This episode of The Art of Entrepreneurship is for founders who are realizing that marketing is its own movement and that building trust through authentic communication drives growth.

This episode is a little different because, well, I’m the guest. I joined Rob Botts, Director of Sales at Dubb, on his company’s podcast, Connection Loop, to discuss what real authenticity looks like in modern marketing.

We talk about how marketing and sales are no longer separate, and how communication itself has become the strategy. I share my perspective on why authenticity isn’t a buzzword, but a real advantage when it comes to connecting with buyers.

Rob brings a practical lens from his work helping sales teams rethink how they follow up and stay relevant in a noisy digital environment. We also get into how video is changing the way teams show up and why it can fast-track trust when it’s done right.

Tune in if you’re ready to shift away from transactional selling toward conversations that actually feel human.

Website: https://dubb.com/

Podcast: https://dubb.com/blog/category/interviews/connection-loop/

LinkedIn: https://www.linkedin.com/in/rob-botts-676064224/

YouTube: https://www.youtube.com/dubbapp

About Rob Botts

Rob Botts is the Director of Sales at Dubb, a video communication platform that helps sales professionals build trust, increase engagement, and grow revenue. With a background in consultative selling and partnerships, he works with businesses to use video to accelerate their sales pipeline. Rob is passionate about authentic communication in the digital sales process and brings deep insight into modern outreach strategies.

If you like this episode, here are some others you'll enjoy.

Episode 246. Why you should learn to love selling w/ Mark Cox, author of Learn to Love Selling — Sales and marketing work better together: https://www.jackiehermes.com/podcast/why-you-should-learn-to-love-selling-with-mark-cox?
Episode 244. Dear companies everywhere, sales and marketing are not about you — A better way to connect with buyers: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you?
Episode 312. Building trust instead of chasing attention — Why trust matters more than attention: https://www.jackiehermes.com/podcast/build-trust-not-attention?

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

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