If you've left corporate, or you're thinking about it, there's one mistake almost every new solopreneur makes: pricing like an employee instead of a business owner. In this episode, Joe and Carly break down exactly why that happens and how to fix it.

You'll hear the now-legendary "hammer story" that reframes everything you thought you knew about charging for your expertise, plus a practical framework borrowed from Alex Hormozi's $100M Offers to help you build an offer so valuable, pricing it high feels natural.

In this episode:

Why corporate conditioning makes solopreneurs chronically underprice their services
The single word that should anchor every pricing decision you make
The hammer story, and what a ship engine teaches us about the value of experience
Why "fear of the no" protects the conversation but destroys the business
How higher pricing can actually increase your perceived value
A simple 3-step framework from $100M Offers to build and price a compelling offer

Resources mentioned:

$100M Offers by Alex Hormozi

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