FRIDAY GIVEAWAYS!! (05/01/2026)

Summary

Podcast Summary: THE ANTIHERO BROADCAST

Episode: FRIDAY GIVEAWAYS!! (05/01/2026)
Date: May 1, 2026
Host/Network: The Antihero Podcast, part of Counterculture Network
Audience: Veterans, First Responders, and Blue Collar Americans

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Episode Overview

This episode kicks off with the energy of "Giveaway Friday," a tradition honoring the podcast’s active community with prize drawings for supporters and paid members. The show blends casual banter, honest talk about law enforcement culture, community recognition, and a powerful, in-depth interview on high-profile security failures. It closes with an extended, insightful segment on entrepreneurship and apparel media, valuable for any listener thinking of building their own business.

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Key Segments & Discussion Points

1. Giveaway Friday! – Rules, Prizes, and Winners

[02:41]–[11:20], [25:07]–[29:29], [65:07]–[66:41]

• How Giveaways Work:

  • Every $10+ Super Chat across the Counterculture and Antihero shows counted as an entry.
  • Patreon paid members also entered for separate prize drawings.
  • Hosts maintain transparency by performing random drawings live.

• Notable Moments:

  • C builds out the new studio sofa: "It's a little different, but yeah, this is the new studio." (02:41)
  • Banter about “cheap bastards” and super chat tallies: "Counterculture got 52 super chats. Anti Heroon got 31." (03:29)
  • Joke rules for May: "You must send us your 401k information, your Social Security number and also join our YouTube and send ten dollar super chats. You might win something." (05:15, C)
  • First giveaway winner: James De La Cruz (Counterculture super chat).
    • Prize: Custom engraved wallet.
    • "Huge support...just in counterculture, he's got almost 110 super chats." (07:37, C)
  • Second giveaway winner: Conservative Chocolate "CECE" (Antihero super chat).
    • Prize: Custom tumbler with Counterculture logo.
  • Third giveaway winner: Nicholas Lacero (Patreon).
  • Transparency emphasized: "It was all on camera, too...order of joining. And then all I did was come back 96." (67:11, C)

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2. Law Enforcement Life and the NYPD Explosion Story

[12:55]–[17:44], [34:20]–[35:20]

• Breaking Incident Recap:

  • Discussion of NYPD handling a domestic crisis in Queens: a knife-wielding subject, gas smell, resulting explosion.
  • B's admiration: "The NYPD boots on ground...they're heroes. They're savages out there tackling terrorists."
  • Raw reactions: "Dude, these guys are breathing in all kinds of... you know just as well as I do when you...that's your job." (15:31, B)
  • C provides personal story of a similar gas incident on a local call.

• Impactful Quotes:

  • "These guys are seeing, like, that's a normal call in New York. A house blowing up is like, yeah, her house blew up." (16:37, C)
  • The difficulty and risks of police work in high-pressure urban settings discussed openly.

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3. Special Interview: Pat on Secret Service Security Failures

[35:20]–[60:56]

• Guest: Pat

  • Experienced in protective details for high-level officials.

• Key Insights:

  • "The Secret Service had a series of cascading failures on this...It should never, ever, ever, ever have happened. They allowed it to happen." (37:09, D)
  • Four near-miss security attempts on Trump detailed, each illustrating gaps in preparation or execution.
  • Fundamentals like vertical patrols and posted guards weren't executed: "Vertical patrol. Armed uniform, guy stationed right outside, like this, head on a swivel...not with his face buried in his phone." (37:48, D)
  • On generational/cultural shifts in law enforcement: “You need more of a battlefield mindset, a military mindset, than a civil service mindset... Head has to be on a swivel. You got to pull your face out of your phone." (47:26, D)

• Memorable Quotes:

  • "[Trump] has an ocean, an army of enemies coming at him all the time. No one cared about Carter, no one cared about Biden. Trump, they're not going to stop coming at him." (49:41, D)
  • "The presidential security package playbook has to be ripped up and thrown out the window. It worked for Carter, it worked for Biden...Not for Trump." (50:43, D)

• Recommendations:

  • Bring in experienced military/SWAT for executive protection, not just college graduates.
  • "I want guys that have scars from here to here are limping because they took a bullet in their leg." (50:50, D)

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4. Inside the Podcast: Format Changes & Studio Life

[29:56]–[34:20]

• Schedule Updates:

  • Moving from four to three days a week in-studio (Monday/Wednesday/Friday, 1–3 pm EST) for better energy and scheduling.
  • Night shifts to continue remotely for now.

• Casual Studio Banter:

  • "That retired life, man. What you got going on?" (31:19, B)
  • Merchandise and custom item production streamlined through Nick the gun guy.

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5. Entrepreneurship Deep Dive with Ryan from Liberty Risk Podcast

[70:44]–[104:29]

• Ryan’s Background (71:58, A):

  • High school dropout, built/sold apparel brands, now runs Industry Threadworks (apparel production) and Archive 3PL (fulfillment).
  • Podcast: Liberty Risk; business/war stories with an ex-military focus.

• Key Discussion Points:

  • "If you're learning from me, that might be a mistake because I...still don't know what the I'm doing. I've just made enough mistakes..." (71:29, A)
  • Building a business for eventual sale = build with processes in mind, not as a self-employment trap.
  • Media and apparel synergy: "Podcast is a great leverage point for an apparel brand...ROAS is much better" (78:27, A)
  • Profit margin realities in e-commerce and apparel: "There's a lot of ways to do it wrong. It's just like 5% here, 3% here...your profit margin is 25." (79:57, A)

• Entrepreneurship Takeaways:

  • Don't expect instant profit—1–3 years to profitability is the norm.
  • Side hustle wisdom: “I’m a big fan of having a day job and building your side hustle as big as you can, until that apex point...” (88:37, A)
  • Candid on risk, family responsibilities, and “burn the boat” advice.

• Memorable Quotes:

  • “Success and entrepreneurship is...just: One, try not to make the same mistake twice, and two, keep going...” (88:37, A)
  • "Timing has a huge thing to do with it...you gotta have a little bit of foresight and build the right thing in the right moment." (97:14, A)

• Culture:

  • "It's like a marriage...managing relationships and egos...I want to murder this [partner]...Most is not that big of a deal, you know." (84:37, A)
  • The hosts stress radical honesty and transparency in partnerships.

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6. Humor, Inside Jokes, & Community Calls

[25:56], [74:26], [98:23]

• Jokes about “Tyler is gay” super chats, the “allegedly” shirt (78:19), and antihero merchandise ("We need a shirt: Anti Job Job Club").
• “Favorite shark?” question: Inside joke with listeners (“Oh man, it's like saying, what's my favorite enema? I have zero favorite sharks, man.” – 98:38, A)
• Retelling a classic ‘80s FBI warrant sting with Redskins tickets (68:08)—hosts marveling at old SWAT tactics.

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Notable Quotes by Timestamp

• On Network Giveaways:
  • "He might win both... he's pretty big on the other side too." (07:47, C)
• On NYPD’s Reality:
  • "House blowing up is like, yeah, her house blew up. Dust yourself off. You got another one down the road..." (16:37, C)
• On Presidential Security:
  • "They did a good job... that's after he ran through the magnetometer, which should never have happened." (37:19, D)
• On Entrepreneurship:
  • "If you're learning from me, that might be a mistake because I...still don't know what the I'm doing." (71:29, A)
  • "Nobody wants to buy a job." (80:17, A)
  • "Try not to make the same mistake twice, and two, keep going....the only outcome is success." (88:37, A)
• On Apparel & Branding:
  • "Selling T shirts...death by a thousand cuts." (79:36, B)
  • "I love apparel because you can say so much with just a graphic..." (78:27, A)

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Timestamps of Main Segments

• [02:41] First GIVEAWAY rundown; new studio
• [07:01] James De La Cruz wins first giveaway (Counterculture)
• [12:55] NYPD explosion call breakdown
• [17:44] Guest Pat preview
• [35:20] Pat’s deep dive: Secret Service security failures
• [65:07] Final Patreon giveaway
• [70:44] Entrepreneurship & apparel talk with Ryan
• [98:23] Listener Q&A/inside joke: “Favorite shark?”
• [103:00] Instructor stories from Navy SEAL training

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Episode Tone & Language

• Candid, blue-collar, and direct—reflective of law enforcement and military culture.
• Humor is frequent and often dark or self-deprecating.
• Strong sense of camaraderie, community recognition, and inside jokes.
• Practical, no-nonsense approach to both policing and business.

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Summary for New Listeners

This episode serves as a fun, chaotic, and insightful slice of blue-collar America. From honoring their most supportive community members with live giveaways, to sharing gritty, honest stories from police and protective details, to offering boots-on-the-ground advice on running a business, the show doesn’t pull punches. Whether you’re here for laughs, professional wisdom, or just to bask in the vibe of real-deal camaraderie, this broadcast has something for you—especially if you appreciate straight talk and good banter.

Transcript

[A]

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[B]

Information provided by the speakers and presenters on the Antio broadcast platform is for general informational and entertainment purposes only. Information does not represent the broadcast network and all entities involved. All information is provided in good faith. However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of this information. Hurt feelings is not defamation. JV Team For Life Good morning. It is Casual Friday or maybe we call today giveaway Friday May 1, 2026. The entire broadcast is a news entertainment broadcast for veterans, first responders and all blue collar Americans. And this show is brought to you by Ghostbed. Go to ghostbed.com forward/anario Save 10 on their already ridiculously low prices. Pillowcases match toppers cooling patented technology sheets their award winning mattresses 60, 000 five star rating and review in house customer service and free shipping on those big mattresses. So if you can you need to replace something in the bedroom please go to ghostbed.com forward/anahero it'll save you 10% and it'll tell them that we sent you and elevated silence go to elevatedsounds.com and use promo code ANTIHERO15 and save 15% on your can everything from 22s to 50cals exercise your second amendment right, get yourself a suppressor and the process is not that hard and Jim will walk you through the entire thing. So go to elevated silence.com use promo code Anti Air 15 save 15% what's up? How do I look? Hungover.

[C]

It's different and you know you. Oh damn this is loud. If you change up anything, you know everybody's gonna have a problem.

[B]

Do I look fat too?

[C]

No, you look good.

[B]

All right, cool. Yeah, I'm in. I'm in the.

[C]

So I had new studio right?

[B]

Well I'm having. I'm building the studio out and I had a a futon so sofa delivered in the studio so I could have a couch in here in case I want to do some other style podcast. But this is where essentially I'll be broadcasting from. But later I'll have a Camera at me so you'll be able to see. It's a little different, but yeah, this is the new studio. But they. They were. The Delivery time was 10am to 1pm So I had to do the broadcast here.

[C]

What kind of. What kind of podcast would you do with a couch? You holding interviews or something? As you said earlier, today is Giveaway Friday. What I did was to make sure it's fair. I took every Super Chat Encounter culture that was over ten dollars handwritten.

[B]

Mike, put in the work, bro.

[C]

JoJo, help. JoJo, help. So this is every ten dollar. I'll be. Hey, you cheap bastards. Counterculture got 52 super chats. Anti Heron got 31. He's.

[B]

Wait, are you counting? Like Nick's in open mic?

[C]

Yeah, every. I'm gonna go across the network. So every single Super Chat on any of the. On any of the shows was counted. That was 9.99 or above. There were 52 on counterculture. There are 31 on anti hero. And we have. That's for next month. You can read that one while I look and all.

[B]

Yeah, we got Goon Sergeant's first super chat of the month. Tyler is gay.

[C]

We have two. Beautiful. You're in the running for this month. We have 294 paid members on Patreon. So we will do a number between 1 and 52 for counterculture, a number between 1 and 31, and a number between.

[B]

Oh, for the Patreon, I have. I have. Maybe for May. I have a stipulation. I think that we should do super chats, but we should only consider people that are members of YouTube. With the green. The green.

[C]

We're getting deep now.

