. Free flow doesn't mean free confusion. It me it. If someone brings up a topic, they don't need full research, but they do need enough context to orient the room. I don't know what that means. What happened, why. Why it matters. Why now? This protects authority of and cadence. I don't know what that means either. On Patreon and monetization. The trust is there, but the path for what trust turns into isn't clearly designated yet. Patreon Tuesday is the biggest opportunity right now. We have paying members but low engagement because there's no declared promise, no prep, no reason for them to participate live.
Mike
I'm leaving. I'm going to the gym. I'll see you guys later.
Tyler
Patreon needs to feel like stepping inside the room, not just another steam. Oh, stream. I think you meant stream. That's how I know he doesn't use chat. GPT this types all this out. Declared topics, advanced prompts and moments that don't happen publicly will fit. Fix more than more. Fix this more than more. Content exposure will come from borrowed audiences and appearances and aligned platforms. Guests and episodes should be leveraged to bring people back with them. One strong clip that pre qualifies the audience is worth more than constant output. I don't know what that means. None of this is about controlling content or changing the voice of the show. It's about playing, putting invisible guardrails in place so the conversation stays sharp, the humor lands and growth and monetization happens naturally instead of accidentally. I'll start implementing this on my end around meetings, producer workflow and conversation structure. And we can just adjust there together as we go. Appreciate you. Trust me with this. I think anti room to grow without losing its edge. Matt.
Mike
Matt.
Tyler
I read that in real time with you guys.
Mike
Matt.
Tyler
Matt. Oh, like it's another Matt.
Mike
Noah. And Noah's having some problems. We got him in.
Tyler
What up, Noah? I couldn't figure out how to watch the YouTube app, so I was just alone. A lot. It sounds like that'll be really good for the show. Yeah, I agree.
Mike
I agree with most of it. Part of, I think this brand, though, is just for the boys. Like, you're gonna say stuff that's wrong. It's not gonna be all scripted. I'm gonna get wrong. You're gonna clip me saying something wrong. Like, it can't be like, I don't.
Tyler
Think it's like that. I think it's like, you know, we need to be like, we need to know what two hours worth of content looks like before we even go live. Like, we can cover this many topics and, you know, Jimmy's been out for.
Mike
The week, all week, and we're good.
Tyler
Yeah, that's our Patreon content. But I. I've told him, like, I really want to be transparent with Patreon. Like, I don't have anything to hide. Obviously, there's like 1% of business that we don't want out there because, because it's our business. But outside of like finances and like regular things that businesses would never put out there, I'm, I'm good with letting Patreon know everything. Yeah. Mass long ass emails.
Mike
Just gotta keep it real, man.
Tyler
Yeah, but yeah, I mean, we were, we were really looking at the Pat McAfee show and how it just flows. And you can, if you actually watch that show, you can see behind them in a glass room, there's like six people behind computers. And Matt's like, at least one of those people is designated to straight analytics in real time metrics and analytics. They're looking at what works. They, they probably, Matt's like, I, I don't know for sure. He's like, but they probably do a mini report after every episode and, and they pitch it to their supervisor and everybody does their mini reports and one person compiles it up and then sends it to a show manager. And then that show manager puts it in layman's terms for Pat McAfee. Hey, this is. And it's probably not every day because as you know, he was like, dude, they probably have a two hour pre meeting, a two hour debrief. And I'm like, damn, that's an entire work day. And he's like, well, yeah, it's their job. And I was like, man, it's like I'm still cutting social media all day long doing YouTube. Like, it's just.
Mike
And I, I think somewhere in there is the hybrid of everything. Like, it can't be. So like I said, it can't be all like, it can't be. Part of what we do though is not having complete structure. We have structure, but part of it is just like, dude, sitting down. I know night shifts, even more of that. And the broadcast obviously can't be giving out bad information. And it has to be factual, but at the same time, it's like, you don't want to take it away to where you don't want it to feel like a job. You know what I'm saying?
Tyler
I think what you're saying, you don't want to be a square show. You want it to be fun.
Mike
Yeah. If I sit down and I go, we just did an hour meeting. Now I have a two hour show. And I know when I'm done, everything I just said is gonna be broken down for another two. I'm blow my brains out, dude. I'll just sit here quiet.
Tyler
You gotta have, it's gotta Be like the show better.
Mike
It is. It can. Yeah, it's always better.
Tyler
But I mean, like, it can get better. But if you don't try to make it better, I would think more like.
Mike
A weekly review versus a daily, you know, check the analytics. We can do all that. Like, I can see the analytics right now on, on all of our audio. Pretty, you know, that pretty accurately up to date audio, which is picking up steam. Like we're, we're getting a lot of audio listens.
Tyler
Joe says real question, how do we validate who in Patreon has the best intentions in mind? As we've seen in the past, people join for inside info with nefarious intent. Where's the OPSEC line for Tuesdays? Okay, so it's hard because you guys are engaging with us right now. We do release this as an audio file on Spotify, Apple Podcasts and all that because we have to have a catalog to show we broadcast five days a week to maybe one day get pitched for radio. That being said, and we dropped this in YouTube for any YouTube members that pay $3 or $5 a month, whatever it is and that. But they might not be in Patreon. This allows them to watch, but not in real time. Patreon is the only ones that can watch this, as in like live. So we're obviously not going to put anything in Patreon that I have not already thought about somebody flipping and using and stealing. That's why, like, for a long time, guest guests weren't announced in Patreon because we had to worry about people with nefarious intentions trying to communicate with those guests and like lying about us and saying we're bad people. That our first time we ever did that again was Waylon Revis from that band A Killer's Confession. We announced it like two days prior and we've thought about this whole thing and I brought it up to Matt and having like a really, really, not really expensive. Sorry, a teenage here. That's more money that people want. Like 100 exclusivity. Let's just say 99 exclusivity. Like they, they want to know. You have to make that price not worth it for someone with nefarious intent. Intent, but still low enough to where someone that wanted complete exclusivity could pay. So we back, we batted around, you know, $20 a month, right? $20 a month. But here's the thing that has to do with us as business owners is that we have to provide $20 a month worth of content to people that pay for it. You can't just go, here's the tier. If I have something, I'll trickle it in like you have to. It's another task. It's another. We don't have a Patreon person, we don't have a camera guy. It's whatever me and Mike can well remember.
Mike
There's two things I've been thinking of. One, the whole point of this is exactly what we're talking about. That question would never get answered on a broadcast. It would be. We wouldn't be able to stop and do it. What the guy just asked.
Tyler
Oh, yeah.
Mike
And all the other feedback and the questions I see coming in and, you know, the people giving their input, that would never be. But at some point, which puts more work on us is we're not going to be able to sustain entire show Tuesdays for two hours just for Patreon. If we're gonna go to full broadcast at some point, we can't be like, oh, sorry, we're gonna have to do this on top of a broadcast. I would imagine.
Tyler
Yeah. What we would have to do is we would have to do like an afternoon, one afternoon after the main show. We would just jump on for an hour on Patreon. But I do like what Dylan says here. What about Tuesday Reflections on Patreon as your weekly meeting? That would be like, for an honest feedback. Now that might be. That might be something that the bigger tier offer. First off, we're gonna go to commercial break. I want everybody to decide on their own is a larger tier, not super expensive. We're not trying to get money from you. We're trying to keep nefarious people out. And at what point would you pay, like, oh, I wouldn't pay this much to them over. It's not worth it. And what, at what point would you guys still pay for complete. Like, we do need a core of people. I think we have like 140 patreon members or something like that. If there was just 10 people like the ones watching right now that were willing to pay a little bit more, so that way we could let them in on more, so that way they could help us. This is a show for the boys, by the boys, so keep that in mind. We're going to go to a commercial break and I'm going to take a piss and heat up my coffee. And we're going to jump right back into this because this is a good conversation. Over a century ago, in 1910, the Flexner Report, funded by John D. Rockefeller and Carnegie foundation, re engineered medical Education from a holistic whole body approach, which appropriately treated the body as an interconnected system, to a compartmentalized approach. Under the guise of specialized medicine, they shut down or consolidated medical schools, marginalized naturopathic, homeopathic and chiropractic medicine, replacing them with symptom management and synthetic drugs. Allopathy is a marketing strategy rooted in fear and manipulated science. This philosophy carried into veterinary medicine resulting in over vaccination, unnecessary surgeries, and manufactured food, just like they did for people. They call it care, but it's predatory and based on profitability. The truth, toxicity, compromised immunity and chronic inflammation. They're not fate, they're engineered. And so is your power to undo them. We built three targeted formulas to return the body to homeostasis for pets and people to detox, defend and restore. We are the correction to decades of corruption. We are vengeance. Ah, just in time.
