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The Audacity to Podcast® - tips and how to start and grow profit in podcasting
437. Should You Mix Topics on Your Podcast?
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Should you mix topics on your podcast? Thank you for joining me for the Audacity to Podcast. I'm Daniel J. Lewis. Let's say you have a podcast about a TV show and then you start watching another TV show that you would really like to talk about in your podcast. Should you start talking about that other TV show in your current podcast? Or maybe you have a podcast about a particular video game and then you start playing another video game. Should you talk about that other video game in your main podcast? Or a book series or a movie series, or any other kind of topic? Should you mix those topics together in your podcast? My general recommendation for this is no, you shouldn't, but there are some different ways that this plays out, and I do have a recommendation for what you can do instead. But like most things, I don't want you to just follow my recommendation. I want you to consider multiple things for yourself and make your own decision for what's right for you and your own podcast and how you can best serve your audience. So if you'd like to follow along in the notes for this episode, they are a simple tap or swipe away look at the chapters, of course, powered by podchapters. Com. You can power your own podcast chapters with podchapters.com too, or go to the website to view the notes for this episode at the audacitytopodcast.com/ mixed topics number one the podcast versus its episodes when I say podcast, I'm generally referring to the overall show that contains multiple episodes. So the podcast is not an episode of a show. The podcast is the thing that contains many episodes. Whereas then the episodes or podcast episodes are the individual releases under the umbrella of the podcast. So when you're thinking about mixing topics on your podcast, there are these two approaches where you could mix them within an episode. And by the way, if you're struggling with how do you title those episodes? If you do need to mix multiple topics in your individual episodes, then go back and listen to episode 432 if you haven't already. That's where I talked about how you can title those episodes in different ways that you can approach that when you are mixing multiple topics inside a single episode. So you could approach things as mixing the topics inside of your episodes, but you could also mix them inside your podcast, where each episode is essentially its own topic, but your separate episodes cover separate topics. Like let's say episode 50 is about topic A, episode 51 is about topic B, episode 52 is about topic A again, then episode 53 is about topic B and then episode 54 is about topic C. That's what I'm talking about. In general, I'm a fan of single topic episodes and you can see that with the Audacity to podcast, where for most of my episodes each episode has been focused on a single topic. Sometimes I even spread the same topic across multiple episodes when I have a whole lot to say about that topic. But I really like having single topic focused episodes because it lays it out very easily what the episode is about. It sets the expectations, it makes it much easier to title the episodes, and it makes it easier for me to promote the episodes too, where I can basically say this is the episode you need to listen to for this information for this topic and this is all that you will get from this episode is this topic. I don't have to tell you skip to such and such chapter to get to this topic. Although if you have multi topic episodes, perfect, absolutely perfect reason to use chapters so that you could point people to that specific chapter where they can get that episode information. And of course, if you're going to do anything with chapters, you know what to do. Use podchapters.com where you can transcribe and chapter your podcast in seconds. No joke, it takes me about 30 to 60 seconds to do what used to take me about half an hour to do across five different apps. That's@podchapters.com but then let's consider if you have a podcast and you want to cover multiple topics in the podcast, and each of your episodes are going to be focused on a single topic, but then one episode focuses on one topic, the next episode on the other topic, whether that's different TV shows, different movie series, book series, different video games, whatever that is, the multiple topics. That's what you need to decide first is are you thinking about combining these topics in your episodes or in your podcast in your episodes? Combining topics is sometimes easier because then your audience knows in general your episodes are always going to cover these multiple topics. And I'm not talking about different facets or aspects of the same topic. Like the Audacity to podcast is generally all about podcasting. Yes, I talk about many different subtopics or facets of podcasting, but it's all about podcasting. I don't have an episode that's all about making your own homemade pizza or ice cream flavors or cream sodas. I often talk about those things within a an example and in podcasting and using those as podcasting illustrations and such. But I don't have episodes about those things. And actually I don't talk about those things as topics within my episodes. But then if you decide to mix topics for your podcast where each episode is about a different topic, even if that's back and forth between two different topics, but each episode is generally its own topic separate from the others, then you start running into certain challenges. And that's why I want to present this information to you, is to help you to think through is this really the best way or might there be a better way for you to approach these things? But this is the first thing to think about whether you want to mix topics in your episodes and for your show as a whole to be known as your episodes are