[B]

It just gives an incentive. I mean, obviously they have the whole library to go back and they have more chatting accessibility and stuff, but just to give them a little. It's only three bucks a month. It's cheaper than our Patreon. I think so. So that'll be in May.

[C]

Okay. So May. So the stipulate. So even if somebody spends like a hundred bucks, there's people that send 100 bucks. They wouldn't be qualified.

[B]

No, I mean, I don't know.

[C]

All right, let's just keep it this way. If you. If you. If you are. If you win and you are a member, we'll give you.

[B]

Here's the thing. If they're sending a hundred bucks, I don't think they'd mind to join the YouTube.

[C]

They.

[B]

They join the YouTube for $3 a month maybe.

[C]

But for May, you must send us your 401. K information, your Social Security number and also join our YouTube and send ten dollar super chats. You might win something. All right.

[B]

And you also gotta personally compliment me every show.

[C]

Yeah, you can't call Tyler fat or gay ever. Or you're automatically. So let's do. Let's get right out of the rip and give the. I need a. The little mechanism you use there. A number between 1 and 52. And then, uh. This will be the Counterculture super chat giveaway. We will announce the winner live on the anti hero broadcast.

[B]

I almost deleted this app. It costs money.

[C]

We're back. We're back. Well, no, you probably will delete it then. If it costs money, Tyler's gonna get rid of it. So part of this super chat money goes to pay for the app that we use to give you guys prizes as well. So.

[B]

All right, it's one through what?

[C]

One through 52.

[B]

52. Okay.

[C]

Random number.

[B]

All right, it's set on five now, but that's just the last number. It was used. My crackhead screen. It's a screen saver that's cracked everybody. Not my phone.

[C]

Mine's broke. My whole phone. The back.

[B]

I fell asleep. What I'm gonna do is I'm gonna tap this screen in front of everybody and then it's going to generate a number. You ready?

[C]

Yep.

[B]

And this is for what this is for.

[C]

This is Counterculture super chat giveaway.

[A]

Okay,

[B]

30.

[C]

Number 30. James Dela Cruz is the winner. James Della Cruz is number 30. I'll make sure everybody can see it. It's written down right there.

[B]

What's James Cruz?

[C]

He's getting a. That's going to be one of the lights and the care package. Something that Nick the gun guy makes. A custom engraved item. We haven't. He'll get what he gets. But James Della Cruz, I have the pictures of lamps. And then Nick the gun guy will make whatever item we'll. We'll show everybody. Make sure we show it before we ship it.

[B]

But.

[C]

So the first winner of the giveaway for the Counterculture super chat is James De La Cruz. Who was entered. I'll be honest, dude. We joked that he would get picked. And the reason he probably won is.

[B]

I will tell you, so many super chats.

[C]

1, 2, 3, 4, 5, 6. He's got like just in counterculture, he's got almost 110 super chats. So huge support.

[B]

That's not even anti hero.

[C]

That's not even antihero. He's got way more over there. He might win both. He's he's pretty. He's pretty big on the other side too. But for. For counterculture, James de La Cruz is the winner.

[B]

So what's going to happen, though, is people are going to stop sending big super chats, and they're just going to send ten dollar ones and they're gonna send multiple ones.

[C]

All right, Juber, do the math. Yes. So 100 super chat gets you in, or you can do 10. 9.99. And we. It all comes true.

[B]

You just got to remember to do it.

[C]

You got to do. Yep. And we'll make sure we announce it. But. And we'll show the package because it's. Obviously we're. We're gonna. You know, I believe Nick. Neither guy will let us pay for anything, which is.

[B]

Is.

[C]

I. I hate it. I would love to. You know, and maybe we'll throw some counterculture Copville stuff in as well. Or Anti Hero. But we have great people that are not only sponsoring this, but paying for this as well. They're. They're here to assist. And then we have great people super chatting. So first giveaway is done. I would like everyone to stand by for the apology that Tyler is going to issue to me for saying that this. For saying that this was.

[B]

Oh, we're not done yet. This is called the shipping part, the logistical part.

[D]

This is easy.

[C]

I don't have to do any of that.

[B]

Okay, this is done. Everybody's messaging me going, I haven't got my shit.

[C]

No, we're not gonna get. We're not. Hey, bro, we're not going to get the Jimmy Jimmy call out about your shipping and Wrong shirt. Hey, by the way, man, this dude messaged me you order was all up.

[B]

All right, Mike, good job. Now let's. Who. Whose monkey are. Whose back are you putting the monkey on now for shipping?

[C]

No, here, I'm gonna. I think I already showed these, but hold on. I'm gonna show you guys the two items that are going out, and it's gonna be random. I'm not gonna let every. I'm not. We're not gonna get into like. You get to pick the item. So these are the two items that are made already. I guess one, maybe one's anti here, one's counterculture. We'll see. Let me just put them up here. Boom, boom. Yes. So one is anti hero. That'll go to the Anti Hero Super Chat winner. One is counterculture. So these will go to. We'll just keep it brand random specific. So let's go here and here. So the first item that Was won. Going to James Delac Cruz is going to be a custom engraved counterculture wallet. Whoa. Here's a. Here it is.

[B]

Does it. Does it come with a chain?

[C]

No. So there's a. Same thing I carry, like, it's like a ridgeline or, you know, one of those metal wallets. So this is the item that's going to James de La Cruz for the

[B]

counterculture giveaway and appreciate James and all of you guys for supporting counterculture Network that. Those guys, everybody, they. They contribute a lot to antihero, but they contribute a lot to the network with their own shows. And it means a lot that you guys go down and then and show some love. Means a lot.

[C]

G Money, you know, for his work. I mean, G Money did lead the way in super chats, I believe, for the month. So you guys really.

[B]

Because he begs for him.

[C]

Yeah, I mean, besides begging for it.

[B]

Let me see them. Super chats and then they super chat. He doesn't read them, but so.

[C]

So I don't know what show. I could actually tell you what show that was on if I went back, but yeah, that's. That's the first item that's going out to. And then let me see if I can find the light. I'm not gonna be able to find it, but the lamp thing's cool as well. Those will both go out. I will handle all that. So first one's done.

[B]

All right. Don't forget to do the second one. We got three.

[C]

We got three. We got it. We got a soup. We got. The next one will be the anti hero super chat. And then we have the whole Patreon. All right, So I don't know what the Patreon gift is going to be. Nick is going to have to. Have to buy another item out of Nick's hands. He can make whatever he wants. But the third item, I'm not sure what it is yet. We didn't get that far.

[B]

How'd you like doing night shift from home?

[C]

Beautiful. Loved it.

[B]

Yeah, I do. It's a. It's a different vibe at home. I'm seeing. It's a. It's a less. I don't know, there's a. It's. There's a different stress that comes with being at the studio because you're like, every minute it's accounted for. And then here it's like. Not that it's not like we still have a schedule, but it just. I don't know, it's a different feeling.

[C]

No, I mean, it's def. I think honest if it was, obviously it was easier. It's better to be in studio. The vibe is cool. Everybody's cutting it up.

[B]

Oh, yeah, I love being in studio, but it's just weird being by there by myself, you know?

[C]

Yeah, Gator. I mean.

[B]

Oh, I'm an anti hero also. Probably do night shift from the studio just in case, you know, like you said, if somebody comes for a Thursday, you'll stay for.

[C]

You know, I missed what you were saying. Like, this is. This is different.

[B]

Yeah, it's kind of a. Less. Less stressful less. Maybe it's just because I'm not turning on.

[C]

I thought I looked up at 11. I'm like, this motherfucker's not even in the studio yet. And when you popped in, I was like, oh, cool, he's gonna do it from the house. I didn't know you can do that. So that's cool.

[B]

Real quick, dude, we'll pull it up. Did you see that explosion in nypd?

[C]

I did not.

[B]

Holy. All right, I'm pulling it up now.

[C]

I don't think.

[B]

James, I really hate you for. I really hate you for posting Kaylee every day, by the way. I'm like, how the. Am I still seeing this chick?

[C]

That's my new page.

[B]

I know. That's all. All right, so. Share Screen Instagram. All right, so I'm going to read you guys. The. The NYPD officers responding to a call about a man armed with a knife inside the house, along with the smell of gas, were blown off their feet in Queens due to an explos. The officers rescued four individuals from the house with the house collapsing shortly after. The man who was armed with a knife, who arrived home with two garbage bags filled with an unknown substance, is unaccounted for. So check this out, dude. This is. I don't give a. What anybody says. The NYPD boots on ground. The boys are. Dude, they're heroes, dude. They're. They're savages out there tackling terrorists and watch this.

[A]

You all right? The guy just lit the house on fire. We got an explosion.

[D]

You guys good?

[A]

Come here.

[C]

Come here. People are savages, dude. Kids in the house.

[B]

Where's my baby?

[D]

You good? How many more people are in the house, bro?

[B]

Hold on one second.

[C]

Nuts, dude.

[B]

Talk about. Dude, these guys are breathing in all kinds of. You know just as well as I do when you. If that were to happen, the first thing you're thinking is, what the. Am I breathing in? And they're breathing. And this guy came in with a bunch of trash bags and tried to blow up his family. Dude, the nypd. Could you imagine? Like, that's your shift. That's your job. Most people just come and sit down and drink coffee, and that's their job. These guys are showing up to a house with a man armed with a weapon, and the house explodes. It takes out half the shift, and they have to get up and go rescue the family after that.

[C]

Bro, these guys are seeing, like, when we see the call. Like, the call here, they'll call. These guys are seeing. That's, like, normal. Like the. That you just walk around. You went to New York, you walked around, you saw the. Even the small part we were at. But you get down to, like, Times Square, and that's the nice area. You get in the Bronx, Brooklyn, outside. Yeah, you get into that. These guys are seeing, like, that's a normal. That's a normal call in New York. Like, a house blowing up is like, yeah, her house blew up.

[B]

All right.

[C]

Dust yourself off. You got another one down the road. Like, it's. The amount of. They see is. Is. You're right. Is insane. And then they're on. They're not supported. They're getting dieted for throwing a cooler at a scumbag. Like, it's. Statistically, their odds of dying or being indicted are way, bro. Yes.

[B]

I couldn't do that job.

[C]

And then you can you. I'll be honest with. I had a very similar call guy. The guy literally tried to kill himself. He left the gas on in a hotel room and forgot he was trying to die. And then he woke up, like, three hours later and went to light a cigarette, and he finished the job because it expl. Blew up bad. He blew the whole. He blew, like, a whole corner of the hotel. It was a shitty, like, L shaped like one of those nasty hood motels. And he, like, that's it. It's over. And he turned the gas on and expected to d. And I guess in his drunken stupor, forgot and then sparked that later, and off she went. Finished it.

[B]

Yeah, we got. We got Pat coming on probably around 11:40. I know it's shaking. I'm sorry. The. The little knob on one of the legs came off in transit. I'm gonna put that up, but leave me alone. And then we got a Ryan from Liberty Risk, the podcast that I was on. Dude, that guy is an entrepreneur guru. He's a door kicker that's learned everything the hard way. He knows everything that there is to do with apparel, media. He's a brain to pick. And I talked to him about Doing a segment once a week. And he was like, yeah, dude, I would love to. And where we're just gonna talk 20 minutes about entrepreneurship and starting businesses and like that. So he'll be joining us probably around noon, and then probably wrap up the show a little earlier. Unless G Money wants to come on and replace you.

[C]

Yeah, I gotta bounce. Mom gets out of the. Finally. Mom is being released today after all that stuff.

[B]

Yeah. Hell yeah.

[C]

It's been a. Been a long couple weeks. But we've. Well, today's like the final. We have. I have to go to the doctor, and I think that's where we find out the final verdict on cancer or not. So, driver from the rehab down to the doctor's office.

[B]

Yeah, I mean, is your mom. Is your mom stubborn? Is she one of those people that she's gotten better?

[C]

Well, she's gotten better. She used to be very, very stubborn.

[B]

But people our age, our parents get stubborn. And when the doctors say, hey, this is the new lifestyle. The hardest part is getting your stubborn parents to. To adopt the new lifestyle.