Mike
I ate a donut.
Tyler
All right, so going back to the conversation that Dylan brought up, what about Tuesday reflections on Patreon? I love this idea. Noah said. I think what Matt is trying to get at is really honoring the production side it's of it. So you guys aren't with pulling up videos. It's not my show, but I agree with that. Yeah, I agree. I don't know. I. I didn't take that email as changing structure. Neither did, Neither did I Aqua Pong the flow of the show from a technical perspective could definitely be improved.
Mike
That's. That's the connection with the producer.
Tyler
But I love Lewis. He's funny. Let the haters send you money every month. It. Yeah, but the problem is, is that we can't. If we did the exclusivity tier, if they infiltrated that, it's. It defeats the purpose of it. You know, there's got to be a way where we can. I mean, I. Patreon doesn't let you vet people like they're cool only. So you have to create a new tier. Like we could, but like, let's say like right now it's $10. You're paying $10 a month for Patreon. And we create an 11 tier where we want real people to go. We can't allow people to not join that tier. It's not like I can be like Dylan, Noah, Aqua, Punk, Clint, like you guys are all good. Everybody in here right now, you're good to go to the 11 tier. We're just changing it $1 because we can't pick who goes in it. It's. It's free for anybody to go into.
Mike
So you Said, like, they're saying, I wonder if there's another platform. I know, like, Instagram has subscriptions. You can vet this username.
Tyler
Okay. Huh.
Mike
Like, you know what I'm saying? Like, somewhere where you would have to, like, almost go back, does you have to send your ID in?
Tyler
I mean, hire a more experienced producer and give Lewis a different role clipping videos or social media or something. Aquapunk. This is a great, this is great. However, Lewis does not have any experience in any of that, so we'd be in the same boat as we were before when we need an experience. So I clip all the videos and I do all the social media. That's one of the things Matt asked me, is there anything you won't budge on for the sake of the show? And I'm like, I hate spending four hours a day making reels. But I don't think right now we're trying to grow. If you hire someone for 500amonth, which is typically what it is, you get a couple reels a week for 500amonth. They make it with all the AI and all that cool. But at the end of the day, they don't know your show. So the point I'm trying to get out there, they don't, they don't care. They don't know. They're just trying to do whatever.
Mike
I'll say now, there's no reason you'll never relinquish that. That is something you do. You're very good at it. And I don't know that you would ever sign off on somebody else's reels.
Tyler
Unless we were so big. So there was a point in the anti hero podcast where we had grown so big that we didn't need social media anymore. Any clip that we put out got tons of views because everybody was obsessed with Brent. So when I had decided that that was going to be the platform of that particular show in the past, I, I was like, okay. And I actually hired Natalie. I think her second gig ever with me was creating, and she created a lot of the anti hero clips. If you go back to, like, Scott Payne, I think was maybe the last person we did it with where, like, she was using an AI like Justin uses for his podcast, like an AI thing where it runs it, picks it and runs it for you and. But right now it would just be garbage because we're trying to use social media to bring people in and grow the platform. So I, I, yeah, you're right. Like, I can't until I, I, I.
Mike
Imagine a scenario where they would send you the video and be like, is this it? No, it'd be. It's not. It's not going to happen. I mean, you're great at it too. And I get it as an owner, co host. Owner and everything else you have to worry about. I just. Some things like that. I don't know that can. You could really outsource it. It's just.
Tyler
No, it would be like, if you were like, hey, dude, I want to take on a different role of the show. I want to step away from host. I would be like, Mike, you can't, though. You are like, I need you to host the show. It won't work because you have an Internet personality. Like, we. You. You just can't sit somebody down.
Mike
I don't think they're editing. And of course, we're not editing on a mass level. Like, if we were editing an entire show with individual cameras, you know. Yeah, that's different. But I think that that part is. I think that's. I've always said that you're. When we talk. We talked months and months and months ago when we first got any indication Brent might leave, which is about six or seven months ago when we started kind of thinking that I.
Tyler
It was a long time ago.
Mike
Yeah, it was. No, it was. It was. It was May last year.
Tyler
I mean, I could see. I could see it on the horizon.
Mike
Because I was coming to help out. And I said to you, like, I will never let. One, I said, I'll never let this fail. I will drive there every day if I have to. And two, I said that though the talent may go, the people don't understand the backbone of the reels and the logistics and everything that you put into it. And that's like your. This brand is pretty much based on your reels and your editing and when it comes to that stuff. And I don't know, you can outsource that. That part can't be duplicated.
Tyler
And hiring another producer, it's hard because we only need them right now for five hours. Oh, no. Night shift, like six hours a week. And you got to make sure that they're 100 available. So it would just be hard to find somebody that was willing to work their schedule. Like, they can't call in. Although, you know, you would need like.
Mike
A retired cop who still loves. This would be. That knows computers. It's. It's very unique. Yes, it's a very unique position because you have to be interested in what is being talked about. And I think not to knock Lewis. It's just, he's. It's out of his world. Like you said. It'd be like sitting on like a. A chess club podcast. And I'm the producer and I'm like, I don't know what the. These guys are talking about. Like, I don't know what cues or what. You know, maybe I should play this sound bite or pull up the Cops theme. Because they're talking about, like, that's what a producer would do, is I kind of know the flow, know we're talking about, throw a funny picture up, interject. But you're right, we can't pay anybody money, a lot of money, any money right now. Or. Or even we could a little bit. But it has to be somebody who, hey, this is just for fun right now. This is a very, you know, little.
Tyler
Bit extra income for what we would need. It would be so expensive. We'd have to find somebody that was available, knew the industries that we're talking about and local. That's the biggest thing. They have to be local. Like, they have. Like, they can't be in West Palm.
Mike
Beach would be perfect. But he just lives three and a half hours away. Four hours away.
Tyler
It's not possible anyway. And if you guys are wondering, Justin has been considered as a permanent producer for Anti Hero, but he. You can't switch the cameras remote. You have to physically be here. We have five in studio cameras right here. And on Night Shift, there's three cameras. We're about to put a fourth one out soon. You can't switch those remotely. They have to be switched physically by a switcher. So the. The producer has to physically be here, which means Justin can't do it.
Mike
Unless it's the moon landing. Then you can control it from Houston all the way to the moon flawlessly.
Tyler
We haven't figured that out yet. Clearly.
Mike
You know who believes in the moon landing? The dude from Apex Concepts. The. The pat. Yeah, he believes and he posted talking about people who don't believe in it the other day.
Tyler
Now, I can't believe any of your policing strategies because.
Mike
Yeah, I said that. I was like, your building clearing's off the window, dude. If you believe in that.
Tyler
The best part of the show is that slurs and cuss words are used. Big refresher for mainstream. Odd Patreon. You can say it. But I mean, yeah, and when we. So we talked to this media company, we've been talking to her for a few weeks now. That would be huge for us. Like, huge. Monumentally big step. But we have to make sure because we told them, you. Our audience trusts us, they trust us. So if one day we all just started acting differently and we're not explaining why that's a trust issue. You're like, dude, I. Dude, I've been with these guys for a year, listening to them for two hours a day, and now they're being weird. Like, that's a trust.
