Most solopreneurs got into business to chase a passion, not to crunch numbers. But avoiding your financial data is one of the fastest ways to stay stuck, underpaid, and overwhelmed.

In this episode, we sit down with Andy Weins, junk removal business owner, professional speaker, and fractional CFO, who spent 17 years learning (sometimes the hard way) that the answers to your biggest business problems are hiding in data you're probably not collecting.

Andy breaks down why entrepreneurship is inherently emotional and illogical, and how that wiring makes business owners uniquely bad at tracking the numbers that actually matter. He shares the story of a graphic designer charging one client the equivalent of $9/hour without realizing it, explains why your "best-selling" product might be draining your profits, and walks through how to build a KPI scorecard, even if you're a one-person operation.

He also introduces his 20-20-10 framework: 20 hours working in your business, 20 hours working on it, and 10 hours investing in yourself. Plus, a dead-simple formula to calculate your real billable rate starting today.

What You'll Learn in This Episode:

— The difference between accounting and financial leadership (and why your CPA isn't enough)
— How to calculate customer acquisition cost in three different ways
— Why you should start with many KPIs and whittle down to the vital few
— The 20-20-10 weekly structure for solopreneurs
— A quick formula to find your minimum billable rate using 48 weeks and 20 hours
— Why "spite is a hell of a drug" but success is more sustainable

Resources Mentioned:
— Andy's book: Stop Avoiding Your Numbers: The Guide to Financial Confidence for Small Business Owners
— Atomic Habits by James Clear
— The 7 Habits of Highly Effective People by Stephen Covey
— Connect with Andy on LinkedIn or at AndyWeins.com

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free