[C]

Yeah. Let me just. I want to shout somebody out real quick that did something cool they didn't have to do. All right. This guy. So I. When I made. So I got a great habit of. You know, when I first. I told you when I first started copy, I grabbed the first logo I saw, and I was like, I'm going to use this logo. And then it blew up. We talked about it yesterday. And then some dude messages me and says, you're stealing my. Well, my intro. I went. You talked about it? We went. And I did wrote what I thought was copyright royalty free.

[B]

It was so.

[C]

But what a lot of guys require is if you read the fine print, it says you can have it somewhere in your description down the bottom. Can you copy and paste this little blurt that says, this is so and so. I don't know if this one did or not. So my last two episodes got hit for the intro, and I was like, it. So I just muted it. So if you watch the beginning of both shows, you'll see the intro. It'll be quiet. The video runs. So I reached out to this dude who made the music really? And he ended up being a really cool dude. His name is Jacob Lazadi.

[B]

Oh, is he cool? Because we use them for everything, by the way.

[C]

Yeah, so he.

[B]

Yeah, he.

[C]

He. He has like 78, 000 followers or subscribers on YouTube. I reached out to him in DM and within 10 minutes, he got back to me. He was like, absolutely. Dude, he went in and he removed the copyright issue from the episode. So you guys wouldn't mind checking this dude out. This is a. He has a rather small following on Instagram.

[B]

All Anti Hero. All intros from Anti Hero from the start have been him.

[C]

Yeah, he's got some great music on YouTube.

[B]

Yeah, lots of the shows that I used to produce back in the day were him because he does copy free copyright royalty free music and it's really good.

[C]

Yes, his music is excellent. So if you guys get a chance, go check him out. He is absolutely a great dude. And without even. It took literally 10 minutes from the DM to him going, I went in.

[B]

We should bring him on, dude. Yeah, we use them for everything in the network.

[C]

Let me, let me message him, see what he says.

[B]

He's gonna be like, oh yeah, I know that intro.

[C]

I'm on the voice. Text it. So hold on, let me mute my mic for a second.

[B]

Yeah, that's what, yeah, these the intro for opening.

[C]

All right, we'll see what he says.

[B]

Also, please don't copyright the out of us.

[C]

Yeah, he was cool, dude. Cool. Like literally. I messaged him at maybe, maybe we

[B]

can pay him to make us a new intro. I've already got ideas for a new intro.

[C]

Yeah, 9:14 I messaged him and at 9:51 he responded. And by 10:00 everything was resolved. So. Great.

[D]

Wow.

[C]

Yeah. Really good, dude.

[B]

All right. Changes. We were talking about changes last night. I'm getting with everybody about it. I talked to Lewis after night shift. Lewis is down three. Three day shifts. You know. You know, I don't think. Nice, Tristan.

[C]

He is. That's the cop. Volantro.

[B]

Justin. $10 for the music guy.

[C]

Here's what we. Bro, Justin's in the contest too. He said he sent a super chat. I believe it said Tyler's gay.

[B]

Wow. Of course he did.

[C]

Yeah. But Justin's in the running on the answer here one. Ryan Miller's messaging us. That ought to be. He's probably not answering a question. I'm not looking.

[B]

I got something for.

[C]

No, I'm not going to change the intro. So I, I, if you look at. I muted it and so it, it's the same intro. I just. In order to make sure it didn't get demonetized, I muted it on the last two. He's like, sorry, dude. He's like, if you would have got me sooner, I would have cleared it for you. But since I already did it, those last two episodes are muted at the beginning of them, but starting Next week, which I have another body hit up a body cam disaster that's going to be highlighted.

[B]

Let's see here.

[C]

Jaws in the running too. Jaws got a couple in there. Let me see.

[B]

Gay jaw.

[C]

Gay job.

[A]

Actually.

[C]

Jaw is so gay. He only. He only. Oh, no, he's got one on Anti hero. He does. He does more on counterculture. Up 6. Jedi's first super chat of the month. 6 was in there a lot. We appreciate it, dude. Thank you so much. You were definitely. I knew there was going to be. By numbers, six was up the top and James Della Cruz was up there as well. Two of the most popular. But John's not going to win. If he does, I'll just lie. We can't have that. My episode's going now that on my own show. I can talk about it. That episode's going wild. All right, body cam. The body cam.

[B]

Oh, let me. Let me talk for like five seconds.

[C]

Check, check, check. One, two, one, two. Jaws. Gay. Jazz. Gay.

[B]

I gotta send out the invite to Pat.

[C]

All right, so right before Pat comes on, we'll do the second one. 9.99 from Liz. Prepares for the NPD. Pro. Anti Job Club. Yeah, we need to shirt the Anti Job Job Club. The Banja Jaw Club. I don't see James in here. James. Somebody better get the memo. That's going to be difficult to start. Dreams people down.

[B]

James was in there.

[C]

James Del Cruz is in here.

[B]

Yeah, he was in there. He said thanks. He's good.

[C]

We're gonna need you to DM DM copilog.

[B]

Yeah, he said, I'll let. I'll message Mike and Tyler about it. I was like, don't message me.

[A]

No.

[C]

Tyler ain't gonna do no work. Send it to Mike.

[B]

All right, before we do that, I've been wanting to play this for a minute. This is what how Ryan sees the police because I got a popsicle.

[A]

Oh, rats.

[C]

Whoa, watch out.

[A]

That black guy's got a gun. He's going to steal your banana.

[C]

What?

[B]

Go, go, go, go, go, go, go, go, go, go, go, go. Come on.

[A]

Sir, you're going to have to leave the area there. Your safety, sir, Go now, please. Okay, go, go, go. Big fuzzy gun.

[C]

Big fuzzy gun.

[B]

I don't know. I thought that was funny.

[C]

Is that Key and Peel or whatever those guys name was?

[B]

Yeah, yeah. Getting away with white face.

[C]

Hilarious, dude.

[B]

I love those dudes. All right, so you want to do. Do you want to bring on Pat now or do you want to do a.

[A]

A.

[C]

Let's do one more.

[A]

All Right.

[C]

I need you to do. We'll do the second one second giveaway and I'll show the prize right after. Then we'll bring Pat on.

[B]

Oh, not even in the lobby yet.

[C]

So, yeah. Number between 1 and 31. 1 and 31. This is for Anti Hero Super Chat. Over $10.

[B]

All right, so we're still at 30. All right, ready? Watch my finger. It's going to hit the screen.

[C]

13:13 is CECE. Our man. Cece Dam Conservative Chocolate is the winner. And what does he win? He wins.

[B]

What does Cece win?

[C]

Cece wins the Anti Hero custom tumbler. Whoa. With the Counterculture logo. Double double whammy. So that will be going to our friend Cece. Hopefully he doesn't fill with piss blood. All right, so Cece winner. All right. And then the last one will be after Pat will do the Patreon. And all this stuff. Hold on. The producer failed. All this stuff will be soon available on Anti Hero and Copville. We're going to do custom customizable colors, designs. All going to be on the Antihero broadcast store website for Antihero merch. And then we probably throw Counterculture on there as well. So we'll kind of mix it up. You'll be able to. Once I get Nick the gun guy is such a good dude. He's got a web guy as well. So all he has to do is go into our website and add that area of the page. You'll be able to do a custom drop down what item you want, what engraving you want on it. So we'll have one on Copville, one on Anti Hero, and we'll cover. We'll cover Counterculture and Anti Hero on. It'll be very simple. We won't have to do any other work because Nick is such a great guy. Basically, we'll take the order, we'll take the payment. He'll make the. He'll make the. The item, send it out, and then bill us at the end of the month and we pay him. So. And we'll continue the giveaway. So this just shows you how great these the people are in this network and how everybody's on the same page to provide a successful and interesting show for everybody.

[B]

All right. Pat in there yet?

[C]

I don't see him. Well, I don't know. I mean, remove this. Yesterday Nick was down there and the media was all built up, so I didn't know he was down there. So Cece dme as well. Send me your address and I'll get that stuff to Nick CZ. Wants to know if you can fill the cup with money as well. He loves money.

[B]

All right. Yeah. So the time change, I think we're gonna do that. Like I said, I talked to Lewis. Lewis is down to do three days a week, night shift kind of being maybe no camera switcher. The biggest thing about a lot in studio, everybody being a C is we have to have somebody switch the cameras. That can't be done remote. It's a physical job. So, you know, we have. When me and Mike are both in studio, we have to have that. So we talked about. So I just got to get with other people like Ryan on Thursday, say, you know, we're shifting to the right two hours. How's that going to affect you and your relationship with us? People like Pat that come on at 11:30 ish every Friday. All the. The regulars, we gotta, you know, kind of see. But then we got to do all the media over. The little cool thing I made after each clip. I gotta redo that.

[C]

Yeah, we gotta redo the stickers we spent all that money on.

[B]

No, we can still give them out. The first stickers we were giving out, we were five days a week. And it just said Monday through Thursday or Monday and Thursday.

[C]

Keep going. Hey, we're keeping small businesses alive.

[B]

Do you want to make the decision now if. What days of the week we're going to be in studio next week?

[C]

I mean, I'm looking. My schedule should be good.

[B]

I mean, that retired life, man. What you got going on?

[C]

Excuse me.

[B]

But we're gonna do the time change and the day of the week change at the same time. Right.

[C]

I would think.

[B]

Do you want to rush it to next week or do you want to give it a week? Let's do it next week. We just got. We gotta start.

[C]

Yeah, I don't care. So 1. 1 to 3.

[B]

1 to 3 is Monday, Wednesday, Friday. It is essentially a trial. But I know it's going to be better. It's going to be better for everybody. Everybody's, you know, so. And then we'll Monday, Wednesday, and then are we going to do in studio Monday, Wednesday, Friday instead of Monday and Thursday? All right.

[C]

I think it. I think it brings more of. I mean, obviously our goal is to go five days a week in studio.

[B]

Yeah.

[C]

So the anti hero savings time. This is. Yeah, this is anti hero savings time. We're gonna go. Based on analytics, it appears that viewer. And we've Talked about this one:1-3pm Eastern Time, our views, you tend to top out after noon. And then it Starts to stay. It stays higher from 12 to 1. And then we're like, well, we'll get off. It's like, you know, three hours is probably too much. I mean, until we get more guests and, you know, whatever. But, yeah, I would say we'll start next week.

[B]

Monday, Wednesday, Friday.

[C]

Yep.

[B]

All right.

[C]

And then night shift, we'll just do remote again. Unless somebody steps up and grabs it from us next week.

[B]

Thursday.

[C]

Yeah.

[B]

What do you mean, grabs it from us?

[C]

If somebody wants. If the other idea kicks in.

[B]

Oh, yeah. There's a lot of people trying, man. I think, you know, the gaming guys have really, really, really shown us a lot of love, and they've done a lot for us. Wait till you see the graphics that the shows are going to start working with all Jay. Those guys are phenomenal.

[C]

Show starts at 109 start.

[B]

And so they. They think that they. They're ready to do a night shift. So I agree with this.

[C]

We got to get Peaches on. Let me see if he's available this week. Peach,

[B]

you gonna bring him in studio?

[C]

Yeah,

[B]

I'm gonna send another video. While we're waiting on Pat, I've got a good one for you.

[C]

Yeah, I know. It's gonna. It's not every. Not everybody's gonna in, and obviously people listen on lunch, and I understand, but we're trying to. We're trying to hit the best analytic time for everybody, and that's.

[B]

Did you read Liz's super chat?

[C]

I did not. She said she met nypd. I did. I read the first one. It said npd. She meant nypd. She said prayers for nypd.

[B]

Got it. All right. Damn it. It's not ready yet. All right, well, we're having technical difficulties with Pat. We're both trying to produce at the same time. None of us are talking. Oh, there he is. Got you, Pat. Gonna bring you on in the lobby,

[D]

you know, was a little bit out of pocket. Good morning.

[C]

Good morning.

