This episode of The Art of Entrepreneurship is for founders who feel pressure to monetize every bit of attention they earn online. The internet often treats attention like something you’re supposed to squeeze for every possible dollar. But just because you’re collecting impressions and likes doesn’t mean you’re actually building trust.

In this episode, I talk about why protecting trust has mattered more to me than short-term revenue. I share what I’ve learned from watching how incentives shape content online and how quickly audiences disengage when everything becomes a play. Over time, I’ve realized that trust compounds quietly while algorithms, reach and platforms constantly shift. And once that line gets crossed too often, people usually don’t leave loudly. They just drift away quietly.

The decisions you make early about monetization and visibility don’t just affect revenue. They affect who you’re allowed to become later as a leader and entrepreneur.

Tune in if you’re ready to think differently about attention, restraint and the long-term power of trust.

If you like this episode, here are some others you'll enjoy.

Episode 96. How do you build trust in business relationships? — How trust develops in business relationships https://www.jackiehermes.com/podcast/build-trust-in-business-relationships
Episode 295. Disarming stakeholders to get to the truth — Using vulnerability to uncover real insights https://www.jackiehermes.com/podcast/disarming-stakeholders
Episode 300. 300 episodes: What I’ve learned about building, growing, and showing up — Lessons from showing up for 300 episodes https://www.jackiehermes.com/podcast/300-episodes

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If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

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Building trust instead of chasing attention