In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.

This episode covers effective messaging, the importance of curiosity in marketing, and offers practical examples for businesses to engage their audience. Jimi also discusses his book, 'Chasing Carrots,' which encourages individuals to embrace their unique qualities for success.

https://www.linkedin.com/in/jimi-gibson/

https://www.amazon.com/Chasing-Carrots-wont-purpose-bananas/dp/1736052624

01:00 The Magic Script: A Framework for Effective Messaging
01:38 Experiential Exercise: Building a Message
08:14 Breaking Down the Marketing Message
13:35 Creating Curiosity and the Big Reveal
16:10 The Magic Script and Its Applications
17:53 Common Marketing Mistakes and How to Avoid Them
18:56 The Power of Magic in Marketing

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/