[B]

Morning, sir. All right.

[D]

Good morning, guys. Very cool. Let me. Let me get myself situated. Okay. I think.

[C]

Good.

[D]

What's up, Jack?

[B]

We are super excited. We've been given our novice opinions about the Secret Service. My opinion is I heard a Fox News analyst that had no. They had no. A contributor at analyst had no background in law enforcement whatsoever and said. He said, people want to blame the Secret Service. And I said, absolutely not. And I'm like, hey, I'm not one to judge. I'm not one to sit there and find a guy to put on the chopping block, but if you gotta if that was somebody's hiccup, I don't think it was hotel securities. I don't think it was a local police departments. I believe the Secret Service has got to eat that one.

[D]

Wouldn't agree more, bro. I hear, I hear a lot of folks vacillating and bloviating, offering opinions, and according this, in my view, catastrophic series of failures, oversights and omissions as some type of a success. So I'm gonna, I'm gonna try to drive it home for our listeners and viewers out there so that they understand I have deep experience in protective level details for both the King of Saudi Arabia, the Prime Minister of Saudi Arabia, the Speaker of the House, numerous United States Senators, on and on and on. So I know about what I'm talking, you know, and to boot, guys, I have the unusual distinction of having been physically present at all four, and it's four, not three attempts on Trump in the last 22 months.

[B]

Wow.

[D]

I went out to Butler a week after the shooting. I went out there on a motorcycle. I checked out Building six. I checked out the terrain, I advised where the stage was, did my homework on September 15, 2024, when Wayne Leslie Routh sat in the bushes at the Trump International golf club for 12 hours, yes, 12 hours. With an automatic rifle and his little, his little lunchbox. I walked that exact perimeter on the fence line, know precisely where he was hidden, and to be honest, Stevie Wonder would have pinned him out. And that's number two. On the third, February 22nd, Austin Martin slid through the gate at the Trump north gate. Mar a Lago. I've gone through that gate, leaving and coming at least 100 times on a motorcycle. So I know the gate well. And I've been to the Washington Hilton numerous times for dinners and meetings over the years. So I know all four. So here's my take on it, guys. Very simple. The Secret Service had a series of cascading failures on this. Let's start. And I think a good way for our listeners and viewers to understand it is let's look at it at two sections. The first section is the preparation, the due diligence, the assignment of posts, the survey of threatened vulnerabilities. Actually, the setup, what the advanced work is. And the second piece, they did do a good job. They did. That's after he ran through the magnetometer, which should never have happened. See, that's the thing that a lot of folks missing. It should never, ever, ever, ever have happened. They allowed it to happen. The officer did a great job. He got shot in the chest with the shotgun from the shooter. And on going down to the floor, according to the tapes I've seen and ballistics review by experts, he let five rounds go. Unfortunately, they didn't hit him, but, you know, he was. He was struck and he was going down, and that had to be a blast to his chest. So that was good. They stopped it, but it never should have happened. So here's how I look at it. At Butler, they. They protected the stage. They ignored building six at Trump International, they protected the golf course, they ignored the perimeter, okay? At Mar a Lago, they protected the main building, they ignored the gate. And the other night, they protected the ballroom, and they ignored the hotel. To think for one microsecond that you wouldn't post a uniformed armed officer outside the stairwell door, okay, on the same level with a magnetometer, and I'm told about 30ft from the magnetometer, no one was protecting that door. And to think for one second that you would not, as part of your protective protocol policy and strategy, you wouldn't insert a vertical patrol. A vertical patrol from the basement in the stairwell up to the roof line. Basement, roof line, checking in on the floors. We've been doing it in projects in the Bronx forever. That is rudimentary. Textbook. Chapter one. Vertical patrol. Armed uniform, guy stationed right outside, like this, head on a swivel, paying attention, not with his face buried in his phone like I saw with the nine. And I counted nine, 1, 2, 3, 4, 5, 6, 7, 8, 9, 9 different law enforcement members gathered around, leaning against the wall, hanging out by the magnetometer. And to boot, they were disassembling one of the magnetometers. So this was a series of cascading failures, and I'll tell you, quite catastrophic. The fact that there wasn't others with him, the fact that he didn't have a bomb, the fact that he didn't get down a staircase, all of that is immaterial. This chump should never have been close, ever. At one other point, one other point, and it's critical because I had been contracted in 04 to provide security at the Republican National Convention in New York. I had about a team of 150 guys and girls. And this is where we protected Speaker, House, a bunch of United States senators, family, their. Their hotel room. We had boats in the water because it was still close, right? It was only 28 months from the towers going down. So everybody was still extremely fearful, as I'm sure you guys recollect. But can I tell you, whatever hotels that we were protecting these Folks, we not only knew who was in the house, who was a registered guest, but we were in meetings daily with the CSOs, the chief security officers of all the other hotels, 10 blocks in every direction. Because we want to know who was in this chump. He violated the first two tenants, which is a glaring red flag. Traveled a great distance, 3,000 miles from L. A. Solo. Solo. He booked a room on April 6th. He went into the room at 3pm on Friday the 24th, and he went operational about 28, 28 hours later. This was an easy one. This was an easy one. And it's. It's terrifying. It really is. It's terrifying. Four attempts and he's still got almost three years left.

[B]

Yeah, and I mean, I. I thought maybe checking guests and, you know, cross referencing names and things like that. I mean, they might not have got them, but I mean, it was this. Was this guy on any type of watch list or anything on anybody's radar at all?

[D]

Public, publicly available reports and the knowledge that I've been able to glean from some sources indicate that he was not. But I don't know yet if that's true. So I can't say definitively either way. But, and you're right, they might not have pinned him. But as a practical matter, I happen to own that Mossberg Maverick. That pistol grip, pump action. I have that gun and I measured it the other night, took out a tape measure. It's 39 inches. That's the size of that gun. 39 inches. This. This savage ran down 10 flights of stairs from his 10th floor room in an unprotected, unguarded, unmonitored stairway with a 39 inch weapon in a bag and all kinds of tools and other stuff, and two knives and a.38 semi automatic and bolted out the door 35ft away from the magnetometer. So we come back to why wasn't there anybody there?

[C]

We get that.

[D]

But the other thing is, it's a massive lobby. It really is. When you come in off of Connecticut Avenue and you cross the lobby, it's probably 200 or 250ft to get to where the magnetometers are on the terrace floor. It's called the terrace floor. And the ballroom, just to give context to the listeners and viewers, is subterranean. It's down a very long escalator. It's called the International ballroom. So to not have uniform guys front and center, head on a swivel, big guns on their sides in that lobby at different strategic places. Think of it. Two thirds of a Football field, maybe almost a football field. Could. It could be 250. And to not have armed plain clothes guys. Edson swivel, watching, looking, checking. How do you not do that? How, how in God's name.

[C]

It seems very. So I look at that and like you said, you got four or five people smoking and joking, holding the wall up, right? But we're all guilty. We're all guilty of it on like some calls. We've all been on our phone at a detail. You have the President of the United States, the vice President, United States, the high staff, multiple people in there. That's probably even, as, even as lacked as some guys get that are good cops. We all kind of like the guy on his swiping tinder on that, you know, search warrant that got, you know, hosed. You have the president there.

[B]

Ha.

[C]

There's a game time when you go. This one's a little different. I actually on two occasions guarded the vice president from SWAT level when they came into where I live. And it was the same thing. Bridges were covered, boats in the water, snipers on the water outside the house he was going through. That was, I can tell you, that was a time where my hair was on the back of my neck and I was nervous the entire time because I'm like, this is the Vice President, United States. It was Mike Pence at the time. This is serious. Like, this is, this is when something bad could probably happen. Unguarded stairwell. Seems insane to me. Like, it's almost as insane as letting a guy get on a roof of a building in line of the president or potential president. Same thing. Stairwell. Like you would think it's a fire hazard, so you have to be able to keep it open. But maybe, you know, it's definitely secured, right? You know, I don't know. Seems insane.

[B]

Does presidential security kind of trump one fire hazard, one fire escape? Could we do, could they do that? Could they trump the fire marshal in that city?

[C]

I think they can do whatever they want.

[B]

And one of the other, one of the other things we brought up is that the, the, the laziness or the unit. We were talking last night on our show about how maybe the Secret Service is not the job for you. The average cop gets a lot of leisure time, right? We talk about all the time. You go from zero to a hundred, you know, you're drinking your coffee and all of a sudden a hot call comes out. But, but there's a lot of time for leisure. The Secret Service on those details, I do believe you can't be the Type of person that can't be on point all the time. And it kind of goes in. And we were talking to our friend Tom Rizzo and he says that he's now trying to look at the new generation of law enforcement in a different light. Because he says that look at the kids that are coming up now. Their grades are awful. They're getting, they're doing bad in school and everybody's getting good grades. Sports. Now we're, we're commending, I think he quote him 17th place came Tom, me where this whole generation of people and to think that we're going to give them a badge and they're not going to be buried in tick tock like every other kid. And I just think that that's, that's got to be considered as a generation of people that are coming into the Secret Service. Details like that.

[A]

1,000%.

[D]

1,000 thousand percent. I was on three nights ago with former mayor Rudy Giuliani. So I was on his show for a while and the exact same point came up and I said to a mayor, when we ran your security, I ran his security detail when he took to the city from dinkins back in 93. So we were with him for quite a while. We took it so serious. Granted, there was no cell phones. We had beepers then. But we would never, ever be off point. And to your point, you need more of a battlefield mindset, a military mindset, than a civil service mindset. The civil service mindset, I hate to say it. Listen, I love cops. I was a cop. There's no bigger supporter than me, except maybe you guys. But the reality is your head has to be on a swivel. You got to pull your face out of your phone. You got to pay attention. You got to trust no one. Triple check everything, validate everything. Always be on the lookout for anybody with a bulge or a bag or. This is number one. And Rudy, at the time he came out of DOJ as number three and the U.S. attorney for the Southern District, he was banging away at the organized crime guys, was putting them all in prison for rico. And he had serious, serious confirmed threats because we were part of the analysis team and we, we never let him out of his sight for a minute. We checked everything, double checked. The chances of us leaving a stairwell door unguarded while, while the mayor was inside giving a speech was exactly zero. Zero. Never ever happened, ever, ever happened without the mindset. With a civil service mindset. These kids and their kids, they come on, they're looking at their phone, they can't get away from TikTok. Don't do the job because Trump is not Jimmy Carter. Jimmy Carter and Biden and these other clowns, they were unremarkable presidents. Our president's a very remarkable guy. I don't know if it's good or bad, but it's great to the extent of what he's doing. But the fact is he has an ocean, an army of enemies coming at him all the time. No one cared about Carter, no one cared about Biden. Trump, they're not going to stop coming at him.

[C]

But both of you say is very interesting because I look at like the Secret Service is. There's no experience there. You were, you were a detective in, you know, in New York pd. You're involved in how your ability to get the hair back on the back your neck to stand up because of real world situations. That's my problem with these Fed. Most of these Fed agencies, the three letters and acronyms, they come, they want them straight out of college with completely beautiful, pristine backgrounds. I will stand till the day I die. You cannot get a real deal cop. You're going to get maybe 1, 2%. There's some that come through, but guys that have been out there and faced the other end of a gun, have kicked a door and have chased somebody down the street, have been nervous, have been on a search warrant. Where you stand in front of a door for nine hours with explosives attached to it getting ready to blow it open, that real world experience translates to. There's a stairwell over there. I get that. Yeah, I get that feeling like I don't like that. When you're raised through college, you get put into these agencies, you just. It's impossible to recreate the life experience that is required sometimes to have that foresight.

[D]

One million percent and you nailed it. And when you had the vice president, your hair was up on the back of your neck.

[C]

Yeah. The whole, the whole seven hours.