Mike
I said, was, these guys, these people right here, these valid. These. These hundred people that watch every day or whatever we got today that those people. We can't change that. Like, I, obviously, I want to be. We want to make money. We want to be successful, but not to the point where you go, I'm gonna change my whole brand for these loyal 99ers that rode the wave, hit the bottom with us, wrote it back up with us, and then go, oh, by the way, we're going to change everything. We're going to be corporate sellouts. Like, that's. That's not it. Like, that's not happening. So there's that fine line of getting more people, but then you have the whole politically correct and all the other. That we have to navigate when it comes to getting out on other platforms. So it's. It's going to be a challenge, but, I mean, I like the way it's going to be. Yeah.
Tyler
And I mean, our algorithm is completely. We're having to rebuild it or, like, let it rebuild itself. And. And this media company, they trust us. Like, you can tell when we're talking to them. Or, like, they don't have a veteran first responder, like, arm, or, like, even, like a blue collar, like, arm. They're really interested in us because of our demographic, and they're like, if we could take y' all right now with all y', all, all hundred, 200, 300, math, like, all of y', all, and expand you out a hundred times, they would benefit from that. And so they trust us. And we're like, hey, listen, we have to make jokes like this. We don't have to say or, you know, we don't have to bring on Gypsy Crusader, but we have to be edgy and they understand that. And Peter Butler, first off, I want to say your flashlight was sent out, but I sent it out on Saturday on Martin Luther King Day weekend. So sorry, but it's out. I think it would have to be substantial because people with bad intent will spend good money to screw somebody over. Example, Rob o'. Neill. So I think it would have to be pretty high.
Mike
Yeah, I love the idea, man. I love it. But I Just don't know that there's, it's, there's never zero percent. It doesn't matter.
Tyler
Somebody's definitely goes down.
Mike
I know people that would be willing to spend $100 to get in there. You know them and I know them. So there's people that be willing to spend anything. But I think at least at this level, I mean, there's. We can only say so much anyway that, you know, I mean, we talk on here just about how you and I talk anyway. There's really nothing we don't talk about that we don't say here. You know, finances is obviously private, that kind of stuff, but everything else is pretty wide open. So I, I mean, you can't create something that's so difficult to maintain. And then obviously we're to the point where we're like, hey, we're going to give all our secrets away and hope that not one person in this group is going to go repeat it or say something like, you know, I think this is really right where it needs to be, obviously, like to grow this and make this special with giveaways as we get back to as things go. But yeah, and as far as the other stuff goes, the broadcasting and the, in the advertising, you're right. Like, there are other cops, there's other people around military base that just don't know we exist. And that's the goal, is to get them to go, oh, dude, those guys are saying exactly what I think. Like, I need to listen to them. They just don't know. And that's, that's what this job of the company is, is to get us to those people.
Tyler
Clint says show id. Is that possible? Not for Patreon. So then Noah said Facebook group. We have a Facebook group. It's ran by Dylan. Yes, because Brady runs the Instagram. Do I have that flip flopped? Dylan, do you run the Facebook, the 99 group? I don't think you have to show ID for that. And I don't want. I want. I don't want people to have. I don't want. I mean, if we created another Facebook, maybe. Peter says the company I work for requires questionnaire and ID before accepting someone into our system. Is it possible to block people on Patreon if they aren't willing to be vetted? They get blocked. Yeah, but again, you're. You're asking for us to go through an entire vetting process of 140 people. No one, I do not have time for that. No one's got time for it. There's going to be People that go, I don't, I want to support you, but I'm not going to be vetted, dude. A majority of people are going to be like that. So maybe in the neck. I just don't think you can. Even if we opened up another tier for 20 bucks a month, I don't think that you can vet people out of it. I think it's just, it's like they, if they choose to pay for it, they get it. You can block people from Patreon, but they have to act out first before you know to block them, they have to do something which might be too late. Noah says. I will say I was skeptical when Brent left what this show would be, but Mike and Jimmy and Tyler have really made it better and were great additions. I can't watch tier one without cringing. You're not the first one, brother. I think you're the second one today to tell me that It's. I knew and Mike knew. I got with Mike about replacing Brent both as owner and co host. Like we said long before Mike was owner of the company, essentially via handshake, before Mike was even decided to be a host. That's how invested Mike was. Mike, we tried when Brent, we knew Brent was leaving in September. Brent wouldn't make a statement. He just, he wouldn't do it. He wouldn't talk about it. I have my own theories. He had very low t he. He was not a good person to be around. And so we were having to like what do we do? And you guys in Patreon were waiting on a statement and I was trying to coordinate with Brent, like statements, public statements that what business dude. Brent went and just posted in Patreon, didn't tell me, hey everybody, I'm starting my own thing. He thanked everybody. He did say anti hero, go on, do great things. That was the first we've seen a statement. It wasn't to me, it wasn't to Mike. Wasn't anybody in our camp. So. So when that was happening, when we knew Brent was out, when I like we knew it, he told us but he hadn't announced it publicly. Me and Mike, Mike was running through ideas with me about co host ideas, how to keep it the podcast we considered. There was people that we considered that didn't work out. And eventually one day we were just like, you know what it it's the anti air broadcast and we're going to change the whole thing. It's going to be live and Mike is going to be the co host and we were worried about not Having a soft person, a Special Forces guy. If we tried to do the same model as before, we would have had to had a Navy SEAL or Special Forces guy to keep. I knew how many soft bros were here and if we just weren't going to be able to do that. So that's how we shifted in it. And appreciate the kind words, dude. And yes, Tier one is definitely about one thing and our show's about the boys.
Mike
Yeah. And that's like I said, I saw. I. I went. When we went to Jersey Sea in April, I think we were already talking about it then.
Tyler
We were. I remember we were in an airport getting on one of the shuttles, me and you.
Mike
It was just.
Tyler
Oh, it was when we went to Reagan.
Mike
It was Reagan then.
Tyler
Yeah. And I had said, like, hey, man, I'm seeing things that are indicators that someone's getting a little. Yeah.
Mike
And I remember you calling me. Not the night he quit, but the. Not about a month before you called me. I came over and helped post. He was gone for something. And you called me. And I remember having that conversation with you. I was like, dude, I'm not gonna let it fail. Like, you know a joke about driving and all that. But I offered. Then I was like, if I have to drive over here every week, twice a week, whatever it is, like, it's not gonna fail. Like, we won't let it fail. And, you know, it rode and I was prepared. I really didn't. You're right. I was gonna buy half the company without even being on it. I didn't care about being on the show.
Tyler
Well, that's how I knew you believed in it.
Mike
Yeah, it took growth. Like, you know, you know, it's like you get on. But I saw, you know, maturity, being old, that helps. But I saw it. I'm like, this can't fail. This might take a hit, but it can't fail. And that's where I was like, I'll just buy half the company and I won't even. I don't care about me ever being on it. Like, I'll just be there and then we'll hire a host and then I'll keep running my other stuff on the side. So that was. That's how serious I felt about it. But, you know, that's. That's kind of how it goes, man. And it's unfortunate that it ended the way it did. And you're right, there are. It would have been nice to have a smoother send off.
Tyler
I mean, yeah, it would have been.
Mike
Nice to have a statement that there was no drug because that drama, it was like WWE drama build up a about what the big bomb was going to be. And unless there was a bomb, which we almost like could have staged one to make it cooler. I think we even discussed that like fight like a Monday night wars fight with us. But the way it happened was very unfortunate that you know, somebody took such pride in building something and such credit for making something as big as it was, which he did. But he also kind of walked away from it in a very non caring about it manner.