always going to talk about these multiple topics. And by the way, it is fine to have a multi topic show. You don't have to niche down on your topic. Go back and listen to episode 433 where I talked about the four different types of niches and the topic is just one of those niches. It could be that you talk about multiple topics, but you are the niche because you approach those multiple topics from a particular perspective or a background or an angle that you have to it. So go back and listen to that episode if you haven't already. I highly recommend that and you if and also episode 432 to learn more about how to title your multi topic episodes. But if you are thinking about mixing the topics, you do have that decision of should you mix them within the episodes or should you do separate episodes about those separate topics but all within the same podcast. So with that in mind though, I want to focus more on the idea of your podcast as a whole. Number two, what audience and expectations have you built? I'm not saying only what audience expectations, but what audience have you built for your podcast and what expectations have you built as well? And why I separate that out like this is because, let's take Star wars and Star Trek for example. If you start a podcast about Star wars, you are going to build an audience of Star wars fans for the most part. I know some people just like to listen to things just for the sake of listening to it, but for the most part you're going to build an audience of Star wars fans. Some of them might also like Star Trek, but your audience is Star wars fans. They might also like a whole host of other things out there. But what unifies them and what brought them to your podcast about Star wars is because they are Star wars fans. Thus what they are then expecting you to do is Talk about Star Wars. So if you start mixing in episodes and frequently talking about Star Trek, and I don't mean just referencing certain things from Star Trek, like when we did a podcast about the TV show Once Upon a Time, we occasionally referenced the other TV show, Lost, because the Once Upon a Time TV show referenced the TV show Lost because many of the people who worked on Lost also worked on Once Upon a Time. So there were references to talk about, but we weren't talking about Lost. We were talking about the references to Lost. And we might occasionally explain something here or there, but our podcast was about Once Upon a Time and we would bring in other citations or references and. And the audience that we built was there to listen to us talk about Once Upon a Time and they learned some extra insight when we would occasionally mention something about Lost. It's not like we broke down a whole episode of Lost. That wouldn't have made sense unless there was some kind of major crossover, which there wasn't. But we built an audience of Once Upon a Time fans, not of Lost fans. In fact, many of our audience had never seen Lost before. So that's part of why we had to explain our references. We just didn't take it for granted that they watched this other TV show. We had to explain some of these things and why this was significant. Like the numbers 4, 8, 15, 16, 23 and 42, and why 8, 15 was always a significant number. Whenever we saw that inside of Once Upon a Time, and hey, that's the Lost number and that kind of thing, we would explain that to our audience. So what is the audience that you have built for your show and what are they then expecting you to talk about because of how you attracted them to your show. You don't want to do a bait and switch sort of thing where you've brought in all the Star wars fans to your Star wars themed podcast where you've been talking about Star wars and then suddenly, hey, guess what? I'm now a Star Trek podcast and I'm a Trekkie and I'm gonna talk about Star Trek from now on. Maybe don't do that. Think about why is your audience really there. That's the kind of content that you want to give. Number three, what do you want your podcast known for? This goes back to the audience and the expectations you've built. But really, what is it that you want other people to be able to say about your podcast when they're talking about your podcast? Oh, you gotta listen to this podcast, because this is the podcast who about topic A and topic B. Oh, and they also talk about topic C. And sometimes they do episodes about topic D and E. Oh, and occasionally they bring in someone to talk about topic F. Do you see what's starting to happen? It's watering down the why should I care? Why should I listen to this podcast? Because it's no longer this is the place to get everything you want about topic A. It's all of these other topics. This is what attracted me to podcasts in the first place 21 years ago now, almost to the day, when I first discovered podcasts with the release of iTunes 4, 9 at the end of June 2005. During that time I had a 75 minute commute to and from work. So in total, I was in the car for more than two hours, almost three hours, depending on traffic especially. And I burned out on. On listening to local talk radio. I'd listened to every audiobook I was interested in. I got tired of my own music collection. And then I discovered podcasts. And what attracted me so much to podcasts is I could find podcasts about the topics I wanted to listen to, and they were only about those topics. One of the first podcasts I listened to was this Week in tech, and it was only about tech from this week. Very profound name for that podcast, right? That's what it was known for. And I loved it for that. That I knew I'm listening to this podcast to learn about tech. It wasn't a specific kind of tech. They covered all aspects of tech, but the topic was tech this week in tech. And later on I found Grammar Girl, a podcast all about grammar and writing. And that was it. And that's what I wanted from that podcast. That's what that podcast was known for. So I could tell my friends, if you want to know about grammar, this is the podcast