[D]

You wouldn't you. If my beeper went off, I wouldn't want to check it because, you know, the beepers didn't have a phone. But put that aside. You're a thousand percent spot on. The guys I want, I don't want pretty boys coming out with master's degrees. I want guys that have scars from here to here are limping because they took a bullet in their leg. They've been in the middle of stuff. Those are the guys you want. And the fact is they have it all wrong. My advice and, and I published. I think I might have sent it to you Guys, I published a pretty comprehensive op ed piece in the Post Money. I couldn't, I couldn't get over that. It happened for the fourth time. I had to get to writing. I write when I get mad like that. And I basically said that the playbook, the presidential security package playbook has to be ripped up and thrown out the window. It worked for Carter, it worked for Biden. Forget about Obama, useless. But for Trump, it doesn't apply to Donald Trump. He's a very, very, very special cat with a million enemies. It doesn't fly. Just start a new one. Get. You got to start a whole new deal.

[C]

Yes, I look at like retired or, or you take guys off the street, SWAT guys, guys that have been on those big call outs and they're gonna have those feelings and see those doors and have like, I don't like that or I don't like how that looks or feels. If you've never done it, you can't have that feeling. You can plan it all day. You can draw a blueprint and then walk down a hallway and a guy's like, well, I've never done this before. I don't even know what I'm looking for. You can teach it in a book. It's never going to resonate to real world experience. So that's where I've always looked at these agencies and go, what is your college degree going to do for you when you have to actually go physical or have something to reference in your mind from. I've actually stood here before. I felt this before, I've smelled this environment. I've been in this environment. It doesn't translate.

[D]

It doesn't translate, never does. I think they probably Google it. Hey, how do I. Let me do an AI, you know, the search to understand what I should be doing precisely because they had, they don't have the experience, the expertise and the historical scar tissue, metaphorical scar tissue, to the extent that they've done it before. If you don't do it before, it just doesn't work. My recommendation, and I, and I did articulate it numerous times in different venues, including in that article, was throw the rule book out. Let's figure a way to leverage the military. Now that's a battlefield mindset. Get the military guys. Listen, who better than the special forces operators? Who better than Delta, the seals, the rangers? Get the tippity top SWAT guys. The guys who were seasoned, the guys with that scar, get those guys. Those are the guys who will keep him breathing. Those are the guys who trust no one, have eyes not just in the back of their head, they have eyes in the side of their head. They're watching everything. And without that, I swear to God, guys, I fear, I don't think he's going to make the term.

[B]

I don't think Trump's got a better shot at having his own private security because contract contractors get paid way more than government employees no matter what government agency you're working for. So Trump probably had the ability, I don't know, can the, can the president go listen, secret Service, that's awesome but I'm also going to have five guys I hire, I pay quarter million, half a million dollars a year for standing next. Can he do that?

[C]

Yeah.

[D]

I don't know if there's, if there's constitutional safeguards or guardrails on that. But look, he's the biggest boss of all the bosses. Change it, change and say guess what, guess what?

[C]

My life.

[D]

It's my life. I make the decisions. The buck starts with me. I'm hiring the best Delta, the best SEALs, the best Special Forces, the best SWAT guys and they're going to watch me. The Secret Service will also be involved, but they'll be in a support role. Yeah, unfortunately, I mean unfortunately Bezos has. You ever see the monsters with Bezos?

[C]

Well, one of the, one of the trips I made with when George, George younger George Bush came to after his. He was out, he came to visit Devos, the owner of the Magic in Amway. And yeah and when he came devose he passed away since but he had a 15 person former u. S. Marshal special ops living at his house in a separate house 24 hours a day. And when they went, they, they were, I was talking to him. They have snack. I know this guy's a billionaire, but they had a snack room name. They go on vacations to the Caribbean. They have hotel rooms all around him. They go on vacation too. This guy has nothing but the best around him 24 hours a day. Zero chance you're getting, you have to kill the whole compound. You have to blow the whole place up. You're not, you're not getting to him. You know what I'm saying? It's like in even the Secret service attached to you know, George Bush still got an attachment. They had to report to his private guys and say yeah, you're good to go in. Like go ahead. So it's, it's, it's, it's doable. But those are all experienced guys that have been on operations and raids, not dudes that went to college and got you Know, never even got a bloody nose in a fistfight. And now they're going for president. It doesn't make sense. Doesn't make sense.

[D]

I couldn't agree more. And I'll give you a quick and fitting analogy. A number of years back, I was fortunate enough to be selected to protect the Prime Minister of Saudi Arabia on a few occasions when they came into New York with an enormous team. Princes, princesses, and the prime minister was one of 11 sons, believe it or not. And the king, brother, his next brother chronologically was the prime minister. He was the king apparent. He was the king of us. He was almost the king of Saudi Arabia. As prime minister, can I tell you, I had an army, an army at the Plaza. We took over. Talk about the hotel. And I'm glad you just triggered this. I'm not gonna. It's coming back to me now. We not only took over entire floors, like we went through everybody in the Plaza. So say you were there on your honeymoon because this happened. We knock on the door, hey, what's up? We got to take your room. We're cleaning out the floor. We have the premise. And one or two people said, listen, we're cool where we are. We like it. So whatever was the threshold is what we came up with. First it was free dinner for a week. Then it was. And ultimately it was just whatever made it. So we cleaned out the whole floor. Then we went around with the folks who ran the plaza, the gm, and we drilled, get this, we drilled into the antique moldings and ran the cable to a command center where we could watch all the cameras. And this is a number of years back. You want to know why? Because he said, not directly to me, but one of his colonels that were surrounding or general said, nothing can happen to this man. Whatever it takes. Whatever it takes. And you talk about extraordinary measures, but this is the President. He's the biggest of all the big shots. Why is that not happening?

[C]

You would think somebody can't run out of a stairwell when the president, I just, it is, it's, it's mind boggling that that can happen.

[D]

It's, it's, it's indefensible. And I want to throw up when I hear what a success it was. Listen, great success post magnetometer horrifying catastrophic failure before the magnetometer. End of story. Should never, ever, ever have happened.

[C]

Nope.

[D]

And I know we all agree and we. I'm not done with this one by a long shot and thank you for reminding me. Now I'm remembering a lot of the Measures we took at the Plaza. And that's what you got to do.

[C]

And here's the thing. This isn't a common place for these events. So it's not like, it's just you're going to some random place where it's like, okay, we're starting from day, you know, day zero. This place has never been used. This place is used quite often for large events that involve high ranking officials or important people. So it's like you're on your home field. Like you have all year, you have next till next year. Maybe they do it there again. You have time to like prepare for this. It's not like a, oh, we're just popping into some city and we're going to, you know, wing it. Like they have time. It's right there. They have time to make it happen.

[D]

And unlimited budget. I have it direct from some friends that were there with the, with the media. They told me that not only coming in off of Connecticut Avenue, not only when they came in off of Connecticut Avenue and then up to and from the ballroom, that no one either checked their ID or checked their pass. This is what they did. The passes were small. Hey, how you doing?

[A]

Good.

[D]

Good. Yeah, yeah, you're good.

[C]

You can't get into a concert like that.

[D]

Let's see the, let's see trip. Let's see triple photo ID.

[C]

You can't get into Disney like that.

[D]

30 days and let me see that pass. I could care if the line wrapped around the whole Hilton. You can't let anybody in.

[C]

Hey, it's the Mickey Mouse. Mickey Mouse takes your DNA before you get through that gate. Even if you have an annual pass. You gotta, you got to scan your retina and your children retinas in.

[D]

Absolutely, absolutely. Yeah, listen, you can't over execute when the President's in the house. And we see it here now today, and hopefully they wise up. I don't believe they will. I don't believe to your point. And we're all on the same page. I don't believe they have the mindset. I don't believe they have the wherewithal, the drive. I think there's no question of loyalty. I believe they have the loyalty, but they're coming with a whole different mindset than guys like we are. And it's us guys, guys like us. And far better in terms of perhaps training and historical context. Those are the guys who got to have that job. So I hope there's some serious changes. I mean, you know, Trump's a tough guy. He pays no mind. To it. You see how he didn't budge off the stage? I mean, that's. He's a tough cookie. I mean, you know, he's not scared of these thugs. They're not going to upset his program, but the guys who protect them have to make sure that it can't not happen. And that's the thing. And it's. And what the big point for me is when I hear, you know, and Sean Curran seems like a great guy. I love how he got elevated to the directorship and I have met him a few times at Mar a Lago. A real gentleman. But the success was post magnetometer. The failures were pre magnetometer and we cannot have that. We have to have success post and pre. Yeah, listen, it's crazy, man.

[B]

All right. Thank you so much for joining us. Thanks for the insight. Thanks for the good.

[D]

My pleasure, guys. Thank you. Keep up all the great work and please have me back. I love it.

[B]

We will.

[D]

Thank you, guys. Cheers.

[A]

All right.

[B]

All right. I wonder if he knows it's called a magnetometer.

[C]

Magameter put me on this side because everybody flips out maga meter.

[B]

Why did the. With their OCD or something?

[C]

It's, I guess, normally on the screen when we're in studio. This is how it's set up for them. So it drives everybody crazy. I guess it doesn't matter.

[B]

But we'll take a quick commercial break. We'll be right back with the next pickings of the winners and Ryan from Liberty Wrists. Be right back. Hold on, I got it. Bye, Mike.

[E]

Over a century ago, in 1910, the Flexner Report, funded by John D. Rockefeller and the Carnegie foundation, re engineered medical education from a holistic whole body approach which appropriately treated the body as an interconnected system to a compartmentalized approach. Under the guise of specialized medicine, they shut down or consolidated medical schools, marginalized naturopathic, homeopathic and chiropractic medicine, replacing them with symptom management and synthetic drugs. Allopathy is a marketing strategy rooted in fear and manipulated science. This philosophy can carried into veterinary medicine resulting in over vaccination, unnecessary surgeries and manufactured food. Just like they did for people. They call it care, but it's predatory and based on profitability. The truth, toxicity, compromised immunity and chronic inflammation. They're not fate, they're engineered. And so is your power to undo them. We built three targeted formulas to return the body to homeostasis for pets and people to detox, defend and restore. We are the correction to decades of corruption. We are vengeance.

[C]

And we're back don't forget to check out Copville OG.com use code ANTIHERO15 for 15 off. All your going for life shirts, your war hats, hoodies, cool stuff.

[B]

This guy read the wrong one.

[C]

Go ahead. No, I didn't. I read mine.

[B]

I know.

[C]

You go now.

[B]

Of course, this show is brought to you by the boys over at Crave creatine. Go to try crave.com use promo code antihero15. Say 15 off your creatine. 30 more. Water muscle is what Mike calls it, but it's lead muscle. 30 more strength helps with your cognitive function. That's all the new recent studies. So you have to take creatine, but don't take creatine in the powder anymore. Take it in the gummies. Super easy. Put them in your bag, put them in your room, put them in your team room, put them in your job site. Get your daily dose of creatine. Get some muscle on you. Go to tricrave.com and use promo code antihero15save15. It'll tell crave that we sent you. And Flatline Fiber Company. Go to flatlinefiberco.com and use promo code ANTIHERO15. Save 15 on your rifle, slings, ifax dump pouches, baseline bags. They make gear you can trust. Made in America with a lifetime warranty for law enforcement, military, civilian shooters. They are for our guys, our boys. So go to flatline fiber code.com and use promo code anti or 15 and save 15%. And goon tape.

[C]

Go to goon tape.com use code antiher15 for 15% off. If you're a tactical athlete looking for an edge with the guys were in here talking about it earlier. Can use it on your things. You can use your gun, your rifle, a cross stick, workout gear, kettlebells, anything where you need to grip to stay good when your hands get wet. So it's good grippy when it's wet. Go to goontape.com use code ANTIRE15 for 15 off. If that code does not work at checkout, email them. They will refund you the money and they appreciate your business. You guys have sold them out twice.

[B]

Dotape.com all right, so let's get into it. Let's do the. Let's do the.

[C]

This one is going to be a number between 1 and 294.

[A]

Holy.

[B]

Okay, 1 and 294.