Tyler
Well, there's theories on what it, what it was used, what it was used for for certain people. And I'm going to publicly say he went on like Andy stuff stomp and indicated that, that indicated that he wasn't paid. Me and him both made the same amount of money. I did 30, 40 hours a week worth of work to keep it going. He showed up for four hours a week on average, maybe five. And we made the same amount of money. That was the agreement. And he went on to Andy Stump to say that he was sick of not making money in his businesses. And I was like, I, I was, you know, but he wasn't disrespectful about it. So I didn't really like clap back publicly. But I'm gonna at some point say publicly that all owners of the Anti Hero podcast in time of question were paid the exact same amount of money. The exact same amount of money.
Mike
And I can, I can as an outsider can vouch for the amount of hours and effort that went into it. And I don't want to, I'm not gonna hear to get it ugly, but there were things and you know, it's just personalities and, and probably, you know, I don't think you guys, when you started it imagine they would get to where it was anyway. I'm sure you not that you didn't manage imagine, of course you had a vision, but things kind of grow to that spot and you're like, now? Yeah, now what? We didn't plan it, you know, like you and I like some of the. You and I hate talking about money. We hate talking about, you know, the stuff I guess you're supposed to. We do. But it's kind of like I think in this case our friendship is great, but we're also able to have difficult conversations and disagree without throwing a fit. And I think you have to, you know, you have to be somewhat friends to make this work. It can't just be like you can.
Tyler
You're right.
Mike
It has to be Some level of. Like I said, we're not. We don't.
Tyler
We.
Mike
We've been to, like, four or five events together. You know, we're not at dinner every night. We go to lunch maybe once or twice a week. But you have to have some level of, like, constant interaction where it can't just be like, see you for Thursday. See you Monday. See you Thursday. See Monday. You can't have that and be successful or, I mean, be successful for a long time. It'll. It'll work for a little while. It's kind of like the honeymoon phase of a relationship. And then eventually you're like, all right, there's no more dates. There's no more fun rides. We gotta. We gotta eat dinner at home tonight. Eat ham sandwiches and just watch tv. And there's, like, no extravagant. It's just the job. Like, you can't. It doesn't sustain if you're not somewhat friends.
Tyler
Well, a lot of people didn't know this. Me and Brent weren't friends. I didn't.
Mike
I would never. I saw it, and I had no. I obviously had no idea. That was one of my biggest shocks when I came in.
Tyler
It's not that I had any malice against him or anything, but we weren't friends at all. And we saw each other on filming days, and anytime we hung out outside of this building, it was a function for the business. Never once did we go out to lunch together. We didn't talk. Our conversations were business oriented. And you're right, you know, in the in then, it was easy. It was split down the middle. There was no negotiations about salary. Although I tried to have conversations about salary and saying, like, hey, you know. And it was hit with, no, that's not the agreement. And he's right. Handshake agreement. You know, it is what it is. So. But, yeah, not to beat a dead horse, but it's definitely easier to run it with somebody that you care about when they say, hey, I have to talk about this. You care about that person. And it's like. It's definitely easier than when somebody. When you're like, well, I don't even know who you are.
Mike
Yeah, no, it's a. It's a. It's a funny. It's a funny story how it all came together. And, you know, like I said, it's. It's. You have to. You spend this much time around somebody, you have to be able to. Like, you're gonna be best friends, but you have to be able to be friendly because you know how it is when you get around even when. When it comes to working, like, the patrol, you go work on a different shift or with some guys you can't stand, and it's just like, the job is the same, but it's not. When you're just like, constantly like, this guy's not going to take his calls or this guy does, you know, and then you can't talk about it because you're like, well, you know, I don't want to say anything. Like, we have a very open line of communication and we don't always agree. We disagree, but we disagree the right way. And, you know, it's. It's a good fit. I think that's why I wasn't ever concerned when it was going down, because I said, I know your level of commitment and how hard you work. I know my level of commitment and how much I'm willing to do. And there's day. I'll be honest, those days, I wake up and I'm like, your dumb ass could be, like, on a cruise every other week, retired, you know, like, don't have to deal with any of this. And then I'm like, but I.
Tyler
There's.
Mike
For the boys. It's. Get the word out. It's the right thing to do. And I'm like, all right. But I have my moments. But I knew it was not going to fail. I remember having the conversation with you. I'm like, bro, it ain't we. It ain't going down. It ain't going down like that. So I'm glad it all worked out.
Tyler
No, Clint says tier one, dry as hell. At least spit on it, bud. No, I did not know this. If you guys know the Brent is still listed as co host on Apple, I'll have Justin change that immediately in Patreon when you go to join. I didn't know that. I thought I changed. I thought I changed everything on Patreon.
Mike
There's my woman argument right there. Go ahead and click down the female comment. Everybody else is cool with it. And now.
Tyler
Oh, that's weird. Are you guys not best friends?
Mike
No. That's a funny term that women use, but I would say. I don't call it a best friend. I call it, you know, there's a person people. And I have very few. Maybe two or three that you just know, like, if I call you if I need, like, there's no questions. There's no questions. Like, hey, Tyler, like, xyz. Yep. Pay, Tyler. Xy. Yep. So there. You know, you think throughout your career, in your life, you have Many people like that. And you don't. And then when you're older, like me, you go, you know, and the word best friend, it's, it's like you said, we don't, we don't listen to the same music, we don't like the same sports. We don't have anything really.
Tyler
We've only known each other for a year.
Mike
Yeah, we've known each other.
Tyler
Yeah. For a year.
Mike
Three years maybe, total.
Tyler
Yeah.
Mike
But, you know, a year of it. We didn't know he. You didn't know. It's Cobbville. We didn't really talk. So really we're going on a year of, you know, I went on December 17 last year. So it's like. But then you learn that's just an example that like I say with cops, you could be a 30 year cop and suck. You can be a 3 year cop and be the best. You could have friends that are friends for 30 years that you can't count on. You can have a friend for a year. And it's like, this guy's gonna die for me. And that's, that's, that's how you know that's success. When you run into somebody with that same ambition and drive and willingness to do what it takes to get things done.
Tyler
And.
Mike
It is what it is.
Tyler
Yeah, I'll be, I'll, I'll get mushy for a little bit. This show would not be here if it wasn't for Mike. And you guys can take that how it is. But I'm telling you, I'm not just saying like, oh, with my co hosting, the show would not be here without Mike. So I kind of tricked him into investing himself well, you know, and that's, that's what.
Mike
But that's the counter to that is. And I know that and I'm not stupid. I don't, I don't say that. Cocky. But you meet somebody and I watched you behind the scenes and I watch everything you did. And I'm like, brother. And then you, you know, you left your job. You didn't get fired like everybody wanted it to be. You legitimately told me when we first met you were going to quit your job in six months. And it's like, I go, I can't let this guy, you know, this guy made a huge decision for his, for his personal well being. And I know how shitty the job is and for you especially. So it's like, I can't let this go. I can't. And that's just, like I said, there's not many people. There's like three of you. And that. That just. I would do that for. And, you know, like I said selfishly, some days I'm like, God damn it. You know? But it's like, overall, the 99.9 of the time. This is. This is it. And, you know, I told you. I told you a long time ago, you're not gonna be homeless, and you're not gonna. You're not gonna fail. So here we are. I don't care what we do, but here we are.
Tyler
Heather's releasing all of our laundry.
Mike
I see that one of them is really graphic. Please, please don't answer. Just. I'll call you soon.
Tyler
I was just on a run. Yeah, it's 1:00am Tyler. But, man. Yeah, so that was. We still got other things to talk about, but that was the recap of the. I'm glad we got into that conversation. We'll bring it up in the meeting. I do want people, like, here right now, like, all of you guys in on the. Our dis. There's just decisions that we want to pass off to a core sample of people that care. Like, you guys would tell us. This sucks. This part of the show sucks. I hate it when this happens. If 6 out of 10 people say that, it's probably something we need to work on, and I. I don't have any shame in that. So we got to figure out a way to get you guys involved. After we have, like, a team meeting, we'll have some questions drawn up and just figure out a way if I have to hand deliver it to 10 of you guys, because Patreon, we can.
