This episode of The Art of Entrepreneurship is for anyone who leans on urgency to get people to move… and is starting to wonder if it might be hurting trust.

In this episode, I talk about a phrase I hear all the time in sales and marketing: “If you don’t create urgency, people won’t move.” Sometimes that’s true. But more often, what people call urgency is actually pressure, and those two things are not the same.

I break down how pressure shows up in subtle ways through language, timelines and sales processes, and why it works in the short term but creates long-term problems. I’ve seen that persuasion, rather than pressure, takes a very different approach, one rooted in patience, clarity and respect for the buyer’s process. Persuasion creates alignment while pressure tries to create control.

Tune in if you’re ready to stop forcing decisions and start building trust that actually lasts.

If you like this episode, here are some others you'll enjoy.

Episode 312. Building trust instead of chasing attention — Why trust outperforms short-term tactics: https://www.jackiehermes.com/podcast/build-trust-not-attention
Episode 244. Dear companies everywhere, sales and marketing are not about you — Stop making sales about yourself: https://www.jackiehermes.com/podcast/companies-sales-and-marketing-are-not-about-you
Episode 283. 6 ways to persuade your prospects to buy (revisited) — Persuasion without pressure or manipulation: https://www.jackiehermes.com/podcast/persuade-your-prospects-to-buy-revisited

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If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

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