Podcast
The Art of Online Business
Hosted by Kwadwo [QUĀY.jo] Sampany-Kessie · EN
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
47episodes
Episodes
Newest firstAll episodes
When $300/Month on Facebook & Instagram Ads DOESN’T Make Sense
Mar 1600:20:38Tap to summarizeSpending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Your Ads Are Whispering Money Secrets… Are You Listening?
Mar 900:04:41Tap to summarizeYour ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, this is how you squeeze way more results out of the same data you already have. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Why the Best‑Performing Facebook & Instagram Ads Aren’t the Most Polished
Mar 200:06:18Tap to summarizeSome of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →The Questions I Ask Before We Ever Spend Another Dollar on Facebook & Instagram Ads
Feb 2300:05:07Tap to summarizeThinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Meta Andromeda - A Simple, Effective Ad Setup for Online Course Creators
Feb 1600:07:02Tap to summarizeIf you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. Get the 48-Hour Ad Fix Audit I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads
Feb 901:01:07Tap to summarizeEver wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. Get the 48-Hour Ad Fix Audit We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling flat and how he’s testing and scaling this funnel with confidence. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →This ONE Tweak Increased my Friend’s Course Sales with Facebook & Instagram Ads
Feb 200:05:48Tap to summarizeA friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. Get the 48-Hour Ad Fix Audit I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Will changing Facebook and Instagram ad copy erase my social proof?
Jan 2600:09:10Tap to summarizeEver wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? Get the 48-Hour Ad Fix Audit A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Are Your Facebook & Instagram ads In Learning Limited? Do This First!
Jan 1900:09:26Tap to summarizeSeeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it’s time to shut it off. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Tarzan Kay’s Shockingly Simple List-Building Strategy (And Why Meta Ads Made It Work)
Jan 1200:56:07Tap to summarizeTarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Tarzan Kay’s Links:Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter
Transcribe →