Podcast
The Art of Online Business
Hosted by Kwadwo [QUĀY.jo] Sampany-Kessie · EN
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
47episodes
Episodes
Newest firstAll episodes
The Reason Your Webinar Isn't Converting Has Nothing to Do With Your Ad Targeting.
3d ago00:09:27Tap to summarizeIf you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more important than perfect targeting. Listen now and find out what's really stopping your webinar from converting. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Your Ads Aren't the Problem. Your Webinar Is.
1w ago00:18:51Tap to summarizeGetting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. Listen now and learn where your webinar is really losing sales.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →5x ROAS Running Facebook Ads to Webinars? Here's Exactly How With Valerie Del Grosso
2w ago00:47:17Tap to summarizeIf you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. Book Your Free Ad Strategy Session Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now We talk through why coaches need to protect their paycheck with stronger sales language, smarter terms, and offers that don’t leave their business exposed. Listen now and see what Valerie’s funnel can teach you about ads, messaging, and protecting what you sell. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelValerie's Links:Connect with Valerie on InstagramCheck out on Valerie's Website
Transcribe →Your Offer Has to Earn Ads Before You Run Them
3w ago00:11:10Tap to summarizeIf your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. Listen now and find out if your offer has earned the right to run ads. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →You Can't Add Ads to a Funnel You're Still Figuring Out
Jul 600:09:44Tap to summarizeIf you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementIn this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I also share the one question I ask before anyone spends a dollar on ads. Listen now and find out if your funnel is really ready for Facebook and Instagram ads.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →The Ad Funnel Justin Moore Built After a Blowing $100K on Facebook and Instagram Ads.
Jun 2900:47:51Tap to summarizeIf you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin MooreI talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. Listen now and see how Justin built an ads funnel that actually fits his business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJustin's Links:Connect with Justin on InstagramCheck out on Justin's Website
Transcribe →Free Lead Magnet or Paid? The Question You're Actually Asking Is Wrong.
Jun 2200:07:50Tap to summarizeIf you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Your Ads Manager Got Locked Out of Facebook. Now What?
Jun 1500:14:54Tap to summarizeHave you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. Listen now and make sure your ad setup still works, even if your ads manager doesn't.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Fix This Email Mistake Before You Spend More on Ads With Allea Grummert
Jun 800:43:23Tap to summarizeIf you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why.Apply for a Strategy Boost Call with Allea GrummertI talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllea's Links:Connect with Allea on InstagramCheck out on Allea's Website
Transcribe →You Got Leads But No Sales. Here's What's Actually Broken.
Jun 100:14:29Tap to summarizeIf your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementI walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. Listen now and see what’s actually broken in your funnel.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →