Podcast
The Art of Online Business
Hosted by Kwadwo [QUĀY.jo] Sampany-Kessie · EN
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.
Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!
Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.
Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.
You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.
Hit "Subscribe" and let's gooooo!
47episodes
Episodes
Newest firstAll episodes
High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem
Mar 7, 202500:05:38Tap to summarizeLet's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Before that, I tested everything—ad copy, graphics, and even Meta’s Advantage Creative Plus—but nothing worked. The lead magnet was the real problem.I explain why the old lead magnet didn’t work, what made the new one better, and how you can do the same to get better (and cheaper) results from your ads. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
Transcribe →Abagail Pumphrey's Journey Turning a Layoff Into A Seven-Figure Success
Sep 30, 2024Tap to summarizeAbagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAbagail’s Links:Join the FREE Challenge: One-Day to Launch: Digital Product Fast TrackDM Abagail on InstagramListen to Abagail’s Podcast: Strategy Hour
Transcribe →Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran
Jul 3, 2024Tap to summarizeMarisa dives deep into the art of storytelling. She shares her expertise on crafting compelling stories with her Story Stripdown framework. We explore how these stories can connect more deeply with your audience, helping you sell your offers more effectively. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Get to know Marisa in the episode 'Before We Hit Record With Copy Mentor Marisa Corcoran'Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Take your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject LinesListen to Marisa’s previous episode and get to know herKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMarisa’s Links:DM Marisa: https://www.instagram.com/mtoni/Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa CorcoranCopy Mentor: The Copy Confidence Society
Transcribe →Before We Hit Record With Copy Mentor Marisa Corcoran
Jul 1, 2024Tap to summarizeGet to know copy mentor Marisa Corcoran as we talk about where our names came from, life's unexpected journeys, and the road trip Marissa took across the US with her husband and dog. We don’t just talk about personal stuff, but also some of the ways we've learned to integrate and respect diverse experiences into our businesses. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch the episode "Crafting Compelling Stories That Sell Your Offer With Marisa Corcoran" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelMarisa’s Links:DM Marisa: https://www.instagram.com/mtoni/Listen to Marisa’s previous episode: The Definitive Guide to Rocking An Online Summit | w/ Marisa CorcoranTake your email from "maybe later" to "must read now" in seconds with the 50+ Scroll-Stopping Subject LinesCopy Mentor: The Copy Confidence Society
Transcribe →How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie
Jun 7, 2023Tap to summarizeHey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success. In this episode, you'll learn:Shannon's approach to creating successful content on TikTokThe importance of storytelling and using keywords on the platformHow to repurpose content for maximum impactShannon's simple and organic sales funnel on TikTokUsing KPIs to track success on the platformShannon's guide for understanding the algorithm and creating a successful bio on InstagramHer membership program, Social Squad SocietyIf you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelShannon McKinstrie's Links:Visit Shannon's websiteVisit Shannon's LinkedInFollow Shannon on InstagramFollow Shannon on Twitter Checkout Shannon's YouTube channel
Transcribe →The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman
Mar 30, 2022Tap to summarizeToday we’re going to continue our conversation about the mental health side of running an online business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.Well, I’m here to break that taboo and start talking about it more.My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.I really think you’re going to like this conversation with Amenah.Links & Resources:James Schramko: Work Less, Make MorePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAmenah Arman’s Links:Sane in the Membrane’s websiteAmenah Arman is on Instagram
Transcribe →
New Hire Onboarding: The (Critical) First 90-Days
May 5, 2021Tap to summarizeDo you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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