you got to listen to. Because this podcast is all about grammar. Or if you want to know about what's new in tech this week, this is the podcast you got to listen to. The same thing for all of the other podcasts that I've listened to, they are known for something. And yes, your podcast might cover multiple topics and this goes back to that idea of the different types of niches. So please go back and listen to episode 433 if you haven't already. Because your niche, what your podcast could be known for, might not be the topic, it might be you or your approach, the style, something like that. Not just the topic, but how you approach the multiple topics that you talk about or the kind of audience you're trying to reach with those multiple topics. So what is it that you want your podcast known for? Do you want it known for a list of topics, or do you want it known really strongly for one particular topic? I think it's a lot easier to build an audience and to have your existing audience help promote your podcast. When your podcast can be known for one particular topic and when you have episodes that are about different aspects of that topic, then it's really easy to promote those individual episodes. As if you want more information about this aspect of this topic, then this is the episode you should listen to. Or these few episodes where I cover this specific topic instead of jumping around to different places within the episodes or having to say, oh, yeah, I have a podcast that's about A, B, C, D, E, F, G. And sometimes even more than that. What do you want your podcast known for and what do you want people to recommend your podcast for? Do you want it to be multiple topics, or do you want it to be a single topic? And along with this. But the more technical ramifications of this number four, consider your podcast SEO, or maybe even your AIO or E, I, E, I, O. Your Artificial Intelligence Engine Optimization. There are all of these acronyms out there. But basically, how are people finding your podcast through whatever tool that they're using? It's much easier to build up that findability when your podcast focuses on a single topic. I ran into this very quickly when I first started Noodle Mix Network many years ago, and I've since retired the network. But I initially started it where all of the podcasts were on the same website, because at that time, one of the other networks that I was looking at was this Week in Tech, where they had all of the podcasts on the same website. But what I failed to realize at that time was they're all podcasts about tech. Different aspects of tech. Like they had the general this Week in Tech, but they also had Windows Weekly, which is still about tech, but specifically Windows Focused stuff. And they had, at some point, Mac Break Weekly, which was still about tech, but specifically Mac Things and Security now and all of these other things. Yes, all about tech. So they were all under that topic umbrella, but then individual niches within that topic. So that made sense for them to all be on the same website, but for Noodle Mix Network. And part of the reason why I called it Noodle Mix is because it was a mix of topics. We had clean comedy, we had some TV show fan podcasts, we had some productivity podcasts. We had couple Technology podcasts. We had Christian podcasts on there. It was a big mix. And that's why the tagline back then was podcast to help you think, laugh and succeed. Because I felt like that represented the big mix of things that we had for your noodle. That's why we called it Noodle Mix Network. But on the website, I ran into the challenge of here is a single website, a single domain, trying to build authority and findability for multiple topics. The Audacity to Podcast, building authority for podcasting. Back then I had the Ramen Noodle, a podcast sharing clean comedy, trying to build authority and SEO for comedy, and other podcasts as well on the network, all on the same domain. And yes, you can rank individual webpages separately, but it's so much easier to rank a whole website for a single topic. And it's better to do that. It's more efficient. And then I was also running into the more visual things, like the visual branding of the site. I wanted, when you're looking at the Audacity to Podcast episodes to look like the Audacity to Podcast. And I wanted, when you were looking at the Ramen Noodle episodes to look like the Ramen Noodle. And I wanted the sidebar to be focused on each podcast and the recommendations, the links and all of this stuff. I needed it to be more focused on each individual podcast and findable for those topics that each separate podcast covered. And that was really difficult to do on one website. And you would be running into that same kind of problem if you're combining multiple topics on your podcast and you're trying to make the topics, the niches that your podcast is known for. It can be really hard to then rank for podcasting and cake baking recipes. Completely separate topics. One is going to overpower the other. And if someone happened to land on the Audacity podcast from a search for a cake baking recipe, then they might be confused because here is a website that's clearly branded about podcasting and what's this cake recipe doing in the middle of it? And I, I know maybe you're thinking, well, Daniel, you sell an eggnog recipe for whatever people want to pay once a year. Did you know I do that, by the way? Every now and then I offer my own homemade eggnog recipe for whatever you feel like paying for it. That's around Christmas time. So if you want to know when that's available, make sure you're following me on socials. Hedaniel J. Lewis and if you get my emails, then you see those promotions from there. When I do that and offer that as just whatever you want to pay, even if you don't want to pay for it at all or you want to get it for free, you try it, you decide, oh, this is the best eggnog ever. And then you come back and give a thousand dollars if you want to for