Podcast
The Art of Online Business
Hosted by Kwadwo [QUĀY.jo] Sampany-Kessie · EN
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
44episodes
Episodes
Newest firstAll episodes
Your Offer Has to Earn Ads Before You Run Them
Yesterday00:11:10Tap to summarizeIf your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. Get a Free Ad Strategy Session Get Done-For-You Ad ManagementI explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. Listen now and find out if your offer has earned the right to run ads. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →You Can't Add Ads to a Funnel You're Still Figuring Out
1w ago00:09:44Tap to summarizeIf you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money. Get Done-For-You Ad ManagementGet a Free Ad Strategy Session In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I also share the one question I ask before anyone spends a dollar on ads. Listen now and find out if your funnel is really ready for Facebook and Instagram ads.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
2w ago00:47:51Tap to summarizeIf you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin MooreI talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. Listen now and see how Justin built an ads funnel that actually fits his business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJustin's Links:Connect with Justin on InstagramCheck out on Justin's Website
Transcribe →Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
3w ago00:07:50Tap to summarizeIf you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Your Ads Manager Got Locked Out of Facebook. Now What?
4w ago00:14:54Tap to summarizeHave you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. Listen now and make sure your ad setup still works, even if your ads manager doesn't.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Jun 800:43:23Tap to summarizeIf you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.Apply for a Strategy Boost Call with Allea GrummertI talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllea's Links:Connect with Allea on InstagramCheck out on Allea's Website
Transcribe →You Got Leads But No Sales. Here's What's Actually Broken.
Jun 100:14:29Tap to summarizeIf your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Get Done-For-You Ad ManagementI walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. Listen now and see what’s actually broken in your funnel.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →The Ad Account Audit You Should Do Before You Hire an Ads Manager
May 2500:15:09Tap to summarizeIf you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.Get Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
May 1800:56:08Tap to summarizeIf you feel like your business only grows when you show up, you’re going to love this one.Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. If you want ads working for you like this, follow the show and start thinking about your funnel the right way. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSarah's Links:Connect with Sarah on InstagramSubscribe to Sarah's YouTube
Transcribe →The Kind of Course Creator Facebook & Instagram Ads Actually Work For
May 1100:15:13Tap to summarizeIf your ad results keep changing and you can’t tell why, this will help.Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to make ads work for you. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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