[C]

That's gonna take me a minute to find it because I have to do math on this one because it puts 50 people up per page. So I'm gonna Have to go find the number once you. Once it comes up.

[B]

All right, we're still at 13 from the last one. Switching it over. Gonna hit it with my thumb. Boop. We are at 96.

[C]

That's easy. So 50 on this page. Go to page two. That means it's a hundred, and then I go up 4. So this is 100. 99, 98, 97, 96. Nicholas Lacero. Put the name right here. He is a member of Patreon. Long time member of Patreon.

[B]

Appears we got a lot of nicks. This is Crawl. Nick Gun guy. Nick Drossi. Nick.

[C]

Trying to copy it so I can put his name in here so I don't mess it up. Copy, dude.

[B]

Duder. We're doing today. We're. If you do it today, it's for maze. Do it at the end of the month.

[C]

So the winner is that gentleman right there. I will DM him right now and tell him to. He's a winner of the giveaway.

[B]

We doing one more.

[C]

That's it. Four. Three.

[B]

I mean, did we do three already?

[C]

Yeah, we did counterculture antihero on Patreon.

[B]

All right. Look at that, guys. Congrats to the winners. Thank you, guys, all of you guys, for the support. Obviously, we wouldn't be doing this without you. Us going to three days a week. Us going. Well, us going to five days a week is because of you. Us moving to studio three days a week is because of you. Everything is because of you guys. And we wouldn't be here, obviously, without you killing Rigged.

[C]

There it is. Rigged.

[B]

99. Keeping us alive.

[C]

That couldn't be more unrigged. That's the way. I mean, it was all on camera, too. The number. Yeah. Because the Patreon aligns the members by order of. That's the easiest way to do it. It's order of joining. And then all I did was come back 96. And off we go, so. Oh, look at Dylan, dude. See Dylan. Dylan's got figured out. Don't tell Nick Derassi that. G Money. He'll tell you. It's money. That's the most best thing he's earned is money.

[B]

Yeah.

[C]

He's got to repanel the van. Where is G Money?

[B]

He gets in the van. He probably got in his van around 12 minutes ago. One thing before we bring Ryan on, I want to play this. I've been wanting to play this. This is a classic warrant. Gather.

[C]

Little did they know they would not

[A]

be going to the game.

[D]

Everybody's under arrest. Put your hands on Your head.

[B]

For Those listening, the FBI, I think it was back in the 80s, used a NFL tickets free ticket giveaway to catch criminals with warrants.

[F]

In 1985, the FBI used NFL football tickets as bait in the sting operation. To catch suspects who had outstanding warrants, the FBI mailed out fake inventory invitations to wanted criminals offering them free Washington Redskins tickets. The FBI even got creative with the fake names they used on invitations they sent out. They use names like Mr. Cran, which is narc spelled backward, and Mr. Detnaw, which is wanted, spelled backwards.

[D]

Good afternoon, Mr. Cran. I received a letter from you for

[A]

a brunch on December 15th.

[B]

Did it say that you had won two complimentary tickets to the Redskins and Cincinnati Bengals game?

[A]

Yes, sir.

[B]

Congratulations.

[D]

Thank you.

[F]

This thing was set up at a Washington, D.C. hotel. The suspects arrived thinking they were attending an exclusive celebration before the game. The criminals who showed up were excited to be there and to go to the game. To make it seem more realistic and to truly go undercover, FBI agents had to wear disguises. Some pose as janitors, others were cheerleaders, and even mascots were used so the agents could blend in. Once the suspects arrived and confirmed their identities, they just led them to a conference room. And once they were settled into the room, the SWAT team would burst in through the door and arrest them.

[D]

We really have a big surprise for you today.

[C]

Everybody's under arrest. Don't move.

[D]

Put your hands on your head.

[F]

Among those who were caught were two people who were on the FBI's top 10 most wanted list. That day, over 100 criminals were arrested, making this one of the most successful and creative sting operations in FBI history.

[D]

They were asking from the bus, can

[B]

I still go to the game?

[C]

To the game? You don't want to get me.

[D]

You could have came to my house,

[F]

man, and they know where I live at.

[C]

This thing was over, but at the

[D]

end, we had quite a few families. They were absolutely in shock.

[B]

It was a good show.

[A]

Anyway, so what do you think about all of this?

[C]

This is all

[A]

little to them.

[B]

I thought that was funny. You couldn't get away with doing something like that anymore, dude.

[C]

I don't see why not.

[B]

I don't. First off, did you see the tactics with that SWAT team? I always watched 80s movies and thought that was made up. They really did run into rooms like this. And.

[C]

Yeah, I like it. All right, I gotta bail.

[B]

You gotta bounce. So I want you to meet Ryan first, and then.

[C]

I got 10 minutes. I got 10 minutes. All right.

[B]

Ryan, what's up, man?

[A]

Hey, what's up, man? Good to see you.

[B]

You too. Dude, when I. When we were. When I was in San Diego and we talked, man, I was like, I really think that you. I picked your entrepreneur brain like crazy, and I just. I couldn't. I couldn't ask enough questions. You seem. I was telling the guys earlier, you're the type of guy, you're. You're a knuckle dragger, door kicker type guy, and you have learned all of your lessons through trial and error.

[A]

Yeah, I'm a high school dropout. Yeah,

[B]

you don't have. You don't have a dad that you're getting the company from, that you learned all the trade secrets at 19 years old. Like, you are trial and error. And you're the type of guy that likes to see other people be successful and to not have to navigate mistakes. If you're.

[A]

If you're learning from me, that might be a mistake because I. I don't know. I still know what the I'm doing. I've just made enough mistakes that finally I think I've ran out of some of the major mistakes so I can, like, move on. But. But yeah, maybe that's the biggest thing I can share is just how not to do it. And now, after 19 years in, I'm, you know, some of the things I've tried actually worked out, and now we're going the right direction, so I'm happy to share whatever I can with you guys.

[B]

What's.

[C]

What, what.

[B]

What companies do you have ownership in?

[A]

So right now, Industry Threadworks is our main company. We produce apparel for a bunch of different brands. We're big on, like, like merch sales. My first company was a Paralyne. I built and sold another one, a couple others, and then like 14 years ago, we transitioned to helping other brands grow and scale. So we. We pulled ourselves in the background, and now we handle all the manufacturing side. Then Archive 3PL is our. That's in our back. Through that door is our warehouse. So we handle like, E Com fulfillment infrastructure stuff. It's all the boring logistics that nobody wants to do. But I mean, you, you know, running an apparel brand, it's like, that's. That's a major key to it. It's not all fun and games and the fun stuff. There's a lot of data analysis and infrastructure logistics on the background to make it actually functional and profitable. And that's really where we come in.

[B]

Archive.

[A]

We split off about five years ago from industry. So those two companies that I own 100%. My wife is a CEO, though. So she's been running that for. She was COO, my first employee, and then my COO for four years, and then she's been CEO for four or five years now. And she's a. She's a better CEO than me, I've found.

[B]

I've.

[A]

I've become very aware of my weaknesses as a married man, especially working with a spouse, and so.

[C]

Oh, yeah, yeah, yeah.

[A]

Very aware of my weaknesses. But I can say, like, she's a better CEO than me, and it's not an empty title. That's why I gave it to her. She's a. She's a better operator than I am. Within the company, I'm more like a. I don't say visionary, but, like, I'm more of an idea guy. I try, like, a hundred different things, and 99 of them don't work. Then I find one, I'm like, okay, let's put some sops and infrastructure and scaffolding around this. And she brings the people in, and then from the. As soon as you establish SOPs, you can apply people to those processes, and then you can scale it. So she's really good at that. And then we just started our podcast, like, just over a year ago now, and that's been super fun, man. You guys are actually big inspiration for us, even realizing this medium could be kind of fun and just a conversation and not like a. An interview style. I'm a terrible interview. It was just me and one guest. Be done in, like, 20 minutes to

[B]

be like, dude, same here, guys.

[A]

All right.

[B]

When you're doing that. When you're doing that, you're thinking about your next questions or how to guide it, and then they talk and they stop, and you're like, I have no idea what the.

[A]

Yeah, it's tough, dude.

[C]

That's that stupid red counter right there.

[B]

You.

[C]

I remember doing, like, my first three or four interviews, and it's like 13 minutes. I'm like, I'm out of. I'm out of. I'm out of juice here, man. It's like, I got another 45 minutes to go, and it's like, so, do you like sharks? Like, yeah.

[B]

Well, that's why.

[A]

That's why we have a lot of alcohol here. So we find that. We find that alcohol helps loosen up the conversation.

[B]

Dude, that was fun. That was fun, dude.

[A]

Thanks for coming on, man. That was such a good time, man.

[B]

Your crew is. And I didn't know that when you. You kind of gave me a, like, not a warning, but you were like, hey, man, we do this thing called, like, side quests, but you're. But your whole listener base knows what the side quest is, and they all are like, side quest time. Like, they'll call it as soon as it happens. Like, let's go on the side.

[A]

It's funny, man, because, like, we get comments. It's mostly people that are new to the show who are like, man, let the guest talk. And we're like, you must be new here. Yeah, yeah, it's more like just a show conversation in a team room, you know?

[B]

Dude. So have you the. Do you match your. Your Media Liberty Risk podcast, the media side, do you incorporate that as one company with the merch, or are they two separate things?

[A]

Yeah, right now it's under one, the way it's currently structured. And this might be useful to people, too. And I know you've. We talked a little bit about the structure of the podcast, so right now, I own everything 100% for the podcast, but that's because I'm, like, 80 grand deep into building it. I think we're like 22,000 negative still. But we're. We. A couple months ago, we passed that point where we're making more money per month than we're. That we're spending. So that's good. So I told the guys, the goal is. I was like, hey, this is, like, kind of my concept.

[B]

I'll.

[A]

I'll build it out. I'll put all the money up. All you guys need to do is show up and just, like, bring guests and have cool conversations. But the goal is once we reach, like, break even point, then I'm bringing them on, give them equity, and then it'll. They'll be partners in the company, and then we can move forward with that. So that's kind of how we're structuring it, because the problem is the merch, and, you know, merch, dude, it's not very profitable. That accounts for probably between 6 and $12,000 per month of our revenue, which sounds like a lot, but you make $10,000. But then I got to spend four.

[B]

Yeah, that's all my profit.

[A]

I got to spend all that to restock. So it's like, it's not really profit, you know, so it sounds like a lot, but it's not actually, like, it's not actually profit.

[B]

Yeah, and the cool thing about media is that once you buy kind of the essentials, other than upgrades, which you guys have some. Who is. Is Kevin. Is that. Is he the. Is he the camera nerd?

[A]

Well, they're both camera nerds and I'm not. We go back and forth on this all the time. We're like, Kevin's got these badass.

[B]

Dude, it was like a movie studio.

[A]

Yeah, that's what they are. They're like movie cameras. I'm like, bro, let's just shoot this shit on iPhones.

[B]

Dude.

[A]

We just ran this episode that we released today. The first 45 minutes, somebody pulled the SD card out too fast. So we have no video of the first 45 minutes of this camera facing this way. I'm like, guys, this will not happen with an iPhone. So we're, we're buying some cheap ass cameras like for cheap 700 bucks each. And we're just going back to the basics. So all that fancy stuff is going away. We're just going back to the basics and getting some super easy, some. Some monkey proof stuff. We're just three monkeys trying to a football here, dude.

[B]

That's what. Yeah, that's kind of what we are. And then our producers are also just smarter monkeys. A football.

[A]

That's the key, dude. You gotta find people who are better after the things.

[C]

One's a Rubik's cube. But

[B]

our in studio producer knows nothing about industries that we talk about. Knows nothing about the jobs or anything. He's like, what, 22 years old.

[A]

Oh, perfect.

[B]

And he mastered. He gonna do an a Rubik's cube in like eight seconds.

[A]

Perfect. I like that shirt, by the way. That's awesome.

[B]

Which one? Not Mike's, right? Mine.

[A]

No, the allegedly one. Yeah, that's great.