it. No one's paid me a thousand dollars yet, but someone did pay me about $250, I think, for that. They just saw it as an opportunity to give back because that was just a silly little seasonal example of something fun that I wanted to do of hey, here's my eggnog recipe. You want to buy it from me for whatever you feel it's worth to you, or whatever you feel I'm worth to you. That was a fun aside, but trying to do that on a regular basis, combining topics like that really hurts the podcast SEO. And speaking of podcast SEO, I just launched this new feature inside of Podgagement that helps you to track your podcast SEO. This took a long time to develop because I really wanted to build it. Well, if you've seen any of the charts and rankings feature inside of Podgagement, it works very similar to that. But what you do is, is you enter the search terms you want your podcast found for, and then Podgagement starts to track that in Apple Podcasts and other platforms coming soon. But not just Apple Podcasts in United States, because maybe you're in Canada and you might not really care how your podcast ranks for that search term in the United States. You care how it ranks in Canada. Podgagement tracks that. Pod engagement tracks all 175 countries with Apple Podcasts, and it shows you those in different charts. And it's not just a single chart per search term, but when you search inside Apple Podcasts, you actually are presented with three different types of results, or even more sometimes. But the ones that actually contain your podcast potentially are three different result groupings. One is the top results. That's a mixture of podcasts and individual episodes that might match for that search term. Then there is the podcast result, and that is only those podcasts that match for that search term. And then they're the episodes, and that is only the individual episodes. We're tracking all of that inside Podgagement. I don't know if anyone else tracks it that accurately and splits it out like that. So you could see where your podcast shows up in the top result versus the episode result. Like maybe you do an episode about a topic that you want to be found for and you can track your individual episode search rankings for those terms. We even track it at the hourly detail level. So for example, with the Audacity to Podcast, I entered a search term how to Podcast. It's something I want the Audacity to podcast to be found for. And I was disappointed where my own podcast ranked for how to podcast. And that's because of some things I changed in the past. So I tried a little experiment and I was able to see results very quickly inside of Apple Podcasts thanks to PI Gaugement because it tracks that movement every hour. So I could see this is when I made a change and see immediate results from that in the charts without having to go into Apple Podcasts and try and refresh it. And I could also see how I ranked in other countries for those search terms as well. Whether those are other countries I care about or I just want to know how am I ranking globally for these search terms. You can check all of that with Pod Gaugement. That's part of the Constellation tier, which includes the charts and rankings. It includes the podcast networking feature so you can see what other podcasts have crossover audience with yours. You can also collect written and voicemail feedback for your podcast so you don't need to subscribe to other plans like Speak pipe and such. For that you get extra landing pages with that and so much more. And you also get to track your global ratings and reviews for your podcasts across multiple platforms. That's all over at podgagement. Com. If it's your first time trying it, there is a free trial. Enter your search terms so you can see where your podcast ranks for those terms and then you can experiment with that. You could release an episode with that specific search term in the title of the episode and see how that affects your individual episode ranking as well as your podcast overall ranking even across those three different search result types. That's over at podengagement. Com. If you want your podcast to be found for a certain thing, then focus on that thing. But when your podcast covers multiple topics, then you start trying to figure out how do I optimize to be found for these multiple topics. Topics. It's not just kind of what they call long tail keywords in the SEO space, but it's completely different topics. Like there's no way I would care about trying to rank the Audacity podcast for eggnog, even though I talk about eggnog and I have an eggnog recipe. I don't care how the Audacity podcast ranks for eggnog. It's not something I'm trying to rank the podcast for. But imagine if the Audacity podcast frequently did episodes about nothing but eggnog. First of all, that might be delicious. But more importantly, that would start to hurt my SEO, because then the search engines, the AIs, the LLMs, all of these tools out there would start to see. The Audacity to podcast doesn't only talk about podcasting, it also talks about these other things. And that starts to hurt my opportunities to rank for the things that matter most. So consider your podcast SEO or your AEO or AIO or pso, or the E I E I O. And consider what old McDonald's should have in your podcast number five. So with all of this in mind, my question to you if you still really want to talk about multiple topics in your podcast, what prevents you from starting a separate podcast about those other topics? Years ago, you might say, well, the cost of it. Because it means I have to open another podcast hosting account. I have to pay double what I'm paying now to host two podcasts. It's not really that way everywhere now. In fact, the podcast hosting provider that I recommend for most podcasters is Captivate. If you'd like to sign up for them, please use my affiliate link, the audacitytopodcast.com captivate. I used to be on their advisory board because I loved what they were doing and because