In this episode of the B2B Brand180 Podcast, Linda sits down with Stewart Cohen, Founder of SC Pictures, a boutique production company specializing in high-impact video storytelling for B2B brands. Stewart shares how companies can use video not as “content for content’s sake,” but as a strategic tool that advances real business goals, clarifies complex ideas, and strengthens long-term brand perception.

The conversation explores how B2B teams should think about ROI from video, why storytelling and audience alignment matter more than technical polish alone, and how thoughtful pre-production, emotional resonance, and stakeholder alignment can make or break complex video projects. Stewart also explains how to plan for multi-format distribution and why brands should continuously refresh their visual content rather than overextend aging assets.

02:05 What B2B Leaders Really Want From Video
04:10 How Business Goals Shape Creative Decisions
06:45 Speaking to Highly Technical Audiences
08:31 Why Pre-Production Is Mission Critical
10:00 Human Emotion and Connection in B2B Video
12:55 Aligning Multiple Stakeholders on Complex Projects
14:42 Rapid-Fire Questions on Video Strategy
16:10 Building Reusable Content for Multiple Channels

https://www.linkedin.com/in/stewartcohen/

https://www.stewartcohen.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/