Most service-based solopreneurs think they have a keyword problem. According to SEO and AI search specialist Julia Bocchese, what they actually have is a clarity problem.

In this episode, Julia breaks down how wedding photographers, interior designers, brand designers, and other creative business owners can get discovered through AI search platforms like ChatGPT, traditional Google SEO, and Pinterest—without burning out or paying thousands for tools.

She also shares how she accidentally built her business while studying Viking history in grad school (yes, really).

What you'll learn:

Why "clear is kind" applies to your website, not just your relationships
The difference between how Google ranks individual pages vs. how AI search reads your entire site
Why ChatGPT pulls from Reddit, reviews, and podcasts, not just your homepage
The "top third of the page" rule that changes how you should write blog posts and FAQs
Why AI search favors small, specific businesses over big competitors
How to treat Pinterest as a search engine (not social media) and rank pins on Google too
Affordable keyword tools under $20/month (Key Search, Ubersuggest)
The one visibility fix to prioritize in the next 30 days

Guest: Julia Bocchese, founder of Julie Renee Consulting, specializes in SEO and AI search optimization for service-based and creative businesses.

Connect with Julia:

Favorite success quote: "Clear is kind. Unclear is unkind." — Brené Brown

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