they had true innovation in a space that seemed like it hadn't innovated for a while. And one of the things I really love about Captivate, and then some other podcast hosting providers do this too, is that you're not charged based on the number of shows that you want to host. You're charged based on the downloads. So you could have multiple separate shows with their own episodes, and those separate shows are about your separate topics. And. And it wouldn't cost you anything extra as long as your downloads stay below those certain limits. But then when your downloads go above those limits, you just simply upgrade your account or you get charged. It depends on how that podcast hosting provider works. But like with Captivate, you have certain download limits per account level. You could simply upgrade when you need more, but you're not charged immediately for oh, you want another show, that's another $20 a month just because you want to start another show, even though that other show has no audience to it yet, that's still $20 extra. No, I like the way that Captivate does it, where you start another show, go ahead and build up your audience. We're not going to charge you extra until you exceed this certain threshold of total downloads for all of your shows, then you would need to consider upgrading. But by that time you're probably able to handle that upgrade because of ways that you're hosting your show and different things, whether that's sponsorships or audience support or anything like that. So that cost barrier is no longer there for some of these hosting providers. And I do highly recommend Captivate, please sign up through the audacitytopodcast.com captivate that is my affiliate link. I do earn a commission from that, but I love Captivate. There are other hosting providers I recommend for certain situations, but certainly if you want to host multiple shows, my top recommendation is Captivate because they don't charge you extra for each individual show. And what's great then about starting a separate show about that separate topic is that makes the answers and the responses to each of these other considerations that I've raised so much easier. So instead of thinking about should I do an episode about topic A or topic B? Because I want to talk about these two different topics that are completely separate from each other, you have a separate podcast to do that. And with building your audience, let's use the example of Star wars and Star Trek. If you decide you really want to start talking about Star Trek specifically, then you could have a separate show for that and build up the audience of Trekkies for that show while your Star wars show still has an audience of Star wars fans. And then people who listen to your Star wars podcast will expect and be served Star wars content. And people who listen to your Star Trek podcast will will expect and be served Star Trek content. So you are meeting those separate audience and expectations. And then each podcast can be known for its own separate thing. The Star wars podcast known for Star wars stuff, the Star Trek podcast known for Star Trek things. And the SEO is so much easier in this case too, because then each podcast is ranking for for its own topics. And what's really cool too, even from a podcast SEO perspective here, an audience growth perspective is that when you have multiple podcasts, they can cross promote each other. And that can help you grow your podcast more. Because imagine it like this. You might not be able to attract Trekkies to your Star wars podcast, but your audience of Trekkies who discover your Star Trek podcast might also be interested in Star wars and might not have thought of looking for a podcast about Star Wars. And so when you tell them, by the way, if you like Star Wars, I also have a podcast about Star wars go over and listen at whatever the domain is or whatever the name of the podcast is, then you get that crossover audience. I saw this and it was really cool with Once Upon a Time where we had crossover audience with our comedy podcast and our Once Upon a Time podcast like podcast. There were some people that started watching the TV show Once Upon a Time simply because we did a podcast about it and we mentioned that podcast in our clean comedy Podcast and people wanted to follow us over there and also vice versa. When we mentioned our clean comedy podcast to our audience of Once Upon a Time fans, some of them were like, hey, these guys are pretty funny when they talk about Once Upon a Time, I'd love to hear them do only funny stuff. So I also want to listen to to their clean comedy podcast. And that's an audience that we might not have otherwise attracted directly to our clean comedy Podcast, but was like our other content was gateway content to the rest of our content and introducing them to our whole podcast network that I ran back then as well. You get this awesome crossover ability when you have these separate shows about the separate topics. And especially if you decide to switch, right? You're talking about. You no longer want to talk about Star wars, going back to that example. Now you want to talk about Star Trek. You're finished with Star Wars. You want to switch over to Star Trek. If you do that within the same podcast, then it becomes a bait and switch sort of thing. You've built up a Star wars audience. Now you're talking about Star Trek. You've baited them, you've switched. But if you spin it off into a separate podcast, then your Star wars podcast can continue to live out there, can continue to attract Star wars fans. And even if you're not hosting the podcast actively, people can still discover it. I still get emails from people discovering my Once Upon a Time podcast for the first time in forever, and they are falling in love with it. Even though the TV show has been off the air for years now, and we've stopped doing the podcast for years, but they still discover that separate podcast because it exists as its own brand, its own SEO, it