In this episode of the Art of the Suit, the focus is on your Personal Brand.

But you won’t be listening to me talk about this passion of mine. What makes this episode so engaging is that you will be listening to a range of voices – all of them are students from the University of Johannesburg who are in the final months of their Honours in B. Com Marketing and participated in the inaugural year of an innovative Practical Marketing programme. The curriculum included a range of soft skill development that would have practical application for them in the workplace.

This recording was made at the live event celebrating their participation in my programme. A milestone I am particularly proud of and grateful for.

You will have the opportunity to experience a few of the students’ Personal Brand pitches, but whether you are a person contemplating your own Personal Brand, and how you can reinvent yourself, or a prospective employer concerned about whether or not your recruitment methodology is best suited to the current generation and environment, there is an enormous amount of authentic insight from these brilliant minds that you will benefit from.

Some of the key questions addressed were:

- The most enlightening discoveries experienced about their personal brand

- The message they have for their generation about how they should shift the way they think about themselves?

- What is it about the environment we live in that contributes most to their sense of anxiety about achieving their goals out in the marketplace?

- The generation gap and the attitude towards work and job commitment. Is this well-founded?

- Their message to prospective employers about how they can help graduates entering the workplace?

My appreciation goes to TimesLive for providing us with the use of their very glamorous viewing cinema for the event. It made the grand finale staging all that more enjoyable.

And of course to Dr. Nicole Cunningham and UJ for this unique and forward-thinking opportunity.

Prospective employers can reach the students via Dr. Nicole Cunningham, Senior Lecturer and Deputy HoD for Undergraduate Programmes Teaching & Learning at ncunningham@uj.ac.za

And if you are interested in your Personal Brand journey contact me at dawn@theartofthesuit.com