[B]

Yeah, that's because Rob sued us, so now we have to say allegedly all the time.

[A]

Dude, it's so funny. I love apparel because you can say so much with just, just the graphic, man. You know, because all the context and all the other stuff you guys are doing, the podcast is so much. In fact, I've been telling. I think we talked about this on the show a little bit, or maybe it was behind the scenes, but I've been telling all our apparel brand clients to start a podcast because the roas that you get on that is so much better with like we're getting like a 5.5.8 right now, which is pretty unheard of for an apparel brand. Most apparel brands now after the iOS changes in 21 are down to like maybe 2. Lucky to get 3 ROAs down from like 6 or 7 previously. So it's crazy hard to scale an apparel brand now. That's why I've been telling all my clients, like, dude, start a podcast or do Something do it like once a month, just a little bit so that your audience can go deeper, get to know you better, you can talk about more shit. And it just, it's such a great leverage point for an apparel brand.

[B]

Yeah, that's where I mean, like I, we talked about Antihero started because I had no way of promoting the apparel brand that I started like five years ago.

[A]

Yeah, that's right. Yeah.

[B]

So I started Anti Hero and I like made it like sponsored by. And I kept them separate.

[A]

Yeah.

[B]

Then you know, you know, and then obviously sometimes if you get lucky, you know, it's a good problem to have the, the media side started making more money than the apparel brand. So I was like, I had to shift focus and be like, okay, well this is what I'll focus on now more. And then once this is good, then I can, you know, kind of more focus on the apparel side. But you're right, dude, it's like death by a thousand cuts with selling T shirts, man.

[A]

Dude, yeah, it is. It's. There's a lot of ways to do it wrong. And it's just like 5% here, 3% here, 8% here. And next thing you know that and your profit margins, usually if you're running it well, like really well, your Profit margin is 25. So you lose 5%, 8% here. Like next thing you know, you look in your balance sheet, you're like made no money.

[E]

Yeah.

[B]

Yeah. What's it like selling a business for anybody that's never sold a business before? How do you do that?

[A]

I think it's super useful to set the business up even if you never plan to sell it. I always find it super useful to set the business up as if you're going to sell it because that also positions you to get out of the, excuse me, out of the day to day grind, which will make it easier for employees to come and start handling some of these tasks that you do. Because nobody wants to buy a job. Right. So when you get out, when you do exit the business. No, nobody wants to buy that. So they have, they want to buy something that they can not take over job and they can kind of run it in their own direction, their own way, but it has to be fully functional on its own. So doing that, there's a great book, I think it's called Built to Sell. I'll have to find. I'll show you the text on it later. But it's. I think it's John Collins or Jim Collins, but it goes into like the details of that the basics of it is essentially taking your tasks and building out your task list and then separating those by category. So, like, creative tasks, admin tasks, infrastructure tasks. And then you build those admin, hire people to do those things, and then you just do the things that you're really good at. And that's how I found out that I'm not a good CEO, because better at that than I am.

[B]

Yeah, you mentioned. I mean, you couldn't have been more the visionary, which, I mean, it is what it is like somebody that starts a business but has a vision. So they have all the crazy ideas, but you have to have someone that has paper in front of them that has logic and doesn't care so much about creating the idea as much as making anything work. So it's like, you have to like, all right, this is my idea. I promise, this time it's like, okay, yeah, let's hear it. And then you got to hear the. I don't think this is going to work because of this. And you're like, don't show me numbers. I want to make this work.

[A]

Yeah. And that's part of your responsibility, too, is show them the vision. Because if. If they're not getting it, maybe they're right. Maybe it's not a good idea. Most of my ideas aren't good. And my wife is the person. Her favorite hobby is telling me I'm wrong. So she's, like, shooting it down. So that's how I know I have a good idea. She's like, that's not terrible. That's not terrible. I think we can work with that.

[B]

Oh, yeah. That's like, a win right there.

[A]

Yeah.

[B]

So, you guys.

[C]

Ryan, it's a pleasure to meet you. I have to bounce. I have to. My mom's getting out of the hospital, so.

[D]

Oh, man.

[C]

Yeah, it's been a long two weeks. But appreciate you guys, and I'll. We'll see. I'll see you guys Monday at 1. Yep. Take care.

[B]

But yeah, so your. Your podcast. You guys do the traditional recorded thing, but do you guys ever. You guys do the live. But is it on YouTube? Like, you guys do a live. Once a month?

[A]

Yeah. So that's. That's only on our Patreon, where we do a cigar night, and we just get the dudes together. It's not a big. It's not a big group. It's usually like 8 to 15 people that show up just once a month, and we all get together because I've heard, like, this is my job. But, like, Nick and Kevin still have like day jobs, so getting us all together in a schedule is pretty tough. So once a month we get it together and dude, it's honestly fun. We spend like two hours just bullshitting with the guys. And it's, it's cool like this because we can. Because the broadcast is fun, but it's a one way conversation. And the cigar night is kind of a way where we can hear their stories, they can tell us stuff, we get feedback. It's. It's actually really fun. We have a good time with it. We just hang out at one of our houses and have some drinks and smoke cigars with the boys and it's, it's been a great time, man. Actually, I wish we could do it more. It's just, dude, like, I wish we could do lives like this. It's just, it would be just me in here. Like, hey, guys, it's me again.

[B]

Yeah, I mean, I got lucky when me. When me and Mike. Mike has been like a kind of like a podcast associate for a long time. He was always contributing to Anti Hero. And then when the, when the big shakeup happened, Mike had positioned himself right there to be like, I'm ready. And like, all right, buy in. And, and I. We're both retired, so this is our full time job. So you really almost have to have a great excuse to not be there. Like, hey, man, we need, we need to go live at 3:00pm like, yeah, damn, dude. I was gonna go fishing, but. All right.

[A]

Finding the right partners is key, dude. It's like, it's like a marriage, man. It really is like a marriage. It's expectation, management and roles, responsibilities and managing relationships and egos and it's, it's hard, dude. I, I had a, I had a partner in my, my first business, Forge clothing. Mikey Sours. I love the guy, he's great. But there was a time where like, we wanted to kill each other, you know, and he's a great dude. And I like to think I'm not a terrible person. But man, there comes a point where you're just like, I want to murder this. You know, but you get, you get through it, you know, time. Time makes you realize. I think getting older too, you realize like, dude, most is not that big of a deal, you know, and the relationships are way more important than whatever scraps of money you think are important at the time.

[B]

Yeah. And me and Mike always talk like, hey, we got to, you know, we'll. We'll try to separate. Like, Mike hates talking about money because I run the. I Run as. Like, I'm the manager operator. So, like, the business side of things, I run. I just. I'm very. I'm always very transparent when it comes to money because, yeah, one. One. One thing not mentioned starts that little seed of, you know, if you're with the wrong person, can start that little seed of doubt. So I run everything by him, and he's like, bro, you don't have to tell me when you get a pizza for the studio, for everybody. I'm like, I'm just letting you know, dude. Like, I got a pizza. And then I don't know if that could wait till the end of the month when we look at numbers. And he trusts my judgment, so anytime he wants to buy or, you know, like a. Like a batch of stickers or something, you know, like 5, 600 bucks to give out, and he's like, he has to, you know, run it by me. What's this month look like? And, you know, because we have. We have employees. And I, like you said, that's like, that's. That's the shitty part, is that they have to. They have to get paid before you do. Yeah, you have a shitty month, man.

[A]

Yeah, dude. Like, our. Our fulfillment company, because we.

[B]

We.

[A]

A lot of E. Com brands are. Are mainly who we work with. And so the E. Comm cycle is mainly like Q later, Q3 and Q4 is big. But Q1, we lose. We lose money every month on Q1 in both businesses, really, like, and we got to stack up to make sure we cover that. There's sometimes, like, there's Sometimes I'm like. Like I'm. I'm checking the bank balance for. I buy myself a new pair of Chuck Taylor's, you know, but I'm making sure everybody else is getting paid. And that's. That's entrepreneurship. And people don't realize how hard it is. Like, entrepreneurship is the hardest thing I've ever done in my life, like, by far. Because on the outside, people like, oh, I want to start a business. I'm gonna. The old joke is like, I'm gonna work from the outside. They're like, oh, it must be nice. You know, you just. You set your own hours. I'm like, yeah, all of them. All the hours, dude.

[B]

Yeah.

[A]

And nobody's telling you what to do, but that's the other problem is, like, nobody's telling you what to do. So it's like, if you don't have that accountability and that. That sense of responsibility and that. That, like, action item list falls from the tracks. The Cracks, and there's nobody to blame but yourself. And you can't, like, all fingers point at you, man.

[B]

And then in turn, you overwork yourself because you don't want that to happen. So you don't. Like, you know, there's always that fear of, did. Could I have worked harder this week? Because you're like, all right, I want to make. I. My goal is to make the. I need to make more money. Right, but you're an entrepreneur, so your ideas take time to build, implementation, start making money. But, like, you know, there's only so much you can do with your business. You got to sit there and wait for it to grow, and hopefully you made the right decisions for it to grow. That and also cost effective, because you can grow, but you're going to dump a lot of money into growing. And if your brand isn't on point, that's what those people don't tell you, that you can pay $3,000 a month to grow, but if your brand sucks and you don't grow, it doesn't matter. We just need more time, a little bit more money, you know, a little bit. Just, you know, give it a little bit more. And you're like, I can't do this anymore.

[A]

Yeah. Yeah. There's an endless amount of ways to fuck it up, for sure. But I think success and entrepreneurship is. It's like life, dude. Like, it's just. It's just two things, really. It's just, number one, try not to make the same mistake twice, and two, keep going. And if you do that over long enough time horizon, the. The only outcome is success. Right. It's just that it's hard, dude. And most businesses I've started are not profitable for at least a year and a half. Like, we're at a year now, and we're still not pro. I mean, we're profitable per month, but I'm still negative, like, 22 grand. And that's normal. Most businesses are not profitable for, like, three to five years. So, yeah, and there's that. That old saying in entrepreneurship. It's like, you know, when do you jump? Because the sexy thing is to say, oh, burn the boats, go all in. But I really don't like that advice because it sounds good and it's sexy to say, but the problem is that what people don't understand is that a business, when it's growing, it takes all your money. So when the business is growing, you don't actually make any money. And so. And it grows slower when you have to eat off that money. If you got to pay rent with your money and groceries. That money from the business money put in to grow. So I'm a big fan of, like, having a day job building your side hustle as big as you can, until at Apex point where you're like, okay, I'm. This is starting to impact my day job, and can I make enough money on my side hustle to where I can. I can make up that money in my side hustle. And I know for me, that was. I was working at SQT as an instructor in the buds pipeline for. For 8 and a half years there after I got out of active duty. And I was. I was a. About it, dude. I was like, I built and sold a couple companies. I was like, driving my Lambo up to, like, instructor parking, and it was kind of funny. And they're like. Because they. A lot of them didn't know. They just saw this Lamborghini pulling up to the structure. I'm like, but I was a civilian, like, DoD instructor. They're like, how much are we paying these. Trust me, this money did not come from my fucking DOD paycheck. But I was a pussy about it because I was scared to. We started this company, and even though it was my fourth company, it was new, and I wasn't sure that I could make the round hundred or so that I was making as a DOD guy. I wasn't sure that I could make that money up in this new company. So I stayed at that job probably six months longer than I should have, and my performance started to get impacted there. I was kind of distracted, and I wasn't doing the job that I. I wasn't doing as good a job there as I felt I should have. And I realized later, looking back, like, I. I should have jumped about six months earlier, because once I did that business ended up growing that. That time that I was putting into my day job, once I put that into the side hustle, it immediately took off and. And made up the money that I needed to. To be able to, you know, pay bills and. But that's. That's the Apex point that everybody goes through.

[B]

And I think you're gonna sacrifice no matter what. Somebody reached out to me and said, you know, they asked me, when did I know, and I'm like, I really don't think there's gonna be a clean shift. I think. And that's the shitty part is your family. If you've got an entire family and a house and cars and tuition, like, it might not be the right move for you. It's because you have to sacrifice. And, you know, anybody that goes for something and goes for a goal, they're essentially prepared to lose a lot for it.