Mike
At least create a thread and, like, a, like, poll. Even if there's not an actual click poll, there could be like a hey, question one time, you know, please respond 24 hours. Let's add up the yeses and no. You could do things like that.
Tyler
Yeah. Dylan created a poll and. And in Facebook, and it was like, what are you? And it was veterans, military, fire, ems, police, blue collar, or just love the show. Now, granted, there was only 23 people to poll because the group's brand new. So it's probably not the most accurate as far as, like, a good sample. But if we went on Patreon and we figured out, you know, but that's a Natalie thing, dude, I don't know how to do that because it has to be like a Google sheet that people felt. It's like a Google survey, and then it sends us that in an email. The answers just, like when they sign up For a giveaway, they complete a sheet every single time with their shirt size or address, like everything. And then it submits it into a Google chart with all the information in it. And then I'm able to pull that Google chart. It's a pain in the dick out of me.
Mike
I'm barely able to create a promo code for my website.
Tyler
But the goal is to have, I would say our five year goal is to have full time employees. Not many, but full time employees were like, when me and Mike go, hey, we need this done, there is a person that. That is their. That's their route. Like, okay, I'll handle it. You know, by Tuesday. Or, you know, just so that way we can have, like, not too many people are doing the same thing over and over again and try it. Like, you know, when I have to go do something like that, it takes me four hours to figure it out. When it can take somebody what knows what they're doing, it takes them 10 minutes.
Mike
Yeah. And don't forget to check the store. We have. We added a couple new hats, a flag, and the new 99 for the boys shirts, hoodie, sticker. So there's a bunch of new stuff, actually. Stuff's been selling pretty good in the last couple days, so let's keep that up. Any ideas? There's a good place for that. Patreon. Any ideas? Anybody comes up with a graphic like the boys did for the 99, you come up with a graphic. I can literally have it up. Doesn't cost us anything to put it on. Any type of clothing, hat, shirt, flag, whatever. And you know, one person wants it. We can do it. It's not hard.
Tyler
All right, so I'm gonna remove stop screen and then add a new one so I can show it.
Mike
Crazy, dude.
Tyler
All right, so this is it. Hey, Mike, do you think I'm asking this in front of Patreon? Do you think you can change these icons to like an anti hero one or is that a Natalie thing?
Mike
That's a Natalie thing. If you noticed there was no access, there's a way to do it. I can't remember, but there was no accessories till I made the flag. So now it's the default one. There's a way to switch it to each default one and I'll have to get with her and I. It drives me OCD crazy that throw down all antihero. So we will get that done.
Tyler
I just have to ask her, man. That's a badass sticker, dude. The 99 for the boys. Yeah, that's A stalker dude for making it.
Mike
That's pretty good hoodie. And the problem with the hat, you go back to the hat. There's just an issue with this printer. We're not there yet, but it makes the logo yellow for some reason. Yeah, because look, the night. Like, look how it's yellow. There's none I can do. That's the way it defaults to it.
Tyler
Forever in anti Hero. Like you're going to.
Mike
I can. But it's still yellow.
Tyler
Oh, it's.
Mike
Oh. So the green, like, because look at that. That's green. So I don't understand how the night shift part can be green, but the skull is yellow. I don't know if it's. Because it's right in between and it's kind of mixed, but it's.
Tyler
It's an Asian woman wearing a Tyler and all hat.
Mike
Yeah, look at that. Those are fitted. I gotta add the trucker hats and all that, but I wanted to just get them up. I'm a fitted hat guy, so I always wear fitted hats.
Tyler
Hoodies. Yeah.
Mike
That one's a badass hoodie. Yeah, I just. We just ordered those.
Tyler
That is a cool design, dude. I'm gonna make one that's just 99, you know, rich Piana, and he has the 5% nutrition.
Mike
He's dead, but.
Tyler
And he always just. You always see the people walking around with just 5% in that font and you know, like a tank top. You know what that is? I want to get a 99 one that just. That's all it says on it. 99.
Mike
And we can do. I mean, for Patreon, I don't want this going crazy, but for Patreon, we can also. That'll be an exclusive thing. I can do it. I can customize it. So if you wanted your name on the back ID number or something cool. It'll be a little bit more money.
Tyler
Okay, top tier. This is what I'm talking about. If we can come up with a way to be like, hey, if you're spending 20 on Patreon a month, we are going to make it worth your while. If you want.
Mike
That would be right there. If you're in Patreon, if you're spending 5, 10, 15. If you want something custom, that's a logo already, I'm not gonna go out design new logos. But if you have. If you see one of those things and you wanted like, because it costs more money. Like my hat. My cobble hat has put your wife up and it says Cobble on the back. That costs. They Charge it. It's just Monopoly. So if just the front, the hat's like 24 bucks. You add the back, now that's 30 bucks. Yeah, but if you wanted something, if you're in Patreon, it would have to. The conversation takes place in Patreon. If you wanted that shirt and you wanted your boyfriend's name on the back, your dog's name on the back, whatever you're.
Tyler
I mean, what if we made that like, a bigger tier? Like one of the aspects of, like.
Mike
Okay, top tier, then.
Tyler
Yeah. It's nice to feel part of something, and I know others feel the same way. We'd pay for exclusive Patreon or whatever.
Mike
We can do to make it top tier. If you're paying for the top tier of Patreon, we can do custom work.
Tyler
Six Jedi just put an order in yesterday. Did we figure out the issue with the shipping, everybody?
Mike
Yeah, it was something to do with everything. No, all that was not their fault. It was something. When I was hitting on Shopify, and it's all garbage talk, but when order comes in on my phone, I see it, I hit request fulfillment. Shopify sends it to Printify, Printify prints it. There was an issue. I got home, all I did was go on Printify and hit boom, boom, boom. The order that came in. The orders that came in today, I actually was able to do it the old way, which is just hit request fulfillment, and they're all. And I keep it up on my screen. I check frequently. But the problem is if once they get it with the wrong address, I had it on Copville. It's like somebody forgot their apartment number. And then they're like, oh, I gave it to you two days later, I'm like, bro, once the company gets it and be. And be aware of this, for anybody ordering, it's drop ship. So a shirt might come from California, and a sticker might come from Missouri. So if you get in a package from us and one of the items is missing, everything right now is being shipped from a drop ship. So it's coming. No, that's on Antihero as well. Because the shirts and the stickers are made at different locations.
Tyler
Do they have to pay double shipping?
Mike
No, we. We eat it. And that's why it's in the cost.
Tyler
Great.
Mike
Well, we don't lose money. No, I'm just saying we charge.
Tyler
The whole point of our merch Antihero was not to make money. That's why it took so long to make is because it was never a monetary thing for us. No, we're not making on the back. It's, it's meant to just provide people with shirts and merch so that they.
Mike
Can so passionate about it. Like I said, I had a guy from Belgium that wanted stuff and I'm like man, dude, having Copville in Belgium, I ate the 20, the second 21 shipping. I'm like, I don't give a. I'm sending this dude this stuff. I want him to be in Belgium rocking Copille. So the baked in standard shipping. There's still enough profit within what we're selling that we're not losing money, but we're not getting rich either. We're making a few bucks per order, but the goal is we just want the merch out. We'll worry about that stuff later for you OGs that are in here now that are loyal. Day one guys. We're making peanuts just to make sure.
