In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Eli Igra Serfaty, CEO & Co-Founder at MAIA Digital, about why so many executives are still behind on one of the most important B2B platforms. They break down the gap between simply posting and actually building a presence that drives trust, credibility, and meaningful business conversations.

The discussion focuses on what a high-performing LinkedIn strategy really looks like, common mistakes leaders make, and how to shift from lead generation to opportunity generation. You’ll also hear a practical framework, ARC—Attract, Relate, Convert—that executives can use to turn LinkedIn into a consistent driver of visibility and growth.

01:39 The LinkedIn Gap: Why Executives Are Still Behind
04:20 Posting Isn’t a Strategy: Why Activity Alone Falls Short
07:38 Executive vs. Company Presence: Who Should Be Showing Up?
11:04 The Biggest Mistake Executives Make on LinkedIn
13:41 What High-Performing LinkedIn Strategies Actually Require
18:17 Distribution Over Posting: Building Trust, Authority, and Reach
21:57 The ARC Framework: Attract, Relate, Convert
23:20 Rapid Fire Questions

https://www.linkedin.com/in/eli-igra-serfaty/

https://team-maia.com/

Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

YouTube Channel: https://www.youtube.com/@mill.agency/

Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/