[A]

And yeah, I was. I think I was 39 at the time, and I was. My wife, we were dating, but I didn't. My overhead was pretty low. I mean, I had the Lambo, but that was like money from a previous business I sold, so that was kind of running that. And I had like a little studio apartment that I was super happy in. And our life, and we didn't have kids and we. We weren't married, so, like, our life. Overhead was pretty easy. And that's a totally different conversation of, like, jumping when you have that versus when you have a wife, a mortgage, kids. That's a whole different level of responsibility. And it's. I think it's very irresponsible to not acknowledge that in your planning. You know, it's. It's a hard. It's a hard line to walk, man. For sure.

[B]

Yeah. And I. That's. I think that's why a lot of guys wait till retirement. And there's caveat to that, too, man. You wait to retirement, you're. You are. When you have that ret period behind you, there's something subconsciously that goes, that guy ain't in it no more. He's got nothing to lose. He's got. He's not. He can. You know, we would always get people that's like, I'm gonna blow the whistle off this. That happened in 2016. Like, damn, man, it's 2024. Oh, you waited till you retired. I got it. Hey, smart. But, you know, and so there. And it's. The media is a young man's game. Staying on top of everything, you're also asking people to look at you all day long. And I mean, I'll say it. I'm an ugly dude, but you can't be too ugly. You can't be too fat. And they just. People typically don't like, you know, to watch old people. And if you wait till you're 60 years old to start, like, oh, I got this retirement coming in, and now I'm going to start the. You know, as long as your business is media, that's gonna be a problem. But I guess if your business isn't media, which probably is smart also to do is not rely on podcasting to make all your money.

[A]

Yeah, I think a lot of it has to do with timing, dude. Like, when I started my first clothing brand, it was like 2007, when we first, like, had the idea and started it. And that was when we were one of the first, like, fairly well known, like military clothing brands like Run Style. None of these brands have come out yet. So we were.

[B]

Oh, really? Yeah.

[A]

So we were one of the first ones. And so we ended up getting traction because at the time. It's interesting too because it's completely opposite now. So back then it was way harder to start in a pair line, but once you started, it was easier to grow because there wasn't as many people in the space. Now it's the opposite. It's super easy to start in Paraline, but because there's so many, it's way harder to get that escape velocity out of the chaff to get. To get noticed and grown. So it's way harder to grow in a parallel line now. It's totally. The dynamic has totally shifted, but timing has a huge thing to do with it. Where we caught the wave of that, where that worked out really well. And then. I have a second. Let me grab this real quick. So another company that I started was. Was a kettlebell company and this is just a resin cast. I'm not. I'm not that strong. But so it was called Demon Bells. It was the, like kettlebells with faces on them. So I started that in like 2012 and we were involved with CrossFit, and then that CrossFit was huge at the time. So we got on like the CrossFit finals and ESPN did a Zoom in and all our. And then that. That timing of that worked out perfectly. And then I was able to sell that. And that's partially what helped pay for the Lambo. But I don't think that business would have worked the same way now because CrossFit is not as popular as it was then. So if you are thinking about getting out and doing stuff, timing has a lot to do with it. I think now the timing of our show in particular, like, just the way that we talk about things, we talk about the funny stories from back in the day. It's not like war stories and shit. It's like you've been. You've been on this. Shenanigans, shenanigans, stories. This is the funny that happens and. But inevitably through that conversation, because we're all older dudes now, you get into like life conversations and what's your relationship like with your kids and like your spouse and how. How's this thing work and, you know, mistakes that you've made and lessons learned. And most of our audience now is in that transition period. And there's a lot of people that were in the gwat who were in that same transition period. So the timing for us, that works out perfectly for our demographic. So it doesn't necessarily need like if you're an old man, a young man's game, that's gonna be tough. Same thing with like a young person, an old man's game. Like if you're a financial Advisor and you're 22, it's gonna be really hard to get somebody 60, like pay attention to, you know.

[B]

Yeah.

[A]

But there's always timing going on. It's like, it's like sets and waves, man. Like there's always something coming up and something waning. You just kind of, kind of pick your head up and look at the sets and figure out where. What you're offering, what your audience wants and finding that niche in that growing market. And I think that's super key. That's not something. Until I realized, man, may probably like as late as like two years ago. You know, I'm always learning shit. Mainly I. Things up before.

[B]

I bet. Like, I always thought like, there's three key components, man. There's, there's hard work, there's talent or, you know, just God given, like, you know what you're good at and then there's opportunity.

[A]

Yeah.

[B]

And without that third opportunity, you know, you could be the best quarterback in high school in the country. If you ain't got no scouts looking at you, you've got a window to make yourself known and then it's over. So.

[A]

Yeah. Yeah, exactly, man. Like, I'm not a surfer, but I've spent a lot of time in the ocean, unfortunately. And it's like, it's like catching a wave, man. And the business that you build is like the surfboard and the market is the wave set coming in. So as long as you build the surfboard and you position it correctly, you can see the wave coming and then you ride it. But you got to have a little bit of foresight and build the right thing in the right moment, in the right mechanism so that you're ready for that wave to get to come. And it's. It's tough, dude. There's a lot of luck that comes with it too, man. I've had some ideas that I thought were really good. They were just bad, bad timing.

[B]

Yeah.

[A]

You know, there's a lot of stuff like that.

[B]

Yeah. And, and the guys, the chat there, we have an inside joke. So they want me to ask you what, what is your favorite shark? And it's as dumb as it sounds. There's nothing behind it. There's no second question. It's just your favorite shark.

[A]

Oh man, it's like saying, what's my favorite enema? I have zero favorite sharks, man. I don't go, I don't go in the water on purpose anymore these days. I don't even take baths, bro. I could do not get in the water. All these doing cold plunges, I'm like, dude, you can have that. I'm. No, I'm happy with my little umbrella drink on. I'll be sitting on the beach with an umbrella drink watching you guys. I'm, I'm happy to partake or go up to a swim up bar. That's about as, as far these days.

[B]

Yeah, I couldn't have done that, man. I, there's a lot in the Navy SEAL training that I wouldn't have been able to do physically, but I think mentally the, the open, I've thought about, you know, like oh, could you, could you, could you turn it off and put on work mode? And that's what it's got to be. You got to be like, hey, I'm not, I'm not Ryan Williams. I'm cadet or whatever the hell they call you. And I'm here to attack, to you know, do, do something, complete a task.

[A]

Yeah, and there's a lot of trust too, man. Like I was an instructor for a long time, like active duty and then, and then DOD as well. And there's a lot of trust. As a student, you trust the instructors. But I didn't realize how much trust there really was until I got to be an instructor. And like, holy, man, those kids are, they're not kids, they're grown ass adults. But like they're really putting their life in your hands. There's a funny story on this. There's a, out of San Clemente island we do this five, five nautical mile swim. Works out to about seven miles and you start at like 4:30 in the morning or 5 in the morning, something. So it's all dark and then you basically swim around like partial way around the island, right? And it's all dark and it's scary and it's, I mean it is a great white breeding ground. Like it's, I, I keep telling the staff, I'm like, hey, we should not have these swimming out here because like some motherfucker's gonna get chomped. Like for sure. But in the brief the night before, we briefed the students and the brief is all just designed to with them. Yeah, I can imagine these gnarly slides of like, shark attack victims and great whites coming out of the water. It's just. I mean, the mess of the student's head, but they still got to go out and do it. But then. Funny, funny story about that. So when I was instructor, we had this guy, Dave Guterres. He was actually on. He's one of our first guests. Hilarious guy. Fucking one of the most funny people I've ever met in my life. So. But we would always get drunk because San Clemente island is away from like the flagpole. So it's literally an island like 70 miles off the coast. So, like, there's really no oversight, so the instructors just do whatever you want. So we would get drunk in the Hellbox, which is our little instructor, like area. Almost every night somebody's getting drunk. So you have like blue gold shifts and everything. And one of the senior chiefs in the morning, I think he. I think he'd been drinking all night, which is standard. They'd like to play cards and so. And they would also go and do lobster fishing and. And kind of do fishing. So there's always like fish guts hanging around outside. And so he thought it'd be funny. He's like, all right, the guys are all lined up for swimmer inspection with their knives and their UDT vest and everything. They're all sitting out there. And he goes, all right, first five guys. You guys feeling like you're gonna set a record today? You're like, yeah, yeah. Like, all right, well, I got some motivation for you. Lay down. He makes him lay down on the ground and he takes this ladle and takes. Takes the chum. Chum from the fish guts and pours it all over the first five guys. And we're like, like, dang, Senior Chief, I don't know if that's a good idea. You know, it's like. And we had to tell him later. It's like, hey, man. And none of them got chomped. But I was like, we had to tell him later. It's like, dude, if one of the students actually got bit by a shark, like, we'd be pretty for doing that. Maybe we shouldn't chum the students before putting them in a seven mile swim with Great White Breeding Ground. And we used to have to. We would take the Zodiacs out there and. And we'd be locked and loaded with an M4 to like, shoot a shark, which isn't work, but that's all you can do with the orm. Yeah, but it was just crazy like that, where you realize, like, man, these guys really are putting their lives in your hands, dude. It's. It's a. It's a very special feeling, but it's also, like, you feel the weight of responsibility, too, in a way that you don't when you're. You're a student. You have very little responsibilities, like your knife in your vest and just show up and, you know, don't be. But it's totally different as an instructor, man.

[B]

That's crazy, dude. I'm excited to hear. I want to have you on routinely talk business, talk stories. And, you know, we don't get. We get a lot of. In this. We get a lot of stories about it, but we don't get a lot of stories about, like, the instructor side. There's a lot of stories of what I did, but we don't ever get, like. We don't ever get, like, behind the scenes, like, crazy. Jimmy Watson's told a few, like, just nuts.

[A]

Oh, he's got some wild stories, man. That guy's a wild man.

[B]

But, yeah, dude, super stoked to have you on in the future, then kind of create, like, an entrepreneurship. Our guys are always asking us, and I'm like, dude, I don't have the answers to some of these questions, so I thought it would be a really cool segment. You know, just talk a couple minutes every week about, you know, starting a business and answer. I didn't let anybody ask questions because I was kind of selfish right now, and they're my nuts in the comments. But next time, we'll have. I'll have questions set up, you know, and you can ask and hear it straight from their mouths.

[A]

No, I appreciate it, bro. I. I love this. Like, I'm obsessed with it. Like, I wish I had a hobby or an interest other than that, but I just. This is my only game that I enjoy. But, yeah, I try to talk about on our show sometimes we get the comments like, shut the up about business. Nobody cares. Like, tell the funny stories. My God. Dang it. So, yeah, I'd love to come back and talk about entrepreneurship, man. It's. It's one of my. My only passions these days.

[B]

Cool, man. All right, dude. Be safe this weekend. Have a fun weekend. Drink a margarita for me.

[A]

Will do, brother. Thank you.

[B]

All right, later. All right, everybody, what's the. What are you guys saying in the chats over here? Tyler sneak gooning. You're making fun of my list, but sucks and cup money. All right, guys, as a. Give Mike your prayers. He's going to pick up his mom. Everything worked out, so we'll. Yeah, shut the up. Where to kick off the weekend. We're gonna. Sorry. We're gonna end the weekend with open mic at three with me, Justin, Nick, on the Counterculture Inc. Network. So see, at 3, I'm gonna go eat some lunch and continue to build this studio. And then. And then, yeah, that'll be it for the weekend. Unless we have an emergency broadcast Open mic, we'll talk more because somebody asked a really good question about will the 1 to 3 anti hero effect open mic. That's a question we haven't even thought of yet. I'm sure Justin hasn't even thought about that. He was probably like, huh. So see you guys@3. Counterculture Inc. Network Open mic.

[C]

Sa.

[B]

Team for life.