builds its own own audience, it has its own expectations that it serves, and I can promote that. And then every now and then, and you see this, especially with the large networks, even for their dormant shows, they might use their dormant shows to promote the launch of a new show. So if I started a new podcast about another TV show, I could put a trailer in that old TV show fan podcast, RSS feedback that promotes the new show. And I could say something like, if you enjoyed what I shared and my approach to the TV show once upon a time, then you might also like this new podcast I'm doing where I talk about this completely other TV show, but it's still me. Maybe I have some of the same co hosts, maybe not, but then I can bring some of the audience from that one show over to the other show and then that other podcast continues to bring build the audience of the new podcast. That is most possible when you have separate podcasts. Yes, you can still do it if you kind of do the bait and switch thing, or you've got a podcast about multiple topics. But so much easier, so much more powerful to do when you have separate shows about those separate topics. And the reason why I wanted to do this episode, the thing that really inspired me was actually a frustration that There are some YouTube channels that I follow. And I follow them because they talk about particular topics. They built an audience about those topics. They built up my expectations that I am following these channels to get content about these topics. And what's frustrated me is when they started to mix in other content. Not just mix in here and there, but have whole videos about this other topic. And YouTube. Oh boy. YouTube, frankly, is a horrible experience for consuming content. If you're used to consuming content the way that the podcast app does it. Like, just think about it like this. On YouTube, after you finish watching a video, it doesn't disappear from the page. Like I like to go to my subscriptions page, not the homepage on YouTube, but my subscriptions page where I see all the channels. I'm subscribed to their latest videos. When I've finished watching a video, it doesn't disappear from that page. So that gets difficult to manage as I follow more and more channels. And I might not see the little red bar that indicates that an episode is played. And also my browser that I use does some weird things with picture in picture videos, where it repeats them which resets the play and just some weird stuff happens. It would be so much easier if YouTube actually worked like a podcast Apple. But it doesn't, because it's not. I know that's controversial to say I'm still planting my flag on that issue. But it frustrates me when I see these YouTube channels. Not just an occasional video about these other things, but frequent other videos and sometimes even using the same visual design style for their thumbnails. So I initially think they're doing a video about the thing I followed them for. And then I realized, no, wait a minute, that's about the other topic. I don't want to see that. And it's so tempting to me. And I try not to be a jerk online. I try not to troll these people or say, you know, you should do it this way, or be passive aggressive. But it's very tempting to want to say something like, hey, could you please stop talking about this on this channel and start a separate channel for that, because I don't want to see this content on there. I know people can say, well, just don't watch the videos, then, yeah, that's fine, but the videos are getting in the way of what I want to see. I would rather not see your videos about this other topic. I'd rather there be a long time between videos about the topic I'm actually following you for than seeing all this other stuff in between. Especially because of the way YouTube works, which is really frustrating. Whether it's a YouTube channel or a podcast, when you split things out like that, there's so much more benefit, I think, to your ability to grow those separate channels or separate podcasts to attract separate audiences. And there's so much more benefit to the audience as well. So they can follow one specific channel or show, getting that specific content, and then at some point they might decide you're really fun. I don't care what you talk about, I just love hearing you talk. I love your perspective. I love your humor. I want to also follow this other thing, or like in my case, where people started watching the TV show simply because we were talking about it and they became fans of the TV show because of our podcast about the TV show. Whereas most of our audience for the TV show fan podcast was built from people already watching the show. But you'll have that kind of thing and that's so much easier to do when you're not basically forcing the other topics down their ears like you would be if you are mixing things things together on a regular basis in your podcast. So these are some of my thoughts that I hope will help you make the decision for what's right for your own podcast and whether you should mix topics in your podcast. If you'd like the notes for this again, there's simple tap or swipe away inside your podcast app or the chapters powered by podchapters.com or SHARE THIS episode out and review the notes on the website@theaudacitytopodcast.com please remember to try out Podgagement's new podcast SEO feature that's over@podgagement.com you don't need any special promo code to try it. Free. If it's your first time signing up over there@podgagement.com I would love for you to use it for your podcast to track all of these different metrics, not just the breadth of your audience, but really the depth of your relationship with your audience over@podgagement.com now that I've given you some of the guts and taught you some of the tools, it's time for you to go start and grow your own podcast. Or maybe multiple podcasts about separate topics for passion and profit. I'm Daniel J. Lewis from the audacitytopodcast.com thanks for listening.