Tim Caito joins us again to talk about the mindset required for successful value-based sales negotiation. Tim speaks about:

Why the right negotiation mindset is so vital.
Why negotiation is an ongoing process that doesn’t end once the deal is closed.
Approaching internal negotiations versus external negotiations.
Keeping the customer focused on value rather than price.

Here are some additional resources:

Negotiation Mindset | Ascender Course
- https://rb.gy/dom3f
Changing the Conversation with Procurement | Ascender Course
- https://rb.gy/ha2gw
Busting the Myths of Sales Negotiation | eBook
- https://rb.gy/5wttj
Negotiating Value – Presenting Multiple Options | Podcast
- https://rb.gy/kb2oi

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