There’s as much differentiation in how you sell as in what you sell, and standing out as a sales rep requires you to exhibit those special characteristics uncommon amongst your peers. Establishing differentiation is a tricky task, however, so today John Kaplan teaches how to simplify the process with ideas enactable by a mindset of open-mindedness, empathy for the customer and their needs, and conviction in the importance of what you have to offer.

Here are some additional resources:

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Solution Mapping to Create Strong Value Propositions | Ascender Course
Preparing for and Engaging in Virtual Meetings | Ascender Course
Making Sure the Customer Understands Your Differentiation | Ascender Video
Rise Above the Noise | Ascender Video
Overcoming Seller Deficit Disorder | Ascender Video
Preparing for Sales Conversations | Ascender Video
Tips for Active Listening | Podcast
Articulating Value and Differentiation After the Sale | Podcast

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