Tyler
Because I won't lie. Like Counterculture Inc. Threads I own solely. It's a, it's a legitimate business. Kind of like a little bit more than a side hustle. But you know, I, I hold all the inventory which means I control quality control. I, I control quality control, but I have my hand on quality control. I hand write the notes. When things go out, I put the stickers in it, the extra stickers. Like I have all the shirts printed in the back warehouse that you know. So those prices I do like I. And I order the blank shirts. I get the design from Natalie. I go to the, I take the shirts to the printer and I pick it up and so. And then I bag them myself. I fold them and bag them. So like I make a huge percentage from a shirt doing that. But the anti hero stuff is they take all of that percentage.
Mike
I mean, I can tell. I mean I'll tell. I'll talk it in here. The difference is about. I made a hundred thousand dollars the first year in the Copville store. 2024 because everything was inventoried except for shirts. All the patches, all the stickers. I still have thousands of them. Everything was inventoried. I did all the orders myself with a business partner. It's a nightmare. All the mistakes you said in the wrong thing, you put the wrong. Me and Joanna out there for hours. 50, 70 order. The difference is though I made, I only made about $30,000 this year because I drop shipped everything. Everything comes from except for Pat. Any patches you order from my site come from my house. So then I get that confusing. Hey bro, I got the shirt and the stickers, but there's patches Missing. I'm like, yeah, dude, it's coming from two different locations. Like, and I always the same as you. Whenever I get an order for patches, I always put two or three, because you've seen all the stickers I have. I always put two or three extra stickers in with the pat with the incendent. But that's the difference in profit. Like, a shirt costs really. Like, you're probably paying like nine, eight, nine dollars. A blank shirt. A couple dollars.
Tyler
No, no, no. A blank shirt. I'll let everybody know. A blank shirt. If I. I have a wholesale license, so I can go buy, like, stuff tax free. And so I get a shirt for like 450, give or take on the. The market. It could be like 20, 30 cents more, but about 450 a shirt. And then I take that shirt and it costs about after it's printed and the design's printed on it. Each shirt comes out to about 11 or 12 bucks. But we just did our new prepare for war shirt that I completely outsourced everything to Liberty Risk podcast. That guy is a Navy seal, but his main. His main source of income is. He's a. He's. He does all that for T shirt companies. And to do a hundred shirts, it cost me $20 a shirt when it used to call me 11 or 12. But it. They do the legit tags, like the wash instructions, like, it's a legit shirt. But I only have to sell the shirts for 35 just to make some cool. That's what.
Mike
Even when the cobble stuff, I keep it reasonable. I make nine. But when I say that I eat some money when the double shipping comes in, if you order like a patch for my house, I got to pay $4 to ship it. And then the shirts come from the other place. $4. I'm only charging like $6 for shipping, flat rate. So you're making two bucks. Yeah, but I'd rather, like I said I'd rather make two bucks or even, like I said, a lot of the orders I went to Denmark. In the last month, I've shipped to Denmark, Belgium, Australia and UK and Canada all the time. But I want those items out there. So, like the dude message and I told you we were talking about on the show the other day, UPS holds like. Like, they hold stuff hostage overseas. Like UPS. I get an email from UPS is like, yeah, we need another 12 to deliver this package to Belgium where we're not gonna give it to the guy. And I'm like, well, so I went on and paid it so. But you know, like, just like marketing, you need. You want your stuff out there, but we're not making millions on clothing. But the bottom line of that was if you're. If you're a top tier member and you want something custom, you want your name on the back of a hat, you want the logo 99 on the back of the hat with the front of. If you're in that group, you're in Patreon and you ask for it. I can make it happen.
Tyler
You gotta get with Mike though. I don't know how to do it. And that's awesome.
Mike
It's easy once you get the system down. Like. Like, it's. It's not. It's not bad.
Tyler
Yeah. And if again, I felt bad because a lot of these people deserve free shirts. And if we had the shirts on hand, we would send you guys all free shirts. But the way it's done, me and Mike had to pay for our insurance.
Mike
Yeah. Like, right. Like if we had the.
Tyler
The.
Mike
And I get. You know what we can. When we go away, there's a way to order. Like, I can order bulk. So I could order like 10 shirts and we'll only pay like 16 a shirt. So we could go sell them for 20 and still make a couple or.
Tyler
Just hand them out.
Mike
Yeah, there's like a mass order and all that. That's kind of like when you talk to like me, I don't bring any clothing. I. I should Copville stuff. But I probably should have a local person just to get 20 larges, 20 mediums. You know, something was popular, made. So like you said, even handing them out, like at some point it's like, here, just get the word out. Because it's locally, it's. It's gone crazy locally. Nobody really understands that I live in.
Tyler
I don't. I know. You try to explain it to me. I'm like, I don't know, bro.
Mike
You have no idea. It's like my local Facebook, I had. I had like 300 people in the last month. Like locally, the political area here is small. 160000 people in this county. And I go to Publix and I hear, Cottville's in the house. I'm nervous because of that thing in my intro. Or I get like, hey, I went to the bank to get a. The was I doing at the bank bank that day. Went to get a cashier's check for something. And I go to the lady and she's like, oh, she saw my id. She's like, you're You're Michael Dilks.
Tyler
You.
Mike
You're Coppell. And I'm like, yeah, that's me. And she's like, oh, my God. I listen to everything. Then, like, I had one of the dudes from the sheriff's office call me, and we were talking about something. He's like, bro, my girlfriend listen to every episode. Like, it's just weird. But locally, it's really taken off. And I think I can affect the next election. I think I really can for us, Sheriff.
Tyler
So.
Mike
And I have dogs over people. Nobody even knows that now. Nobody even knows I have that company, dogsoverpeople.org I bought. I started a second company, dogsoverpeople.org can.
Tyler
You tell the origin story of why you separated it? Because it's pretty funny. Like, the type of people that shop at each store.
Mike
So, okay, yeah, so I have. You see. I see anywhere dogs over people all the time. That's my company dog. Dogs over people.org. two times that happened to me. I was in Seattle, and I went on a cruise to Alaska, and a lady walked up to me and she was like, hey, I love dogs. And I'm like, yeah, dogs over people. I'm like, go to my website. Well, it was on the Copville website. And she opened it up, and she never ordered. And I was like. And then I went to the airport, and a black female came up to me and said the same thing. And the first thing she did was she opened it up. She goes. She hung my phone. There's a picture of Donald Trump wearing a crown that I made from the Biggie Smalls album. And she was like, yeah, I'm not ordering it from you. And I'm like, okay, so, like, I gotta separate this. So I went to dogsoverpeople.org and I created a whole another. And I. I'm a. Like, that is. I can't tell you a hundred times a week I get stopped because of the dogs over people hoodie and hat.
Tyler
And you just haven't spent any time on the company.
Mike
I don't. I don't. I have the website. Nobody really knows it's mine.
Tyler
Why don't you hire somebody? Like, hey, 500 bucks. Millions.
Mike
It would make millions, dude. Everybody likes animals. I have it completely separated from who I am. It's on a whole another website. I know. I know everybody.
Tyler
I wanted to touch on. With everybody in here on Patreon. And if you're listening to this afterwards, message us on Patreon. But we're. We've been very lazy about Live shows. We need to get back out there. We have live shows in April. I want to say we have one in March, but I can't. I don't think we. Oh, no, we don't have any, Mark. We have not. Like, we don't have any live shows. If. And here's the thing is, you know, I was telling Matt, Matt was like. He was like yesterday. He's like, this media company is going to ask you guys to go, like, can you come to Nashville and do a radio station tour? Like four days? And I was like, me and Mike will literally meet up, get in the car, drive, do it, drive home and go back to our lives. Like, we don't. Like, we will do it. We will do. So live shows. I mean, flying sucks because it eats up your day, but if we got something on the eastern seaboard that we could drive through, maybe, but we need to have people that can. I just want to start meeting everybody and like, in person and like. But if they're like us and they probably show that website real quick so.
Mike
I can show everybody. No, no, the dogs are people. I'm like, look for the picture of the dogs. So there's the website. I'll scroll on it. Funny story. So there's the header. Here's some of the products. That one right there that says jay Zan Canaro hates dogs.
