In this episode, the team breaks down the Black Friday Land Investing Playbook and why this shopping frenzy is one of the best times of the year to sell land. Mark Podolsky, Scott Bossman, Mike Zaino, and Jon Burnett explain how savvy investors use urgency, creativity, and simple marketing to move inventory and generate down payments while everyone else is fighting over TVs and gadgets. The discussion blends practical strategy with mindset, covering how to prepare Black Friday offers in advance, leverage your buyers list, increase email frequency without fear, and create irresistible incentives. The big takeaway: Black Friday is about positioning land as a lasting, generational asset and using urgency to help buyers take action—while building long-term passive income for yourself.