Podcast
The Art of Online Business
Hosted by Kwadwo [QUĀY.jo] Sampany-Kessie · EN
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
40episodes
Episodes
Newest firstAll episodes
Your Ads Manager Got Locked Out of Facebook. Now What?
1w ago00:14:54Tap to summarizeHave you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. Listen now and make sure your ad setup still works, even if your ads manager doesn't.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
2w ago00:43:23Tap to summarizeIf you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.Apply for a Strategy Boost Call with Allea GrummertI talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllea's Links:Connect with Allea on InstagramCheck out on Allea's Website
Transcribe →You Got Leads But No Sales. Here's What's Actually Broken.
3w ago00:14:29Tap to summarizeIf your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Get Done-For-You Ad ManagementI walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. Listen now and see what’s actually broken in your funnel.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →The Ad Account Audit You Should Do Before You Hire an Ads Manager
4w ago00:15:09Tap to summarizeIf you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.Get Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Why Facebook Ads Matter More Than Social Media for Your Online Course featuring Sarah Noked
May 1800:56:08Tap to summarizeIf you feel like your business only grows when you show up, you’re going to love this one.Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. If you want ads working for you like this, follow the show and start thinking about your funnel the right way. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelSarah's Links:Connect with Sarah on InstagramSubscribe to Sarah's YouTube
Transcribe →The Kind of Course Creator Facebook & Instagram Ads Actually Work For
May 1100:15:13Tap to summarizeIf your ad results keep changing and you can’t tell why, this will help.Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to make ads work for you. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →You Want to Help More People… But Your Calendar Won’t Let You
May 400:16:22Tap to summarizeIf you’re working all day and your business still isn’t growing the way it should, this is likely the reason. Have us hire a VA for you.I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. Take five minutes today, audit your tasks, and decide what needs to come off your plate next.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Troubleshooting a Facebook Ads Quiz Funnel with Danielle Klemm
Apr 2700:51:02Tap to summarizeIf your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren’t converting. If you want your ads to actually turn leads into buyers, follow the show and don’t miss what’s coming next. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelDanielle's Links:Connect with Danielle on InstagramCheck out Danielle's Website
Transcribe →Meta Took Away Your Ad Placement Controls — Here's What to Do Now
Apr 2000:11:35Tap to summarizeMeta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix AuditI break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format.If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Prepare to do THIS with Facebook & Instagram Ads Before Life Happens
Apr 1300:05:00Tap to summarizeWhat if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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