Tyler
Which one?
Mike
The shirt.
Tyler
Right?
Mike
Yeah, yeah, you see that one? This is all I have. I have a ton more. There's actually dogs or people stuff on Cottville as well. But if you see the one says dogs over people.org org the reason I went. You can remove it. The reason I went away from Shopify and to Streamyard or to some Shopify to Square is because there's a guy that owns dogs over people.com and he filed a copyright against me for using Dogs over People.
Tyler
And he.
Mike
He copyrighted it. But you can't copyright the straight line phrase dogs over people. And if you look at mine, it's dogs. There's a line over people. And Shopify wouldn't listen to my counter argument. They were just like, nope, they suspended the whole site and removed all my products. So I went to another web browser, put it back on, and I had offered to buy dogsoverpeople.com from the guy, but he wouldn't sell it to me. He wanted to lease it to me. And I'm like, bro, I could turn this into a billion dollar industry. And then my lease runs out in three years. And you could say, I want $5 million for your.
Tyler
Yeah.
Mike
I'm like, you're nuts. So he went through the trouble of like zapping my whole site. So I added dot org, very small in front of every logo of dogs or people. Then a little dot organized. I'm not advertising dogs or people. I'm advertising my website. But that's kind of. That's honestly what derailed me. I had such a good business model going. He zapped my whole store and I lost it. So one day I'll get back to it.
Tyler
Yeah, man, you need to make that money.
Mike
Dog the cats over people. I always get the cat people that like, I love dogs, but I'm a cat person too. Can you make cats over people? And my gym does good with that because I always wear the hoodie in the gym and that's where I get most of my sales. It's people see it in the gym and want to buy one.
Tyler
Yeah, I mean, we'll probably do. I'm assuming Cheese Bread's talking about coming to a show. We'll probably do another Orlando show. I know there's tons of people. Our last Orlando show, we didn't advertise it because the territory feud with other people that we were worried about, you know, coming in and destroying it from the inside out, which is, I'm not gonna lie, It's Hangarounds of Brent. They're little beta made punks. And I was worried that they were gonna go into the place we were at and like talk on us. So we didn't advertise in Orlando.
Mike
What's funny, those people asked me to help out because obviously I don't say this cocky, but I have the biggest following on Instagram and I was asked to help out. I'm like, yeah, dude, I'll come to your place and I'll video and I'll po. I never got asked again after the split.
Tyler
Dude, I'm telling you, like, got like, Mike, if I told you it's different because of our relationship and you're a ride or die, but it's just hard to like two dudes are in an argument, you're friends with both of them and you just pop smoke and never talk to a group people again because you're such a beta to someone else.
Mike
I don't have that because honestly, my relationship with the Sheriff, that's kind of what happened. My best one, my best local friend here, that ride or die that I worked my whole career, him and the Sheriff were related by marriage and they. And I was stuck in the middle and I'm like, well, I can't really. You know, I get put in a bad position by both of them. But it was kind of like that. Hey, man, try not to. I don't want to know. Eventually I found out who was really ride or die, which was not the sheriff, the other guy. But I was in that position. But I didn't just go, all right, I'm picking aside. I'm leaving. Like, I stayed cordial with both people until something happened my own self. I would never have another man influence me and say, you can't be friends with him. I'd be like, go yourself. Like, it's not gonna happen. So. But you know what you learn? That's how you learn who. How people really are. Because if you didn't, you know, if they didn't do that, you'd still think they were loyal and they could be spies at this point. So it all works out.
Tyler
And it sounds crazy to you guys. I know it does. When we talk about loyalty and spies and people trying to destroy your. But it is true. They're out there and they at one point called your you a friend.
Mike
Yeah.
Tyler
Little do you know, they did not care about you. If. If I would never in a million years, Mike. I don't care if you stole all my money, stole everything from me and ran. I never. I would never be like, I'm gonna dedicate my life to destroying you. But you got people that will do all of that and more for the reason.
Mike
Yeah, I mean, it's bad. And cops are the worst, dude. It really is. Anybody associated with. It's. It's tough. But.
Tyler
You know, want to touch up on the topics before we head out that we like actual. All right, so this is pretty funny.
Mike
I say that this morning. That is like one of the high ranking people in Germany that says they're going to close the borders and start deporting people. I said, this sounds familiar.
Tyler
Within 100 days, I will close borders, eliminate subsidies for migrants and carry Germany's largest deportations. You hh music.
Mike
Sounds crazy. Sounds crazy. And then the video.
Tyler
They came up from nothing once already. They'll come up from nothing again.
Mike
Yeah. And then this video we have, this is in Minnesota. This is. I mean, this just sums up America at this point. And I'll just let it play and we'll talk about it. This is inside of a target. This is basically a sit in protest. Go ahead.
Tyler
Target says that their.
Mike
Their mission is to support the joy.
Tyler
Of everyday life for all families. Then do it. Do it now.
Mike
Jessica Silver, profit.
Tyler
Did it just restart?
Mike
Oh, no.
Tyler
Talk now. Not only they put her in the middle grandmother, but I sit here, have a great granddaughter of an immigrant, and I sit here. Target, you must. You must stand with us.
Mike
You must stop discriminating.
Tyler
You must stop treating immigrants wrong. You must give them better wages. You must give them an opportunity to have housing.
Mike
You must give them an opportunity to feed their children. I stand, I sit here because this is the right thing to do.
Tyler
That's right. I've been off crack for three months.
Mike
That was because the Target. You allowed ICE to use the bathrooms.
Tyler
Is that. Is that it?
Mike
That's it. Because ice, it blows my mind at Target, you know?
Tyler
Okay, so you know how the types of dudes that we are, like, they don't even let the men sit with them. They have to stand in the back. The type of dude that would support that, like.
Mike
And then the dude yelled from the back. I can't understand. I just don't understand. I don't understand that behavior. I don't understand the mentality. I can't imagine living like that, man. I can't imagine being so soft. I mean, I don't even get to drive my car, but still, I mean, I can't imagine being. I joked with her about that yesterday.
Tyler
Those dudes aren't getting laid by any of those women, that's for sure.
Mike
No, no.
Tyler
They're trying to. That's what a male feminist is. It's not your fight. Even if you agree. Even if you agree with the feminist agenda or whatever. Your wife. Whatever. If you agree with something, that's not your fight.
Mike
No.
Tyler
Stay out of it.
Mike
No. One of them is Hawk Tua.
Tyler
Oh, you talked about your wife.
Mike
I'll take the maga. Wi Fi. God. All day long. Yeah. We were joking about the driving and I was. I was, you know, telling her. She didn't watch it, but I was telling her how you were with me about it. But I like it said. It's. It's. It's. I don't know, man. It's just. It's nice. I don't have to worry about it. It sounds crazy to people, I guess, who probably wouldn't. Don't live like that. But it's. She's always driven, and it's nice until she's texting and driving. But I'm not supposed to say that because she can get in trouble.
Tyler
But you do it too, man.
Mike
I'm not as bad because Toyota drives itself. I love it. But how.
Tyler
Okay, I've never been in a self Driving car. How reliable is that?
Mike
That so it's not all the way like it's not like Tesla self driving but what it does is you hit the assisted cruise control. You have to keep your hands on the wheel, at least resting on the wheel and have some control of it. But it will drive stay in the lane. If a car merges it'll slow down and it'll stay a certain distance and it drives itself. It knows a turn. I mean it can't like get off on an exit, you'll crash into the wall. But it'll slow down, speed up, stay a distance. No cars or lane change and they'll stay in the lane. So basically you can just kind of hold onto the wheel and just stare ahead feet free and it drives.
Tyler
Wow.
Mike
It's annoying. Sometime it's good you know it's it because they it slows down too much. Like if a car cuts over and it's like 200 yards ahead, it'll go from like 86 down to like 75. You're like bro, a little dramatic but I do edit memes and real drop.
Tyler
Wise rock with they smoke in the house.
Mike
Oh my God. My God, that's really good.
Tyler
How much are on a two hour trip here? How much would you say screen time? Are your eyeballs on the screen?
Mike
30 minutes?
Tyler
Yeah, I'm pretty bad.
Mike
20. I, I, I definitely put it down on the way there. It's bit almost zero because I'm kind of thinking about the show. I'm driving, I'm getting there. The way home is more, it's over and I'm like catching up on everything because I have a bazillion messages when I leave. But the BMW, it's impossible. You know when you're on the highway it's good but around town it's six speed. You can't really do with that. I can't drive it anyway. My leg, I can't push the clutch in.
Tyler
Oh that's right. How's that?
Mike
It's still up dude. I have my follow up on the.
Tyler
30Th but whatever you got to say to, to tell people that your wife drives the cool car and you get to drive your wife.
Mike
No, I drive in the cool car too. I just sit in the passenger seat. It's really fun.
Tyler
Made up this whole story about your knees so that way. What's that, what's that saying where's the BMW? Why you didn't have to drive the BMW.
Mike
Like I said the Maga girls Hakua. So if she wants to drive the car. The benefits outweigh the driving. She can drive all day. I don't mind. And she drives like a. Well, no, I can't say that. She drives very aggressively. Safely, but aggressively so we get places quick.
Tyler
Yeah, I. I'm a firm believer. I'm not even joking. There's. Aggressive driving is not necessarily a bad thing. It actually can help you avoid retards on the road, but you have to be aggressive and safe at the same time. Safe.
Mike
It's like the meme. If I'm driving, we're almost in a crash every seven seconds.
Tyler
Like, everything.
Mike
I'm just like, bro. Like, there's times when I'm on the interstate. Like, when we. The last cruise we went on, I drove to Miami because she had worked all night, got off, and I'm like, driving in downtown Miami, and I'm like, I. This was the, like, biggest mistake I made was driving here. Like, I wanted to just pull over, like, get in the car.
Tyler
I get it. Like, driving isn't a thing for me and Heather. Like, I drive everywhere. That's not a thing. But anything else, I mean, I'm not talking, like, I can't. I don't load the dishwasher. I don't clean much because I can try. And it's just like, you know what? After a hundred times, it's just the agreement.
Mike
I said, my wife. There was a meme yesterday. It's. It showed. Like, a lady mad at the cleaning. She's like, I'm mad because I'm the only one that can clean, but everybody asked me to clean, but they don't clean as good as me. So I'm cleaning anyway. Like, yep, I do. I do the dishwasher. I do all that stuff because I'm home more. I'm the housewife. But, you know, it's never as good as her. The way she does it. I don't drive as good as her.
Tyler
My wife, dude, I cleaned a pan. My wife found a spot, a speck on the handle, and I'm like, are you mad at me or something? Like. Like, is this, like, a proxy fight? Because you're pissed off. I could tell she's not listening right now.
Mike
My favorite is the counter. My favorite is the counter. So the counter is, like, the stomping grounds for everything goes on the counter. And we have, like, an island counter. My laptop. When I'm done, I take my laptop out there. There could be. You know, we have all our stuff. And then there's this whole pile of her stuff. And The. When the counter's dirty, boy, look out. And it has nothing to do with the stuff over here on her side. It has to do with my side only.
Tyler
Yeah.
Mike
I can't say, well, look at all the stuff you got there. And it's like, dude, oh, my God. She's.
Tyler
She can't say about this. One time, dude, Heather was in a bad mood. She had to have any. She goes, and what. What is this? And she looks at a pile of clothes and I go, I got a. Like a. I got a stack of shirts sitting there. And I go, what is that? And I look and it's like two weeks of laundry that hasn't been done. And she's like, it's not the same. I was like, oh, it's not the same. My bad.
Mike
Yeah, I get that a lot.
Tyler
I need to end the stream before she starts commenting.
Mike
No, keeps going. I want to hear. I wonder if all this is true.
Tyler
She's probably cleaning right now, running to the phone to comment. All right, guys, that's it. Thank you guys so much. Let us know if this was good. I mean, we kind of free flowed, but that. That was no stress and it went very fast and it was very fun to do that. So if you guys like that type of content, we're very open with y' all tomorrow. If we do another bigger tier, we already have two ideas. The feedback idea where you guys help us fix the. Fix the show based on honesty and the custom apparel idea and. And other things like that. Dylan says, later, y'. All.
Mike
We have a guest tomorrow. Yeah, I don't even know who it is. I'm a great partner.
Tyler
Yeah, it's okay. I got it. It's Elizabeth Lane. You weren't here here. You weren't here for when she interviewed us for her show.
Mike
The one that got Jimmy to change his mind about everything.
Tyler
Yeah, he got honey potted. I stand corrected. I love learning from people. I was like, all right.
Mike
He did the same thing with D. He's like, dom, I gotta disagree with you here. Dom, you're absolutely right. That's exactly how it was.
Tyler
All right, guys, we will see you tomorrow, 11am we will have our special guest, Elizabeth Lane. She had us on her show and so now we're gonna do a guest oriented show. Sorry, Mike, I gotta talk for 10 more seconds. You good?
Mike
Yeah.
Tyler
Am I bothering you?
Mike
No, go ahead.
Tyler
All right, I'll see you guys 11am tomorrow. X, Facebook, YouTube, and then I gotta find the outro. See you tomorrow.
Mike
Where's Lewis? When you need him, Sar.
Host: Tyler
Co-host: Mike
Date: January 20, 2026
Episode: PATREON TUESDAY (Patreon-exclusive, extra candid, inside look)
Audience: Veterans, first responders, blue collar Americans
This Patreon Tuesday episode is an unfiltered, highly interactive session with the tight-knit Antihero Broadcast community. Tyler and Mike dig into ongoing show production challenges, their anti-corporate, loyal-to-the-boys brand philosophy, thoughts on divisive public figures, gender roles in tough jobs, and open the floor to Patreon members for genuine feedback as they evolve. The episode features heavy behind-the-scenes discussion, including production struggles, the Brent saga, merch details, live event planning, and some sharp-edged cultural commentary—all in the duo’s signature irreverent tone.
Production Growing Pains
Engagement, Feedback & Transparency
Patreon Tiers, OPSEC, and Future Exclusivity
Don Lemon, Activism, and Identity Politics ([03:25–09:52])
Gender Roles in “Dirty, Dangerous Jobs” ([16:15–24:33])
Brent’s Departure: The Real Story ([70:45–76:31])
Friendship, Trust, and Business ([78:34–81:18])
Merch Operations Deep-Dive ([89:33–94:50])
Custom Merch Promise for Patreon
Live Show Planning ([98:18–99:54])
Loyalty vs. “Spies” ([103:39–104:17])
On Don Lemon, Identity, and Media Outrage:
On Gender and Blue Collar Jobs:
On Show Philosophy and Audience Trust:
On the Brent Departure & Brand Survival:
Comic Relief/Classic Banter:
Consistently irreverent, informal—heavy on sarcasm, off-color jokes, and “for the boys” loyalty. Reliant on real-world experience, not polish. Ad reads, production woes, and business transparency all handled in a frank, sometimes self-deprecating fashion.
This Patreon Tuesday is a behind-the-scenes, community-driven session that highlights what makes the Antihero Broadcast unique: fiercely loyal hosts, no-nonsense perspectives on tough blue-collar and first responder work, and a strong commitment to transparency, honesty, and listener feedback. There are sharply opinionated takes on cultural topics (Don Lemon, gender in heavy industry), an inside look at how the show is produced and managed, and a heartfelt segment about the show’s survival and thriving after key personnel changes. From merch details to metrics, every facet is laid bare “for the boys”—with no corporate script and no fear of controversy.